Core Viewpoint - The luxury car market in China is experiencing significant challenges for German brands BMW, Mercedes-Benz, and Audi (BBA), as they face declining sales and increased competition from domestic brands that offer higher configurations at lower prices. The definition of luxury is evolving, and BBA must adapt to maintain their brand value and consumer willingness to pay a premium for their products [2][3]. Group 1: Market Challenges - In 2024, BBA's sales in China have declined, indicating a generational gap in product competitiveness compared to domestic brands [3]. - Despite price reductions, BBA has struggled to retain market share, highlighting the need for improved product strength and innovation [3]. - The luxury brand definition emphasizes technological innovation, consumer desires beyond functionality, and the willingness to pay a premium, which BBA must address [2]. Group 2: Product Development and Strategy - BBA has introduced new models at the 2025 Shanghai Auto Show, reflecting over two years of internal development focused on new platforms, electronic architectures, and integrated driving technologies [3][19]. - Volkswagen Group is shifting its strategy in China, moving away from a "global model" approach to a more localized development strategy, leveraging local partnerships and suppliers [21][19]. - BMW and Mercedes-Benz continue to follow a "global model" strategy, with their German headquarters leading product development while incorporating local market needs [19][24]. Group 3: Technological Innovations - Volkswagen's ID. AURA, developed on a new electric platform, represents a significant technological advancement tailored for the Chinese market [7]. - Audi's A5L features Huawei's intelligent driving technology, marking a collaboration that reflects the brand's adaptation to local market demands [9][11]. - BMW's new generation models emphasize driving control and user experience, with innovations such as a panoramic HUD display and a focus on driver-centric design [24][25]. Group 4: Competitive Positioning - BBA's ability to reclaim market share and brand value will depend on their product strength and the ability to differentiate from domestic competitors [3][5]. - The introduction of new models with advanced technologies is crucial for BBA to maintain their luxury status and attract consumers willing to pay a premium [3][19]. - The distinct strategies of BBA highlight their individual brand identities and approaches to the evolving Chinese automotive market [28][29].

Core Insights - The 2025 Shanghai International Auto Show serves as a significant platform to observe changes in the global automotive landscape, highlighting the deepening cooperation between China and Germany in the automotive industry [1][18] - The German automotive industry association (VDA) emphasizes the importance of strategic collaboration in emerging fields such as assisted driving, AI cabins, and green manufacturing, where both Chinese and German companies have distinct advantages [3][12] Industry Trends - The auto show attracted nearly 1,000 exhibitors from 26 countries, with over 70% of the displayed vehicles being new energy models, marking a record high [5] - Key themes of the show included electrification, intelligence, and software-defined vehicles, showcasing China's transition from a follower to a competitor in the next-generation automotive sector [5][12] - German automakers are adapting to the competitive landscape in China through enhanced localization strategies, with companies like Volkswagen and BMW unveiling new models and technologies tailored for the Chinese market [7][10][12] Market Dynamics - VDA data indicates that Chinese brands hold less than 1% market share in Germany, while German brands maintain approximately 20% market share in China, reflecting a significant asymmetry in trade [13] - The structural tension in Sino-German automotive relations is characterized by deep interdependence and competition, with both sides seeking to leverage their strengths in technology and market access [12][18] Policy and Cooperation - The VDA advocates for dialogue and rule-based solutions to address structural differences and maintain stable global supply chains, opposing EU tariffs on Chinese electric vehicles [14][15] - A strategic cooperation agreement was signed between Chinese and German automotive associations to build a credible data space for the global automotive industry, focusing on supply chain transparency and carbon footprint tracking [17] - Over two-thirds of German automotive companies plan to increase investments in China, reflecting the country's attractiveness as the largest single automotive market [17][18]

金十图示：2025年05月08日（周四）全球汽车制造商市值变化 | 宝马汽车 | 532.72 | 1 +8.7 | | | --- | --- | --- | --- | | MS 玛鲁蒂铃木 | 471.41 | 1 +1.92 | 149.94 | | 保时捷 | 468.93 | + +11.93 | 51.47 | | 马恒达汽车 S | 444.18 | 1 +7.34 | 37.03 | | ( 本田汽车 | 442.94 | + -5.97 | 30.38 | | qm 通用汽车 | 437.16 | 1 +0.09 | 45.47 | | 福特汽车 | 408.79 | -6.35 | 10.28 | | 塔塔汽车 910 | 297.24 | ↑ +14.02 | 8.07 | | 19 现代汽车 | 292.19 | + -46.5 | 44 | | 赛力斯 | 291.99 | + -1.41 | 17.88 | | 斯特兰蒂斯 | 274.98 | + +1.75 | 9.44 | | (SAIC) 上汽集团 | 264.05 | 1 +0.63 | 2.28 | | 理想汽车 | ...

金十图示：2025年05月06日（周二）全球汽车制造商市值变化 3 7 71410.COM 金十数据 | 一个交易工具 JIN10.COM 1. 6. 6. 1. 1. 1. 1. 2 | 宝马汽车 | 525.15 | 1 +1.41 | 84.78 | | --- | --- | --- | --- | | 保时捷 | 467.18 | 1 +4.3 | 51.28 | | > 玛鲁蒂铃木 | 464.88 | 1 +1.94 | 147.86 | | ( 本田汽车 | 446.24 | 1 +1.73 | 30.8 | | 通用汽车 | 436.3 | 1 +0.78 | 45.38 | | 马恒达汽车 S | 430.17 | 1 +13.58 | 35.86 | | 福特汽车 | 404.42 | + -4.37 | 10.17 | | 19 现代汽车 | 329.82 | + -15.65 | 50.6 | | 赛力斯 IT | 292.82 | + -1.21 | 17.93 | | 塔塔汽车 | 289.05 | 1 +4.16 | 7.85 | | 斯特兰蒂斯 | 272.66 | -4.0 ...

金十图示：2025年05月05日（周一）全球汽车制造商市值变化 @ JIN10.COM 金十数据 | 一个交易工具 JIN10.COM t with and and the comments of the count | 宝马汽车 | 525.54 | 1 +3.65 | 84.84 | | --- | --- | --- | --- | | 保时捷 | 464.44 | 1 +8.97 | 50.98 | | > 玛鲁蒂铃木 | 461.38 | 1 +4.97 | 146.75 | | ( 本田汽车 | 444.5 | 1 +5.05 | 30.68 | | gm 通用汽车 | 435.53 | 1 +2.38 | 45.3 | | 马恒达汽车 S | 414.66 | + -1.46 | 34.57 | | 福特汽车 | 408.79 | 1 +3.97 | 10.28 | | 19 现代汽车 | 327.55 | ↑ +17.31 | 53 | | 赛力斯 II | 292.7 | 1 +7.83 | 17.92 | | 塔塔汽车 | 284.29 | 1 +3.37 | 7.72 | | 斯特兰蒂斯 ...

Core Viewpoint - BMW China is embracing local AI technology by integrating DeepSeek, marking a significant step in its digital transformation strategy and enhancing its AI capabilities in the Chinese market [1][3][6] Group 1: BMW's AI Integration - BMW has announced the integration of DeepSeek into its operations, which will enhance the BMW Intelligent Personal Assistant and improve human-machine interaction in new models starting from Q3 2025 [1][2] - The collaboration with DeepSeek follows BMW's earlier partnership with Alibaba to develop AI language models, showcasing BMW's commitment to local AI ecosystem development [1][3] Group 2: Strategic Importance of Local AI - This move signifies BMW's recognition of the importance of local AI technologies and its willingness to adapt to the rapidly evolving Chinese automotive market [3][4] - BMW's previous initiatives, such as the launch of a 360-degree AI strategy and the development of intelligent systems like "Car Expert" and "Travel Companion," reflect its ongoing efforts to enhance its smart vehicle offerings [3][4] Group 3: Challenges and Opportunities - Despite its historical strengths in manufacturing and brand image, BMW faces challenges in keeping pace with the increasing demand for smart and connected vehicles [4][5] - The partnership with DeepSeek is seen as a strategic decision to accelerate BMW's digital transformation and leverage the advanced technologies and innovative models from Chinese tech companies [4][6]

Core Viewpoint - The article emphasizes the transformation of the automotive industry in China, highlighting BMW's commitment to innovation and collaboration with local partners as it adapts to the rapidly changing market landscape [4][5][10]. Group 1: BMW's Strategy in China - BMW has established itself as a significant player in China, with over 7 million users, and views China as its largest market and innovation hub [9][10]. - The company has integrated local technological advancements, such as AI and collaboration with Chinese firms like Huawei and Alibaba, to enhance its product offerings [11][20]. - BMW's "Home in China" strategy reflects its deep commitment to the Chinese market, aiming to co-create technology and drive innovation alongside local enterprises [10][11]. Group 2: Future of Automotive Industry - The automotive industry is undergoing a significant transformation, moving beyond mere technological advancements to a systematic integration of these technologies into products [15][20]. - BMW is focused on balancing innovation with sustainability and quality, ensuring that its vehicles remain a worthwhile investment for consumers [21][25]. - The introduction of the "New Generation" models signifies BMW's commitment to electric and digital innovations while maintaining its core values of driving pleasure and safety [25][26]. Group 3: Globalization and Cooperation - BMW's leadership emphasizes the importance of international cooperation, asserting that global interdependence is crucial for innovation and market success [33][34]. - The company maintains a diverse powertrain strategy, offering multiple driving options to cater to varying consumer preferences across different markets [30][31]. - BMW's experience serves as a model for other Chinese companies aspiring to expand globally, highlighting the necessity of embracing globalization despite current geopolitical challenges [33][34].

Core Viewpoint - The automotive industry is likened to a triathlon rather than a sprint, emphasizing the importance of integrating various advantages to succeed in the market [1] Group 1: Innovation and Technology - BMW showcased three new generation concept cars at the 2025 Shanghai International Auto Show, highlighting advancements in electrification and digitalization [1] - The new generation represents a significant leap in design, technology, and philosophy, featuring a new design language, advanced electronic architecture, and next-generation powertrain and battery technology [2] - BMW's strategy emphasizes local innovation in China, with the first domestically produced new generation models set to roll off the production line in Shenyang starting in 2026 [2] Group 2: Collaboration and Market Strategy - BMW is deepening partnerships with leading Chinese tech companies, focusing on AI and cloud interaction capabilities [3] - Recent collaborations include partnerships with Alibaba to integrate AI language models and with Huawei to enhance the smart experience through the HarmonyOS ecosystem [3] - BMW's strategy of "In China, for China" reflects the importance of the Chinese market as the largest automotive market globally [2][3] Group 3: Safety and Customer Focus - The company prioritizes safety in its innovation process, ensuring that new technologies are reliable and secure for users [4][5] - BMW emphasizes the importance of traditional values such as safety, product quality, and brand integrity, which are seen as its competitive advantages [5] - The company believes that true innovation involves not just the invention of new technologies but their correct application to minimize risks [5] Group 4: Future Outlook - BMW aims to accelerate innovation in China, leveraging its strong local R&D capabilities and deepened local partnerships to provide smarter, more convenient, and sustainable mobility solutions [5] - The company is committed to setting new benchmarks for the global automotive industry through its advancements and local strategies [5]

出品丨虎嗅汽车组 作者丨肖漫 头图丨宝马官方 去年，宝马研发投入达到91亿欧元，创历史新高。据宝马称，大部分的研发资源和技术成果都将倾注在宝马明年将在中国量产的"新世代车型"。 新世代是宝马CEO齐普策定义的宝马公司转型的第三阶段。 转型方案的第一步是 i 品牌所代表的"Project i项目"，第二阶段始于同一款车型上推出搭载不同驱动技术的产品，提供多元的动力选择，在前两个阶 段，宝马的转型还不够彻底，一些车型还是"油改电"，智能化做得也不好，但新世代车型会搭载宝马过去几年卧薪尝胆后做的全新技术和产品，呈现 一个全新面貌的宝马。 早在2021年，齐普策宣布2.0版"三步走"转型方案时就这么说："对我们来说，'新世代'构成了彻底重新思考汽车的核心……以电动出行为先的原则，我 们正在革新产品的基本逻辑，并将其与全新的汽车架构相结合。" 今年上海车展，新世代首发亮相驾趣概念车，这也是我们第一次足以近距离探视宝马未来的底牌。 宝马亮剑 在车展亮相前，宝马就以一场动态驾控秀展现了宝马新世代概念车的性能，直接上演54°的极限爬坡挑战。 对于智能座舱，宝马认为，智能人机交互不是将过度的数码电子化产品塞进车内，不是车里的屏 ...

Core Insights - BMW, in collaboration with Alibaba, launched two AI-driven assistants, "Car Genius" and "Travel Companion," at the Shanghai Auto Show, marking a significant step in their AI strategy [1][3] - The AI assistants are based on Alibaba's extensive language model and are designed to enhance user experience by integrating insights from over 6 million Chinese users [3] - The new generation of BMW vehicles will feature a 20-fold increase in computing power, focusing on driving pleasure, intuitive interaction, and immersive entertainment [3][7] Group 1 - The AI assistants aim to empower users by providing emotional awareness and proactive support during travel [3][5] - "Car Genius" offers real-time vehicle information and driving habit reminders, while "Travel Companion" assists with complex travel planning and personalized route suggestions [5][7] - The new generation models incorporate advanced electronic architecture and innovative technologies, including the panoramic iDrive and a revolutionary cylindrical battery [8] Group 2 - BMW's AI integration represents a major leap in design, technology, and brand philosophy, defining the future of the BMW brand and its next-generation vehicles [3][7] - The AI assistants achieve a high recognition and wake-up rate of 99%, ensuring a seamless interaction experience for users [3][5] - The focus on intelligent, human-centric, and responsible luxury travel is a key aspect of BMW's vision for the future [7][8]