证券研究报告|港股公司点评报告 [Table_Date] 2025 年 06 月 27 日 [Table_Title] 暖冬影响好于悲观预期，存货风险可控 [Table_Title2] 波司登(3998.HK) | [Table_DataInfo] 评级： | 买入 | 股票代码： | 3998 | | --- | --- | --- | --- | | 上次评级： | 买入 | 52 周最高价/最低价(港元)： | 4.66/3.58 | | 目标价格(港元)： | | 总市值(亿港元) | 533.34 | | 最新收盘价(港元)： | 4.62 | 自由流通市值(亿港元) | 533.34 | | | | 自由流通股数(亿) | 11,544.13 | [Table_Summary] 事件概述 公司 FY24/25 收入/羽绒服收入/归母净利/经营活动现金流为 259.02/216.7/35.14/39.8 亿元，同比增长 11.6%/11%/14.3%/-45.7%，我们分析，虽然受到暖冬影响，收入端仍好于悲观预期，主要增长主要来自加盟端 增长及户外、轻薄羽、防晒服等拓品类贡献。FY24/25 公司其 ...

Core Viewpoint - Bosideng, a leading down jacket brand in China, reported a revenue increase of 11.6% to 25.902 billion yuan and a net profit increase of 13.9% to 3.553 billion yuan for the fiscal year 2024/25, marking the eighth consecutive year of record highs in both revenue and net profit [1] Group 1: Financial Performance - Revenue for the reporting period reached 25.902 billion yuan, up 11.6% year-on-year [1] - Net profit increased by 13.9% to 3.553 billion yuan, achieving historical highs for eight consecutive years [1] - Operating profit margin improved to 19.2% [1] Group 2: Brand Strategy and Market Focus - Bosideng plans to increase investment in the mass down jacket market, focusing on high cost-performance growth opportunities [1] - The company aims for double-digit growth for its Snow Flying brand in the new fiscal year [1] - Revenue from the Bosideng brand increased by 10.1% to 18.481 billion yuan, while Snow Flying brand revenue grew by 9.2% to 2.206 billion yuan [1] Group 3: Channel Development and Online Presence - Bosideng has optimized its online content platform structure, focusing on self-operated construction, content upgrades, and new product launches [2] - The brand gained approximately 7 million new fans on Tmall and JD platforms, with total members reaching about 21 million by March 31, 2025 [2] - Offline, Bosideng is enhancing channel quality through TOP store expansion and refined operations [2] Group 4: Product Innovation and R&D - The company increased R&D investment, launching new product categories such as waterproof and windproof down jackets [2] - In the fiscal year, Bosideng filed 466 patent applications and received 527 patent authorizations, totaling 1,498 patents by March 31, 2025 [3]

Core Insights - Bosideng achieved continuous growth in revenue and net profit for eight consecutive years, with revenue reaching approximately 25.902 billion yuan, an increase of 11.6% year-on-year, and net profit around 3.514 billion yuan, up 14.3% year-on-year, driven by its "dual focus" strategy [1] Group 1: Business Performance - The "dual focus" strategy has led to significant business development, with revenue from down jackets increasing by 11.0% to approximately 21.668 billion yuan, marking a record high [1] - The OEM management business also performed well, generating revenue of 3.373 billion yuan, a year-on-year increase of 26.4% [1] - The subsidiary brand Xuezhongfei capitalized on the "ice and snow" theme, boosting online sales to approximately 2.206 billion yuan, a 9.2% increase year-on-year [1] Group 2: Channel Development - Bosideng actively optimized its operations and expanded its channels, focusing on TOP stores and tiered store management to enhance channel quality and operational efficiency [2] - The brand significantly promoted its lightweight down jackets on emerging platforms like Douyin, gaining over 1 million new followers by September 2024, totaling around 10 million followers by March 31, 2025 [2] - On Tmall and JD platforms, the brand added approximately 7 million new followers and 3 million new members, reaching a total of about 21 million members across these platforms [2] Group 3: Product Innovation - In response to changing market demands, Bosideng has innovated its product categories, launching functional outerwear such as sun-protective clothing and shell jackets, which contribute to sales during off-peak seasons [2] - The company has positioned sun-protective clothing as "more fashionable professional sun protection" and focused on practical solutions for temperature variations with its shell jackets [3] - Bosideng has introduced advanced features in its products, such as UV resistance and high elasticity in sun-protective clothing, and developed eco-friendly materials for shell jackets, enhancing their fashion appeal [3]

Core Viewpoint - Bosideng, known as the "King of Down Jackets" in China, demonstrates strong operational resilience with an 11.6% revenue increase to approximately RMB 25.902 billion and a 14.3% rise in net profit to about RMB 3.514 billion for the fiscal year 2024-2025, marking eight consecutive years of record highs [1][8]. Financial Performance - The company's revenue for the main brand increased by 10.1% to approximately RMB 18.481 billion, achieving a historical high for the same period [13]. - The operating profit margin improved from 18.9% to 19.2%, despite facing challenges such as a slight increase in inventory turnover days from 115 to 118 days [12][13]. Operational Resilience - Bosideng's resilience stems from enhanced brand effect and supply chain management capabilities driven by technological empowerment [8][13]. - The company has adopted a demand-driven inventory management strategy, reducing inventory turnover days from 175 days in fiscal year 2021 to 115 days in fiscal year 2024 [14]. Market Trends - The rise of outdoor and ice sports in China has created new growth opportunities for down jacket companies, with a reported 14.99% increase in outdoor sports-related orders in 2023 and a 59.78% increase in the first half of 2024 [15]. - Following the Beijing Winter Olympics, participation in ice sports surged from under 100 million in 2015 to 313 million in 2022, with the ice sports consumption scale exceeding RMB 150 billion in the 2023-2024 season [17]. Product Innovation - Bosideng has launched a new series of outdoor jackets that balance fashion and functionality, featuring water resistance, windproof, and breathability [19]. - The company has also introduced a new wind and snow series under its Snow Flying brand, incorporating innovative standards for wind and snow protection [19].

Core Viewpoint - The domestic down jacket market is expected to face intensified competition in pricing, scale, and marketing, despite maintaining growth after the 2024 warm winter and rising down prices [1][4]. Group 1: Company Performance - Bosideng reported a revenue of 25.9 billion yuan for the fiscal year 2024-2025, representing an 11.6% year-on-year increase, with a net profit of 3.51 billion yuan, up 14.3% [1]. - The down jacket business of Bosideng saw a revenue growth of 11% to 21.67 billion yuan, while its OEM processing business grew by 26.4% to 3.37 billion yuan [1][2]. - Snow Flying, a brand under Bosideng, achieved a revenue of 2.21 billion yuan, reflecting a 9.2% increase, although this was a decline from the previous year's growth rate of 65.3% [2][3]. Group 2: Market Trends - The penetration rate of down jackets in China is around 10%, significantly lower than the 30% to 70% in developed countries, indicating long-term growth potential [2]. - The market concentration is increasing, with consumers shifting towards branded down jackets due to new national standards and past incidents of counterfeit products [2]. - The mid-to-high-end segment of the down jacket market accounts for approximately 20% to 30%, while the mass market still holds a 70% share, highlighting the importance of this segment [3]. Group 3: Competitive Landscape - The competition in the mass down jacket market is expected to intensify, with brands like Yalu and Dayday rapidly gaining market share [3][4]. - Bosideng is adjusting its strategy to focus on high cost-performance opportunities in the mass market, indicating a shift in its market approach [2][3].

Investment Rating - The investment rating for the company is "Buy" with a target price of HKD 5.4 [1][7]. Core Insights - The company achieved a revenue of RMB 25.9 billion for the fiscal year 2024/25, representing a year-on-year increase of 11.6%, and recorded a net profit attributable to shareholders of RMB 3.51 billion, up 14.3% year-on-year, slightly below expectations [7]. - The company plans to distribute a cash dividend of HKD 0.22 per share, resulting in a dividend yield of 6.1% for the fiscal year [7]. Summary by Sections Company Overview - The company operates in the textile and apparel industry, with a market capitalization of RMB 42.34 billion as of June 26, 2025 [2]. - The stock price on June 26, 2025, was HKD 4.62, with a 12-month high of HKD 4.94 and a low of HKD 3.50 [2]. Recent Ratings - The company has consistently received "Buy" ratings in recent evaluations, with the latest rating issued on December 2, 2024, at a closing price of HKD 4.05 [3]. Financial Performance - The main revenue driver is the down jacket business, which generated RMB 21.67 billion, a year-on-year increase of 11%. The OEM processing business saw revenue of RMB 3.37 billion, up 26% year-on-year [8]. - The overall gross margin decreased by 2.3 percentage points to 57.3%, with the down jacket segment's gross margin down 1.6 percentage points to 63.4% [8]. - Despite the decline in gross margin, the net profit margin improved by 0.4 percentage points to 13.6% due to enhanced operational efficiency [8]. Future Outlook - The company is expected to achieve net profits of RMB 4.1 billion, RMB 4.65 billion, and RMB 5.16 billion for the fiscal years 2025/26, 2026/27, and 2027/28, respectively, with year-on-year growth rates of 16.8%, 13.2%, and 11.1% [10]. - The projected earnings per share (EPS) for the next three fiscal years are RMB 0.36, RMB 0.40, and RMB 0.45, with corresponding price-to-earnings (P/E) ratios of 12, 10, and 9 [10].

Financial Performance - Revenue increased by 11.6% to RMB 25,901.7 million in FY2024/25 [8, 14] - Profit attributable to equity holders of the Company increased by 14.3% to RMB 3,513.9 million [8] - Basic earnings per share increased by 11.4% to RMB 31.58 cents [8] - The Group's gross profit margin decreased by 2.3 percentage points to 57.3% [9] Revenue Breakdown - Branded down apparel revenue increased by 11.0% to RMB 21,668.2 million, accounting for 83.7% of total revenue [14, 16] - OEM management revenue increased significantly by 26.4% to RMB 3,373.4 million, representing 13.0% of total revenue [14, 16] - Ladieswear apparel revenue decreased by 20.6% to RMB 651.1 million, accounting for 2.5% of total revenue [14, 16] Branded Down Apparels Business - Bosideng brand revenue increased by 10.1% to RMB 18,481.0 million [17] - Snow Flying brand revenue increased by 9.2% to RMB 2,205.5 million [17] - Online sales of branded down apparel increased to RMB 7,478.2 million [79] Ladieswear Apparels Business - Ladieswear apparel revenue decreased by 20.6% to RMB 651.1 million [16, 92] - Revenue from online sales was RMB 97.2 million [92]

Group 1 - The company reported a revenue increase of 11.6% year-on-year, reaching approximately RMB 25.902 billion for the fiscal year ending March 31, 2025 [1] - The profit attributable to equity shareholders rose by 14.3% year-on-year to approximately RMB 3.514 billion [1] - The board proposed a final dividend of HKD 0.22 per share [1] Group 2 - The company has focused on its core business of down jackets, emphasizing brand building, product innovation, retail upgrades, and digital management to achieve sustainable and high-quality growth [1] - The company aims to become a global leader in the down jacket industry by concentrating resources on enhancing core competitiveness [1] - The company has implemented four key strategies: strengthening brand leadership, category management, channel operations, and customer experience [1] Group 3 - The company is enhancing its brand image as a "global leading down jacket expert" and aims to upgrade its global recognition in the down jacket market [2] - Product development includes expanding into functional outerwear for spring and summer, such as sun-protective clothing and lightweight down jackets [2] - The company has received multiple industry recognitions, including being named one of the "Top 50 Brand Marketing Cases" and awarded "Most Influential Listed Company in Hong Kong" [2]

EF001 免責聲明 | 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因 公告全部或任何部份內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 | | | --- | --- | | 股票發行人現金股息公告 | | | 發行人名稱 | 波司登國際控股有限公司 | | 股份代號 | 03998 | | 多櫃檯股份代號及貨幣 | 不適用 | | 相關股份代號及名稱 | 不適用 | | 公告標題 | 截至2025年3月31日止年度的末期股息 | | 公告日期 | 2025年6月26日 | | 公告狀態 | 新公告 | | 股息信息 | | | 股息類型 | 末期 | | 股息性質 | 普通股息 | | 財政年末 | 2025年3月31日 | | 宣派股息的報告期末 | 2025年3月31日 | | 宣派股息 | 每 股 0.22 HKD | | 股東批准日期 | 2025年8月20日 | | 香港過戶登記處相關信息 | | | 派息金額及公司預設派發貨幣 | 每 股 0.22 HKD | | 匯率 | 1 HKD : 1 HKD ...

波司登公告，截至2025年3月31日止年度，收入同比上升11.6%至约259.02亿元。毛利率同比下降2.3个 百分点至约57.3%。经营溢利同比上升12.9%至约49.67亿元。本公司权益股东应占溢利同比上升14.3%至 约35.14亿元。董事会建议就每股普通股派发末期股息22港仙。 ...