以下文章来源于晚点Auto ，作者晚点团队 晚点Auto . 从制造到创造，从不可能到可能。《晚点LatePost》旗下汽车品牌。 编辑 丨 龚方毅 创业公司来了，雷鸟、Rokid、影目等，发布了数十款形态、功能各异的产品，他们觉得这是建立新 公司的机会。手机厂商来了，华为、小米、OPPO、荣耀等，看中这是重要的增长空间。互联网大厂 来了，Meta、阿里、百度已经发布，字节正在研发，他们看重这是新的 AI 入口。现在，车企也来 了。 12 月 3 日晚，理想汽车发布智能眼镜 Livis，起售价 1999 元，算上国补为 1699 元，标配无度数防蓝 光镜片，可以加钱换墨镜或配光学镜片；采用自由环面定制镜片、能够实现感光变色的高度近视版本 最贵，国补后价格去到 2974 元。 理想今年初成立穿戴机器人部门，由高级副总裁范皓宇负责。这款眼镜他们在汽车之外的第一款新 品，从内部研究到产品定型用了两年。 我们提前拿到两副 Livis，它们都从广州黄埔的蔡司仓库发货。平光镜片款在发布会开始前一周送达； 另一幅带度数的蔡司变色镜片款 12 月 3 日才到货。我们挑选了多个日常使用场景，测评了它的功 能。 李想说，这是 " ...

Core Viewpoint - The A-share market is witnessing strong performance in AI glasses concept stocks, driven by recent product launches and industry collaborations [1] Group 1: Market Performance - As of the half-day close, several AI glasses stocks have shown significant gains, with 可川科技 reaching the daily limit up, 中富通 increasing over 9%, 博士眼镜 up over 8%, 统联精密 up over 6%, 长盈精密 up over 5%, and both 联创电子 and 博杰股份 increasing over 4% [1] Group 2: Recent Developments - On December 3, 理想汽车 launched its first AI glasses, Livis, marking a significant entry into the market [1] - On November 27, 阿里巴巴's subsidiary launched the 夸克AI眼镜S1, further expanding the AI glasses product offerings [1] - 阿里巴巴 has formed the 夸克AI眼镜产业生态联盟 in collaboration with Qualcomm, 立讯精密, 博士眼镜, and 至格科技, indicating a strategic move to enhance the ecosystem around AI glasses [1]

Core Viewpoint - The Chinese automotive market faces significant uncertainty as it transitions into the "post-subsidy era," with many companies expressing concerns about market conditions and competition intensifying [1][2][5]. Group 1: Market Conditions - By the end of 2025, the anticipated "tail effect" in the automotive market remains uncertain, with many companies unprepared for year-end sales targets [2][5]. - The withdrawal of local replacement subsidies and the adjustment of the new energy vehicle purchase tax from full exemption to a 50% reduction are expected to increase purchase costs for consumers [2][5]. - The overall automotive sales in China from January to October reached 27.687 million units, reflecting a year-on-year growth of 12.4% [5]. Group 2: Competitive Landscape - Companies are increasingly adopting "bottom-line" subsidy strategies to boost year-end sales, which may raise sales costs and challenge smaller brands with limited profit margins [3][4]. - The competition is expected to become more transparent and brutal, focusing on product strength, cost control, and user experience as the market moves away from policy-driven growth [5][9]. - The market is predicted to see a significant divide, with leading companies leveraging scale advantages and brand influence, while smaller brands may struggle with cash flow and product iteration [8][10]. Group 3: Future Outlook - The automotive industry is entering a phase where only a few strong brands are likely to survive, with predictions suggesting that in the future, only five dominant brands will remain in the market [10][11]. - The shift away from policy reliance is expected to allow companies to focus on technological innovation and service upgrades, fostering healthier industry development [10][11].

14家国内车企前三季度财报梳理：入账2万亿，净利率仅为1.76%。 车东西12月4日消息，截至今天，国内已有14家主要车企发布了2025年第三季度财务报告。 在2025年第三季度财务报告基础上，车东西整合了各家车企今年前三个季度的业绩表现，进行逐一梳理后发现：这14家国内车企今年前三季度营收规模总 和达到2.07万亿元，归母净利润总和为364亿元，简单计算一下，这14家车企净利率仅为1.76%。 各大国内车企前三季度表现差距明显，分化加剧。 传统车企阵营，8家传统车企前三季度净利润总和超过471亿元。 其中，比亚迪赚走6成净利润，凭借233亿元的归母净利润领跑，吉利净利润超过131亿元，长城、上汽各自净利润均超过80亿元，接近比亚迪1/3，而广汽 集团、江淮汽车、北汽蓝谷仍在亏损，最狠暴跌3691%。 同期新势力阵营，6家新势力车企前三季度净亏107亿元。其中，仅赛力斯、理想、零跑前三季度实现盈利，赛力斯凭借53亿元的归母净利润领先。 今年前三季度，小米智能电动汽车及AI等创新业务经营亏损为1亿元，小鹏亏掉15亿元，蔚来亏损加剧达到156.93亿元，汽车行业呈现出冰火两重天的局 面。 14大车企前三季度财报交 ...

Core Viewpoint - The Chinese automotive market faces uncertainty as it transitions into the "post-subsidy era," with increased competition and policy changes impacting sales expectations for the end of 2025 [1][2][5]. Group 1: Market Conditions - Many car manufacturers are uncertain about their sales expectations for December, with some executives stating they are unprepared for the challenges ahead [2]. - The withdrawal of local trade-in subsidies and the upcoming reduction in purchase tax for electric vehicles are significant factors contributing to the market's unpredictability [2][6]. - The cumulative sales of automobiles in China from January to October reached 27.687 million units, reflecting a year-on-year growth of 12.4% [6]. Group 2: Competitive Landscape - The automotive industry is entering a new phase where competition will focus on product quality, cost control, and user experience, marking a shift away from reliance on subsidies [1][4][10]. - The introduction of "bottom-line" subsidy schemes by companies like Xiaomi and NIO indicates a strategic response to pressure from declining sales and inventory management [3][4]. - The market is expected to see a significant differentiation among brands, with larger companies better positioned to absorb profit pressures compared to smaller firms [8][9]. Group 3: Future Outlook - Analysts predict that the automotive market will experience a decline in sales pressure due to macroeconomic factors and policy changes, leading to a more stable and mature phase for the electric vehicle sector [8][10]. - The competition will intensify, with companies needing to innovate and improve efficiency to survive, as traditional factors like technology and cost control become critical in consumer decision-making [9][10]. - The industry is anticipated to undergo a significant reshaping, with only a few strong brands likely to survive in the long term, as indicated by industry leaders [11].

Core Viewpoint - Li Auto has launched its first AI glasses, Livis, priced from 1999 yuan, marking a significant exploration in the field of embodied intelligence [2][4]. Group 1: Product Features and Positioning - Livis is positioned as an important accessory for Li Auto, with Chairman Li Xiang stating it is "the best AI accessory" [2]. - Unlike other automakers focusing on humanoid robots, Li Auto has opted for AI glasses as its entry into the embodied intelligence sector [3]. - Livis emphasizes user experience with a weight of 36 grams, balanced design, and a battery life of 18.8 hours [8]. - The glasses do not feature optical displays or independent terminals, nor do they use Qualcomm chips, focusing instead on lightweight design and long battery life [7]. Group 2: Technological Integration and Functionality - Livis is equipped with a self-developed embedded operating system, Livis OS, and features enhanced interaction with vehicles [9]. - The glasses allow users to remotely unlock and control their vehicles, with future capabilities including summon and automatic parking [9]. - Li Auto defines Livis as a "wearable robot," indicating its role beyond just being an accessory for vehicles [10]. Group 3: Market Strategy and Competition - The company has modest expectations for the first generation of Livis, aiming for high conversion rates among its 1.4 million vehicle owners while also seeking to expand beyond this user base [11]. - Li Auto faces competition from traditional tech companies with broader user bases in the AI glasses market [12]. - The starting price of 1999 yuan positions Livis as a strategic product to capture market share in the AI glasses sector [13]. Group 4: Future Vision and Challenges - Li Xiang envisions the next decade focused on developing embodied intelligence, integrating it with existing machines to enhance their capabilities [14]. - The company sees AI glasses as a starting point in the embodied intelligence field, with aspirations to become a leading player in the next 3-5 years [16]. - Despite the potential for commercialization, challenges remain in technology, regulations, user acceptance, and market perception [17]. - Li Auto must balance its transition towards embodied intelligence with its core automotive business [18].

Core Viewpoint - The Chinese automotive market faces uncertainty as it transitions into the "post-subsidy era," with increased competition and policy changes impacting sales expectations for the end of 2025 [1][2]. Group 1: Market Dynamics - Many car manufacturers are uncertain about their sales expectations for December, with some indicating a lack of preparedness for the end-of-year sales push [2]. - The withdrawal of local trade-in subsidies and the adjustment of the new energy vehicle purchase tax from full exemption to a 50% reduction are significant factors affecting consumer purchasing decisions [2][3]. - The market is moving away from reliance on policy support, entering a phase where product quality and user experience will be the primary competitive factors [1][6]. Group 2: Competitive Landscape - The competition among car manufacturers is expected to intensify, with a focus on product strength, cost control, and user experience as key differentiators [1][9]. - Smaller brands may struggle to absorb increased sales costs associated with "bottom-line" subsidy schemes, leading to potential operational challenges [4][9]. - The market is predicted to undergo significant differentiation, with leading companies leveraging scale and brand influence to maintain competitiveness [8][10]. Group 3: Industry Trends - The automotive industry is witnessing a shift towards a more transparent and direct competition environment, with a potential "淘汰赛" (elimination race) for less competitive players [10][11]. - Companies that can innovate and maintain service quality are likely to thrive, while those lacking core technology and cost control may face difficulties [10][11]. - The overall sentiment indicates that the automotive market will see a consolidation of strong brands, with predictions that only a few dominant players will remain in the long term [11].

据IDC预测，到2029年，全球智能眼镜市场出货量将突破4000万台，2024—2029年年均复合增长率高达55.6%。 此前，11月27日，阿里旗下夸克AI眼镜S1正式发布，其接入阿里千问，开售4小时登顶多平台智能眼镜热销榜。在 AI能力方面，夸克AI眼镜S1支持语音或拍照AI问答，自研的Master Agent大模型中控系统可以自主分解复杂指令， 实现多意图、多轮对话。 同时，阿里还联合高通、立讯精密、博士眼镜、至格科技等多家企业，宣布成立夸克AI眼镜产业生态联盟。 近日，中国AR企业XREAL与谷歌共同宣布，将于今年12月推出首款搭载Android XR平台的AI眼镜Project Aura。 据了解，Project Aura采用"AI+双芯片+广视场角"技术路线，并集成谷歌Gemini AI作为核心"大脑"，用户可通过眼 镜的摄像头、麦克风与传感器，直接与Gemini进行自然对话、环境分析与任务处理。 更早前在10月末，三星方面表示，作为其更广泛的XR路线图的一部分，三星正在开发包括AI眼镜在内的多种形态 产品。 2025年以来，AI眼镜市场迈入规模化增长新阶段。IDC数据显示，2025年上半年全球智 ...

Core Insights - Li Auto has officially launched its first AI glasses, Livis, marking a significant crossover from the smart automotive sector to smart wearable devices [2][3] - Livis features a lightweight design at 36 grams, with a continuous operational time of 18.8 hours, and includes advanced functionalities such as a 12-megapixel camera and electronic image stabilization [2] - The launch aligns with Li Auto's "All-in-AI" strategy, aiming to position the company as a leading player in the global AI sector, with a projected R&D expenditure of 12 billion yuan by 2025, of which over 6 billion yuan will be dedicated to AI [3] Industry Trends - The smart glasses market is heating up, with major players like Meta and Xiaomi expected to release new products, leading to a predicted shipment volume of 2.846 million units in China by 2025, representing a 116.4% year-on-year growth [4] - The move by automotive companies into the AI glasses space signifies a shift towards becoming "full-scenario lifestyle service providers," extending the mobility ecosystem beyond just transportation [4] - Industry experts suggest that Li Auto's foray into AI glasses is a strategic step to enhance its product matrix and tap into the growing demand for integrated smart experiences among consumers [3][4]

李想说，这是 "用自然方式与汽车甚至将来的机器人准确互动的一种尝试"。 文 丨 赵宇 贺乾明 编辑 丨 龚方毅 创业公司来了，雷鸟、Rokid、影目等，发布了数十款形态、功能各异的产品，他们觉得这是建立新 公司的机会。手机厂商来了，华为、小米、OPPO、荣耀等，看中这是重要的增长空间。互联网大厂 来了，Meta、阿里、百度已经发布，字节正在研发，他们看重这是新的 AI 入口。现在，车企也来 了。 12 月 3 日晚，理想汽车发布智能眼镜 Livis，起售价 1999 元，算上国补为 1699 元，标配无度数防蓝 光镜片，可以加钱换墨镜或配光学镜片；采用自由环面定制镜片、能够实现感光变色的高度近视版本 最贵，国补后价格去到 2974 元。 理想今年初成立穿戴机器人部门，由高级副总裁范皓宇负责。这款眼镜他们在汽车之外的第一款新 品，从内部研究到产品定型用了两年。 我们提前拿到两副 Livis，它们都从广州黄埔的蔡司仓库发货。平光镜片款在发布会开始前一周送达； 另一幅带度数的蔡司变色镜片款 12 月 3 日才到货。我们挑选了多个日常使用和车机交互场景，测评 了它的功能。 理想智能眼镜佩戴效果。 在上市发布会和提前举 ...