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大众点评重启品质外卖,美团欲凭“真实评价”对阵
Core Insights - The competition strategy of food delivery platforms is shifting towards deeper exploration of "quality" and "value," with differentiation strategies set to reshape the industry landscape [1] - Meituan has relaunched its quality delivery service through Dazhong Dianping, utilizing AI and real user reviews to enhance decision-making for consumers [1][2] - The food delivery market has seen significant growth, with Meituan's core local business revenue increasing by 7.7% year-on-year to 653 billion yuan [1][3] Company Developments - Dazhong Dianping has integrated over one million high-rated restaurants into its quality delivery service, enhancing consumer decision-making with detailed ratings and reviews [2] - JD.com has signed a strategic cooperation agreement with Jinjiang Hotels to expand its food delivery business, indicating a focus on scenario-based dining services [3] - Taobao Shanguo has achieved a peak daily order volume of 1.2 billion, reflecting its rapid growth and market integration [1][3] Market Dynamics - The competitive landscape is intensifying, with platforms like Taobao Shanguo expected to capture 45% of the market share, while Meituan faces potential long-term market share decline [5] - The industry is transitioning from simple scale expansion to more refined and focused operational integration and value extraction [4] - The market is witnessing a surge in consumer demand, particularly benefiting large chain brands, while smaller businesses express concerns over the sustainability of the current growth model [6] Regulatory Environment - The State Administration for Market Regulation has engaged with major food delivery platforms to ensure compliance with laws and regulations, aiming to curb unfair competition and promote a healthy industry ecosystem [8]
AI进化速递丨美团C端AI智能体服务将于一周内发布
Di Yi Cai Jing· 2025-09-10 13:02
⑤阿里领投,爱诗科技完成6000万美元B轮融资。 ②YouMind完成数百万美元种子+轮融资; ①韩国将设立150万亿韩元基金,投资AI、芯片和机器人; ④美团C端AI智能体服务将于一周内发布; ③微软Office 365将接入Anthropic AI技术,不再依赖OpenAI; ...
大众点评重启品质外卖 美团欲凭“真实评价”对阵
外卖平台的竞争策略开始转向对"品质"与"价值"的更深层挖掘,差异化策略将重塑行业格局。 "此次重启'品质外卖',是美团基于消费者新需求,整合双平台资源,对过往产品的一次升级。"大众点 评相关负责人表示。 据悉,大众点评"品质外卖"首批已集合超百万家高分堂食优质商家。截至9月10日,全国超1400家 2025"必吃榜"上榜餐厅、近30家2025"黑珍珠"上榜餐厅以及近1500家高星酒店餐厅均已入驻大众点 评"品质外卖"。 据大众点评相关负责人介绍,大众点评在本身优质商家供给的基础上,在"品质外卖"中进一步筛选高分 堂食餐厅,并在页面中展示商家的点评评分与评价,这些评价关联"必吃榜""连锁""老店"等标签信息, 有效填补消费者在点外卖时的决策信息缺口。同时,"品质外卖"还将为用户推荐周边的高分小店、社区 店,发放'堂食商家外卖消费券',鼓励用户下单,帮助优质堂食餐厅获得更多线上线下增量。 数据显示,过去一年,大众点评累计有3.63亿条真实评价,其中日均"带图评价"浏览量同比上升11%, 差评优先查看率达到14%,优先查看差评的用户数同比提升36%。大众点评相关负责人表示,"未来我 们将根据顾客真实评分、商家真实运 ...
大众点评重启品质外卖,美团想用“真实评价”对阵
21世纪经济报道记者易佳颖 外卖平台的竞争策略开始转向对"品质"与"价值"的更深层挖掘,差异化策 略将重塑行业格局。 9月10日,美团宣布大众点评正式"重启"品质外卖服务,将通过B端自研大模型,结合海量真实评价数 据分析用户需求,进一步剔除非真实点评数据,以"AI+真实高分"为用户提供可靠决策。 同天,高德宣布推出"高德扫街榜",与之相呼应的是,今年4月底,淘宝闪购上线,日订单峰值达到1.2 亿单,颇有几分相辅相成之意。 经历了夏季外卖订单高峰期,外卖市场格局呈现了何种变化?从数据来看,据京东财报显示,包括京东 外卖在内的新业务,收入同比大幅增长199%。美团的订单数量也出现明显增加,财报显示,美团核心 本地商业分部的收入由去年二季度的607亿元增长7.7%至653亿元。阿里巴巴中国电商事业群CEO蒋凡 表示,今年8月,淘宝闪购整体的月度交易买家数达到3亿,较今年4月增长了200%。"经过过去几个月 的发展,我们第一阶段的目标已经超预期实现。" 在这一过程中,补贴政策功不可没,并且补贴的脚步没有放缓。 另一边,9月9日,京东与锦江酒店(600754)正式签署战略合作协议。根据协议,京东旗下七鲜小厨将 进驻锦江 ...
品牌深度| 外卖大战只是前菜,阿里杀向美团“核心”
Guan Cha Zhe Wang· 2025-09-10 12:18
文/观察者网 周毅 编辑 周远方 我们即将见证中文互联网历史上,近十年来最猛烈的商战。 9月10日,阿里旗下高德宣布,正式推出全球首个基于出行行为的榜单产品——高德扫街榜。业内认为,此举是高德要发力到店业务,意在通过重塑线下服 务业的评价体系,将高德这一个1.7亿DAU的国民级产品,打造为生活服务的超级入口。 高德发布"扫街榜" 观察者网摄 2022年9月,我们曾经在《京东美团必有一战,号角已经吹响》中提到,外卖行业的竞争只是一个更为广泛的即时零售大战的开始——外卖只是入口,隐藏 在外卖巨量流量和高频消费习惯背后的丰富消费场景,才是真正的战略高地和利润核心。 在今年的外卖大战和到店大战中,我们将依然坚持这个观点。拿龙头为例,美团商业模式的核心护城河从来都不是外卖行业本身。在"巨大流量"背后,是一 个被精心运营的到店-到家-酒旅的商业三角闭环。外卖本身利润微薄,但它滋养了更高毛利率的到店和酒旅业务——这才是美团真正的"现金奶牛"和"弹药 库"。 一个刻薄的比喻是:此前波涛汹涌的外卖大战,恐怕也不过是阿里和美团在"三环外"的交手,事关痛痒,但无关生死。即将到来的到店酒旅大战,才标志着 阿里真正杀到了美团的"一环内 ...
观网深度| 外卖大战只是前菜,阿里杀向美团“核心”
Guan Cha Zhe Wang· 2025-09-10 12:15
Core Viewpoint - The upcoming competition between Alibaba and Meituan in the local service market is expected to be the most intense in the past decade, with Alibaba's Gaode launching the "Street Scanning List" to enhance its offline service evaluation system and establish itself as a super entry point for lifestyle services [1][3]. Group 1: Market Dynamics - The competition in the food delivery sector is seen as part of a broader battle in instant retail, where the real strategic value lies in the rich consumption scenarios behind the high traffic and frequency of food delivery [2][3]. - The battle for local services, particularly in dining and travel, represents a critical phase where Alibaba is directly challenging Meituan's core business model [3][4]. Group 2: Potential Outcomes - If Alibaba wins, it could integrate various service sectors into a consumer-based evaluation and credit system, enhancing consumer convenience and driving growth in physical consumption [4]. - A victory for Meituan would solidify its dominance in local services and validate its business model, which is difficult to replicate, thus maintaining the economic scale benefits of its delivery model [4][5]. Group 3: Future Market Structure - The competition may not lead to a "kill or be killed" scenario like the previous "thousand group war," but rather a multi-strong market structure where multiple players, including Alibaba, Meituan, JD, and Tencent, can coexist [5].
阿里押注高德,剑指美团腹地
今年以来,阿里重投本地生活,在不久前的财报会议上,阿里电商事业群CEO蒋凡透露,淘宝闪购显著带动了手淘整体用户规 模和活跃度。此次通过高德带动的"到店"市场,也许会成为新的增量。 重构榜单 借高德撬动万亿到店消费 21世纪经济报道记者董静怡 杭州报道 9月10日,在阿里巴巴成立26周年之际,阿里旗下高德地图宣布推出全球首个基于用户行 为产生的榜单"高德扫街榜"。 与传统榜单依赖主观评价的模式不同,扫街榜以导航、搜索、到店、收藏等真实行为作为核心指标,再通过AI模型驱动计算得 出分数,直指行业"刷好评"的痛点。 高德地图CEO郭宁在发布会上表示,高德扫街榜希望营造"良币驱逐劣币"的健康生态,"高德扫街榜永不商业化。" 据了解,这个项目在6月底内部正式立项,由郭宁直接领导,"完全是一个0到1的产品。"高德扫街榜产品经理李刚向21世纪经济 报道记者表示。 但阿里的野心远不止于做一个榜单。 阿里选择高德并非偶然,是对其"超级入口"价值的再次挖掘。背后意图非常明确:以出行场景为切入口,杀入美团大众点评牢 牢掌控十余年的"到店"消费市场。 "高科技不光是追逐星辰大海,更要呵护人间烟火。"郭宁在发布会上表示。这句话源自阿里 ...
阿里“扫街”、美团发券 到店大战2.0
Xin Jing Bao· 2025-09-10 11:26
Core Insights - Alibaba and Meituan are shifting their strategies towards a focus on trust and quality, moving away from aggressive spending and competition in the local services market [1] Group 1: Alibaba - Alibaba's Gaode Map launched a "Street Scanning List" based on 1.3 billion navigation trajectories and 22.8 billion kilometers of travel, filtering through 1.18 million stores to create a reputation list based on consumer behavior [1] Group 2: Meituan - Meituan announced the revival of its "Quality Takeaway" service and is distributing consumer coupons, indicating a strategic pivot towards enhancing customer trust and service quality [1] Group 3: Industry Trends - The competitive landscape between Alibaba and Meituan is entering a more rational phase, with both companies emphasizing quality and consumer trust over previous aggressive spending strategies [1]
阿里一声号令 ,高德奇袭美团
3 6 Ke· 2025-09-10 09:32
对标美团,阿里有新打算 今年7月以来,多位高德产品派驻到杭州全球总部,"网传的消息夸张了,没有专门封闭一个楼,但确实在西溪园区C4号楼单独开辟了一块空间,做相关 新产品的研发"。 凤凰网科技从多位知情人士处获悉,高德于两个多月前着手筹备推出榜单类业务,9月10日,该产品终于亮相——"高德扫街榜",聚焦美食、酒店、景区 三大类目,主要以线下餐饮商家的榜单为主,此外还包括一些特色美食榜单,进一步加码本地生活领域。多位人士分析称,该业务直接对标美团旗下大众 点评,但与后者有着显著差异化,核心是通过用户的"行为+信用",芝麻信用在同日升级商业信用服务体系,表示将支持高德产品,确保这是一份无法刷 分的真实可信榜单,从而重新构建一套线下服务的信用体系。 这项业务并非没有根基,高德最早曾在2020年9月首度推出"高德指南"业务,同样希望通过数据驱动的榜单体系和用户UGC模式,提供覆盖餐饮、酒店、 景点等场景的决策服务,当时便剑指大众点评"必吃榜"。 "再回归无论是资源、产品还是与集团的协同效应,都与此前完全不同",有知情人士告诉凤凰网科技。 据透露,本次榜单业务得到了阿里相关高层的支持,多位知情人士指出是马云本人较为关注, ...
摩根大通(JPMorgan)在美团-W的持股比例于9月5日从6.00%降至5.94%
Mei Ri Jing Ji Xin Wen· 2025-09-10 09:26
每经AI快讯,9月10日,香港交易所信息显示,摩根大通(JPMorgan)在美团-W的持股比例于9月5日从 6.00%降至5.94%,平均股价为102.9867港元。 ...