Core Viewpoint - Temu, a Chinese e-tailer, has introduced significant import charges of approximately 145% due to new tariffs imposed by President Trump, which could drastically increase the total cost of products for consumers [1][4]. Pricing Impact - The import charges can exceed the price of the products themselves, with examples showing a summer dress priced at $18.47 costing $44.68 after a 142% surcharge, and a child's bathing suit priced at $12.44 costing $31.12 after a 150% fee [2]. - A handheld vacuum cleaner listed at $16.93 now costs $40.11 when factoring in a 137% markup due to import charges [2]. Company Response - Temu has stated that these import charges cover customs-related processes and costs, indicating that the listed amount may not reflect the actual fees paid to customs authorities [3]. - The company acknowledged that recent changes in global trade rules and tariffs have increased its operating expenses, leading to price adjustments starting April 25, 2025 [5]. Competitive Landscape - Rival discount retailer Shein has also raised prices but has not implemented additional import charges, instead including tariffs in the prices displayed at checkout [4]. - Both Temu and Shein had previously warned of price increases following the imposition of a 145% tariff on many imports from China [4]. Market Position - Temu's popularity in the U.S. has surged since its launch in 2022, primarily due to its low prices on various products, which allowed consumers to purchase items without significant financial strain [5][6]. - However, the new import fees may align Temu's prices more closely with U.S. competitors like Amazon, Walmart, and Target, potentially diminishing its competitive edge [6]. Advertising and Market Ranking - Following the announcement of the tariffs, Temu has significantly reduced its online advertising spending in the U.S., resulting in a drop in its app store ranking from the top 10 to No. 73 [7]. - Shein has also experienced a decline in its app store ranking, falling from 15 to 54 [7].

Core Insights - Foreign trade merchants are adjusting their strategies in response to rising tariffs from the U.S., leading to significant inventory pressures and a shift towards domestic sales channels [1][10] - Companies are collaborating with e-commerce platforms and live-streaming agencies to clear inventory and innovate product offerings to meet domestic consumer demands [1][6] Group 1: Impact of U.S. Tariffs - The surge in U.S. tariffs has led to some American clients canceling orders, resulting in significant inventory accumulation for companies, with one merchant reporting nearly 1 million yuan worth of goods stuck in warehouses [3][9] - Companies that previously relied heavily on U.S. markets are now pivoting to domestic e-commerce, with one company noting a shift in sales ratio from 3:7 (domestic to international) to a more balanced approach [4][6] Group 2: E-commerce Platform Support - Major e-commerce platforms like Taotian, 1688, Pinduoduo, and JD.com are offering support to help foreign trade merchants transition to domestic sales, including incentives such as traffic and commission rewards [6][7] - JD.com's Jingxi has launched a plan to support 10,000 foreign trade factories in shifting to domestic sales, emphasizing the importance of keeping production lines operational to avoid significant losses [6][7] Group 3: Product Adaptation and Innovation - Merchants are adapting their product designs to cater to domestic consumer preferences, with one company modifying umbrella designs to appeal to local tastes [4][5] - Companies are also innovating their product lines, such as introducing new types of garbage bags to attract overseas consumers, demonstrating a focus on product differentiation [5][7] Group 4: Challenges in Domestic Market - Despite efforts to enter domestic markets, certain product categories face challenges due to differing consumer preferences, particularly in outdoor goods that may not resonate with local buyers [9][10] - Some merchants are resorting to deep discounts to clear excess inventory, indicating difficulties in transitioning to domestic sales effectively [9][10] Group 5: Future Outlook - Companies are closely monitoring policy changes regarding tariffs, with some expressing a willingness to shift focus back to international markets if tariffs are reduced [8][10] - The impending changes to U.S. customs policies, including increased tariffs on low-value packages, are causing uncertainty and prompting merchants to reconsider their strategies [10]

经过了一场漫长的争辩之后，中国的消费者迎来了一个变局。 智通财经4月22日的报道说，"仅退款"或将成为过去时。光明网在同一天援引《北京商报》的消息《电 商"仅退款"，将集体取消》。 报道说，拼多多、淘宝、抖音、快手、京东将全面取消仅退款。消费者收到货物后如有退款不退货的要 求，平台也不再介入，由商家自行决定。 由商家自行决定？所以这个规则是"良心条款"吗？考察商家是否有美好的意愿，愿意满足消费者的要 求？ 尽管还没有任何一个平台公开宣称取消仅退款，但是上述所有的电商平台上的功能均已隐藏不见。 2024年全国消协组织共受理消费投诉176万件，比去年增长了32.62%，还有接待消费者来访和咨询70万 人次。在这些投诉中，售后服务占29.67%，近1/3；质量问题21.4%，虚假宣传6.6%，假冒问题2.14%， 计量问题0.8%。 我所列举的这些项目，都与退款退货相关，占到了投诉总量的近60%。 那么到底是谁在害怕"仅退款"，恐怕已经一目了然。 这就是当下中国商品消费的现实：商品质量和售后服务相关的问题，依然是中国消费的"阿喀琉斯之 踵"。而我相信，进入消费投诉的情况，不过是总体消费纠纷中的十之一二，更加大量的消 ...

Core Viewpoint - The "Foreign Trade Quality Products China Tour" initiative aims to facilitate the transition of foreign trade enterprises to domestic sales, focusing on key industries in ten major provinces to stabilize foreign trade and expand consumption [1] Group 1: Event Highlights - The event features a showcase of foreign trade products, with significant consumer interest noted, as exemplified by a customer in Beijing expressing enthusiasm for locally produced ceramics [1] - Sales representatives from participating companies report strong daily sales, with one company achieving an average daily sales of 1,000 yuan for its ready-to-eat rice products, which are exported to 152 countries [1] - The initiative allows companies like Newcom to promote their brands without incurring venue fees, enhancing their confidence in entering the domestic market [1] Group 2: Support Measures - Beijing's Commerce Bureau is supporting enterprises in building online marketing systems and enhancing digital operational capabilities, with financial support up to 1 million yuan [2] - Various retail chains, including Yonghui Supermarket and CR Vanguard, are opening "green channels" for foreign trade enterprises to facilitate domestic sales [2] - E-commerce platforms such as JD.com and Pinduoduo are providing financial support and dedicated sections for foreign trade products to assist in their domestic sales efforts [2] Group 3: Challenges and Solutions - Many foreign trade enterprises face challenges in adapting to the domestic market and lack operational experience, prompting e-commerce companies to offer hands-on assistance [3] - Specific examples include a Guangxi company that has shifted its product offerings to meet domestic consumer needs, with projections indicating an increase in domestic sales from 20% to 40% by 2025 [4] - Various platforms are establishing online "direct channels" for foreign trade enterprises to facilitate their transition to domestic sales, including personalized support and community building [4]

在特朗普政府掀起关税战下，美国普通民众的购物正迎来"涨价潮"，连曾经实惠的网购也变得更昂贵了。 继美国亚马逊网站近千种商品涨价后，另外两家来自中国的跨境电商平台SHEIN、拼多多旗下TEMU也已上调了部分在美商品售价。 在4月16日，华尔街见闻就注意到，TEMU、SHEIN均向美国用户发出了涨价通知，称由于最近全球贸易规则和关税的变化，运营成本有所增加，公司将从4月 25日起进行价格调整。 如今4月25日期限一过，调价政策落地，不少美国网友在社交媒体上感叹， 一夜之间购物车里的东西都变贵了。 有人发现，在SHEIN平台上一套4月24日标价为4.39美元的泳装，25日已经涨价至8.39美元，提价幅度达到91%。而在TEMU上列出的两把露台椅，24日标价 为61.72美元，到25日标价已提升至70.17美元。 不过，据华尔街见闻了解，SHEIN、TEMU平台上商品价格上涨还不是普遍现象，或许价格上涨将是一个逐步推进的过程。 除了TEMU、SHEIN外，国际电商巨头亚马逊上的卖家，早就开始了涨价的动作。 根据SmartScout数据，自4月9日以来，美国亚马逊网站上近1000种商品的价格出现明显上涨，涵盖服装、家居 ...

Core Viewpoint - The article discusses the impact of recent tariff changes under the Trump administration on the pricing of goods sold by cross-border e-commerce platforms in the U.S., leading to a noticeable increase in prices for consumers [2][5]. Group 1: Price Increases on E-commerce Platforms - Amazon has seen price increases on nearly 1,000 products since April 9, with an average increase of about 30% across various categories including clothing and electronics [4]. - SHEIN and TEMU have also announced price hikes, with specific examples showing a 91% increase for a swimsuit and a 13.5% increase for patio chairs [2][3]. Group 2: Changes in U.S. Tariff Policy - The U.S. government has eliminated the exemption for low-value imports from China, which previously allowed goods valued under $800 to enter duty-free, leading to increased operational costs for companies [5][6]. - New tariffs effective May 2 will impose a 120% duty or $100 per item on packages valued under $800, increasing to $200 per item starting June 1 [5]. Group 3: Strategic Adjustments by E-commerce Platforms - TEMU and SHEIN are adapting to the changing landscape by reducing advertising expenditures in the U.S., with TEMU's ad spending down 31% and SHEIN's down 19% during a recent two-week period [7]. - To mitigate risks associated with U.S.-China trade tensions, these platforms are increasing their procurement from local suppliers and diversifying their market presence [6].

近期，面对美国加征关税的冲击，国内电商平台积极应对，通过"线上"架桥，助力外贸企业转身拥抱国内市场。随记者到浙江台州看一看↓↓↓ 电商"半托管"模式 助力企业"外转内" 这是位于浙江台州临海市的一家企业，主要生产厨房家居类的塑料用品，这是他们在拍摄产品的介绍视频，为在电商平台上架做准备。据了解，这家企业已 经深耕海外市场20多年，75%的产品销往欧美等国家。此次美国关税上涨，企业订单损失超过1.5亿元。 浙江双马塑业有限公司常务副总经理 杨文军：在这种情况下，我们企业也不能坐以待毙，比如像扩大我们的东南亚市场。国家也提出让我们国内国际双循 环，两条腿走路。但是做国内市场，确实我们也没有太多的经验，所以我们也急需一个好的销售平台，协助我们推广产品。 淘天集团"外转内"专项负责人 路瀛：我们这次专门为外贸商家搭建了一条绿色的入驻通道，平台会优先审核商家的入驻资料，最快让它们（外贸商家）当 天就能入驻成功，隔天实现发品上线，7天成为这个品类下的热门商品。 针对外贸企业国内市场运营经验不足，产品在国内知名度不高，外贸产品与国内需求不匹配的情况，淘宝天猫提出了"半托管"的运营模式。派出专人入驻企 业，为外贸商家提供"选 ...

投资者持续关注全球贸易格局，周五美股延续本周涨势： 美股盘前，据上海证券报，外交部发言人郭嘉昆回应称中美并未在谈判，驳斥美方混淆视听的说法。特朗普则 表示将针对不同国家设定关税，一些国家"可能会发回来要求调整，我会考虑"。受此影响，美股开盘震荡，标 普500一度较开盘下跌0.6%。 美股早盘，美国密歇根大学消费者信心公布数据，处于历史最低位附近，长期通胀预期创1991年以来最高。数 据公布后，今年美国经济放缓的预期升温，拖累美国国债收益率走低。美国10年期国债收益率保持大约3.5个 基点的跌幅，10年期美国国债收益率一度逼近4.25%。 美股尾盘，特朗普声称不太可能再批准90天的关税暂停，标普500指数涨幅收窄。道琼斯指数和小型股指数当 日表现不佳，收盘时勉强回落至持平。受科技股提振，纳斯达克指数跑赢大盘。 本周伊始市场承压，投资者普遍处于"抛售美元资产"的交易中。然而，受特朗普贸关税态度的缓和，以及他不再威 胁要罢免美联储主席鲍威尔的影响，风险偏好情绪回归。本周油价低位反弹收盘持平，比特币价格自2月份以来首次 突破 9.5万美元。避险品种黄金价格在周中创下3500美元的历史新高后，回撤至3300美元上方。 ...

Core Viewpoint - The recent executive order by President Trump to end the de minimis exemption has led to significant price increases for products from Chinese retailers Shein and Temu, affecting low-value items previously imported without tariffs [6][10]. Price Adjustments - Shein and Temu have raised prices on various products to offset the new 120% tariff, with specific examples showing a 91% increase for a bathing suit set on Shein and a 13% increase for patio chairs on Temu [2][4]. - Price fluctuations were noted, with some items, like a smart ring on Temu, being cheaper despite the overall trend of price hikes [4]. Impact of Tariffs - The end of the de minimis rule will require U.S. customs to scrutinize an additional 1 million packages daily, which may help prevent dangerous products from entering the market [7]. - Low-income Americans, who rely heavily on affordable options from Shein and Temu, will be disproportionately affected, as they spent significantly more of their income on apparel compared to wealthier households [8][9].

Core Insights - Temu, launched by PDD, has rapidly grown to 292 million monthly active users by the end of 2024, with 185.6 million in the U.S., becoming the most downloaded shopping app globally [2] - The Trump administration's new tariffs on Chinese goods could significantly impact Temu's growth and PDD's strategy to diversify away from China [4] - Meta Platforms has benefited from Temu's advertising spending, but Temu's decision to reduce ad purchases could pose risks to Meta's revenue [5][13] Group 1: Temu's Growth and Impact - Temu's user base reached 292 million MAUs globally by the end of 2024, with a significant portion in the U.S. [2] - The app's growth may be threatened by new tariffs that could impose up to 245% on imports from China, affecting PDD's business model [4] - Temu's advertising expenditures on Meta's platforms have been substantial, with estimates of $1.4 billion in 2024, representing 1% of Meta's total revenue [13] Group 2: Meta's Financial Performance - Meta's revenue and earnings per share saw significant growth from 2022 to 2024, with a compound annual growth rate of 19% and 67%, respectively [8] - In 2023, Meta's revenue from China surged 85% to $13.7 billion, accounting for 10% of its total revenue, and continued to grow by 34% to $18.4 billion in 2024 [10][11] - Despite the challenges, China remains Meta's fastest-growing market, driven by increased ad spending from Chinese companies [12] Group 3: Risks from Trade Relations - Meta's reliance on Chinese advertisers like Temu makes it vulnerable to the impacts of rising tariffs and trade tensions between the U.S. and China [14] - The potential loss of ad revenue from Temu and other Chinese e-commerce platforms could disrupt Meta's financial stability, despite its primary revenue being from advertising [14]