24晚间，伴随年报的发布，"史上最强" 比亚迪 (002594.SZ) 持续冲击市场热度。 在商业世界早已证明，在一个充分竞争的领域，一家企业的崛起与没落，都有迹可循。 笔者分析财报后发现，比亚迪在 "市场、盈利、投资、研发、一体化、资本" 等6个方面的持续突 破，造就了比亚迪这份史上最强年报。 首先看市场突破力。 根据中国汽车工业协会的数据，中国新能源汽车全年产销分别达1,288.8万 辆和1,286.6万辆，同比分别大幅增长34.4%和35.5%，连续十年位居全球第1。 而据财报披露，比亚迪24年产销分别为430.41万辆 （同比增长125.52%） 和427.22万辆 （同比 增长41.265） ，市场占有率超33%，即市场每投入一辆新能源汽车，有一辆就是比亚迪。 另据24潮产业研究院 (TTIR) 统计，2020-2024年这五年间，比亚迪乘用车和商用车销量分别增长 了26.21倍、2.25倍，增长势头非常强劲。 | स्ट (२) | 乘用车销量 | 商用车销量 | | --- | --- | --- | | 2024年 | 425.04 | 2.18 | | 2023年 | 301.29 | 1. ...

Core Viewpoint - BYD's supply chain cost reduction capabilities have significantly improved, leading to impressive financial results and a competitive edge in the automotive industry [2][4]. Financial Performance - In 2024, BYD reported a revenue of 777.1 billion yuan, a year-on-year increase of 29.02%, and a net profit of 40.25 billion yuan, up 34.00% [2]. - BYD's automotive segment contributed 79.45% of total revenue, with a growth of 27.70% compared to 2023 [2]. - The company achieved a record sales volume of 4.27 million vehicles in 2024, a 41.26% increase year-on-year, and reached the milestone of producing its 10 millionth electric vehicle [2][3]. Supply Chain Transformation - In 2024, BYD undertook a major supply chain overhaul, eliminating intermediaries and allowing direct procurement from suppliers, resulting in lower costs and increased profit margins for suppliers [6][7]. - The new procurement process requires strict approvals, enhancing transparency and reducing corruption risks [8][9]. - BYD's focus on larger suppliers has improved efficiency, while smaller suppliers face challenges in meeting stringent quality demands [7][10]. Management and Workforce Changes - BYD has implemented a younger management structure, with a significant portion of its R&D staff under 30 years old, promoting innovation and efficiency [10]. - The company has promoted engineers to procurement roles, integrating technical expertise into supply chain management [10]. R&D and Technological Advancements - BYD's R&D investment reached approximately 54.2 billion yuan in 2024, a 35.68% increase, surpassing competitors like Tesla and NIO [13]. - The company launched the "Tian Shen Zhi Yan" smart driving project, reflecting its commitment to technological advancement and market competitiveness [15][17]. Market Strategy and Future Outlook - BYD aims to increase its presence in the high-end market while maintaining strong sales in its mainstream brands, with a target of 5.5 million total vehicle sales in 2025 [20][21]. - The company plans to expand its overseas market presence, with a goal of exporting 800,000 vehicles in 2025, a 91.8% increase from 2024 [20][21]. - BYD's strategy includes enhancing its technological capabilities to build a competitive edge in the evolving automotive landscape [17][19].

撰 文 / 玖 零 设 计 / shelly 2025年伊始，比亚迪、吉利、奇瑞（简称"迪吉瑞"）三大自主车企相继发布了重磅智能驾驶方案， 不仅在技术上取得了显著突破，更将智驾价格平民化，大幅降低了成本，将智驾从高端体验，变成 日常出行的标配。 3月17日，比亚迪秦PLUS智驾版以11.98万元起售价登陆市场，其搭载的"天神之眼C"系统让县城青 年第一次用上高速NOA；三天后，吉利银河星耀8 EM以15万元价格标配"车位到车位"全场景智 驾；而奇瑞的小蚂蚁智驾版，则用6.38万元实现了自动泊车与车道居中。 自此，智能驾驶不再是北上广精英的专属玩具，而是中国2800个县域市场里，快递员、小店主、乡 镇教师都能负担的出行伙伴。 "迪吉瑞"的智驾方案解读 比亚迪、吉利、奇瑞重磅发布的智能驾驶方案，不仅是技术层面的迭代，也是对产业链的深度整 合，更是对市场的巨大冲击。 1.1 技术层面 比亚迪的"天神之眼"高阶智能驾驶方案涵盖了三个级别，分别为"天神之眼C"、"天神之眼B"和"天 神之眼A"。 其中，"天神之眼 C"，即DiPilot 100，采用前视三目的纯视觉方案，配备12 个摄像头、5 颗毫米波 雷达，使用算力 ...

2024年公司营收7,771.0亿元，同比+29.0%；归母净利402.5亿元，同比+34.0%；扣非净利润为369.8亿元，同比+29.9%。2024Q4公司营 收2,748.5亿元，同比+ 52.7%，环比+ 36.7%；归母净利为150.2亿元，同比+ 73.1%，环比+ 29.4%；扣非净利润为137.9亿元，同比 +51.4%，环比+26.8%。 02 分析判断 01 事件概述 ► 营收同环比高增 单车ASP向上 营收端：2024Q4销量152.4万辆，同比+61.7%，环比+34.3%，其中高端车型占比4.1%，环比-0.2pct，出口占比7.8%，环比-0.5pct； 受益整体销量、ASP提升，2024Q4公司营业收入2,748.5亿元，同比+ 52.7%，环比+ 36.7%；2024Q4单车ASP 14.41万元，环比+ 0.53万元（2024Q4 Dmi 5.0版本销量占比继续提升，王朝海洋高端车型占比提升）。 ► 单车毛利提升 研发费用环比大幅增长 单车净利环比持平 毛利端： 2024Q4整体毛利率17.0%，汽车+电池毛利率19.8%，比亚迪电子毛利率5.9%，考虑Q4会计政策调整（销售 ...

Investment Rating - The report maintains a "Recommended" rating for BYD, with a closing price of 369.59 CNY as of March 25, 2025 [5]. Core Insights - BYD's revenue for 2024 reached 777.1 billion CNY, a year-on-year increase of 29.0%, while net profit attributable to shareholders was 40.25 billion CNY, up 34.0% year-on-year [1]. - The company is expected to see significant growth in revenue and profit from 2025 to 2027, with projected revenues of 1,014.1 billion CNY, 1,237.2 billion CNY, and 1,477.2 billion CNY, respectively [4]. - The report highlights the launch of high-end intelligent driving models and an aggressive expansion into overseas markets, with a target of 800,000 units for export in 2025 [3]. Summary by Sections Financial Performance - In Q4 2024, BYD's revenue was 274.85 billion CNY, reflecting a 52.7% year-on-year increase, and net profit was 15.02 billion CNY, up 73.1% year-on-year [1][2]. - The overall gross margin for Q4 2024 was reported at 17.0%, with automotive and battery gross margins at 19.8% [2]. Sales and Production - BYD sold 1.524 million vehicles in Q4 2024, a 61.7% increase year-on-year, with a single vehicle average selling price (ASP) of 144,100 CNY [1][2]. - The report notes a slight decrease in the proportion of high-end models sold, which accounted for 4.1% of total sales [1]. Strategic Initiatives - The introduction of the Dynasty Ocean series intelligent driving models aims to democratize high-level autonomous driving technology [3]. - The company plans to enhance its high-end product offerings in 2025, with the launch of the Tengshi N9, a six-seat large SUV [3]. Future Projections - The report forecasts a net profit of 58.12 billion CNY for 2025, with an expected EPS of 19.12 CNY [4]. - BYD's projected PE ratios for 2025, 2026, and 2027 are 19, 17, and 15, respectively, indicating a favorable valuation trend [4].

Investment Rating - Maintain "Buy" rating for the optical industry [5] Core Insights - The optical upgrade trend is clear, opening multiple growth opportunities across various sectors [12] - The smartphone market is experiencing a recovery, with camera hardware upgrades becoming a key innovation direction [12] - The automotive sector is entering an era of equal access to intelligent driving, with a significant increase in demand for cameras and Lidar [2] - AI smart glasses are becoming a focal point for AI interaction, with a projected significant increase in sales [3] - The robotics sector is expanding with the integration of multiple visual sensors, indicating new opportunities in the optical field [4] Summary by Sections Smartphones - The global smartphone shipment is expected to reach 1.22 billion units in 2024, a 7% year-on-year increase, marking a rebound after two years of decline [12][18] - The demand for periscope lenses in smartphones is projected to grow from 46 million units in 2024 to 80 million units by 2026 [12] - The high-end smartphone camera module market is showing strong growth, with a 16% increase in shipments for mid-to-high-end modules [12][13] Automotive - China's new energy vehicle sales are projected to reach approximately 13.8 million units in 2024, a 46% year-on-year increase [2][14] - The penetration rate of new energy vehicles is expected to exceed 55% by 2025, surpassing traditional fuel vehicles for the first time [2] - The demand for automotive cameras is increasing, with an average of 7 cameras per vehicle expected by 2025 [15] Smart Glasses - Global sales of AI smart glasses are projected to reach 5.5 million units in 2025, a 135% increase from 2024 [3][16] - The integration of cameras in AI smart glasses is crucial for providing intelligent interaction experiences [3] Robotics - The Chinese machine vision market is expected to grow to 39.5 billion yuan by 2028, with a compound annual growth rate of approximately 17.5% from 2024 to 2028 [4][17] - The integration of multiple visual sensors in robotics is becoming increasingly important, with various companies adopting advanced visual systems [4][17]

Core Viewpoint - The "Smart Driving Equality" trend in the Chinese automotive industry has gained momentum, with major domestic brands participating, indicating a critical juncture where over 50% of domestic car sales will be involved in this competitive landscape [1][2]. Group 1: Market Dynamics - The urgency for car manufacturers to enter the smart driving market is driven by a narrowing window for smart technology adoption, where strategic positioning will determine future market share [2]. - A price war has intensified, with 28 models, including 20 electric vehicles, experiencing price reductions averaging 30,000 yuan, representing a 13% decrease [4]. - New electric vehicle models have seen significant price cuts, with average reductions of 39,000 yuan and a 17% drop, marking the highest in their respective segments [4]. Group 2: Competitive Strategies - The price reduction strategy is influenced by ongoing promotional tactics and the need for product updates due to the "smart driving" wave, leading to increased market competition [5]. - BYD's dual strategy of promoting both smart and non-smart versions of its vehicles has resulted in sustained sales growth, particularly in lower-tier cities [5][6]. - Other brands, such as Extreme Fox, have also engaged in aggressive pricing, with significant discounts on models to remain competitive [6]. Group 3: Technological Evolution - The "Smart Driving Equality" movement is reshaping the value system of smart driving technologies, with a focus on establishing a new product hierarchy and accelerating the elimination of non-smart vehicles [8][10]. - The emergence of a structured smart driving product hierarchy, akin to a pyramid, is evident, with varying levels of capabilities from basic to advanced features [9]. - The trend indicates a shift where high-level smart driving features are becoming more accessible, with prices for advanced models dropping significantly [13]. Group 4: Challenges and Opportunities - Traditional automakers face challenges in building a sustainable technology cycle for smart driving, requiring both foundational functionality and continuous upgrades to maintain competitiveness [14]. - Collaborations with leading smart driving technology suppliers can provide traditional manufacturers with a balance of efficiency and autonomy, although long-term cost pressures remain a concern [15]. - The transition to a software-driven model poses significant challenges for traditional manufacturers, necessitating organizational restructuring and talent development to adapt to smart driving technology [16].

2025年将为智能驾驶行业的关键转折点。 本文为IPO早知道原创 作者｜Stone Jin 微信公众号｜ipozaozhidao 据IPO早知道消息，地平线机器人-W（9660.HK，以下简称"地平线"）于3月21日发布了2024年 全年业绩，这也是其自2024年10月24日登陆港交所以来发布的首份财报。 财报显示， 地平线2 024 年的营收为 23.84 亿元，同比增长 53.6% 。从收入构成来看，作为地 平线主营业务的智能驾驶解决方案营收23.12亿元，同比增长57.2%。其中，产品解决方案业务同比 增长31.2%至6.64亿元，授权及服务业务则同比增长70.9%至16.48亿元，均呈现较快的增长态 势。 2 024 年，地平线的毛利为 18.41 亿元，同比增长 68.3% ；毛利率则从2 023 年的7 0.5% 进一 步增至7 7.3% 。 截至2024年12月31日，地平线持有的现金及现金等价物为154亿元，较截至2023年12月31日的 114亿元增加35.3%，现金储备较为充足。 日前，地平线正式被纳入恒生综合指数与恒生科技指数成分股并自3月10日起正式生效。这里需要指 出的一点是，恒生科 ...

Core Viewpoint - The company has launched the "Super e Platform" technology, which is expected to enhance EV sales and improve competitiveness in the market through advanced charging and driving technologies [2][3]. Group 1: Technology and Product Launch - The "Super e Platform" features a high-voltage architecture, new electric motors, and next-generation silicon carbide power chips, enabling fast charging capabilities that achieve 407 kilometers of range in just 5 minutes [2]. - The platform includes the world's first 1000V charging system, with charging power reaching up to 1000kW, significantly addressing the slow charging issue in the EV industry [2]. - The company has initiated pre-sales for its flagship models, Han L EV and Tang L EV, priced at 270,000-350,000 yuan and 280,000-360,000 yuan respectively, which are expected to enhance the company's average selling price (ASP) and accelerate its high-end market positioning [3]. Group 2: Strategic Initiatives - The company aims to democratize advanced driving technology by introducing high-level intelligent driving features across its product range, starting from models priced at 70,000 yuan [4]. - A significant push towards high-end products is planned for 2025, with the launch of the Tengshi N9, a large six-seat SUV, expected to enhance overall profitability [4]. - The company plans to increase its overseas market presence, targeting exports of 800,000 units in 2025, which is anticipated to boost profitability [4]. Group 3: Financial Projections - Revenue forecasts for 2024-2026 are projected at 833.6 billion yuan, 1,017 billion yuan, and 1,214.3 billion yuan respectively, with net profits expected to be 39.88 billion yuan, 55.44 billion yuan, and 65.61 billion yuan [6]. - The earnings per share (EPS) are estimated to grow from 3.79 yuan in 2024 to 6.34 yuan in 2026, reflecting a positive growth trajectory [6].

Investment Rating - The report maintains a "Positive" investment rating for the industry [8]. Core Insights - The competition in the automotive industry is shifting from electrification to intelligence, with the launch of BYD's "Heavenly Eye" high-level intelligent driving system marking the beginning of the intelligent driving era in 2025 [2][4]. - The demand for automotive cameras, a core component of intelligent driving perception, is expected to surge due to the trend of democratizing intelligent driving, leading to simultaneous increases in both volume and price [5][7]. Summary by Sections New Energy Vehicles: The Dawn of Intelligentization - The transition to intelligentization in the automotive sector is underway, with BYD's strategic launch on February 10, 2025, indicating a significant shift in the market [4][15]. - The integration of intelligent driving with new energy vehicles is driven by the unique electronic architecture and power balance of electric vehicles, making them more suitable for advanced driving technologies [5][23]. Automotive Camera Industry: High Barriers and Broad Opportunities - The automotive camera module consists of key components such as optical lenses, image sensors (CIS), and image signal processors (ISP), with CIS sensors accounting for approximately 40% of the cost [6]. - The industry faces high barriers in terms of performance, reliability, and certification cycles, with a typical development and testing cycle lasting 2-3 years [6][7]. Key Companies in the Automotive Camera Supply Chain - The report highlights the potential for significant growth in the automotive camera supply chain, particularly for companies involved in CIS, packaging, optical lenses, and camera modules, recommending companies like Weir Shares and Sunny Optical Technology [7][8].