金十数据6月3日讯，工业和信息化部、国家发展改革委、农业农村部、商务部、国家能源局组织开展 2025年新能源汽车下乡活动。选取满足乡村地区使用需求、口碑好、质量可靠的新能源车型，开展展览 展示、试乘驾驶等活动。组织新能源汽车售后维保服务企业，充换电服务企业，保险、信贷等金融服务 企业协同下乡，持续优化乡村地区新能源汽车应用配套环境。推动车网互动技术在乡村地区应用，提升 乡村绿色发展水平。落实车购税、车船税减免，汽车以旧换新，县域充换电设施补短板等政策，鼓励车 企丰富产品供给、提升服务水平，积极扩大新能源汽车乡村地区消费。 （工信部） 商务部等五部门：组织新能源汽车售后维保服务企业，充换电服务企业，保险、信贷等金融服务企业协 同下乡 ...

Core Viewpoint - The Chinese government is actively promoting the adoption of new energy vehicles (NEVs) in rural areas through various initiatives, including the "New Energy Vehicles Going to the Countryside" campaign, which aims to stimulate consumption and expand market potential in lower-tier cities and rural regions [2][3][4]. Group 1: Policy Initiatives - Since the issuance of the "Special Action Plan to Boost Consumption" by the central government, specific measures to promote automobile consumption, such as trade-in programs and optimizing vehicle purchase restrictions, have been implemented [2]. - The "New Energy Vehicles Going to the Countryside" initiative has been held five times since 2020, significantly enhancing NEV sales in rural areas [3]. - The initiative has seen an increase in the number of vehicle models available, with 99 models involved in 2024, reflecting a growing adaptation to rural market needs [3]. Group 2: Sales Performance - NEV sales from the "Going to the Countryside" initiative reached 39.7 million units in 2020, 106.79 million in 2021, 265.98 million in 2022, and 320.87 million in 2023, indicating a strong upward trend [4]. - The share of NEV sales in Xiaocheng County increased from 25% in 2020 to 33.8% in 2024, with plug-in hybrid and range-extended models showing significant growth [5]. Group 3: Infrastructure Development - Despite the success of NEV sales, rural charging infrastructure remains underdeveloped, with coverage below 5% [6]. - The government is working to improve charging infrastructure in rural areas, with plans for "county-wide coverage" of charging stations and "town-wide coverage" of charging piles by 2026 [7]. - Companies like NIO are also investing in charging infrastructure, aiming for comprehensive coverage in rural areas [8]. Group 4: Market Potential - The rural market is projected to have a significant impact on NEV sales, with estimates suggesting that by 2030, the car ownership rate in rural areas could reach 160 vehicles per thousand people, translating to a market size of approximately 500 billion yuan [9]. - The upcoming 2025 NEV Going to the Countryside initiative is expected to further stimulate sales, with local governments already initiating related activities [10]. Group 5: Product and Service Adaptation - Experts emphasize the need for NEV models that align with rural consumer preferences, focusing on affordability and practicality [11]. - There is a call for enhanced charging infrastructure and parking solutions in rural areas to support NEV adoption [12].