事实上，类似 LV "路易号" 这样的首店、旗舰店，正逐渐成为拉动消费的关键力量。RET 睿意德数据显示，拥有首店的购物中心客流量平均提升 20%-30%，销售额增长 15% 以上。首店，已然成为商业竞争中的超级流量入口。 上海，作为首店经济蓬勃发展的前沿阵地，数据十分亮眼。央视网数据显示，今年 1 至 4 月，上海新增首店 301 家，其中高能级首店占比 15.95%。自 2015 年率先提出发展首店经济以来，上海持续发力，今年更是从展会支持、通关便利、财政激励等多维度强化扶持，对亚洲及以上级别首店给予 100 万元一次性 奖励，持续吸引优质首店资源。 前段时间，LV 在上海兴业太古汇打造的 30 米高、1600 平方米的 "路易号" 船型概念旗舰店正式亮相。开业当天，尽管高温橙色警报拉响，南京西路却因慕 名而来打卡的人群变得热闹非凡，工作日的冷清一扫而空。这艘 "巨轮" 不仅成为 LV 品牌形象的独特展示窗口，其与对面星巴克烘焙工厂的 "有趣对视"， 在社交平台引发大量二创，持续吸引大众目光，成为新晋网红打卡点。 不过，从上半年首店资料来看，尽管核心商圈依旧备受青睐，但新兴区域凭借差异化特色，正不断吸引品 ...

海外品牌仍在加速布局中国消费市场。今年二季度，580个海外品牌在天猫国际开出首店，首店数量同比增长45%。养肤彩妆、分龄营养、宠物健康、防 脱护发、疗愈家居是海外新品牌最热衷布局的细分赛道。平台数据显示，二季度在天猫国际开店即成交破百万的海外新品牌，数量同比增长33%。 新开首店的海外品牌更加聚焦中国消费者细分、个性化的消费需求。韩国粉丝经济标杆平台Weverse为满足中国粉丝应援需求，在天猫国际开店正式进驻 中国市场；美国宠物品牌Halo自然光环关注中国"毛孩子"减肥，特别推出"健美体态"系列宠粮；瑞士鼻腔护理品牌Bentrio百畅悠为过敏性鼻炎星人专门研 发"液体口罩"。 从地域分布看，580个新品牌来自全球30个国家和地区，美国是海外新品牌入驻数量最多的国家，其次是日本、韩国、澳大利亚和新西兰。值得注意的 是，来自韩国、英国、意大利的新品牌数量增速最快。 韩流"回潮"带动韩国品牌入驻热潮。去年在天猫国际开店的emis等韩国时尚品牌，开店第一天销量即破20万，在中国市场迅速站稳脚跟。标杆效应显现， 二季度新入驻的韩国品牌数量同比增长110%。 作为海外新品牌入华首选阵地，来自全球90多个国家和地区的400 ...

Core Insights - Nanjing has actively promoted the integration of culture, commerce, tourism, and sports, leading to a vibrant weekend experience for residents and visitors alike [1][3] - The city has introduced various discounts and packages for tourists, enhancing the appeal of attending events and exploring local attractions [2][4] - The "football economy" is emerging as a new engine for urban vitality, with significant increases in visitor numbers and spending during events [3][10] Cultural and Sports Events - Nanjing has hosted numerous cultural and sports events in the first half of the year, contributing to a 7.3% increase in revenue for the cultural, sports, and entertainment sectors [1][11] - The city ranked among the top destinations for domestic travel, with "Nanjing 3-day tour" becoming a popular group travel product [3][11] - The introduction of the "Follow the Performance (Event) to Tour Nanjing" initiative has attracted more visitors, with positive market feedback [4][5] Economic Impact - During the Dragon Boat Festival, Nanjing's attractions received 1.712 million visitors, showcasing the impact of sports events on tourism [3] - The sports industry revenue grew by 19.3% in the first half of the year, driven by events like the "Su Super" league [10] - Overall, Nanjing welcomed 116 million domestic and international tourists in the first half of the year, achieving a 10.1% increase in tourism revenue to 148.3 billion yuan [11] Consumer Engagement - The city has developed a variety of promotional activities, including the "1+3" discount program for event attendees, which has seen participation from 323 businesses [4][5] - On July 5, the "Su Super" match attracted 1.425 million visitors across various viewing locations, generating 340 million yuan in sales [7][10] - The integration of sports and cultural events has created new consumption scenarios, enhancing the overall visitor experience and driving economic growth [8][11]

据赢商大数据最新统计，2025年上半年深圳首店以193家开业量（不含围挡/快闪店/限时店，数据截至6月30日）实现"量质齐升"，全国首店（23家）、华 南首店（63家）与城市首店（106家）构成的多层次矩阵中，国际品牌占比稳定超21%。 从比利时WOLFERS亚太区旗舰店、日本Goldwin华南首店等国际高端品牌落子，到本土新消费"霸王茶姬·超级茶仓店""麦当劳·麦麦博物馆"破圈，深圳正 以"顶奢零售+社区烟火"的多元业态、"标准店型+非标创新"的场景组合，持续诠释商业生态的全球包容性与创新吸引力。 01. 从品牌归属地维度剖析，中国内地首店数量达149家，港澳台首店有3家，而海外品牌首店则有41家，国际品牌首店占比稳定保持在21.1%。这一超过20% 的高位水平，展现出强劲的国际商业吸引力。 首店能级： 国际品牌占比超20%，城市商业话语权再升级 在首店能级分布方面，城市首店以106家的数量占比达54.9%，一马当先领跑首店格局；华南首店有63家，全国首店有23家，三者共同形成了具有特色的 首店分布体系。 国际品牌占比稳定超两成 进一步探究其来源地，发达国家在其中占据着绝对的主导地位。其中，美国有8家、韩国 ...

Core Insights - The total retail sales of consumer goods in Qianhai reached 33.917 billion yuan in the first half of the year, marking a year-on-year growth of 17.0% [1] - Retail and catering industries grew by 16.5% and 7.8% respectively, driven by "policy empowerment + scenario innovation" [1] Group 1: Economic Initiatives - Qianhai plans to issue 35 million yuan in consumer vouchers by 2025 as part of the "Consumption Boost 2.0 Plan," aiming to stimulate over 400 million yuan in actual consumption with a leverage ratio exceeding ten times [5] - The collaboration with JD.com and Meituan platforms aims to expand the scope of subsidies and promote consumption in various sectors, including 3C digital products and the automotive aftermarket [5][10] Group 2: Consumer Engagement - The integration of parks and commercial spaces has enhanced foot traffic, with projected visitor numbers reaching over 1.9 million in 2023 and 2024, and an average daily footfall of 8,000 on weekdays in the first half of 2025 [6] - The introduction of popular IP events and attractions has significantly increased social media engagement, with a notable 300 million discussions generated around the Qianhai Stone Park [6] Group 3: Commercial Development - Qianhai has become a hub for over 500 first-store brands, evolving from a "first-store window" to a "first-release economic ecosystem" [10] - The focus on pet-friendly commercial spaces and the development of pet-themed parks and restaurants cater to the growing demand for pet-related consumption [10] Group 4: Night Economy and Cultural Consumption - The night economy is being cultivated through initiatives like "Century Sunset," enhancing the shopping and entertainment experience in key commercial complexes [15] - Cultural landmarks such as the Shenzhen Book City and Qianhai Ice and Snow World are being developed to promote cultural and creative industries, contributing to the establishment of an international consumption hub [15]

北京三里屯，国际小众特色品牌纷纷扎根，为追求时尚与独特的消费者带来全新购物体验；上海新天 地，跨国运动品牌"首店"不仅售卖商品，还提供专业体测服务和训练建议；重庆观音桥，一批全新的概 念店与夜经济联动，为城市夜生活增添璀璨光芒……"首店经济"正成为一股强劲新势力，为城市商业提 质升级、加速释放内需潜能注入新活力。 所谓"首店"，是指某一具有行业引领性的品牌在特定区域内开设的第一家门店。"首店经济"则是指，一 系列新品牌、新产品、新业态涌现，释放品牌价值、创新魅力、集聚效应等，促进消费能级跃升，成为 新的经济增长极。 "首店经济"出圈，源于多方因素推动。从需求端着眼，随着生活水平不断提高，人们的消费需求已 从"有没有"转向"好不好"，消费趋向日益多元化、个性化、品质化。从供给侧看，无论是舌尖上的新美 食，还是服饰上的独领风骚，再或是潮玩领域的大胆创新，一系列"首店"都能让消费者找到与众不同的 体验和乐趣。新奇特的"首店"吸引"新新人类"打卡与分享，精准触达目标客户群，迅速提升知名度，更 为后续市场拓展打下有力基础。持续上新的"首店"提供多元的消费新选择，"首店经济"为城市商圈摆脱 同质化竞争、实现差异化突围带来 ...

Core Insights - The strategic cooperation between Songjiang New Town Group and Jing'an Real Estate Group focuses on three main areas: cross-regional resource integration, project collaboration, and talent exchange [1] Group 1: Strategic Cooperation - The two groups aim to deepen the cooperation mechanism of "government guidance, market operation, and social participation" to continuously introduce high-quality resources [1] - The collaboration is expected to promote the deep integration of the cultural, commercial, tourism, and sports exhibition industry chain, innovation chain, and value chain [1] Group 2: Brand and Economic Development - Representatives from well-known brands such as Hunter, Blue Bottle Coffee, and BIRKENSTOCK discussed topics like first-store economy, IP incubation, and scene innovation during the event [1] - The partnership will combine Jing'an's advantages in "first-store economy" with Songjiang's characteristics in "scene innovation" [1] Group 3: Future Vision - The two groups plan to continuously promote brand resource sharing, aiming to create a "global brand preferred destination and local culture renewal space" [1] - The collaboration is positioned to make Songjiang and Jing'an a "dual engine" for becoming a world-class consumer destination [1]

暑期以来，全国各地旅游消费市场迎来"井喷"。在暑期和年中折扣季双重利好叠加下，西安经开区各大商圈持续升级，积极培育引入新业态、推出系列特 色鲜明新产品、打造多种主题突出新场景，以诚意满满的品质活动，不断激发着城北消费市场潜力。 在西安大融城的一层，今年上半年新开业的欧米茄 (OMEGA)旗舰店和大大的Ω标志颇受关注，作为城北的首家门店，该门店采用品牌最新设计理念，外 立面由马赛克图案拼接而成，明亮而温馨的风格吸引了不少市民游客的目光，不时有腕表爱好者进入门店试戴选购。 自汉神购物广场开业以来，这里便成为了西安二次元浓度最高的"热土"之一，吸引了不少唯粉团粉与coser来此面基换谷。除此之外，本月汉神还在打造了 撸宠遛娃的萌宠森林公社，能看能摸的梅花鹿、白孔雀、刺猬、小兔子，还能换书换玩具的跳蚤市场……让这里成为了一个集年轻潮流文化与亲子娱乐于 一体的城市社交新空间。 首店"流量"变"留量" 提供消费新体验 与此同时，其他商业综合体的首店也纷纷发力，熙地港开业的全新面包品牌STARRY WISH（星盼烘焙），诠释了新鲜面包与生活的融合共生，用满满 的"性价比"美味，刷新了消费者对烘焙的期待，也给消费者带去不小惊 ...

北京三里屯，国际小众特色品牌纷纷扎根，为追求时尚与独特的消费者带来全新购物体验；上海新天 地，跨国运动品牌"首店"不仅售卖商品，还提供专业体测服务和训练建议；重庆观音桥，一批全新的概 念店与夜经济联动，为城市夜生活加添璀璨光芒……"首店经济"正成为一股强劲新势力，为城市商业提 质升级、加速释放内需潜能注入新活力。 所谓"首店"，是指某一具有行业引领性的品牌在特定区域内开设的第一家门店。"首店经济"则是指，一 系列新品牌、新产品、新业态涌现，释放品牌价值、创新魅力、集聚效应等，促进消费能级跃升，成为 新的经济增长极。 政策支持更为"首店经济"发展提供沃土。中办、国办印发《提振消费专项行动方案》明确，鼓励国内外 优质商品和服务品牌开设首店、举办首发首秀首展。地方政府纷纷出台政策，从优化营商环境、简化审 批流程、提供"真金白银"补助、打造全方位服务保障体系等方面，为"首店"品牌落地提供有力支撑。今 年前5月，北京全市新增落地"首店"近400家；2025年一季度，上海新增"首店"173家；近三年，重庆集 聚落地品牌"首店"892家……政策精准发力，极大地激发了品牌方开设"首店"的积极性，现象级"首 店"更成为展示城市 ...

浙江商业上半年，市场表现较为平静，商业新增量主要集中在下半年。据赢商大数据不完全统计，预计2025年下半年，浙江将迎来38个商业项目开业，包 括购物中心、商业街、社区型商业等，总体量236.03万方。 | 城市 | 项目名称 | 商业面积 | 开业时间 | | --- | --- | --- | --- | | | | (7 m2) | | | 杭州 | 杭州临安滨湖天地 | 10.00 | 2025.9.30 | | 杭州 | 杭州万科日耀连里 | 2.50 | 2025.9 | | 杭州 | 杭州NEO PARK-未来里 | 11.00 | 2025 | | 杭州 | 杭州大江东新湾万驿广场 | 5.40 | 2025.10 | | 杭州 | 杭州嘉里城 | 10 | 2025年Q4 | | 杭州 | 杭州亚奥天地 | 9.50 | 2025.9.26 | | 杭州 | 杭州金迪幸福里商业中心 | 4.00 | 2025 | | 杭州 | 杭州世纪中心商场AURA HZ | 12.00 | 2025年Q4 | | 杭州 | 杭州EIC LIVE欧美广场 | 5.00 | 2025.10 | | 杭州 | ...