Core Viewpoint - The recent regulatory measures in Henan province aim to standardize auto consumer finance practices, capping the actual customer interest rate at no more than double the current one-year Loan Prime Rate (LPR), effectively limiting it to a maximum annual rate of 6% [1][2] Group 1: Regulatory Changes - Multiple banks in Henan, including Everbright Bank and Agricultural Commercial Bank of Henan, have announced measures to control financing costs for car buyers, addressing high commission issues [1] - The new regulations prohibit auto dealers from coercing customers into high-commission financial products and aim to stabilize the auto consumer finance market in Henan [1] Group 2: Market Dynamics - The previous high-interest, high-rebate model, which involved banks offering substantial commissions to auto dealers to boost market share, is being phased out due to regulatory pressures [2] - Banks are facing reduced profit margins as many customers are repaying loans early, leading to diminished interest income and increased operational costs [2][3] Group 3: Shift in Competitive Strategy - The industry is transitioning from a price war to value competition, with banks needing to enhance product design and service experience to maintain market competitiveness [3] - Some banks, like Ping An Bank, are adapting their auto finance strategies by focusing on electric vehicle loans and improving online loan processes to meet customer needs [3]

Core Viewpoint - Zeekr is the fastest luxury electric brand to achieve the milestone of 500,000 vehicle deliveries, reaching this target in just 44 months since its inception with the Zeekr 001 model [2][3] Group 1: Market Position and Strategy - Zeekr's average vehicle price is nearly 300,000 yuan, with the highest model priced close to 900,000 yuan, positioning itself in the luxury segment traditionally dominated by brands like BMW, Benz, and Audi (BBA) [3] - The company has launched six models in three years, indicating a commitment to building a sustainable product matrix rather than relying on a single hit model [3][4] - The merger with Lynk & Co has established a new strategic direction, with Zeekr focusing on the high-end luxury market while Lynk & Co targets the 200,000 yuan segment [4] Group 2: Technological Advantages - Zeekr has developed the SEA architecture, a fully proprietary electric vehicle platform, which serves as the foundation for its high-end electric strategy [5] - The company has invested 20 billion yuan over five years to create a robust technological ecosystem, enhancing its competitive edge [5] - Zeekr's integration of an 800V high-voltage architecture allows for ultra-fast charging capabilities, with the V4 charging station being the first of its kind globally [6][8] Group 3: Product Development and Innovation - The Zeekr 001 has successfully combined performance, comfort, and luxury, creating a new category of luxury shooting brake vehicles [12] - Following the success of the Zeekr 001, the company entered the luxury MPV market with the Zeekr 009, which has outperformed traditional fuel MPVs in sales [12][14] - The upcoming Zeekr 7X is designed for global markets, featuring advanced technology and performance characteristics that rival high-end luxury vehicles [14][15] Group 4: Future Outlook and Integration - The completion of the merger with Lynk & Co and potential privatization under Geely's umbrella signifies a strategic consolidation aimed at enhancing resource efficiency and brand positioning [16][18] - Zeekr is evolving its technology strategy to encompass a broader range of energy solutions beyond pure electric, indicating a shift towards a more comprehensive approach to the luxury electric vehicle market [17][18] - The company aims to leverage its accumulated technology and experience to drive innovation and growth within the Geely ecosystem, marking a transition from a startup to a core player in the high-end electric vehicle sector [17][18]

Core Insights - The automotive industry is experiencing a severe price war, leading to a detrimental cycle of competition that threatens the stability of the entire supply chain [1][3][4] - The number of discounted models in the domestic car market has surged, with over 200 models in 2024 and more than 60 in the first four months of 2025, indicating a worsening situation [2][3] - Industry profits have plummeted, with profit margins dropping to below 4%, a significant decline from the previous 6%-7% range [3][5] Industry Dynamics - The price war has resulted in a paradox where increased sales do not translate into higher profits, creating a scenario of "increased volume without increased revenue" [2][3] - The Chinese Automobile Industry Association has highlighted that chaotic price competition is a major factor in declining industry efficiency [3][6] - Experts warn that the ongoing price war could lead to quality issues as suppliers are pressured to cut costs, potentially compromising product safety and reliability [5][6] Supply Chain Impact - The price war has extended its impact to the supply chain, with automakers pushing suppliers to lower prices, which may lead to reduced quality and even supplier bankruptcies [4][5] - Many suppliers are facing extended payment cycles, with reports indicating that some are waiting nearly a year for payments, exacerbating their financial difficulties [4][6] Calls for Change - Industry leaders are advocating for a shift from price competition to value competition, emphasizing the need for innovation and long-term strategies [1][7] - Regulatory bodies are pushing for measures to curb "involution-style" competition and promote healthier market practices [6][7] - Companies are beginning to respond to regulatory pressures by committing to shorter payment terms for suppliers, indicating a potential shift in industry practices [6][7]

Rare Earth - China's Ministry of Commerce has stated that it will continue to review export license applications for rare earth materials, having already approved a certain number of compliant applications [1] - After the implementation of export control measures, there has been a surge in overseas replenishment demand, benefiting the prices of light rare earths such as praseodymium and neodymium [1] - Analysts expect that the export control measures will lead to a significant increase in overseas rare earth prices, similar to previous controls on germanium and indium, potentially widening the price gap between domestic and international markets [1] Gaming - Zhejiang Province has introduced measures to support the overseas expansion of the gaming industry, aiming to enhance international cultural trade [2] - With policy support and advancements in AI and cloud gaming technologies, China's gaming export revenue is projected to grow at a CAGR of over 20%, reaching $32.8 billion by 2025 [2] - The gaming industry is expected to enter a new development phase characterized by content refinement, AI industrialization, and systematic overseas expansion [2] Automotive Parts - Major automotive companies in China have committed to not delaying payments to suppliers, with a payment term of no more than 60 days [3] - This initiative is part of a broader effort to stabilize the supply chain and promote high-quality development in the automotive industry [3] - Analysts suggest that the automotive industry is shifting from price competition to value competition, with leading companies maintaining market share through technological and scale advantages [3] Automotive Testing - The National Certification and Accreditation Administration has launched a pilot program for mandatory product certification (CCC certification) in the automotive sector to enhance international competitiveness [4] - As China becomes the world's largest automotive exporter, the focus is shifting from scale expansion to quality improvement, addressing diverse international market demands [4] - The pilot program aims to provide better market information and compliance support for Chinese automotive enterprises in international trade [4] Mobile Payment - Huawei has launched the Pura 80 series and WATCH 5 smartwatches, featuring a new payment method that allows users to make payments even when the device is in sleep mode [5] - The "tap-to-pay" feature has expanded to over 400 cities and more than 5,000 brands, with over 100 million users [5] - This innovation is expected to drive further development in domestic consumption and create a complete ecosystem involving software, hardware, and service providers [5] Smart Glasses - Xiaomi is set to launch its AI smart glasses by the end of June, featuring advanced technology for multimodal interaction [7] - The global smart glasses market is projected to maintain a CAGR of over 60% from 2025 to 2029 [7] - Xiaomi's entry into the AI smart glasses market is anticipated to stimulate domestic demand and competition [7]

Core Insights - The automotive industry is currently facing intense price competition, leading to a decline in profit margins, with the projected profit margin for 2024 at only 4.3% [3][4] - The recent 618 shopping festival has exacerbated this price war, with numerous car manufacturers and dealers offering significant discounts, which has resulted in consumer hesitation and a wait-and-see attitude [4][5] - In contrast, the retail sector, exemplified by the local supermarket chain Fat Donglai, has successfully differentiated itself through superior customer service and product quality, prompting discussions on whether the automotive industry can learn from its success [1][7] Automotive Industry Challenges - The automotive sector is experiencing a downward trend in profit margins, with a report indicating a profit margin of 4.3% for 2024, lower than the overall downstream industrial profit margin [3] - The aggressive pricing strategies initiated by companies like Tesla have triggered a series of price cuts across the domestic electric vehicle market, further intensifying competition [3][4] - Consumer sentiment is affected by frequent price changes and promotional activities, leading to a reluctance to purchase vehicles due to fears of overpaying or missing out on better deals [4][5] Consumer Behavior - Consumers are increasingly confused by the multitude of promotional offers, leading to a significant number opting to delay their purchases [4][5] - The focus on price comparison among consumers has overshadowed other factors such as service quality and brand loyalty, creating a vicious cycle of price competition [5][11] - The automotive sales process has become heavily centered around price negotiations, often at the expense of customer experience and satisfaction [5][11] Retail Sector Insights - Fat Donglai has emerged as a benchmark in the retail industry by prioritizing customer service and product quality, despite not having the lowest prices [7][8] - The shopping experience at Fat Donglai is characterized by attentive service and a focus on customer satisfaction, which has fostered strong word-of-mouth marketing [10][8] - The supermarket chain's success highlights the potential for the automotive industry to shift from price competition to value competition by enhancing customer experience and service quality [10][15] Potential Strategies for Automotive Industry - The automotive sector is encouraged to explore new retail models that emphasize consumer-centric services and personalized experiences [14][15] - Companies should consider leveraging data analytics to better understand consumer preferences and tailor offerings accordingly [14] - There is a call for the automotive industry to adopt a service-oriented approach, providing additional value-added services to enhance customer loyalty and satisfaction [14][15] Conclusion - The automotive industry must learn from the retail sector's focus on customer experience and service quality to escape the cycle of price competition [15][16] - A shift from price-based competition to value-based competition is essential for long-term sustainability and growth in the automotive market [15][16] - The ongoing transformation in the automotive industry necessitates a comprehensive reevaluation of business models and consumer engagement strategies to remain competitive in a rapidly evolving market [16]

（原标题：中汽协发倡议，众专家亮观点（七）| 吴松泉：追求高质量高水平价值竞争才是根本出路） 编者按： 5月31日，中国汽车工业协会面向全行业发布《关于维护公平竞争秩序 促进行业健康发展的倡议》。倡 议中指出，自2025年5月23日起，有车企率先发起大幅降价活动，多家企业跟进效仿，引发新一轮"价格 战"恐慌。无序"价格战"加剧恶性竞争，将进一步挤压企业利润空间，进而影响产品质量和售后服务保 障，不仅阻碍行业自身健康发展，也将危害消费者权益，并带来安全隐患。 倡议发布后，工信部相关负责人第一时间作出公开回应，赞同并支持此倡议，同时指出车企之间"价格 战"，给汽车企业正常的生产经营带来较大冲击，危及行业健康、可持续发展。 央视新闻、新华社、人民日报、经济日报等主流央媒纷纷报道、转载。当日此事登上多个热搜平台，引 发广泛的关注与讨论。 中国汽车工业协会旗下官方媒体《汽车纵横》围绕这一事件，推出汽车行业知名专家访谈系列。本文为 该系列第7篇，作者为中汽中心资深首席专家、中国汽车战略与政策研究中心总工程师吴松泉。 总书记指出，"加快构建全国统一大市场，着力整治一些领域的'内卷式'竞争""坚决破除地方保护、市场 分割、" ...

Core Viewpoint - The Chinese automotive industry is facing a new wave of price wars, which has raised concerns about unhealthy competition, profit erosion, and potential risks to product quality and consumer safety [1][6]. Group 1: Price War Characteristics - The current price war is characterized by three main features: greater intensity, broader scope, and faster response times. Over 20 mainstream brands have participated, with discounts typically ranging from 10% to 30%, and some models seeing reductions exceeding 40% [5]. - The inventory pressure in the automotive sector has reached alarming levels, with the inventory warning index hitting 62% in April 2025, indicating a significant oversupply [4]. - Consumer sentiment has shifted, with many now associating price cuts with reduced quality, leading to a decline in brand loyalty [7]. Group 2: Impact on the Industry - The ongoing price wars are expected to compress profit margins significantly, with projections indicating that leading automakers' net profit margins could drop from 8% to below 5% by 2025 [7]. - The average R&D intensity in the automotive industry is forecasted to decrease from 5.2% in 2024 to 4.1% in 2025, potentially hindering technological advancements and product safety [7]. - The pressure on supply chain companies is increasing, with component manufacturers facing forced price reductions that could lead to systemic risks in battery safety and chip supply [7]. Group 3: Recommendations to Address Price Wars - To mitigate the effects of the price war, it is suggested that automakers establish rational competition mechanisms, potentially modeled after the German automotive industry's practices [9]. - The government is encouraged to enhance regulatory oversight and implement stricter controls, including quality traceability systems for discounted models [9]. - Industry organizations should create collaborative platforms to improve supply and demand forecasting mechanisms [10].

此外，一种观点认为，消费者能从车企价格战中获利。这种观点未免短视。短期来看，消费者似乎能买 到低价车，但长期来看，行业利润下滑势必会侵蚀研发投入，产品质量一致性难以保障，售后服务网络 萎缩，消费者权益也必然受损。所谓"超值价格"，长此以往，往往陷入以牺牲品质与长期服务为代价的 怪圈。 ■刘钊 6月3日，全国工商联汽车经销商商会(以下简称"全联汽车经销商商会")的一纸倡议，直指当前汽车流通 环节的痛点，将汽车行业反"内卷"推向新的高潮。 一个多星期以前，即5月23日，某头部车企掀起降价风暴，最高降幅达5.3万元。多家车企仓促应 战，"价格战"恐慌蔓延。然而，承受冲击最直接的却是遍布全国的数万家汽车经销商。 当前，进销价格倒挂在汽车行业已成常态，厂家返利滞后，回款周期漫长，经销商流动资金承压。港股 上市经销商财报显示，除极个别企业外，行业大面积亏损。全联汽车经销商商会直言，经销商面临经营 压力加大、盈利能力降低、车辆库存偏高、流动资金紧张等一系列问题。 数据显示，截至今年4月末，国内乘用车行业库存达350万辆，同比增加12万辆。在"以销定产"成共识的 当下，如此庞大的库存背后，是整车企业向经销商强行压库，经销商成 ...

Core Viewpoint - The China Automobile Industry Association (CAIA) has issued an initiative to maintain fair competition and promote healthy industry development, urging new energy vehicle (NEV) companies to avoid selling products below cost and to conduct self-examinations in accordance with national laws and regulations [1][2] Group 1: Background and Context - The initiative was prompted by a significant price reduction campaign initiated by a certain car company on May 23, which led to a wave of similar actions from other companies, causing panic over a new "price war" [1] - The CAIA's initiative aims to minimize the negative impacts of the "price war" and has received clear support from the Ministry of Industry and Information Technology (MIIT), which stated that "there are no winners in a price war" [1][2] Group 2: Industry Self-Regulation and Competition - The CAIA's call for self-regulation is a corrective measure against the current "involution" competition in the NEV sector, questioning whether the industry should compete on price or value [1][3] - Historically, price wars in industries like home appliances and smartphones have led to the rise of competitive domestic brands, but the current NEV price war is characterized by "involution" and may involve dumping products below cost [2] Group 3: Long-term Implications - Uncontrolled price wars can harm product quality, after-sales service, and consumer rights, while also diverting companies from sustainable development and technological advancement [2][3] - The NEV industry must shift from a focus on volume to one on value, emphasizing technological innovation, product quality, user experience, and brand culture to secure a competitive advantage [3] Group 4: Future Directions - As the NEV market matures, reliance on policy subsidies and price advantages will no longer suffice for growth; the industry must focus on core technological breakthroughs and global expansion [3] - The transition from price competition to value competition will require sufficient profit margins for R&D and innovation, and both the CAIA and MIIT should support companies committed to this path [3]

近期车企掀起新一轮"价格战"。5月31日，中国汽车工业协会（简称"中汽协"）发布"维护公平竞争秩序 促进行业健康发展"倡议书，指出认为新能源汽车正引领汽车产业加速转型升级，维护行业健康发展十 分重要，企业不应采取无序"价格战"，应维护公平竞争秩序。 针对中汽协的倡议，工信部随即发声表态，指出车企无序"价格战"是"内卷式"竞争的典型表现，将加大 整治力度，配合相关部门开展反不正当竞争执法。 近年来，汽车行业"内卷式"竞争激烈。2024年底，中央经济工作会议明确提出综合整治"内卷式"竞争， 2025年综合整治"内卷式"竞争又写入了全国两会政府工作报告。专家指出，对汽车行业而言，应从无序 价格竞争向价值竞争转变，迈向高质量发展，促进汽车行业健康、可持续发展。 中汽协呼吁车企遵从公平竞争原则 实际上，此前中汽协就曾多次呼吁汽车市场应尽快回归到正常秩序，产业发展不能仅关注销量增长，更 要关注质量提升。2023年中汽协表示，降价处理库存，适当回收成本是正常经营措施，但不能因此沦为 价格战。价格战不会长久，物有所值是永恒的商业法则，汽车市场应尽快回归正常秩序。2024年中汽协 又表示，目前部分车企急功近利过度压低价格，导致 ...