Core Viewpoint - The article discusses the rise of "new consumption" in China, highlighting a shift from functional needs to emotional value among consumers, leading to the emergence of various new consumption sectors such as the pet economy and traditional crafts [1][4]. Group 1: New Consumption Trends - New consumption encompasses service consumption, spiritual consumption, and technology-related consumption, with a particular focus on spiritual consumption in the current context of material abundance [1][2]. - Companies like Pop Mart have successfully capitalized on the new consumption trend, achieving explosive growth despite a generally sluggish overall consumption environment [2][3]. Group 2: Brand Influence and Consumer Behavior - The willingness of consumers to pay a premium for products is driven by brand recognition rather than significant changes in distribution or supply chains, as seen with brands like Mixue Ice City [2][3]. - The emotional connection established through branding, such as the viral marketing of Mixue's IP "Snow King," differentiates it from competitors and enhances brand recognition [3]. Group 3: Pet Economy Insights - The pet economy is projected to reach a market size of 592.8 billion yuan in 2023, with expectations to exceed 1.15 trillion yuan by 2028, indicating strong growth potential [3][4]. - The pet economy is characterized by high consumer stickiness and emotional attachment, particularly among younger demographics, with 41.2% of pet owners being born in the 1990s [4][5]. Group 4: Market Dynamics and Valuation - Despite the promising outlook for the pet economy, the average price-to-earnings ratio for pet stocks exceeds 50, significantly higher than traditional consumer goods, which typically range from 10 to 25 [5]. - The concentration of leading companies in the pet market is expected to increase, driven by product innovation and brand development, although there are concerns about potential valuation corrections if market consolidation does not meet expectations [5][6]. Group 5: Long-term Sustainability - The pursuit of new consumption reflects a search for certainty in an uncertain society, but the sustainability of this trend will ultimately depend on returning to fundamental business values [6].

Core Viewpoint - The article emphasizes the rising opportunities in the entertainment industry, particularly in the broadcasting drama sector, despite the overall economic downturn in 2024. It suggests that individuals can capitalize on this trend by investing in broadcasting drama copyrights, which are seen as a lucrative avenue for generating income [2][6][25]. Group 1: Industry Performance - The entertainment industry has shown remarkable growth, with significant revenue generated from various projects, such as "Black Myth: Wukong," which achieved a daily revenue of 1.5 billion and a total of 10.2 billion [2]. - The film "Nezha: Birth of the Demon Child" grossed 15.8 billion in just one month, marking a historic achievement in Chinese cinema [2]. - The sales of related merchandise, including blind boxes and figurines, exceeded 2.3 billion, indicating a strong consumer interest in ancillary products [4]. Group 2: Investment Opportunities - The article promotes broadcasting drama copyrights as a viable investment opportunity, highlighting a specific case where an investment of 1.69 million yielded a first-month revenue share of 58,000 [6][8]. - Broadcasting drama copyrights have a long-term revenue potential, with a typical cycle of around 20 years, akin to real estate investments [9][15]. - The platform "Rabbit U" has gained significant traction, with over 22 million users, providing a robust environment for copyright monetization [17][19]. Group 3: Market Demand and Trends - There is a growing demand for quality intellectual property (IP) in the broadcasting drama sector, with the current number of copyright holders being less than 30,000, indicating a substantial market gap [31][28]. - The online audio user base in China reached 690 million by 2022, projected to exceed 1 trillion by 2027, positioning the sector as a major growth area [28][29]. - The article stresses the importance of selecting the right copyright resources, as higher ticket sales directly correlate with increased investor returns [13][38]. Group 4: Strategic Partnerships and Support - The "Honey Reading" brand has established itself as a leader in the industry, with over 6,000 quality novel copyrights and partnerships with numerous broadcasting stations and companies [17][19]. - The government of Hangzhou has recognized "Honey Reading" as a key player in the industry, providing financial support and tax incentives, which enhances the project's credibility and potential for growth [21]. Group 5: Revenue Models - The article outlines multiple revenue streams from broadcasting drama copyrights, including platform fees, music rights, merchandise sales, and advertising [40][41]. - It highlights the potential for significant earnings through various monetization strategies, emphasizing that quality IP can yield substantial returns over time [39][40].

人文经济学：数字时代下的人文价值重构 ——《人文经济学——数字时代的生产、消费与治理》出版 在全球价值链重构与数智技术加速迭代的背景下，人工智能、区块链等数字技术成为新动能，逆全球化 趋势加剧了经济的不确定性，美学的转型和精神消费的兴起对经济学研究产生了深远的影响，中国面临 传统产业转型与数字资源创新的双重挑战，催生了人文经济学研究的新范式。 在全球化碎片化时代下，世界经济合作碎片化加剧，但新一轮科技革命和产业变革不断推动着世界经济 向着互联网化、数字化、智能化发展，为全球化注入新质动能。在这种环境下，中国面临生产方式转型 和数字资源创新发展，数智化时代改变了资源生产方式，形成了数实融合新形态，推动着人文经济学生 发。人文经济学的兴起不仅是对经济学"人性回归"的呼应，更与中国式现代化目标深度契合。中国在数 字经济领域的快速发展，为全球提供了独特的实践样本。同时，世界美学转型推动精神消费崛起，新消 费业态如数字艺术市场等重构宏观经济格局，经济学学科人文转向趋势显著，需回应"人的全面发展"这 一终极命题。而人文经济学通过强调文化认同、社会治理与生态平衡，探索人文价值与数字经济的深度 融合，为中国式现代化提供了理论 ...

以下文章来源于每日人物 ，作者每人作者 每日人物 . 轻商业，懂生活。 过年消费记录。 ▲过年期间还在值班。图/访谈者提供 作者 | 李康提 编辑 | 张轻松 运营 | 泡芙 来源 | 每日人物 （ID：meirirenwu） 过年花费，去海南是大头 总花费：2万余元 内陆人对海是有执念的。天气一冷，我们这儿条件差不多一点的家庭都会去海南越冬。 尤其是过年，忘记这是从什么时候开始留下来的传统，总之过年亲友一相聚，缺席的那 户若是去海南了，必然是令人羡慕的。被羡慕等级在三亚依次从南向北递减。如此算 来，我们家是在鄙视链的底端——在东岸刚爬上及格线的海南文昌小县城，有一处过冬 的房产。 每年年节最大的开销，就是去海南的往来路费及在琼花费。往年我们是开车去，有了孩 子后不适合2000多公里的长途奔波，只好选择更贵的飞机。去年他们是12月26日出发 的，老公带着婆婆、两个孩子、阿姨和小姨一起去，单程路费总共花了5300元。据老公 描述，那趟航班上全是老人孩子，抱在怀里的婴儿竟然多达七八个，整个旅程孩子的哭 声此起彼伏。由此可见内陆老百姓对于去海南过冬的热情。 当然，这趟远行也不是纯享受，台风吹塌了海南家的窗户要整修、 ...