保荐人（主承销商） 广东省深圳市福田区中心三路8号卓越时代广场（二期）北座 二零二五年十月 天音通信控股股份有限公司 2023年度向特定对象发行A股股票募集说明书 声 明 本公司及全体董事、监事、高级管理人员承诺本募集说明书内容真实、准确、完整，不存在虚假记载、 误导性陈述或重大遗漏，按照诚信原则履行承诺，并承担相应的法律责任。 中国证监会、深圳证券交易所对本次发行所作的任何决定或意见，均不表明其对申请文件及所披露信息 的真实性、准确性、完整性作出保证，也不表明其对公司的盈利能力、投资价值或者对投资者的收益作 出实质性判断或保证。任何与之相反的声明均属虚假不实陈述。 根据《证券法》的规定，证券依法发行后，公司经营与收益的变化，由公司自行负责。投资者自主判断 公司的投资价值，自主作出投资决策，自行承担证券依法发行后因公司经营与收益变化或者证券价格变 动引致的投资风险。 本募集说明书所述事项并不代表审批机关对于本次发行相关事项的实质性判断、确认、批准或注册，本 募集说明书所述本次发行相关事项的生效和完成尚需中国证监会注册批复文件。 重大事项提示 公司特别提示投资者注意，在作出投资决策之前，务必仔细阅读本募集说明书 ...

Core Insights - The report highlights the strong leadership position of Haitian Flavor Industry in the Chinese condiment market, emphasizing its robust brand barriers and significant market share in soy sauce (13.2%) and oyster sauce (40.2%) [1][2] - The company is expected to benefit from the ongoing health-oriented product upgrades and the integration of online and offline channels, which are reshaping the industry [1][2] - The report initiates a "Buy" rating with a target price of HKD 39.00, indicating a potential upside of 19.8% from the current price of HKD 32.64 [1][2] Industry Overview - The Chinese condiment industry is characterized by steady growth and low concentration, presenting opportunities for consolidation [1] - The industry is undergoing a transformation towards healthier products, which is likely to optimize product structures and expand niche markets [1][2] - The distribution network is extensive, with over 6,700 distributors ensuring stable sales across major regions in China [2] Company Performance and Projections - Haitian Flavor Industry is projected to achieve approximately 8% compound annual growth rate (CAGR) in revenue from 2024 to 2027, driven by restaurant channel recovery, product innovation, and overseas expansion [2] - The company’s overseas revenue is expected to grow at a double-digit CAGR over the next three years, increasing its share of total revenue [2] - Improvements in gross margin and operating profit margin are anticipated due to declining raw material costs and efficiency enhancements, with net profit expected to maintain a growth rate of around 10% [2]

Core Insights - The article emphasizes the importance of focusing on product quality in retail, regardless of whether the sales channel is online or offline [6][7][14] - It highlights the unique shopping experience that physical stores can provide, which often leads to impulse purchases that online platforms cannot replicate [6][14] Group 1: Retail Strategy - The company believes that the core of future offline retail lies in creating an enjoyable shopping experience, where consumers discover products they like while browsing [6][14] - The article suggests that successful retail strategies should follow consumer behavior and learn from successful models, such as Japanese stores [6][14] - It mentions that many retail brands still rely heavily on offline sales, with online sales accounting for only about 10% of total sales for some brands like Miniso [6][14] Group 2: Learning from Japanese Brands - The article discusses a learning trip to Japan to understand how Japanese brands thrive in low-growth environments, focusing on their operational strategies [10][14] - It highlights that Japanese brands have adapted to low-growth periods by focusing on customer expectations and making small innovations rather than pursuing disruptive changes [14][15] - The article emphasizes the importance of understanding consumer needs through direct engagement and observation, as demonstrated by successful Japanese brands [14][15][17] Group 3: Product Development and Innovation - The article points out that successful companies like FANCL and Suntory focus on product quality and consumer feedback to drive innovation [19][25] - It mentions that companies should not rely solely on data but should also engage with the physical product to ensure quality and consumer satisfaction [18][25] - The article illustrates how brands like Kikkoman and WORKMAN have successfully filled market gaps by understanding specific consumer needs and preferences [17][19]

Core Viewpoint - Tianyoude Liquor (002646) emphasizes its commitment to the liquor industry, particularly focusing on the unique value of barley liquor and expressing confidence in its strategic direction and future development [1] Industry Summary - The Chinese liquor industry is undergoing a transformation from traditional e-commerce to a new model that integrates online and offline sales, leading to increased market concentration while facing challenges in brand building, information dissemination, and profit distribution [1] Company Strategy - The company aims to maintain strategic determination, gather internal momentum, stimulate market vitality, and promote the unique endurance of Qinghai-Tibet [1] - The operational guidelines include building a four-dimensional framework, innovating a four-beauty strategy, creating a four-transmission approach, and implementing a four-dimensional assessment [1] - The company adheres to principles of quality, spirit, and long-termism, focusing on quality supremacy, cultural empowerment, regional development, liquor-tourism integration, digital leadership, and international expansion [1] Product and Market Focus - The company plans to optimize product structure and inventory management while strengthening leading products, especially those with market recognition and profit margins [1] - There will be an exploration of innovative channel models, focusing on core consumption scenarios such as banquets, business receptions, and holiday gifts, which have higher certainty in consumption [1] - Effective promotional and tasting activities will be employed to directly boost terminal consumption, alongside enhancing terminal services and banquet market engagement, while also paying attention to international market expansion and products targeting younger consumers [1]

Core Viewpoint - The performance of seven listed chain pharmacies in the third quarter of this year shows a mixed picture, with some achieving growth in both revenue and net profit, while others experienced declines. The overall trend indicates a slowdown in store expansion and a focus on improving quality and efficiency in the industry [1][12]. Revenue and Profit Summary - Dazhenglin reported revenue of 20.068 billion yuan, a year-on-year increase of 1.71%, and a net profit of 1.081 billion yuan, up 25.97% [2][3]. - Yifeng Pharmacy achieved revenue of 17.286 billion yuan, a slight increase of 0.39%, with a net profit of 1.225 billion yuan, growing by 10.27% [2][3]. - Laobaixing's revenue decreased by 1% to 16.07 billion yuan, with a net profit of 529 million yuan, down 16.11%, the largest decline among the seven pharmacies [2][4]. - Yixin Tang's revenue was 13.001 billion yuan, down 4.33%, and net profit was 269 million yuan, down 8.17% [2][4]. - Jianzhijia reported revenue of 6.549 billion yuan, a decrease of 2.8%, and net profit of 101 million yuan, down 0.2% [2][5]. - Shuyupingmin achieved revenue of 7.446 billion yuan, up 5.19%, and net profit of 109 million yuan, a significant increase of 927.37% [2][6]. - Huaren Health, listed in March 2023, reported revenue of 3.892 billion yuan, a growth of 19.06%, and net profit of 157 million yuan, up 45.21% [2][6]. Store Expansion and Market Trends - The rapid expansion of chain pharmacies has slowed, with many companies pausing new store openings. The total number of pharmacies in the country decreased by 0.5% in the third quarter of 2024, marking the first quarterly decline in recent years [7][8]. - Dazhenglin had 16,833 stores by the end of the reporting period, with a significant number of closures [8][10]. - Laobaixing had 15,492 stores, closing 304 and opening 756, while Yifeng Pharmacy had 14,666 stores, closing 440 [9][10]. - Yixin Tang closed more stores than it opened, with 430 closures and only 288 new stores [9][10]. - Shuyupingmin made strategic acquisitions, adding 754 stores in its core market of Shandong, while Huaren Health also expanded its store count through new openings and acquisitions [11][12]. Industry Challenges and Adjustments - The industry is facing multiple pressures, including regulatory changes and increased competition, leading to a decline in profitability for many chain pharmacies. Companies are focusing on closing underperforming stores and improving operational efficiency [12]. - The shift towards online and offline integration is expected to accelerate, with larger listed chains likely to benefit from increased market concentration [12].

Core Insights - The performance of seven listed chain pharmacies in the third quarter of this year shows a mixed picture, with some achieving growth in both revenue and net profit, while others experienced declines [1][3][4]. Revenue and Profit Performance - Dazhenlin reported a revenue of 20.068 billion yuan, a year-on-year increase of 1.71%, and a net profit of 1.081 billion yuan, up 25.97% [2][3]. - Yifeng Pharmacy achieved a revenue of 17.286 billion yuan, a slight increase of 0.39%, and a net profit of 1.225 billion yuan, growing by 10.27% [2][3]. - Laobaixing's revenue decreased by 1% to 16.07 billion yuan, with a net profit of 529 million yuan, down 16.11%, the largest decline among the seven pharmacies [2][4]. - Yixin Tang's revenue was 13.001 billion yuan, down 4.33%, and net profit was 269 million yuan, down 8.17% [2][4]. - Jianzhijia reported a revenue of 6.549 billion yuan, a decrease of 2.8%, and a net profit of 101 million yuan, down 0.2% [2][5]. - Shuyupingmin achieved a revenue of 7.446 billion yuan, up 5.19%, and a net profit of 109 million yuan, a significant increase of 927.37% [2][6]. - Huaren Health, listed in March 2023, reported a revenue of 3.892 billion yuan, a growth of 19.06%, and a net profit of 157 million yuan, up 45.21% [2][6]. Store Expansion Trends - The rapid expansion of chain pharmacies has slowed down, with many companies pausing new store openings and focusing on improving efficiency [1][7]. - The total number of pharmacies in the country decreased by 0.5% in the third quarter of 2024, marking the first quarterly decline in recent years [7]. - Dazhenlin had 16,833 stores by the end of the reporting period, with a net increase of only 152 self-built stores and no new acquisitions [8][12]. - Laobaixing had 15,492 stores, closing 304 and opening 756, with a significant portion being franchise stores [9][12]. - Yifeng Pharmacy had 14,666 stores, closing 440 and opening 422, including franchises [10][12]. - Yixin Tang closed 430 stores while opening only 288, indicating a contraction in its store network [11][12]. - Shuyupingmin, however, expanded through acquisitions, adding 754 stores in the Shandong region [13][14]. Industry Challenges and Adjustments - The industry is facing multiple pressures, including regulatory changes and increased competition, leading to a decline in profitability for many pharmacies [15]. - Companies are focusing on closing underperforming stores and improving operational efficiency as part of their strategic adjustments [15].

Core Insights - The 17th "Double 11" e-commerce promotion will end on November 14, featuring simplified discount methods such as "instant discounts" and "cash subsidies" to enhance consumer experience [1] Group 1: Online and Offline Integration - Nanjing's Commerce Bureau has actively promoted local products on platforms, boosting online retail sales significantly, particularly in key categories like home appliances and daily necessities [2] - The average daily processing volume at Nanjing's postal center increased by 13% year-on-year during the "Double 11" period, reflecting strong sales performance [2] - JD Electronics and Suning's offline stores have seen a surge in customer traffic, with JD's store traffic increasing by 20.5% month-on-month [2][3] Group 2: Consumer Trends - There is a notable shift in consumer demographics, with younger generations and the elderly becoming the main consumer groups for home appliances, emphasizing quality and personalized products [3] - Smart home appliances with AI features accounted for over 55% of sales, indicating a growing preference for technology-driven products among consumers [3] Group 3: Live Streaming Commerce - Live streaming has emerged as a dominant sales channel during "Double 11," with significant sales generated by various companies leveraging multi-platform live streaming strategies [4] - Nanjing's top live streaming companies achieved impressive sales figures, with one company selling 48.93 million on the first day of "Double 11" [4] Group 4: Promotional Strategies - The timing of "Double 11" coincided with the "Super League" finals, leading to increased promotional activities and digital coupon distribution, resulting in substantial sales growth for platforms like Taobao and Meituan [5] - Taobao's flash sales saw a 92% year-on-year increase in transaction volume in the Nanjing area during the finals [5] Group 5: Logistics and Delivery - The logistics sector adapted to the extended 25-day promotional period, resulting in a more stable delivery process with an average daily delivery volume of approximately 3.7 million packages [7] - Various courier companies implemented strategies to optimize delivery efficiency, including smart forecasting and pre-packaging, leading to improved delivery times [7]

Core Insights - The Chinese consumer market has undergone a silent yet profound structural transformation over the past four years, with international brands losing their traditional advantages at an unprecedented pace, replaced by more rational, independent, and culturally confident Chinese consumers [1][2]. Group 1: Rise of Domestic Brands - Domestic brands have made a significant comeback, with preference for domestic beauty and skincare products soaring from 12% in 2021 to 43% by 2025, marking a historic surpassing of international brands [3]. - In the 3C digital sector, domestic brands dominate with a 55% preference rate [3]. - Key factors driving this shift include: - Price-performance ratio becoming paramount, with 85% of consumers citing it as the primary reason for choosing domestic products, an increase of 8 percentage points since 2021 [7]. - Product quality has seen a qualitative leap, with 70% of consumers recognizing the strength of domestic products, up 11 percentage points over four years [7]. - Cultural confidence has emerged as an emotional connection point, with domestic brands effectively blending traditional Chinese culture with modern aesthetics [7]. Group 2: Changing Consumer Behavior - Brand loyalty is diminishing, with 55% of consumers frequently comparing multiple brands even if they have a favorite, a significant increase of 13 percentage points since 2021 [11]. - The shift in information channels shows that live streaming and video platforms have become the second-largest source of information, rising by 28 percentage points since 2021, while the influence of family and friends has dropped by 13 percentage points [13]. - Over 70% of consumers now view the selection process as an important part of the shopping experience, indicating a shift from a purely outcome-oriented approach to one that values both process and result [17]. Group 3: Marketing and Consumer Sentiment - A significant 68% of consumers feel indifferent or even negative towards marketing content, with 22% stating that it diminishes their desire to shop [20]. - The report highlights a disconnect between brand marketing and consumer needs, emphasizing that quality of content is more important than quantity [22]. - There is a notable shift in consumer priorities from idealism to realism, with increased focus on health and wealth, rising by 9 and 8 percentage points respectively, while emphasis on career, love, and personal growth has declined [25]. Group 4: The Role of AI and Shopping Preferences - The rapid adoption of AI tools is evident, with 77% of consumers using them frequently, and AI is transitioning from a tool to a partner in decision-making [32]. - 85% of Chinese consumers prefer online shopping, with 43% opting for online browsing and purchasing, and 42% choosing online browsing with offline purchasing [37]. - The integration of online and offline shopping experiences is crucial, as 51% of consumers report their happiest shopping experiences come from a blend of both [41]. Group 5: Experience Economy and Brand Evolution - The focus on experiential consumption has shifted from mere product functionality to emotional engagement, with consumers seeking joy and relaxation from their shopping experiences [45]. - Brands are urged to redefine their roles, emphasizing value beyond product functionality to include brand philosophy and emotional connections [50]. - Community engagement is becoming a vital aspect of consumer interaction, with interest-based communities providing social support and opportunities for entrepreneurship [51].

Core Viewpoint - The company emphasizes the importance of its beverage procurement and sales operations, establishing a dedicated beverage division to enhance supply chain management and develop a new retail model that integrates online, offline, and group purchasing channels [1] Group 1: Sales Performance - From January to October, the company achieved beverage sales of 412 million yuan, representing an 11% year-on-year increase [1] - The sales structure has evolved to a model that combines online and offline sales while advancing in both high-end and niche markets [1] Group 2: Brand Management - The company has strengthened its direct brand management, with key brands such as Gujing, Yingjia, Rio, and Zongzi collectively increasing sales by 4 million yuan [1] Group 3: Group Purchasing Channel - The company has focused on developing its group purchasing channels, achieving cumulative group sales of 27.25 million yuan, which is an 8% increase year-on-year [1] Group 4: New Product Launch - The company launched its first proprietary brand, "Hejia Chun" beer, positioned as a high-cost-performance option for family gatherings, with sales exceeding 1.2 million yuan since its introduction in May [1]

Core Viewpoint - The article emphasizes the importance of expanding domestic demand as a strategic foundation, integrating consumer needs with supply, and enhancing the internal circulation of the economy during the "Double 11" shopping festival [1] Group 1: Online and Offline Integration - The "Double 11" event showcased a deep integration of online and offline shopping experiences, allowing consumers to experience products in-store while also having the option to order online for home delivery [2] - The Ministry of Commerce's initiative aims to promote the deep integration of physical retail and digital economy, enhancing retail efficiency and creating new productive forces [2] Group 2: Consumption Data and Trends - During the "Double 11" period, JD MALL's foot traffic increased by 30% year-on-year, with home goods sales rising by 191% and full-home customization sales growing nearly 7 times [3] - Meituan reported that nearly one million offline stores participated in its "Double 11" event, with significant sales increases in various categories, including over 100% growth for brands like Xiaomi and OPPO [3] Group 3: Consumption Experience and Service Integration - The event highlighted a shift from product purchasing to service enjoyment, with a focus on creating richer consumer experiences and breaking down industry barriers [4] - The automotive aftermarket saw significant growth, with tire sales on JD increasing over 4 times and car service orders rising by 165% during the event [4] Group 4: Global Market Expansion - The "Double 11" event expanded its reach to global markets, with significant sales growth in countries like Japan, South Korea, and Australia, and cross-border services seeing over 300% growth in transaction volume [5] - Taobao's international marketing efforts included a 1 billion yuan investment to help 100,000 merchants achieve doubled overseas sales during the event [5] Group 5: Supply and Demand Matching - The C2M (Customer-to-Manufacturer) model was highlighted as a successful approach for precise matching of supply and demand, with notable sales records for customized products [6] - In the 3C digital sector, the C2M model led to over 100% growth in sales, with significant customization ratios for gaming laptops and AI products [6] Group 6: Automotive Sector Innovations - The automotive sector is experiencing renewed vitality through supply-demand integration, with new energy vehicles being developed based on consumer preferences for price, space, safety, and range [7]