经过过去半年快速增长后，站在全新市场格局下的淘宝闪购，迈出新阶段的重要步伐。12月5日上午， 其官方正式宣布：即日起"饿了么"App在更新至最新版本后将全面焕新为"淘宝闪购"。 "更新是为了更好，更好也激励我们常新。"淘宝闪购表示，"这是饿了么多年沉淀的服务和履约能力、 产品技术、用户信任与组织韧性的全面检验和焕新升级，由此将更深度融入阿里集团'大消费平台'战 略，释放更大价值，在服务用户、商家、骑士的道路上迈出更关键的一步。" 阿里"大消费平台"的战略决心和能力 今年5月份，"淘宝闪购"正式成为淘宝App首页一级入口。融合淘宝和饿了么的优势资源与能力，在过 去半年内，淘宝闪购日订单峰值达1.2亿单，8月份的周日均订单达8000万单，整体月度交易用户数突破 3亿，并直接带动手淘DAU同比增长20%。 最新一季阿里财报显示，淘宝闪购在经历快速的规模化增长后，已来到精细化运营的新阶段。在2025年 7月份至9月份，即时零售业务收入增长迅猛、年同比增长60%；9月份以来，在保持住市场规模的同 时，即时零售业务单位经济效益也快速实现显著改善。 "整个阿里大家庭的多方力量前所未有地聚力，五指连心、力出一孔，实施了坚强而 ...

Core Insights - Li Ning brand officially enters JD's instant delivery service, marking a significant step in its multi-channel strategy for instant retail [1] - The collaboration allows consumers to purchase a wide range of sports equipment through the JD app, catering to various needs such as emergency changes and preparation [1] - Li Ning has established service standards and systems for its instant retail business to ensure a consistent and high-quality consumer experience across different platforms [1] Summary by Categories Business Strategy - Li Ning's entry into JD's instant delivery service signifies the completion of its core platform coverage in the instant retail sector [1] - This move aligns with Li Ning's strategy of "single brand, multiple categories, and multi-channels" [1] Consumer Experience - Consumers can now enjoy an instant shopping experience with orders delivered in as fast as 9 minutes [1] - The partnership with JD allows for a one-stop shopping experience for various sports categories, addressing the core consumer demand for immediate availability [1] Service Standards - Li Ning has developed a service standard and system for its instant retail operations to ensure uniform service quality across platforms [1]

高薪招聘店长只是第一步，后续能否补齐零售基因短板、在激烈竞争中找到差异化定位，才是决定其线下布局成败的关键。 东方甄选，不平静。 自东方甄选前CEO孙东旭离职后，俞敏洪亲自接任法定代表人、经理及董事职务，公司股价在震荡中度过了一个月的适应期。 就在市场揣测这家直播电商巨头下一步动作时，其经营范围新增餐饮管理、外卖递送服务、餐饮服务业务的工商信息变更，率先释放出"探索多元可能"的 市场信号。 紧接着，《北京商报》12月3日披露的一则招聘启事引发行业聚焦：东方甄选正以1.5万至3万元月薪，为北京首家旗舰店寻觅店长，优先锁定"餐饮+零 售"复合业态管理人才。 图：东方甄选旗舰店招聘 「零售商业财经」查询发现，目前东方甄选"店长"招聘已悄然下架，但"储备店长"的招聘已更新，虽然东方甄选尚未公开回应实体店布局的具体规划，但 可以确定的是，俞敏洪念叨了一年多的"全国百家门店"构想，终于迈出了实质性的一步。 野心 从东方甄选首家旗舰店的规划细节来看，这家位于中关村核心商圈的门店面积约400平方米，涵盖生鲜、零食、日百等便利店商品，同时设置简餐和咖啡 饮品区，走"餐饮+零售"的复合业态路线。 在业态组合上，东方甄选对标的是便 ...

Group 1 - The core viewpoint of the report is that the Chinese instant retail industry is steadily growing, transitioning from "emergency" needs to full-scenario life services, entering the 3.0 era, with expected monthly active users reaching 551 million by 2025 and the market size surpassing 1 trillion yuan [1][11][20] - The transformation of instant retail is characterized by the broadening of scenario boundaries, with consumer demand extending from "specific time periods" to 24-hour availability, and product categories expanding from food to daily necessities, outdoor sports, and more, with significant growth in single-use and outdoor products [1][13][20] - The industry has evolved through three stages: the 1.0 era focused on food delivery, the 2.0 era expanded to a variety of categories, and the 3.0 era emphasizes "one-stop life services" through cross-ecosystem cooperation to meet diverse consumer needs [1][20][17] Group 2 - Taobao Flash Purchase leads the trend through innovative marketing in various scenarios, such as the "Flash Purchase Theater" IP that integrates video platforms, allowing users to order while watching shows, resulting in significant sales growth for partnered brands [2][28][29] - The future of instant retail will continue to promote "unlimited scenarios" and "ecosystem reconstruction," evolving from a simple delivery tool to a comprehensive service ecosystem that collaborates with various sectors to meet user needs [2][20] - Instant retail platforms are transitioning from sales channels to brand value co-creation partners, utilizing scenario-based engagement, data accumulation, and precise marketing to enhance brand growth and user experience [2][20][17]

Core Viewpoint - Alibaba is undergoing a significant transformation by divesting non-core assets and focusing on its core businesses of e-commerce and AI + cloud, marking a strategic shift from its previous expansive approach [1][10]. Group 1: Asset Divestiture - Alibaba has sold over 300 billion yuan worth of assets since the beginning of 2025, indicating a systematic approach to streamline its operations [9]. - Recent transactions include the sale of 85% of Trendyol GO for approximately 7 million USD (about 50 million yuan) and the complete divestiture of its stake in Gao Xin Retail for about 131 million HKD [2][7]. - The company has also reduced its holdings in various publicly listed companies, including a 2% stake in YTO Express, generating nearly 20 million yuan in cash [8][10]. Group 2: Strategic Focus - The new leadership under Chairman Cai Chongxin and CEO Wu Yongming has established a strategic focus on "user-first" and "AI-driven" initiatives, leading to a reorganization of the company into six major business groups [11]. - The divestiture of non-core assets is aimed at reallocating resources to high-growth areas such as AI and cloud services, which are expected to drive future revenue [12][24]. - Alibaba plans to invest 380 billion yuan over the next three years in building AI and cloud infrastructure, reflecting its commitment to becoming a technology-driven enterprise [12][15]. Group 3: Market Positioning - The shift in strategy is a response to the increasingly competitive landscape in the e-commerce sector, where growth is slowing and companies must focus on efficiency and profitability [23][24]. - Alibaba's recent performance shows a 5% year-on-year revenue growth to 2,477.95 billion yuan, but net profit has halved, indicating the need for a strategic pivot [9]. - The company is also focusing on instant retail, with significant growth reported in its Taobao Flash Purchase service, which saw a 200% increase in monthly active buyers since its upgrade [15][18].

Core Insights - Taobao Flash Purchase has officially rebranded from the Ele.me app, marking a significant step in its evolution within a new market landscape [1] - The rebranding reflects Alibaba's commitment to its "big consumption platform" strategy, aiming to enhance user, merchant, and rider services [1][2] Group 1: Company Strategy and Performance - Taobao Flash Purchase has integrated resources from Taobao and Ele.me, achieving a peak daily order volume of 120 million and a monthly active user count exceeding 300 million within six months [1] - The latest financial report indicates a 60% year-on-year growth in instant retail revenue for the period from July to September 2025, alongside improved unit economics [1][2] Group 2: Market Trends and Industry Implications - The rebranding is seen as a proactive upgrade in response to changing consumer trends, potentially leading to new commercial paradigms and market transformations [3] - Experts suggest that the brand transformation signifies a shift towards a more integrated, instant, and intelligent service model in the e-commerce sector, enhancing collaboration and ecosystem development [3][4] Group 3: Competitive Landscape - The transition to Taobao Flash Purchase indicates a more focused investment in the instant retail market, with a clearer strategic goal and improved operational efficiency [4] - The dual-platform strategy is expected to enhance competitive advantages in traffic, user engagement, supply, and fulfillment, moving the focus from price competition to quality and service [4]

Group 1 - The core message is that the "Ele.me" app has been rebranded to "Taobao Flash Purchase" as of December 5, following updates to its name and icon [1] - The latest version of the app has not undergone functional changes, but visual elements have been updated to an orange theme [1] - Alibaba's management highlighted during a recent earnings call that Taobao Flash Purchase has successfully completed its initial phase of rapid expansion and is now focusing on optimizing economic benefits, which supports the long-term sustainable development of its food delivery business [1]

【导读】饿了么正式更名为"淘宝闪购" 经过过去半年快速增长后，站在全新市场格局下的淘宝闪购，迈出新阶段的重要步伐。 12月5日上午，淘宝闪购官方正式宣布：即日起"饿了么"App在更新至最新版本后将全面焕新为"淘宝闪购"。 淘宝闪购方面向记者表示："更新是为了更好，更好也激励我们常新。"这是饿了么多年沉淀的服务和履约能力、产品技 术、用户信任与组织韧性的全面检验和焕新升级，由此将更深度融入阿里集团"大消费平台"战略，释放更大价值，在服务 用户、商家、骑士的道路上迈出更关键的一步。 阿里加码对即时零售长期投入新信号 饿了么App正式焕新为淘宝闪购 此次饿了么App的全量焕新，被视为是阿里集团对大消费和服务电商赛道继续投入的重要信号。在近期财报电话会上，阿 里巴巴管理层强调：淘宝闪购在第一阶段完成了规模的快速扩张，第二阶段的经济效益优化符合预期，这为外卖业务长期 可持续发展奠定了基础，也增加了在即时零售长期投入的决心。 今年5月，"淘宝闪购"正式成为淘宝App首页一级入口。融合淘宝和饿了么的优势资源与能力，在过去半年内，淘宝闪购日 订单峰值达1.2亿单。8月的周日均订单达8000万单，整体月度交易用户数突破3亿，并 ...

2025.12. 05 媒体报道称，这是菜鸟近期新布局的社区团购业务，采取源头供货、成团发货、驿站自提的模式，目 前尚处于早期阶段。12月4日，记者就此向阿里巴巴求证，截至发稿暂未获得回应。 本文字数：1218，阅读时长大约2分钟 作者 | 第一财经 陈杨园 阿里悄然又上线了一个社区团购业务。近日，记者发现，菜鸟驿站上线了一个新业务"源选集市"，官 网页面信息显示，这个业务主打"源头供货 驿站严选"，目前已上线了部分"源选商品"，由菜鸟驿站全 程提供服务保障。 记者体验发现，目前，"源选集市"的用户登录方式仅为菜鸟会员、钉钉或阿里巴巴员工账号，网页商 品仅有特仑苏牛奶250ml*16盒、整箱肉松饼、卫生纸6包等5个选项，均售0.01元，记者在北京尝试 购买，可正常完成付款下单但无法操作进一步提货等。整体来看，"源选集市"仍处于业务试水早期， 不过，比起业务本身，更值得关注的是阿里再度释放出对社区团购业务的热情。 今年3月，淘宝旗下社区团购业务淘宝买菜在多地宣布取消次日自提服务，调整为产地直发、快递到 家模式，标志着阿里在社区团购业务上的撤退。在即时零售兴起，同时拼多多、美团在社区团购占据 主要市场地位的情况下 ...

Group 1 - The core viewpoint of the report is that Alibaba's traditional e-commerce has a strong advantage and is expected to maintain market share stability, while its cloud business has significant growth potential driven by AI [1] - The adjusted net profit estimates for Alibaba for FY2026-2028 are projected to be 107.9 billion, 149.4 billion, and 175.8 billion RMB, with corresponding adjusted PE ratios of 24.8, 17.9, and 15.2 times [1] - The target market capitalization is set at 3.36 trillion RMB, with a target price of 192.48 HKD, and the report initiates coverage with a "Buy" rating [1] Group 2 - Alibaba's entry into instant retail through food delivery has led to a recovery in user activity, with DAU increasing by 3% to 19% from May to October [2] - The order volume peaked at 120 million in July, with market share in the mainstream food delivery sector rising from 29.4% in Q4 2024 to 42.8% in Q3 2025 [2] - The number of delivery personnel increased by over 240% from April to August 2025, indicating improved fulfillment capabilities [2] Group 3 - Alibaba Cloud is recognized as a "full-stack AI company," pursuing top-tier self-research capabilities in AI chips, cloud computing platforms, and foundational large model capabilities [3] - The cloud service operates in 29 public cloud regions and 92 availability zones globally, with over 3,200 edge nodes [3] - Alibaba's annual capital expenditure exceeds 100 billion RMB, with significant advancements in its Qwen series large models and leading technology in its PPU chip [3]