六大音乐主题产品，承包年轻人的情绪标签 这个夏天，国民凉茶品牌加多宝正在掀起一场音乐风暴。近日，加多宝宣布与亚洲首档跨国歌手文化交流音乐综艺《亚洲新声》达成跨界合作，推出加多宝 亚洲新声联名系列产品。此次联名不仅以六大主题设计诠释Z世代个性态度，更通过"夺罐AI歌王"的科技互动玩法，打造从味觉到听觉的沉浸式体验，加多 宝作为《亚洲新声》独家冠名商，在推动亚洲音乐文化交融的同时，进一步展现出以非遗凉茶为代表的中华传统养生文化在新时代的传承与融合！ 此次加多宝亚洲新声系列联名产品以"嗨唱热辣一夏，燃动年轻力量"为核心理念，推出炽热之声、律动之声、天籁之声、欢乐之声、魅力之声、优美之声六 大主题。外观设计结合《亚洲新声》节目元素，采用手绘插画风格，将"邮轮舞台""麦克风"等音乐符号与加多宝经典外观融合，展现出新声代歌手沉浸演 唱、享受音乐的状态。 每一款联名产品都是旋律与情感的视觉化表达：呐喊姿态诠释Z世代沸腾生命力的"炽热之声"，演绎街头文化自由不设限的"律动之声"，沉浸演唱诉说理想 向往的"天籁之声"，明快色彩绽放快乐哲学的"欢乐之声"，悠然音波勾勒从容自信的"魅力之声"，传统与现代共鸣融合"优美之声"。六大主 ...

Core Insights - The rise of "main operator brands" is driven by consumer demand for personalized and high-quality experiences, emphasizing brand stories, values, and cultural significance [2][3] - These brands are characterized by their unique positioning and innovative business models, becoming essential components of retail and commercial spaces while fostering emotional connections with consumers [3] Industry Overview - Main operator brands initially gained popularity in niche markets such as streetwear and music, but have since expanded into various sectors including retail, dining, entertainment, and home goods [3] - Examples include: - Qianyuan Qipao in Nanjing, a heritage brand for traditional Qipao [3] - "Yangying's Fire Pit," evolving from a youth hostel to a bar that combines folk music and bonfire experiences [3] - MOF Girls' Department Store, established in 2020, now boasts over 2 million loyal fans [3] Restaurant Sector - Metal Hands Coffee, founded in Beijing in 2016, has gained international recognition, ranking 38th among the world's best cafes [4][6] - Jumping Sea Tavern, launched in 2019, has rapidly expanded to 41 locations across 16 cities, with plans to double its store count by mid-2024 [7][9] - Bistro Strong, known for high-quality lamb dishes, has been featured in the Michelin Guide for three consecutive years [10][12] - Nongfu, focusing on "Asian light meals," has established 12 locations, primarily in Shenzhen [13][15] Retail Sector - 1807, a lifestyle brand founded in 2015, has over 200 million fans and operates 30 stores, with plans to open an additional 10-15 by 2025 [16][18] - Badmarket, a trendy convenience store, has expanded from Guangzhou to multiple cities, gaining popularity among young consumers [19][21] - "Eat Tea Go," known for its original designs, saw a 259% increase in sales during a promotional period [23] - COCO ZONE, a high-end women's fashion brand, achieved a GMV of over 5 billion in 2023 and plans to integrate live retail with physical stores [24][26] Experience Sector - Super Monkey, founded in 2014, has over 260 locations, offering a unique no-membership fitness model [33][34] - LeKe Sports, with a focus on smart equipment and a multi-brand strategy, plans to expand to 2,000 locations by early 2025 [35] - Nai'erbao, a family-oriented entertainment brand, has opened 43 indoor parks across 21 cities, serving over 40 million families [36][38] - Yangying's Fire Pit combines live music with a unique social experience, expanding its presence in multiple cities [39][41] - Dongjiao Home, an O2O massage service platform, has over 30,000 registered technicians and plans to go public by 2027 [42][44] Commercial Insights - Main operator brands are rapidly emerging in the commercial sector, driven by unique cultural elements and personalized services [45] - Continuous innovation and deepening personalization are essential for maintaining competitiveness [46] - Digital marketing and online channel expansion are becoming increasingly important for brand visibility and consumer engagement [47] - Cross-industry collaborations can enhance brand appeal and market reach [48] - Emphasizing product quality and brand reputation is crucial for long-term success [49]

Group 1 - The vitality of China's cultural and tourism market is being continuously released, driven by government efforts to boost consumption and domestic demand, leading to a recovery in inbound tourism and a diversification of local travel needs [2] - Hilton Group has opened over 840 hotels across more than 260 destinations in China, indicating significant consumer potential in the market [2] - Hilton has announced a strategic partnership with Didi Chuxing to integrate their membership ecosystems, enhancing the value of membership through a "stay and travel" benefits system [2][3] Group 2 - The partnership marks an expansion of Hilton Honors into local lifestyle services, focusing on creating more value for members by addressing their diverse needs [3] - Hilton recognizes that the travel experience extends beyond hotels, integrating transportation, dining, entertainment, and travel elements to provide a comprehensive journey for consumers [3] - As of the end of Q1 this year, Hilton's global membership has surpassed 218 million, emphasizing the importance of member engagement across various lifestyle touchpoints [3][4] Group 3 - China has become the second-largest market for Hilton Honors globally, with members in China particularly valuing convenience [4] - Hilton aims to leverage digital solutions to meet members' demands for convenience and efficient service [4] - The company plans to explore more cross-industry collaborations that align with members' lifestyles, seeking partners that can provide "surprise + practical" value [4]

膜法世家生产车间内，工作人员正在进行产品包装。 海龟爸爸科研发展展示区。 广州是中国的美妆之都，目前正着力发展成"国际美湾"。 据第二届"广州国际美妆周"会上发布的《2024广州化妆品产业白皮书》，截至2024年11月底，广州市化 妆品生产企业数量达1841家，约占广东省总量的56%，约占全国总量的31%。在产值方面，广州市化妆 品产业年产值超过1000亿元，占比超过全省70%，居全国首位。在流通领域，广州市拥有全国最大的化 妆品交易集散地，每年有近40万种化妆品在全国范围内流通，超过全国总量的一半。 功效、研发、价格、营销......广州美妆企业在面对竞争激烈的市场格局有何作为?"寻找南粤新质生产力 调研"第三期，我们走进化妆品行业优质企业代表，探寻企业发展的创新路径。 芭薇股份 芭薇股份成立于2006年，主要从事化妆品ODM业务，是一家具备护肤、面膜、洗护、彩妆等多品类化 妆品生产能力，集产品策划、配方研发、规模化生产、功效检测于一体的化妆品品牌客户服务商。截至 目前，公司累计服务的化妆品品牌超1000家，包括联合利华、多芬、力士、HBN、丸美生物、谷雨、 纽西之谜等。2024年3月，芭薇股份在北京证券交 ...

Core Insights - The core message of the news is the celebration of the 30th anniversary of Zhou Hei Ya, highlighting its brand renewal strategy and commitment to quality as it aims to expand globally [1][8]. Group 1: Brand Development and Quality Control - Zhou Hei Ya has evolved from a street vendor to a national brand, emphasizing a vision of becoming "the creator of deliciousness for the world" while maintaining a quality-first approach [1]. - The company has implemented rigorous quality control measures, including advanced equipment to ensure a 99.9% impurity removal rate in its pepper sourcing, reflecting its commitment to high standards [2][3]. - Zhou Hei Ya's products have received multiple industry awards, including the iSEE Delicious Award, reinforcing its reputation for quality [4]. Group 2: Market Adaptation and Product Innovation - The company has adapted its store formats and product offerings to meet changing consumer preferences, including the introduction of new product lines such as spicy chicken and collaborations with other brands [5][6]. - Zhou Hei Ya has expanded its store count to over 3,000 across more than 300 cities in China, utilizing a dual model of direct sales and franchising to enhance market presence [5]. Group 3: Strategic Expansion and Globalization - Zhou Hei Ya is actively pursuing global market opportunities, starting with Southeast Asia, and aims to promote Chinese marinated food culture internationally [8]. - The company has diversified its distribution channels, including partnerships with major retailers and e-commerce platforms, resulting in a 75% increase in customer transactions [7]. - The introduction of new beverage products and collaborations in the seasoning sector indicates a strategic move towards creating new consumption scenarios [7].

Core Viewpoint - The collaboration between Bright Dairy's ice cream and Shanghai Soap's Fenghua on May 20, 2025, marks a significant cross-industry partnership aimed at creating a unique cultural experience that blends urban memory with contemporary creativity [2][10]. Group 1: Event Overview - The event titled "Flower Blooms to See Brightness" takes place at the romantic landmark Sweet Love Road in Shanghai, showcasing a fusion of two iconic brands [2][5]. - The initiative aims to evoke emotional connections and social responsibility through immersive consumer experiences and cultural rituals [5][11]. Group 2: Creative Engagement - Three creative scenes at the event enhance consumer engagement, including a "Love Announcement Board" where participants can express their love messages, fostering social media interaction [7][11]. - The introduction of a unique "Cold Aroma Matrix" by Shanghai Soap allows consumers to experience a blend of ice cream and fragrance, enhancing brand memory and product experience [9][11]. Group 3: Brand Collaboration - The partnership represents a deep restructuring of the old brand ecosystem, focusing on customized products that cater to modern consumer experiences [11][13]. - The collaboration creates a closed-loop model of "IP empowerment - scene innovation - user sedimentation," enhancing market competitiveness for both brands [11][15]. Group 4: Cultural and Economic Impact - The cross-industry collaboration serves as a new practical example for revitalizing national brands, transforming historical heritage into experiential cultural symbols [13][15]. - The innovative approach of combining different product categories meets the demands of young consumers for personalized and engaging experiences [13][16]. Group 5: Future Directions - Bright Dairy plans to continue exploring the "national trend brand symbiosis" model, aiming to expand development opportunities for traditional brands [16].

转自：经济日报新闻客户端 5月19日中国旅游日之际，记者从三亚市旅游服务质量提升年工作推进情况新闻发布会上获悉，三亚市 将2025年确立为"旅游服务质量提升年"，并发布12条旅游服务质量提升举措。数月来，该市紧密结合历 年旅游市场整治中的突出问题、12345平台投诉数据及游客反馈，制定了具有三亚特色的《旅游服务质 量提升年工作方案》。 具体而言，携程将与三亚旅文等部门联合推出平台内全国首个"三亚旅文认证"标签，为优质商家精准引 流，助力三亚旅游品质全面升级；邀请国际知名设计师Jimmy Choo周仰杰博士担任"三亚衫"设计大 师，以"东方度假美学"为核心开展跨界合作，为全球游客打造兼具文化内涵与时尚魅力的专属旅行服 饰；和理想汽车在城市地标、景区、非遗项目等方面开展合作，设计汽车出行路线体验活动，联合推 广"汽车+文旅"主题形象。 联合顺丰平台推进安心购、畅通达、轻松游，"无忧旅程"等三大专项行动，一是建立海南优质商品库， 游客在景区体验试用下单，36小时内即可收到产地直发的热带水果、免税商品。二是将各个服务窗口、 12345政务服务便民热线与顺丰同城急送网络紧密联合在一起，打造"失物找人"、禁限带物品代存代 ...

Core Viewpoint - The joint party-building activity among four organizations aims to enhance collaboration and development through the integration of party work and business operations, showcasing innovative practices in party-building efforts [2][3][4] Group 1: Organizations Involved - The participating organizations include China Petroleum Shandong Sales Company, Qilu Evening News, Handu E-commerce Group, and Shandong Kaichuang Group, each contributing unique strengths in their respective fields [2][3] - Handu E-commerce Group is recognized as a national-level e-commerce demonstration enterprise and the largest internet fashion brand operation group in China [3] - Shandong Kaichuang Group is noted as a national e-commerce demonstration enterprise and a national high-tech enterprise, ranking among China's top 100 internet companies [3] Group 2: Objectives and Agreements - The four organizations signed a "Party Building Joint Construction Agreement" with the objectives of "joint organization, shared resources, co-hosted activities, and promoted development" [3] - The event included a ceremony for the establishment of "Party Member Education Contact Stations" for the participating organizations, emphasizing the importance of ongoing collaboration [3][4] Group 3: Future Directions - The joint activity is seen as a foundation for cross-industry cooperation between traditional enterprises and emerging media, as well as between e-commerce and technological innovation [4] - Future efforts will focus on deepening party-building exchanges and exploring collaborative areas to drive high-quality development [4]

Core Viewpoint - The collaboration between Ha Luo and NBA represents a strategic shift for Ha Luo from a functional service provider to a brand that offers emotional value and resonates with users' aspirations [2][6]. Group 1: Partnership Details - Ha Luo has entered a long-term strategic partnership with NBA China, becoming the "official market partner" of NBA China, aiming to merge cycling with basketball culture [2]. - The partnership will include the launch of NBA-themed shared bicycles and various campus activities at universities across China, enhancing user engagement through sports [2][4]. - An online NBA section will be created to provide users with more opportunities to participate in NBA-related activities [2]. Group 2: Brand Evolution - This partnership is part of Ha Luo's broader ambition to transition from a functional lifestyle platform to a brand that provides emotional value and aligns with users' values [6]. - Ha Luo has previously collaborated with luxury brand LOEWE, showcasing its strategy of cross-industry partnerships to enhance brand perception and user experience [4][6]. - As of now, Ha Luo has over 750 million registered users, with a projected 57.32% of consumers choosing Ha Luo for shared bicycle services in 2024, indicating a stable user base for its transformation [6].

Core Insights - The collaboration between high-end fruit tomato brand Yike Da™ and leading snack brand Liuliu Mei has resulted in a new product, "Tomato Plum Sandwich," which is gaining popularity in the snack market [1][3]. Consumer Demographics - Yike Da™ primarily targets consumers aged 18-35, predominantly women, including young professionals, refined mothers, Gen Z, and affluent middle-class individuals, aligning closely with Liuliu Mei's core consumer base [3]. Market Response - The hashtag TomatoPlum has garnered over 50 million views on Xiaohongshu, indicating a strong consumer interest in this product pairing, which has become a popular choice for home entertainment and outdoor activities [3]. Product Features - Yike Da™ cherry tomatoes are recognized for their quality, being the first in the tomato industry to receive a "low GI food certification" and holding the title of "national sales leader" as per Sullivan's authority [5]. Marketing Strategy - The two brands have developed a comprehensive online and offline marketing strategy, including limited-time promotions on Douyin and collaborative events in physical stores like Hema and Daitunfa, which have successfully driven consumer engagement [7][9]. Future Plans - Yike Da™ aims to continue focusing on consumer needs and will engage in more collaborative activities with channels and other brands to enhance consumer experience and promote high-quality products [10].