Summary of Conference Call Records Industry Overview - The records focus on the cross-border e-commerce industry, particularly the impact of US-China trade tensions on companies like Zhiyou Technology and Lega Co., Ltd. [1][3][4] Key Points and Arguments - **Impact of US-China Trade Tensions**: Initial trade frictions significantly affected cross-border e-commerce, especially for multi-category premium e-commerce reliant on Chinese supply chains. The shift of supply chains to Southeast Asia is time-consuming, and the cost burden is passed downstream, raising market concerns [1][4]. - **Small Package Tariff Adjustments**: Although the tariff rate on small packages has decreased from 120% to 54%, the total tariff remains unchanged at $100, keeping export costs high for small items, particularly in apparel. The US controls this tariff rate, making negotiations for further reductions unlikely [5]. - **Growth Opportunities**: Current market conditions present growth opportunities in B2C large durable goods, B2B models, and overseas warehouse operations. The online penetration rate for large home goods is increasing, and small B customers are demanding direct sales from manufacturers [6][7]. - **Zhiyou Technology's Market Position**: Zhiyou Technology has a strong brand and channel advantage in the European market, which can be replicated for large item expansions. The company expects gradual recovery in the US market through price adjustments despite tariff impacts [8][9]. - **Lega Co., Ltd.'s Development**: Lega Co., Ltd. specializes in ergonomic products and has seen good growth in its independent site. The company plans to expand into electric sofas and beds, with expectations of improved profitability by 2025 [10]. Additional Important Insights - **Resilience of Cross-Border E-commerce**: The resilience of cross-border e-commerce companies is attributed to their control over channels and the ability to quickly adapt product offerings based on consumer demand. This positions them to better withstand external risks [2]. - **Market Expectations for Financial Performance**: Market expectations for Zhiyou Technology's revenue in 2025 are around 410 million yuan, while Lega Co., Ltd. is expected to achieve approximately 400 million yuan in profit. These forecasts are based on assumptions of damage to the US market, indicating potential for upside surprises [3][10]. - **Inventory Management**: Many cross-border e-commerce companies have sufficient overseas inventory, which mitigates the impact of tariffs and allows for continued sales during periods of heightened tariffs [11][12]. This summary encapsulates the critical insights from the conference call records, highlighting the challenges and opportunities within the cross-border e-commerce sector.

日前，由中国国际贸易促进委员会汽车行业分会指导、腾易科技·汽车产经网主办的"2025·易境思"在浙 江乌镇举办。 潮升两岸，风正帆悬。本届论坛以"潮升两岸阔"为主题，聚焦全球汽车产业变革浪潮下的协同共生与破 局之道，来自行业协会、汽车企业、业内专家等众多领导嘉宾齐聚一堂，共绘行业发展新蓝图。 随后，奇瑞国际公司总经理助理束学明，广汽国际副总经理王顺胜，上汽通用五菱海外事业及工程中心 海外业务首席运营官李淑英，东风柳汽进出口公司副总经理冯杰，Xstar CEO杨晓光就"中国汽车大航 海"议题进行了研讨。大家就国内外品牌的差异化，如何做好中国产品，讲好中国故事，以及当下的品 牌出海战略及举措进行了热烈讨论。 中国国际贸易促进委员会汽车行业分会、中国国际商会汽车行业商会会长王侠首先为易境思致开场辞。 对于当前的汽车市场现状，王侠认为，国内汽车市场的竞争主旋律将从传统自主与新势力"两军对垒"演 变为传统自主、合资、新势力"三国演义"的新格局，他提出，面对挑战，我们需要推动行业整合，减少 品牌内卷，提升整体竞争力。 腾易科技CEO张序安代表主办方发表致辞。他提到，在这个科技革命与产业变革同频共振的新时代，行 业内每一次 ...

Core Insights - The company reported strong performance in Q1 2025, achieving revenue of 61.9 billion, a year-over-year increase of 0.2% [1] - The main brand, Hailan Home, showed relative stability in 2024, with notable growth in e-commerce and overseas markets [1][2] - The company is actively expanding its brand presence overseas, with significant revenue growth in international markets [2] Financial Performance - In 2024, the company achieved revenue, net profit attributable to shareholders, and net profit excluding non-recurring items of 209.6 billion, 21.6 billion, and 20.1 billion respectively, with year-over-year declines of 2.7%, 26.9%, and 25.6% [1] - For Q4 2024, the company reported revenue, net profit attributable to shareholders, and net profit excluding non-recurring items of 57.0 billion, 2.5 billion, and 2.7 billion, reflecting year-over-year declines of 4.4%, 49.8%, and 45.3% [1] - In Q1 2025, the company achieved revenue, net profit attributable to shareholders, and net profit excluding non-recurring items of 61.9 billion, 9.4 billion, and 9.3 billion, with year-over-year increases of 0.2%, 5.5%, and 5.5% [1] Brand and Market Dynamics - The main brand's revenue in 2024 was 152.70 billion, with a year-over-year decline of 7.22%, while group purchasing revenue was 22.24 billion, down 2.51% [1] - The company’s online revenue grew significantly, with year-over-year increases of 35.6% in 2024 and 19.8% in Q1 2025 [2] - The company’s overseas revenue reached 3.55 billion in 2024, marking a year-over-year increase of 30.8% [2] New Business Initiatives - The "other brands" segment saw revenue growth of 32.4% in 2024 and 100.2% in Q1 2025, driven by the acquisition of Spobz and collaboration with JD.com [3] - The company is expanding its presence in the high-value consumption market through the "City Outlet" initiative [3] Profitability and Cost Management - The company maintained a gross margin of 44.5% in 2024, with a slight increase in Q1 2025 [4] - The overall expense ratio increased in 2024 and Q1 2025, with sales expense ratio showing a notable rise [4] - The company’s asset impairment losses decreased in Q1 2025, contributing positively to net profit [4] Inventory and Dividend Policy - The company’s inventory increased by 28.4% in 2024, influenced by the acquisition of Spobz and increased procurement [5] - The company proposed a dividend of 0.41 yuan per share for 2024, maintaining a high cash dividend payout ratio of 91.2% [5] Future Outlook - The company is adjusting its main brand channel structure and expanding into new business areas, which are expected to drive growth [6] - Profit forecasts for 2025 and 2026 have been adjusted to 24.47 billion and 26.78 billion respectively, with expected year-over-year growth of 13.35% and 9.44% [6]

在经济全球化进程中，中国品牌正凭借优质的产品力加速走向世界舞台，那些提前布局品牌建设的企 业，也展现出更强的风险抵御能力。这种从"产品出海"向"品牌出海"的战略转型，正重塑中国制造的国 际形象。 5月10日，在第九个"中国品牌日"期间，广告科技公司TheTradeDesk（纳斯达克：TTD，以下简 称"TTD"）中国区资深业务拓展总监吴昱霖接受《证券日报》记者采访时表示："从单纯追求销售转化 到注重长期品牌建设、从产品功能宣传到品牌价值传递、从短期营销到百年品牌的战略规划，中国品牌 正逐步建立起全球消费者信任的品牌力。这不仅体现在销售业绩上，更反映在品牌价值的持续增长。" 世界银行数据显示，中国头部品牌在全球工业增加值份额上已超越美国品牌，中国制造业占全球比重高 达30%。然而，在品牌价值份额方面，美国头部品牌仍占据更高比例，中国品牌占全球价值品牌的 18%。 业界普遍认为，当前，中国品牌在全球发展中的领先地位主要体现在"量"上，而在品牌力方面与全球领 先品牌相比还有差距。中国企业要实现高质量发展，必须通过提升品牌力来实现产品力的外延和价值提 升。品牌力的建设，是中国企业全球化过程中的长期主题。 从营销视角出 ...

Group 1 - The event "Open and Go Global: Building World-Class Brands" was successfully held in Nanning, aiming to promote national reading and the construction of bookish enterprises and cities [1][22] - Chinese enterprises are at a critical juncture where "not going global means going out," emphasizing the need to accelerate their global expansion to enhance competitiveness [3][4] - The event featured discussions on practical methods for building world-class brands, including insights from the books "Going Global: Lenovo's 20 Years of Globalization" and "Survival Rules in the New Business World" [3][4] Group 2 - 彭华岗, President of the China Enterprise Reform and Development Research Association, highlighted that Chinese enterprises have the capability to go global but face challenges in the globalization process [4] - The book "Going Global" reviews Lenovo's globalization journey and provides a practical methodology for enterprises looking to expand internationally [4] - 侯孝海, Chairman of China Resources Beer, discussed the significant changes in the global landscape and how his company adapted its strategy to thrive in the new business environment [6][7] Group 3 - 夏飞, a former president of Guangxi Finance Institute, emphasized the importance of brand globalization, particularly in the ASEAN market, amidst challenges posed by decoupling from the West [9][11] - 张国华, President of the China Advertising Association, outlined key factors for building world-class brands, including product quality, innovation, market research, and understanding local cultures and regulations [11] - The event included a "Bookish Enterprise Creation Project" award ceremony, recognizing exemplary organizations in promoting reading and knowledge [19]

Core Viewpoint - The African market is undergoing a value reconstruction, with consumers increasingly willing to pay a premium for well-known brands, reshaping the commercial ecosystem in Africa [1] Group 1: Brand Expansion and Market Trends - The event in Hangzhou aimed to assist Zhejiang businesses in exploring the African market and promoting the high-quality internationalization of Chinese brands, attracting over a hundred Zhejiang enterprises and brand service providers [1] - The shift in consumer preference is evident, as more African consumers prefer to choose high-end products over cheaper alternatives, indicating a significant change in consumption patterns [1] - The Zhejiang province has over 2 million entrepreneurs investing globally across various sectors, including traditional manufacturing, new energy, and digital trade, highlighting the importance of exploring new paths for high-quality brand expansion [1] Group 2: Strategies for Successful Brand Internationalization - Successful brand internationalization requires not only selling good products but also providing comprehensive overseas services, localizing operations, and leveraging digital transformation to achieve a mid-to-high-end position in the global value chain [2] - The strategy matrix of "brand premium + localized operation + digital channels" is being utilized to facilitate Zhejiang's transition to global branding, supported by policies, finance, and services [2] - Hangzhou has established a model for government-business-academic-research collaboration to support enterprises in going global, resulting in over 200 projects between China and Africa and helping more than 100 companies set up independent overseas sites [2] Group 3: Investment Opportunities in Africa - Somalia is highlighted as a promising investment destination due to its young population and untapped natural resources in fisheries, agriculture, and mining, presenting opportunities for investors to share in growth [3] - Future investment opportunities in Somalia are identified in digital infrastructure, green energy, and fisheries development, which are seen as key areas for growth [3] - The event also included the launch of various initiatives aimed at promoting Chinese brands in Africa, signaling a new journey for brand expansion [3]

Core Insights - The "Zhejiang Manufacturing" brand initiative has successfully cultivated 5,328 "Pinzi" standard enterprises and issued 7,268 certification certificates since its launch in 2014, aiming to transition from a manufacturing province to a brand-driven province [1][2] Group 1: Brand Development - The "Zhejiang Manufacturing" public brand construction started in 2014, focusing on transforming the province's image from a manufacturing hub to a strong brand province [1] - As of Q1 2025, Zhejiang has developed 3,923 standards aligned with international benchmarks and published 30 key industry standard framework guidelines [1] Group 2: International Certification and Export - Zhejiang has established a brand recognition system combining "market certification + self-declaration," forming the "Zhejiang Manufacturing International Certification Alliance" with 14 authoritative certification bodies [2] - The province has issued 649 international "Pinzi" standard certificates, covering 46 countries and regions, which has facilitated nearly $1,500 billion in exports [2] Group 3: Future Initiatives - The Zhejiang Provincial Market Supervision Administration plans to promote "brand going global" initiatives, encouraging cross-border brand acquisitions, overseas trademark registrations, and international brand promotion [2]

Core Viewpoint - Luzhou Laojiao Co., Ltd. is a prominent state-owned liquor enterprise in China, known for its rich heritage and commitment to innovation and cultural promotion, aiming to enhance the global presence of Chinese liquor [2][3][4][5][6][7] Group 1: Brand Development and Global Expansion - Luzhou Laojiao actively promotes Chinese liquor culture through international events, such as the "Guojiao 1573 Day" at the Australian Open, showcasing traditional performances and cultural interactions [3] - The company has established a sales network covering over 70 countries and regions, enhancing its international influence and competitiveness [3] - Luzhou Laojiao's brand value reached $8.2 billion, ranking third among the world's most valuable spirits brands in 2024 [7] Group 2: Technological Innovation and Smart Manufacturing - The company launched an intelligent packaging center in 2024, utilizing AI, digital twin technology, and industrial IoT, achieving a production speed of 15,000 bottles per hour, doubling efficiency [4] - Luzhou Laojiao has built significant research platforms and collaborated with institutions to drive continuous product innovation and digital transformation [4] Group 3: Social Responsibility and Community Engagement - The company emphasizes its social responsibility, engaging in various community support projects, including education and employment assistance, aligning with local government initiatives [6] - In 2024, Luzhou Laojiao implemented environmental management systems, reducing carbon emissions by 58,808 tons through green energy initiatives [6] - The company invested 11.49 million yuan in public welfare activities, with 2,664 employees participating in volunteer services [6] Group 4: Financial Performance - In 2024, Luzhou Laojiao achieved total revenue of 31.196 billion yuan and a net profit of 13.473 billion yuan, reflecting steady growth in its operations [7]

Core Insights - In 2024, the total merger and acquisition (M&A) transaction value in China's automotive industry is projected to be approximately 168.1 billion yuan, with 528 transactions, representing a decline of 32% in value and 3.6% in volume compared to 2023 [3][4] - Despite the overall decline, strategic investments and acquisitions accounted for 53% of transactions, indicating a shift towards strategic considerations among industry investors [3][4] M&A Activity Overview - The report indicates that there were 2 transactions exceeding 10 billion yuan in 2024, totaling nearly 23 billion yuan, all from vehicle manufacturing [4] - In the sub-sectors, new energy vehicles and intelligent automotive components attracted significant capital, accounting for 23% and 30% of total transaction value, respectively [4] Transaction Trends - The automotive M&A activity has seen a shift from large and giant transactions to smaller ones, with small and medium-sized transactions gaining prominence [5] - In 2024, small and medium-sized transactions accounted for a significant portion of the total M&A activity, while large and giant transactions saw a noticeable decline [5] - The automotive parts sector dominated the M&A landscape with 404 transactions worth over 105.9 billion yuan, representing 63% of the total M&A value [5] Vehicle Manufacturing Insights - The vehicle manufacturing sector experienced a substantial decline in M&A activity, with 54 transactions totaling 47.8 billion yuan, a nearly 52% drop from the previous year [6] - The commercial vehicle sector emerged as a new focal point for investment, with a 64% increase in M&A transaction value due to the growing demand for new energy commercial vehicles [6] Strategic Investment Focus - There is a notable increase in strategic investments and acquisitions, driven by large enterprises and financial investors' long-term optimism towards new energy and intelligent connected markets [6] - The report highlights a cautious approach towards startups, with transaction frequency remaining stable compared to the previous year [6] Domestic vs. Foreign Investment - Domestic transactions dominated the M&A landscape, accounting for over 92% of the total transaction value and 93% of the total number of transactions [6] - Foreign investment interest in the domestic market has decreased due to global economic uncertainties and the maturity of the domestic new energy vehicle market [7] Global Market Dynamics - Chinese automotive companies are actively exploring overseas markets, particularly in Southeast Asia and Europe, to enhance their supply chain and gain valuable experience [7][8] - The report emphasizes the need for Chinese automotive companies to build a clear brand identity that represents national image while navigating global market complexities [10][11] Technological Advancements - Despite a slowdown in overall M&A activity, certain frontier technology sectors, such as automotive-grade chips and autonomous driving systems, remain active and attract investor interest [9] - The report notes that 34 new companies in the automotive sector went public in 2024, with a focus on smart components and electric vehicle systems [9] Standardization and Evaluation - The establishment of a national automotive evaluation system is deemed crucial for guiding domestic industry development and enhancing global competitiveness [12]

中证报中证网讯（王珞）2025年5月8日，国际权威品牌评估机构Brand Finance发布《2025全球轮胎品牌 价值25强》榜单，中国轮胎领军品牌玲珑轮胎（601966）再度强势登榜，成为榜单中唯一连续六年入围 的中国企业。 展望未来，公司正走在从"技术出海"到"品牌出海"的进阶之路。在行业整体增速放缓背景下，玲珑轮胎 凭借绿色技术突破与全球化战略深化，交出逆势增长的亮眼答卷，带动2024年实现220.58营业收入，同 比增长9.39%，其中出口及海外销售营收同比增长14.19%。从中国制造到全球认可，玲珑轮胎用六年坚 守证明：创新是底色，责任是底气。未来公司将继续以"中国技术+全球资源"模式，加速向世界一流轮 胎品牌跃迁。 全球化产能落地，塞尔维亚基地筑牢欧洲"桥头堡"。2024年9月，玲珑轮胎塞尔维亚基地一期项目正式 量产，产品直供欧洲及周边市场。塞尔维亚基地的投产，标志着玲珑轮胎形成"泰国+塞尔维亚"双海外 基地布局，开拓全球消费市场。 体育营销破圈，欧洲豪门"铁三角"撬动全球品牌声量。玲珑轮胎持续深化"技术+体育"双IP战略，2024 年先后与英超切尔西、西甲皇家马德里达成全球合作伙伴关系，加之原 ...