电动化转型
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福特叫停大型纯电项目转向混动与增程领域
Huan Qiu Wang Zi Xun· 2025-12-16 03:50
Core Viewpoint - Ford Motor Company has announced a significant strategic shift, deciding to terminate its all-electric F-150 Lightning and T3 pickup projects, and will take a $19.5 billion asset write-down, refocusing its business on hybrid models, extended-range electric vehicles, and emerging sectors [1][3] Group 1: Strategic Adjustments - The strategic adjustment is based on three main factors: lower-than-expected market demand for large electric vehicle projects, high R&D and production costs for pure electric models eroding profits, and changes in regulatory policies affecting the commercial prospects of large electric projects [3] - Ford's management believes it is necessary to adjust its strategic direction in response to ongoing losses, having accumulated a total loss of $13 billion in its electric vehicle business since 2023 [3] Group 2: Future Focus - Ford will no longer invest heavily in large electric vehicle projects that lack a profitable path, instead reallocating funds to hybrid versions of pickups and vans, extended-range electric vehicles, more affordable electric vehicles, and new business opportunities in energy storage [3] - The company’s executives emphasize a clearer development strategy and greater certainty in the "second round" of electrification competition in the U.S. market [3]
福特电动化转型遭重挫:停产F-150 Lightning,重押混动与增程
Feng Huang Wang· 2025-12-15 23:51
福特的目标是从亏损资产中抽身,并将原定用于电动汽车的资金重新配置到盈利能力更强的车型上。福 特表示,由于需求低于预期、成本高企以及监管环境变化,部分大型电动汽车车型的商业可行性已 经"被削弱"。(作者/箫雨) 这笔损失成为了企业史上规模最大的资产减值案例之一,也标志着美国汽车行业迄今最严重的一次清 算:其电动汽车雄心短期内难以实现。自2023年以来,福特在电动汽车业务上已亏损130亿美元。 福特现在表示,将强化燃油车产品线,同时转向混合动力以及所谓的"增程式"电动汽车。增程式电动汽 车指的是配备车载汽油发动机的电动车型。 F-150 Lightning 凤凰网科技讯 北京时间12月16日,据《金融时报》报道,福特汽车周一表示,公司将停产旗舰F-150 Lightning纯电动皮卡以及其他大型电动汽车,更加专注于利润更高的混合动力及燃油车型,预计将承受 约195亿美元的损失。 ...
两大车企“抱团” 打造平价电动车
Zhong Guo Jing Ying Bao· 2025-12-12 14:15
将针对欧洲市场开发平价小型电动车 记者了解到,此次合作的核心内容聚焦于欧洲市场的电动化转型与产品布局。在乘用车领域,双方将联 合推出两款全新的福特品牌纯电动汽车,基于雷诺的安培(Ampere)平台打造,并在法国北部的安培 电动汽车城(ElectriCity)投产。两款新车均由福特主导设计,承袭福特的品牌基因,与雷诺共同开 发。这样一来,既保证了技术成熟度,又能借助雷诺的欧洲本土制造资源降低成本。 据悉,这两款车型定位为小型、平价电动汽车,首款车型预计于2028年年初投放欧洲市场,将为福特补 齐欧洲电动化产品短板,同时让雷诺的平台产能得到充分释放。 除乘用车外,双方还签署了轻型商用车合作意向书,探索联合开发与生产雷诺及福特品牌旗下特定轻型 商用车型的可能性。 针对本次合作,雷诺集团首席执行官福兰(Franois Provost)表示:"雷诺集团很荣幸能与标杆级汽车制 造商福特开启新的战略合作。此次合作彰显了我们在欧洲市场丰富的合作经验与卓越的竞争力。从长远 来看,携手福特整合双方优势,将使我们在快速变化的汽车市场中更具创新力与敏捷性。"与此同时, 福特汽车公司总裁兼首席执行官吉姆·法利(Jim Farley)也 ...
奇瑞的智能化,要更加“不客气”了?
Guan Cha Zhe Wang· 2025-12-11 11:33
Core Insights - Chery is undergoing a significant transformation in its approach to smart technology, consolidating its previously fragmented efforts into a unified smart center to enhance efficiency and innovation [2][10] Group 1: Leadership Changes and Structural Reorganization - Hu Weilong, a key figure from Geely, is set to join Chery to lead the development of advanced driver assistance systems, while Xie Baojun will oversee the overall electronic architecture [1] - Chery's establishment of the Smart Center in May 2023 aims to integrate its subsidiaries, Lion Technology and Dazhuo Intelligence, into a cohesive unit focusing on smart cockpit, assisted driving, and digital architecture [1][10] Group 2: Historical Context and Initial Challenges - Chery has been investing in smart technology since 2010, establishing Lion Technology to develop connected vehicle technologies, and has faced challenges in resource allocation and strategic planning [3][6] - The dual strategy of Dazhuo Intelligence, focusing on both quickly marketable ADAS systems and long-term L4 autonomous driving projects, led to resource dispersion and hindered progress [6][7] Group 3: Future Plans and Strategic Goals - Chery plans to launch 30 models equipped with its "Falcon Smart Driving" technology by the end of 2023, with a target to achieve L3 level autonomous driving by 2026 [10][12] - The company has signed a strategic cooperation agreement with Huawei, committing over 10 billion yuan and a team of 5,000 for the development of its smart brand [10][12] Group 4: Challenges Ahead - Integrating diverse teams from Lion Technology, Dazhuo Intelligence, and the R&D headquarters poses a significant management challenge for Chery [12] - The company must navigate a complex supplier landscape while balancing in-house development and partnerships to optimize its smart technology offerings [12] - Brand repositioning remains a critical challenge, as Chery seeks to establish a clear value proposition and enhance brand perception in the competitive market [12]
放下身段抢市场!Stellantis(STLA.US)新CEO启动“急救室”整改行动:放弃高利润狂追销量
智通财经网· 2025-12-11 10:04
智通财经APP获悉,据四位知情人士透露,Stellantis(STLA.US)新任首席执行官Antonio Filosa正计划调 整战略,将汽车销量增长置于利润之上,通过拓展低利润率的批量车队销售业务、投资经济型车型等举 措,力求重新夺回北美与欧洲市场份额,推动这家全球第四大汽车制造商重回发展正轨。 Filosa于今年6月正式上任,随即启动了一项被知情人士称为"急救室"(emergency room)的整改行动,着 手收拾前任Carlos Tavares留下的烂摊子。Tavares此前奉行"成本削减+涨价"的组合策略以追逐高利润 率,这一做法直接引发了客户流失。 去年年底,Tavares被迫离职。彼时,作为Stellantis核心利润来源的美国市场,其2024年销量暴跌15%, 而同期美国汽车行业整体销量却实现2.2%的增长,这导致Stellantis经销商积压了大量滞销库存。 上述知情人士补充道,Filosa的首要目标是推动公司今年销量和营收超越分析师的保守预期——根据统 计,即便是分析师给出的最高预期,也仅与2024年业绩持平。 初步数据显示,Filosa的战略已初见成效。今年第三季度,Stellanti ...
莲花跑车发布全新 For Me,定位百万级驾控SUV,对标法拉利与兰博基尼
Jing Ji Guan Cha Wang· 2025-12-11 03:26
Core Insights - Lotus Cars unveiled its new PHEV model, For Me, aimed at high-performance users, distinguishing itself from existing models by focusing on the "driver-centric" experience [1] - The For Me model is designed to fill the gap in the mid-range market, emphasizing driving experience over family or business attributes typical of large SUVs [1] Product Features - The For Me features a 952 horsepower dual-motor system, a 900V high-voltage platform, and 6C fast charging capabilities [1] - It includes advanced components such as active stabilizer bars, Brembo six-piston calipers, and custom tires to enhance handling [1] Market Positioning - Lotus Cars positions the For Me against competitors like Ferrari Purosangue and Lamborghini Urus SE, highlighting three global leading features and three major million-level standard configurations [1] - The model aims to strengthen Lotus's positioning in the high-performance segment during its electrification transition [1] Launch Timeline - The For Me is expected to enter the market in 2026, serving as a significant addition to Lotus's hybrid and electric product lineup [1]
电动化拖垮百年老店,中国供应链扛起时代大旗
3 6 Ke· 2025-12-11 02:27
Core Insights - The Chinese automotive industry is experiencing a significant transformation, with high-end models like the Huawei's Zun Jie S800 driving advancements in domestic technology and supply chains [1] - The global automotive parts industry is facing a stark contrast in performance, with European and American giants struggling while Chinese suppliers thrive [3][4] Group 1: Performance of Global Automotive Parts Industry - European and American automotive parts companies are facing ongoing challenges, including significant profit declines and restructuring efforts [5][9] - Major companies like Schaeffler and Continental are reporting substantial losses, with Schaeffler's net profit down 45.9% and Continental's net loss exceeding 700 million euros [6][9] - In contrast, Japanese and Korean companies are benefiting from favorable exchange rates and government subsidies, leading to stable revenue growth [12][13] Group 2: Rise of Chinese Automotive Parts Suppliers - Chinese automotive parts suppliers are rapidly rising, with 15 companies making it to the top 100 global suppliers list, showcasing their growth potential [14][15] - The Chinese automotive market is booming, with production and sales figures showing double-digit growth, particularly in the electric vehicle sector [16] - Leading companies like CATL and Yanfeng are reporting impressive revenue growth, with CATL's revenue reaching 1041.86 billion yuan, a 41.21% increase year-on-year [18] Group 3: Challenges and Opportunities - Despite the growth, over 60 automotive parts companies in China are facing the "increased revenue without increased profit" dilemma, indicating a growing industry divide [20] - International companies are increasingly focusing on the Chinese market, with Magna and Denso expanding their investments and partnerships in the region [21][23] - The ongoing transition to electric and smart vehicles is reshaping the global automotive supply chain, with Chinese companies positioned to play a central role in this transformation [23]
两大汽车巨头同日换帅,一家空降,一家内部提升
汽车商业评论· 2025-12-10 23:07
Core Insights - The article discusses the leadership changes at two major German luxury car manufacturers, BMW and Mercedes-AMG, highlighting the strategic implications of these transitions for their future direction [3][6]. BMW Leadership Transition - Milan Nedeljkovic, a long-time BMW executive, will become the new CEO, succeeding Oliver Zipse, who has served for seven years. Nedeljkovic's contract will last until 2031, and he is expected to lead the company through its electric vehicle transition [6][10]. - Nedeljkovic has been with BMW since 1993 and has held various positions, including production head, making him a strong internal candidate for the CEO role. His experience includes overseeing production at key BMW facilities globally [8][10]. - The market reacted positively to the leadership change, with BMW's stock remaining stable and close to an 18-month high. Investors believe that the peak investment phase for the Neue Klasse electric vehicle platform has passed, indicating a potential for profit release in the future [10][11]. - The success of Nedeljkovic's tenure will largely depend on performance in the Chinese market, where BMW's sales have declined by 11% year-on-year in the first three quarters of 2025 [11][12]. Mercedes-AMG Leadership Transition - Mercedes-AMG appointed Stefan Weckbach, a former Porsche executive with extensive experience in electric vehicle projects, as its new leader. He will also oversee the high-end vehicle group, which includes AMG, Maybach, and G-Class product lines [6][15]. - Weckbach's background includes significant contributions to Porsche's electric vehicle strategy, including the development of the Taycan, positioning him well to lead AMG's electric transition [18][21]. - AMG is currently focused on developing its first production model based on the AMG.EA electric architecture, with a new four-door coupe expected to launch in 2026, directly competing with the Porsche Taycan [21][24]. - The leadership changes at Mercedes-Benz are part of a broader strategy to address declining revenues and profits, with the company reporting a 7% year-on-year revenue drop to €32.14 billion (approximately $37.37 billion) in Q3 2025 [24].
雷诺集团与福特汽车达成战略合作,将在欧洲推出两款福特电动车型
Xin Hua Cai Jing· 2025-12-09 07:44
除电动汽车合作外,雷诺集团还与福特签署了一份关于欧洲轻型商用车型合作的意向书。根据该意向 书,双方将共同探索联合开发与生产雷诺及福特品牌旗下特定轻型商用车型的可能性。 雷诺集团首席执行官福兰(Franois Provost)表示,"雷诺集团很荣幸能与标杆级汽车制造商福特开启新 的战略合作。此次合作彰显了我们在欧洲市场丰富的合作经验与卓越的竞争力。从长远来看,携手福特 整合双方优势,将使我们在快速变化的汽车市场中更具创新力与敏捷性。" 福特汽车公司总裁兼首席执行官吉姆·法利(Jim Farley)表示,"与雷诺集团的战略合作是福特在欧洲发 展的关键一步,这将助力我们构建高效且面向未来的欧洲业务体系。" 新华财经上海12月9日电(李一帆)12月9日,雷诺集团与福特宣布达成战略合作伙伴关系,旨在拓展福 特面向欧洲市场的电动汽车产品阵容,并在快速变革的欧洲汽车行业中,增强双方的竞争力。 据悉,双方签署了有关两款全新福特品牌电动车型的合作协议,新车型将基于雷诺的安培平台打造,并 在安培电动汽车城(ElectriCity)投产。两款全新车型均将由福特主导设计,与雷诺集团共同开发。首 款车型预计于2028年初发布,福特也将 ...
前三季度净利润下滑超六成!大众汽车集团1600亿欧投资“瘦身” 保时捷押注中国研发破局
Zhong Guo Neng Yuan Wang· 2025-12-09 01:43
Core Viewpoint - Volkswagen Group is undergoing a strategic contraction in response to a significant decline in net profit, which fell by 61.5% year-on-year in the first three quarters of the year [1] Financial Performance - In Q3, Volkswagen Group reported revenue of €80.305 billion, a year-on-year increase of 2.3%, but incurred a net loss of €1.072 billion, marking a 168.8% decline compared to a net profit of €1.558 billion in the same period last year [1] - The operating loss for Q3 was €1.299 billion, a stark contrast to the operating profit of €2.833 billion in the previous year [1] - For the first three quarters, net profit dropped to €3.4 billion, a 61.5% decrease compared to the same period last year [1] Sales and Market Performance - In Q3, Volkswagen Group delivered 2.199 million vehicles, reflecting a year-on-year growth of 1% [1] - Cumulatively, vehicle sales for the first three quarters reached 6.518 million, up 1.8% year-on-year [1] - Sales in North America declined by 9.8% to 246,900 units, while sales in China fell by 7.2% to 660,300 units [2] Strategic Adjustments - Volkswagen Group plans to invest €160 billion by 2030, a reduction from previous investment plans of €165 billion for 2025-2029 and €180 billion for 2024-2028 [1] - The decline in profitability is attributed to increased production of low-margin electric vehicles and an additional burden of €7.5 billion, including U.S. import tariffs and strategic adjustments at Porsche [2] Porsche's Performance - Porsche's revenue for the first three quarters was €26.86 billion, down 6% year-on-year, with operating profit plummeting by 99% to €40 million [3] - The operating profit margin fell from 14.1% to 0.2%, largely due to €2.7 billion in strategic restructuring costs [3] - Porsche experienced its first quarterly loss since its IPO, amounting to €960 million [2][3] Future Outlook and Initiatives - Porsche is adjusting its electric strategy, slowing down the electrification process while planning to introduce more fuel and hybrid models [3] - The company is focusing on the Chinese market, having launched several initiatives to enhance its presence, including optimizing dealer channels and establishing a local R&D center [5] - Volkswagen Group aims to launch over 20 new energy models in China next year, maintaining a strong financial foundation to support its transition to electric vehicles [5]