行 华福证券 轻工制造 2025 年 08 月 24 日 业 研 究 轻工制造 软体龙头 Q2 略超预期，包装纸价延续小幅回暖 投资要点： 行 业 定 期 报 告 【周观点】本周顾家家居、喜临门发布中报，均略好于市场预期，市场情 绪底部关注家居估值修复；玖龙纸业 FY25 业绩预告高增，8 月以来包装 纸价持续小幅回升，金九银十旺季在即，看好废纸系需求回暖；思摩尔国 际发布中报，电子烟 ODM 及自有品牌业务受益美国监管执法趋严、欧洲 换弹式恢复表现亮眼，营收及盈利企稳向上。 强于大市（维持评级） 一年内行业相对大盘走势 团队成员 | 分析师： | 李宏鹏(S0210524050017) | | --- | --- | | lhp30568@hfzq.com.cn | | | 分析师： | 汪浚哲(S0210524050024) | | wjz30579@hfzq.com.cn | | | 分析师： | 李含稚(S0210524060005) | | lhz30597@hfzq.com.cn | | 相关报告 1、轻工纺服行业周报：7 月个护电商改善，中美 关税暂缓关注出口链——2025.08.17 2、轻工 ...

Investment Rating - The report maintains an "Outperform" rating for the industry [3] Core Insights - Suzano announced a price increase of $20 per ton for commodity pulp in the Asian market for August, indicating a potential recovery in pulp and paper prices from current cyclical lows [2][4] - The report highlights the ongoing price adjustments in the paper industry, with various paper types experiencing different price movements, suggesting a recovery trend driven by supply-demand dynamics [4][50] - The report emphasizes the importance of policy catalysts in the home furnishing sector, particularly in light of recent housing policy optimizations in Beijing [4][31] Summary by Sections Home Furnishing - Recent policy changes in Beijing allow families to purchase multiple properties outside the city center, which is expected to stimulate the housing market [4][31] - Major home furnishing companies are currently valued at historical lows, presenting potential investment opportunities as market sentiment improves [4][31] Paper Industry - As of August 8, 2025, various paper prices are reported: double glue paper at 4993.75 CNY/ton (unchanged), copper plate paper at 5320 CNY/ton (unchanged), white card paper at 3955 CNY/ton (down 35 CNY/ton), box board paper at 3463.4 CNY/ton (up 12.8 CNY/ton), and corrugated paper at 2582.5 CNY/ton (up 46.25 CNY/ton) [4][50] - The report notes that the current pulp and paper prices are at cyclical lows, with expectations for a rebound due to supply-demand imbalances [4][50] Consumer Goods - The report discusses the launch of new health-focused products in the personal care sector, indicating a shift towards higher quality and compliance with health standards [4][6] - The collaboration between Morning Glory stationery and popular anime IPs is expected to enhance brand visibility and sales [4][6] Export Chain - In July, China's total exports increased by 7.2% year-on-year, with significant growth in exports to ASEAN countries [4][6] - The report suggests that the ongoing shift of production capacity to Southeast Asia may enhance the long-term competitiveness of companies with overseas supply chain layouts [4][6] Packaging - New regulations in Shanghai aimed at reducing single-use plastics are expected to drive demand for recyclable and biodegradable packaging solutions [4][6] - The report recommends companies involved in eco-friendly packaging solutions as potential investment opportunities [4][6] New Tobacco Products - The introduction of new electronic cigarette products in the UK is anticipated to boost market share for refillable devices [4][6] - The report highlights the potential for growth in the new tobacco sector, particularly for companies with strong partnerships and product offerings [4][6] Textile and Apparel - The textile and apparel sector has shown resilience, with notable increases in revenue for key players despite some challenges [4][6] - The report identifies leading companies in the apparel sector as potential investment opportunities based on their performance [4][6]

Investment Rating - The report maintains an "Outperform" rating for the light industry sector [3] Core Views - The packaging paper industry has announced price increases, with major companies like Nine Dragons Paper and Jiangxi Lee & Man Paper Manufacturing planning to raise prices by 30 CNY/ton starting August 1 [2][4] - The report highlights the potential recovery in the smart phone market, with expectations of improved sales in the second half of the year due to new product launches and government subsidies [6][12] - The report emphasizes the positive performance of the light industry sector, which outperformed the market with a 1.84% increase in the industry index compared to a 1.69% increase in the CSI 300 index [12] Summary by Sections 1. Home Furnishing - As of July 16, 2025, 280 million people have applied for the old-for-new consumer goods subsidy, driving sales over 1.6 trillion CNY [4] - The third batch of 690 billion CNY in special government bonds for consumer goods is being distributed, which is expected to benefit leading home furnishing companies [4][6] 2. Paper and Packaging - As of July 25, 2025, prices for various paper types have shown mixed trends, with double glue paper at 5012.5 CNY/ton (down 87.5 CNY), and corrugated paper at 2513.75 CNY/ton (down 1.25 CNY) [4][6] - The report suggests focusing on companies with integrated forest-pulp-paper operations and those with strong domestic sales expectations [4][6] 3. Light Consumer Goods - The report notes that the new product from the brand "Jieting" achieved top sales during the 618 shopping festival, indicating strong market demand [6] - Recommendations include companies in the oral care sector and those benefiting from the newborn policy [6] 4. Export Chain - Vietnam's exports in June reached 39.5 billion USD, showing a year-on-year increase of 16.4% [6] - Companies with overseas production capacity are expected to maintain order advantages [6] 5. New Tobacco Products - The report highlights the U.S. FDA's crackdown on illegal e-cigarettes, which may benefit compliant companies [6] - The introduction of HNB products by international tobacco leaders is expected to boost sales in new regions [6] 6. Textile and Apparel - The textile and apparel sector has shown resilience, with companies like Jiejia and Wanlima making significant progress in their respective markets [6][12] - The report suggests focusing on companies with international production capabilities and strong brand partnerships [6]

Group 1: Furniture Industry - The furniture industry is experiencing a recovery supported by the demand from the existing housing market and the ongoing "old-for-new" national subsidy policy [1] - Leading companies possess comprehensive channel layouts, stronger brand power, and mature marketing systems, while smaller firms may face "traffic bottlenecks," amplifying the advantages of top players [1] Group 2: Personal Care Industry - The demand in the personal care sector is relatively inelastic, with companies focusing on product innovation and precise consumer targeting, while the integration of online and offline channels is becoming a trend [1] Group 3: Export Chain - Starting from Q4 2024, the performance of the export chain will be affected by a weakening low base effect, with internal growth becoming more significant, depending on downstream industry demand and the company's efforts in category, channel, and customer expansion [1] - Increased tariff disruptions are expected, benefiting companies with overseas production capacity, leading to further excess revenue performance [1] Group 4: Two-Wheeled Vehicles - The "old-for-new" policy is being intensified, and major automotive companies are set to launch significant new products in early 2025, with inventory replenishment at the channel level to meet peak season demand, resulting in an upward trend in performance [1] - In the medium to long term, the competitive advantages of leading brands are expected to expand due to new national standards and manufacturing capacity constraints, leading to a continued concentration in the market [1] Group 5: Millet and Stationery - The millet market has a broad outlook, with traditional stationery moving towards cultural and creative products, while the pan-entertainment toy market is expected to grow faster due to its entertainment and interactivity [2] Group 6: Smart Glasses - The smart glasses industry is witnessing an explosion in trends, with major manufacturers accelerating the integration of products with AI models, and the first generation of products has been released, with others expected to launch by 2025 [2] Group 7: Paper Industry - A turning point in cost has been confirmed, with a positive outlook for the profitability of specialty paper compared to bulk paper, as profitability is expected to improve starting Q4 2024 [2] - Price increases for paper are anticipated, with pulp prices peaking in Q1 2025, leading to improved profit margins [2] Group 8: Packaging Industry - The packaging industry is currently stable, with an expected improvement in profitability driven by optimized market structure, as capital expenditure is slowing down and companies focus on efficiency and shareholder returns [2] - As the industry enters a competitive phase in the existing market, mergers and acquisitions among leading companies are accelerating, which may lead to an upward shift in the overall profitability of the industry [2]

Economic Overview - In Q2 2025, China's GDP grew by 5.3% year-on-year, exceeding the annual target of 5%[6] - The GDP growth rate for Q2 was 5.2%, with a seasonally adjusted annualized rate of 4.5%, showing slight stability despite external pressures[6] Production Insights - The industrial added value for the first half of the year increased by 6.4%, with June's growth at 6.8%, up from 5.8% in May[13] - The capacity utilization rate for the industrial sector was 74.0%, slightly down from 74.1% in Q1, indicating ongoing structural issues in certain industries[8] Consumption Trends - Retail sales of consumer goods rose by 5.0% year-on-year in the first half, but June saw a decline to 4.8%, marking a drop of 1.6 percentage points from May[25] - Service consumption maintained a high growth rate, with a 6.0% increase in June, although it showed signs of marginal weakening compared to May[20] Investment Dynamics - Fixed asset investment growth slowed to 2.8% year-on-year in Q2, with June's growth at just 0.4%, the first negative month-on-month change of the year[34] - Real estate investment faced significant challenges, with sales area and sales revenue down by 5.5% and 10.8% year-on-year in June, respectively[39] Risks and Challenges - The overall economic environment remains unbalanced, with low inflation and structural issues persisting, necessitating policy support to boost demand[10] - Trade uncertainties and potential domestic demand declines pose significant risks to economic stability[45]

Group 1: Overall Market Insights - The light industry sector shows significant differentiation in 2025H1, with new consumption sectors like millet economy and personal care performing well, while traditional industries like home furnishings and paper face pressure [1] - The light industry manufacturing sector has a year-to-date decline of 0.89%, ranking 14th among 31 Shenwan primary industries, but has outperformed the CSI 300 index with a relative return of +3.08% [1] Group 2: New Consumption Trends - The rise of self-indulgent consumption is noted, with high growth potential in sectors driven by emotional value, such as national trend culture and technology-enabled scenarios [2] - Traditional companies are adapting to high-growth trends by leveraging their channel and supply chain advantages to achieve rapid growth in new business areas [2] Group 3: Home Furnishings Sector - The home furnishings sector faces pressure from tariffs, but retail sales growth is expected to exceed 20% due to national subsidies [3] - The opening pace of new stores is slowing, with companies adopting strategies to capture fragmented customer demand [3] Group 4: Export Chain Dynamics - The impact of tariffs on the export chain is limited, with companies accelerating exports to the U.S. and experiencing a rise in shipping costs [4] - Future tariff impacts are anticipated to be minimal due to capacity release in Vietnam and cost pass-through strategies [4] Group 5: Paper Industry Insights - The paper industry is in a capacity expansion cycle, with fixed asset investment in 2024 expected to grow by 18.5% year-on-year [5] - The cost dynamics are shifting, with pulp prices peaking and stabilizing supply-demand for cultural paper [5] Group 6: Packaging Sector Overview - The metal packaging market is experiencing low capital expenditure and profitability, but industry consolidation is expected to improve margins [6] - Yutong Technology has established a global presence with over 40 production bases, which may mitigate tariff risks [6]

Investment Rating - The report maintains an "Overweight" rating for the retail industry [1] Core Insights - In May 2025, China's exports showed resilience with a year-on-year increase of 4.8%, while imports decreased by 3.4% [3][9] - Non-US exports demonstrated strong performance, supporting overall export growth despite a significant decline in exports to the US, which fell by 9.7% year-on-year [10][11] - Yiwu Small Commodity City is highlighted as a crucial hub for non-US exports, with a total import and export volume of 668.9 billion yuan in 2024, reflecting an 18.2% year-on-year increase [11][12] - The strategic importance of Yiwu is emphasized, particularly in the context of the Belt and Road Initiative, where it serves as a key trade hub for developing countries [11] Summary by Sections Weekly Industry Perspective - The report discusses the May 2025 import and export data released by the General Administration of Customs, noting a 4.8% increase in exports and a 3.4% decrease in imports [9] - It highlights the significant decline in US exports and the robust performance of non-US exports, which includes increases of 6.4% to the EU, 12.2% to ASEAN, and 18.9% to Africa [10] Market Review - For the week of June 9 to June 15, the Shenwan retail index decreased by 1.49%, while the overall market indices showed mixed results [13][16] - Year-to-date performance indicates a 7.67% increase in the Shenwan retail index [17] Company Valuation Table - The report includes a valuation table for various companies within the retail sector, with several companies rated as "Buy" based on their projected earnings and market performance [19][21]

Investment Rating - The report maintains an "Outperform" rating for the industry [5] Core Insights - The report highlights the expected acceleration in the new tobacco sector for British American Tobacco in the second half of 2025, driven by strong performance in oral tobacco products and the phased launch of new products [2][6] - The 618 shopping festival is anticipated to boost domestic brands in personal care and outdoor sports, with significant growth potential for companies like Morning Glory and others leveraging IP strategies [2][6] Summary by Sections Home Furnishing - The home furnishing sector is expected to gradually recover as consumer confidence improves, with many companies currently valued at historical lows. Key players to watch include custom furniture leaders like Oppein and Sophia [6][10] Paper and Packaging - As of June 6, 2025, prices for various paper products remain stable, with white cardboard prices increasing slightly. The report suggests a cautious outlook due to overall weak terminal demand [6][54] - The paper industry saw a 1.6% year-on-year decline in revenue from January to April 2025, but fixed asset investment increased by 7.6% during the same period [66][68] Light Industry Consumption - The report notes that domestic brands in personal care are rapidly expanding their market presence, particularly through platforms like Douyin. Companies such as Dekang and Baiya are highlighted for their growth potential [6][8] Export Chain - The report indicates a robust outlook for export-oriented companies, with shipping costs rising due to increased demand for goods from China. Companies like Zhongxin and Zhejiang Nature are recommended for investment [6][8] New Tobacco - British American Tobacco's new tobacco segment is projected to see significant growth in the latter half of 2025, with a full-year growth expectation of mid-single digits, driven by strong performance in oral tobacco and the introduction of new products [6][8] Textile and Apparel - The textile and apparel sector has shown resilience, with notable sales increases during the 618 shopping festival. Brands like Anta and Li Ning are recommended for their strong performance [6][10]

Investment Rating - The report maintains an "Outperform" rating for the light industry manufacturing sector [3] Core Viewpoints - The light industry manufacturing sector is experiencing price increases, with wood pulp paper companies announcing price hikes for various paper products starting from May 21, 2025 [2] - The report highlights a positive outlook for new consumption sub-sectors, including personal care, IP cultural products, new tobacco, smart glasses, and pet-related products [2] - Following the temporary suspension of tariffs between China and the U.S., there is a recommendation to focus on the recovery of the export chain [2] Summary by Sections Home Furnishing - In April, residential construction area decreased by 26% year-on-year, and residential sales area fell by 3.5% year-on-year [6] - Retail sales of furniture increased by 26.9% year-on-year in April, while sales in building materials and home furnishing markets decreased by 2.52% [6][39] - The report suggests focusing on leading companies in the customized home furnishing sector, such as Oppein Home and Sophia [6] Paper and Packaging - As of May 23, 2025, prices for various paper products show mixed trends, with double glue paper at 5162.5 CNY/ton and boxboard paper at 3525.4 CNY/ton [6][50] - The report recommends companies with integrated wood pulp and paper operations, such as Sun Paper, and those with strong domestic sales expectations like Huawang Technology [6] - The report notes a 7.6% year-on-year increase in fixed asset investment in the paper industry for the first four months of 2025 [6][64] Light Industry Consumption - The approval of new national standards for disposable sanitary products is expected to benefit compliant leading brands [6] - The report highlights the strong performance of personal care e-commerce in April and suggests focusing on brands like Dengkang Oral Care and Baiya [6] - The report also mentions the positive outlook for cultural products, recommending companies like Morning Glory [6] Export Chain - In April, exports of certain products like thermos cups increased by 7.34%, while pet food exports decreased by 9.08% [6] - The report anticipates a significant effect from the temporary suspension of tariffs, benefiting companies with robust domestic and international production capabilities [6] New Tobacco - The report notes the potential for new tobacco products to gain traction as international tobacco companies launch HNB products [6] - It recommends focusing on leading companies in the new tobacco sector, such as Smoore International, which has strong partnerships with major clients [6] Textile and Apparel - The textile and apparel sector is also noted for outperforming the market, with specific companies showing significant stock price increases [6][29] - The report suggests monitoring companies like Anta and Li Ning in the sportswear segment [6]

Investment Rating - The report maintains an "Overweight" rating for the retail trade industry [1] Core Insights - In April, China's export value exceeded expectations, with a year-on-year increase of 8.1% in dollar terms, significantly higher than the 1.9% predicted by economists [4][9] - The growth in exports was primarily driven by increases in exports to ASEAN (+20.8%), Africa (+25.3%), and Latin America (+17.3%), despite a 21% decline in exports to the U.S. [4][9] - Yiwu, where the small commodity city is located, reported a total import and export value of 167.4 billion yuan in March, a year-on-year increase of 13.0%, with exports growing by 14.5% [4][9] - The report highlights the low dependency of Yiwu's exports on the U.S., with only 15% of its exports directed to the U.S. in the first quarter [4][9] - The Central Committee and State Council issued guidelines to enhance the Free Trade Zone, which is expected to benefit Yiwu [4][10] - The report is optimistic about the "Yiwu Deepening Reform Plan," which aims to promote further development in the market, especially in cross-border imports [4][10] - The small commodity city is recommended as a core investment target due to its low exposure to U.S. tariffs and ongoing business development [4][10] Summary by Sections Industry Trends - In April, China's exports showed a remarkable increase despite tariff impacts, with significant growth in non-U.S. markets [4][9] - Yiwu's performance in the first quarter indicates a robust export environment, less affected by U.S. tariffs [4][9] Market Review - The report notes the performance of various indices, with the retail trade index increasing by 0.88% from May 6 to May 11, 2025 [11] - Year-to-date, the retail trade index has risen by 7.08% [11][15] Company Valuation Table - The report includes a valuation table for various companies, indicating their market capitalization, closing prices, and profit forecasts [17] - Notable companies such as "Xiaoshangpin City" are highlighted with a buy rating, reflecting strong growth potential [18]