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天猫618用户规模和活跃度创新高
Zheng Quan Ri Bao· 2025-06-19 07:44
Group 1 - Tmall's 618 event saw a significant increase in user scale and activity, with 453 brands achieving over 100 million yuan in sales, a 24% year-on-year growth [1] - High-value consumer group 88VIP members exceeded 50 million, marking a new high, while brand membership increased by 15%, with member average spending 1.93 times the overall industry average [1] - The home appliance and 3C digital sectors experienced explosive growth, with total sales for participating categories up 116% compared to last year's Double 11, and over 9,200 brands doubling their sales [1] Group 2 - Quality live streaming has become a new industry standard, with 81 live streaming rooms achieving over 100 million yuan in sales, and the number of live streaming rooms exceeding 10 million yuan increased by 21% year-on-year [2] - Emerging sectors such as trendy toys, jewelry, pets, and beverages are identified as high-growth trends during this year's Tmall 618 [3] - The event focused on quality improvement and efficiency, simplifying the shopping experience while supporting quality and original brands through various resources [3]
野村:5-6月国内外运动服饰销售放缓 看好安踏及AMER
news flash· 2025-06-19 03:07
Group 1 - The core viewpoint of the article indicates that the sales momentum for domestic and international sportswear brands in China is slowing down, with a focus on consumer self-satisfaction rather than competitive sports [1] - Nomura's report highlights that the sales sentiment for major sportswear brands has weakened in the second quarter of this year, particularly during May and June [1] - The report anticipates that the sluggish sales momentum for major sportswear companies will persist until the second to third quarter of 2025, primarily due to weak sales in lower-tier cities and intensified competition in the apparel segment [1] Group 2 - The report expresses a positive outlook for Anta Sports (02020.HK) and AMER despite the overall slowdown in the market [1]
国货最好的时代,才刚刚开始
3 6 Ke· 2025-06-18 09:22
Core Viewpoint - The resurgence of domestic brands in China, particularly during the "618 Shopping Festival," highlights a significant shift in consumer preferences towards national products, surpassing many international brands in sales [1][6]. Group 1: Historical Context of Domestic Brands - The concept of "national goods" dates back to the late Qing Dynasty when foreign products dominated the market, leading to a push for the protection of domestic brands [2]. - The first "National Goods Year" was established in 1933, but the development of domestic brands faced significant challenges until the economic reforms post-1978, which marked a golden era for national brands [4]. - From 1980 to 2000, numerous well-known domestic brands emerged across various sectors, including food and beverage, daily chemicals, apparel, home appliances, and technology [4]. Group 2: Challenges Faced by Domestic Brands - The entry of foreign brands after China's accession to the WTO drastically changed the competitive landscape, causing many domestic brands to lose market presence due to a lack of competitiveness in products, channels, and marketing [5]. Group 3: Current Trends and Consumer Behavior - Recent data indicates that over 90% of the top 100 best-selling products on Douyin's e-commerce platform are domestic goods, with younger consumers (post-90s and post-00s) showing a strong preference for these brands [6]. - The rise of domestic brands can be attributed to four key factors: the internet, the Z generation, national cultural momentum, and self-evolution [6]. Group 4: Key Factors Driving the Resurgence - The internet has transformed retail, allowing domestic brands to compete more effectively against foreign brands by leveraging e-commerce and live streaming as new sales channels [7]. - The Z generation, characterized by their access to information and preference for quality and value, is less enamored with international brands and more inclined to support domestic products [8][9]. - The increasing cultural influence of China on the global stage enhances the appeal of domestic brands, as consumers now feel a stronger connection and recognition towards them [11][12][13]. - Domestic brands are evolving by focusing on differentiation, product innovation, and effective brand marketing to adapt to the new market environment [14]. Group 5: Future Directions for Domestic Brands - To succeed, domestic brands must engage with younger consumers, understand their preferences, and innovate continuously in product design and marketing strategies [17][19]. - Innovation is crucial for high-quality development, with examples of successful product diversification and new market creation demonstrating the potential for growth [20][21][22]. - A long-term commitment to quality and detail is essential for building a sustainable brand, as opposed to relying on short-term marketing tactics [23][24][25]. Group 6: Conclusion - The rise of domestic brands is not merely a trend but a result of collective efforts from various Chinese enterprises, emphasizing the importance of quality and cultural identity in the global market [28][29][30].
早盘直击 | 今日行情关注
盘面回顾:全天窄幅震荡,领涨板块创新药和银行均出现调整。周二 A 股的明显变化,是此前领 涨市场的创新药和银行板块出现明显调整,在连续上涨后遇阻回落。取而代之的是煤炭、公用事业、石 油石化等高股息红利方向领涨,防御型品种内部实现高低切换。大盘全天窄幅震荡,沪指收盘依然站在 20 日均线之上,交易量相比周一小幅萎缩。板块表现涨跌互现,上涨个股数量超过 2200 家,市场依然 有着不错的赚钱效应。领涨板块分别是煤炭、公用事业、石油石化、交通运输、商贸零售等,多为前期 滞涨的防御型板块;领跌板块包括医药、美容护理、传媒、纺织服饰、轻工等。 风险提示:关税预期的反复摇摆,关税冲击的后续影响,美联储降息延后,海外经济衰退超预期, 国内经济复苏不及预期,政策执行不及预期等。 东局势紧张并未影响 A 股走势,大盘仍然在犹豫中缓慢前行。本周初中东局势的紧张令市场情绪 较为紧张,但实际影响比较影响,A 股并未受到该事件的影响,继续延续窄幅震荡的格局。近期市场对 于贸易冲突的担忧情绪进一步缓解,市场在震荡中维持缓慢盘升的格局,均线慢慢开始发散。6 月上中 旬贸易谈判和关税事件窗口已经慢慢过去,即将迎来 6 月中下旬的政策窗口期, ...
物产金轮: 提名委员会工作细则(2025年6月修订)
Zheng Quan Zhi Xing· 2025-06-17 13:25
物产中大金轮蓝海股份有限公司 董事会提名委员会工作细则 物产中大金轮蓝海股份有限公司 董事会提名委员会工作细则 第一章 总则 第一条 为规范物产中大金轮蓝海股份有限公司(以下简称"公司")领导 人员的产生,规范公司董事、高级管理人员的选任与履职行为,完善公司治理 结构,根据《中华人民共和国公司法》(以下简称"《公司法》")《上市公 司治理准则》《深圳证券交易所上市公司自律监管指引第 1 号——主板上市公 司规范运作》《物产中大金轮蓝海股份有限公司章程》(以下简称"《公司章 程》")《上市公司独立董事管理办法》《董事会议事规则》以及其他有关规 定,公司特设立董事会提名委员会,并制定本工作细则。 第二条 董事会提名委员会是董事会依据相应法律法规设立的专门工作机构, 对董事会负责并报告工作,主要负责拟定董事、高级管理人员的选择标准和程 序,对董事、高级管理人员人选及其任职资格进行遴选、审核,并向董事会提 出建议。 第二章 人员组成 第三条 提名委员会委员由三名董事组成,其中独立董事应当过半数。 第四条 提名委员会委员由董事长、二分之一以上独立董事或三分之一以上 的全体董事提名,并由董事会选举产生。 第五条 提名委员 ...
物产金轮: 关于修订和新制定公司治理相关制度的公告
Zheng Quan Zhi Xing· 2025-06-17 13:14
证券代码:002722 证券简称:物产金轮 公告编码:2025-044 债券代码:128076 债券简称:金轮转债 物产中大金轮蓝海股份有限公司 本公司及董事会全体成员保证信息披露的内容真实、准确、完整,没有虚假 记载、误导性陈述或重大遗漏。 物产中大金轮蓝海股份有限公司(以下简称"物产金轮"或"公司")于 订和新制定公司治理相关制度的议案》,现将具体情况公告如下: 一、修订和新制订公司治理相关制度的情况 为完善公司治理,进一步提升规范运作水平,根据《公司法》《证券法》《上 市公司治理准则》《上市公司章程指引》《深圳证券交易所股票上市规则》《深 圳证券交易所上市公司自律监管指引第 1 号——主板上市公司规范运作》等相关 法律、法规、规范性文件的最新规定,结合公司实际情况及具体经营需要,拟对 公司治理相关制度予以修订和新制定,具体情况如下: 是否需要提交 序号 制度名称 变动情况 股东大会审议 董事和高级管理人员所持公司股份 互动易平台信息发布及回复内部审 核制度 上述治理制度已经公司第六届董事会 2025 年第四次会议审议通过,其中第 见公司在巨潮资讯网(www.cninfo.com.cn)披露的相关制度。 ...
开业即断货!泡泡玛特珠宝店,最贵单品近2万元,包装盒都缺货
21世纪经济报道· 2025-06-17 04:06
21热点观察室 丨 刘雪莹 泡泡玛特卖珠宝,同样火爆! 最近,泡泡玛特宣布,其珠宝品牌popop北京首店正式营业。不久前 popop 全球首店已在上海港汇恒隆广场开业。 据观察,该店一小时内成交了十余单,客单价普遍超过400元, 店内的绿色包装盒甚至出现缺货 ,店员紧急调取了一批。 最贵单品近2万元, 溢价明显 据悉,popop产品售价多位于 319元—2699元 区间,仅少数款式破千元。 北京门店内最贵产品是一条纯金项链,售价达 1.98万元, 整体货重9.04g,金重8.65g。此外还有一条售价1.08万元的手链。店员介绍,两款产 品单价较高,是因为采用18k纯金打造,中间串着的为天然珍珠。 据新浪科技报道,目前北京门店货量充足,但 LABUBU、Hirono、MOLLY 这三个爆款系列已经出现断货,尤其是LABUBU手链即将售罄。 图 / 新浪科技 Hirono柜台上,项链和刻有Hirono头像的手镯是该IP卖得最好的两个产品, "库存快消耗完了。" 店员说道。 图 / 新浪科技 图 / 新浪科技 而店内其他饰品材质多为 S925银 ,黄金饰品也仅是表层镀金,内部仍是S925银。与饰品一同串联的也非天然 ...
上周公募基金调研明显升温,天孚通信最受关注
Xin Hua Cai Jing· 2025-06-17 01:35
| | | 上周公募调研次数前十个股 | | | --- | --- | --- | --- | | A 股间称 | 所属申万一级行业 周涨跌幅(%) | | 被调研次数(次) | | 天字通信 | 通信 | 14.26 | 57 | | 中科曙光 | 计算机 | 10. 65 | 46 | | 海元信息 | 电子 | 0.68 | 46 | | 孩子王 | 商贸零售 | -11. 71 | 36 | | 幸华珠宝 | 纺织服饰 | 13.35 | 34 | | 华曙高科 | 机械设备 | -1.88 | 29 | | 海天瑞声 | 计算机 | 1.27 | 26 | | 东方申抄 | 家用电器 | -1.18 | 20 | | 西麦食品 | 食品饮料 | 6.49 | 19 | | 隆利科技 | 电子 | 13. 38 | 17 | | | | 数据整理自:公募排排网,统计周期 2025年6月9日-6月15日,以上内容不构成股 | | | | | 票推荐或投资建议,短期个股业绩不代表未来表现,亦不代表基金必然投资方向。 | | 公募机构扎堆调研科技领域。上周共有17个申万一级行业获得公募机构重点调研,各行业 ...
「户外风口」上的伯希和,「始祖鸟平替」没有护城河
Sou Hu Cai Jing· 2025-06-17 01:29
Core Viewpoint - The article discusses the challenges faced by the outdoor brand 伯希和 (Bershka) in establishing a competitive advantage in a rapidly growing market, highlighting its reliance on online channels and lack of a solid "moat" [2][30]. Industry Overview - The outdoor sports market in China is booming, with participation expected to exceed 450 million by 2024, creating a trillion-yuan business opportunity [2]. - Major international brands like The North Face, Decathlon, and domestic players like Anta are aggressively expanding in the Chinese market [2]. Company Performance - 伯希和's revenue reached 1.766 billion yuan in 2024, with a net profit of 304 million yuan, marking a nearly 37-fold increase in net profit since 2019 [9]. - The brand's online sales accounted for 76.5% of its total revenue, indicating a heavy reliance on e-commerce [9]. Market Position - In terms of market share, 伯希和 holds 1.7%, while competitors like 骆驼 (Camel) and 凯乐石 (Kailas) have 5.5% and 1.6% respectively [3][5]. - The brand's growth is notable, with a compound annual growth rate (CAGR) of 127.4% from 2022 to 2024 [5]. Channel Strategy - 伯希和 has focused primarily on online sales, with limited physical store presence, having only 14 direct stores and 132 joint stores by the end of 2024 [9][10]. - Competitors like 骆驼 and 凯乐石 utilize a dual-channel strategy, combining online and offline sales to enhance brand visibility and customer experience [6][10]. R&D and Manufacturing - The company has faced criticism for its declining R&D expenditure as a percentage of revenue, dropping from 3.58% in 2022 to 1.78% in 2024 [17]. - 伯希和 outsources its manufacturing to OEM/ODM suppliers, raising concerns about quality control, as evidenced by over 450 complaints regarding product quality [19]. Competitive Landscape - The outdoor market is becoming increasingly crowded, with over 335,000 companies entering the space, leading to intensified competition [10]. - Brands like 始祖鸟 (Arc'teryx) and 迪桑特 (Descente) have established strong R&D capabilities and brand prestige, making it difficult for 伯希和 to compete on innovation and quality [11][14]. Brand Perception - 伯希和 has attempted to position itself as a high-performance outdoor brand but has faced challenges due to its brand name association with a notorious figure, which has led to mixed perceptions [22][23]. - The brand's marketing strategy has focused on celebrity endorsements rather than establishing a strong presence in outdoor sports communities [25][26]. Future Outlook - The outdoor market is projected to continue growing, potentially doubling in size to 215.8 billion yuan by 2029, but many brands may face consolidation or elimination in the coming years [29][30].
运动女性,买不到大码运动鞋
Hu Xiu· 2025-06-17 00:35
在国内社媒平台,率先发出"无鞋可穿"呼声的是鞋码超过40的大码女性消费者。她们指出,女款运动鞋的最大码往往止步于40码且长期缺货,"想买大码 只能被迫选择男款"。 图源小红书搜索页 一双合脚的鞋,往往是人们开启运动的第一件装备,但不少女性正面临"买不到鞋"的现实困境。 放眼整个消费市场,更多运动女性面对的则是"想买的新款运动鞋根本没有女码"的无奈。 精练GymSquare在电商购物平台搜索后发现,从球鞋、跑鞋,到新晋热门单品越野鞋,相比男鞋从款式到码数均供货较充足的状况,女性消费者的功能性 运动装备,在当下市场的选择空间更加狭小。 运动鞋大码甚至女码缺席的现象,在女性运动热潮、"她经济"蓬勃发展的当下,显得格外矛盾:各大运动品牌纷纷高调宣布加码女性市场,但真实情况是 女性运动装备的选择依然捉襟见肘。 不过,恰恰是这种矛盾的凸显,也正在成为推动市场变革的催化剂——被隐形的鞋码背后,是长期以来女性运动需求被边缘化的现实。当越来越多不甘沉 默的声音汇聚,失衡的供需现状也是时候发生改变了。 一、运动市场火热,女性运动鞋"缺席" "大码运动鞋也买不到,很多40/41码其实都是男款,不适合女性的脚。" 在精练GymSqu ...