福建省燕京惠泉啤酒股份有限公司 会 议 资 料 二〇二五年六月 目 录 为公司 2025 第六项 关于聘请安永华明会计师事务所（特殊普通合伙） 福建省燕京惠泉啤酒股份有限公司 日期：2025 年 6 月 26 日 序号 内 容 审议《关于聘请安永华明会计师事务所（特殊普通合伙）为公司 2025 年度 财务报告和内控报告审计机构的议案》； 福建省燕京惠泉啤酒股份有限公司 各位股东及股东代表： 章程》及国家有关规定的要求，本着对全体股东负责的态度，认真履行 职责，务实开展各项工作。现将主要工作报告如下： 一、董事会日常工作情况 报告期内，公司董事会共计召开4次会议。会议的召集、议事程序、 表决方式和决议内容等方面均符合相关法律、法规和《公司章程》的规 定，具体召开情况如下： 以现场结合通讯方式召开，审议通过《2023年度总经理工作报告》、 《2023 年度董事会工作报告》、《2023年度财务决算报告》、《2023年年度报 告》全文及摘要、《2023年度利润分配预案》、《关于投资金融理财产 品的议案》、《关于2024年度融资计划的议案》、《2023年度内部控制 评价报告》、《2023年度社会责任报告》、《关于预计2 ...

证券代码：600600 证券简称：青岛啤酒 公告编号：2025-022 青岛啤酒股份有限公司 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗 漏，并对其内容的真实性、准确性和完整性承担法律责任。 A 股每股现金红利2.20元（含税） 三、 相关日期 | 股份类别 | 股权登记日 | | 最后交易日 | 除权（息）日 | 现金红利发放日 | | --- | --- | --- | --- | --- | --- | | Ａ股 | 2025/6/26 | － | 2025/6/27 | 2025/6/27 | | 四、 分配实施办法 一、 通过分配方案的股东会届次和日期 ）2025 年 5 月 20 日的2024 本次利润分配方案经青岛啤酒股份有限公司（以下简称"本公司" 年年度股东会审议通过。 二、 分配方案 截至股权登记日下午上海证券交易所收市后，在中国证券登记结算有限责任公司上海分 公司（以下简称"中国结算上海分公司"）登记在册的本公司全体 A 股股东。 本次利润分配以方案实施前的本公司总股本1,364,196,788股为基数，每股派发现金红利 ，共计派发现金红利3,001,2 ...

Core Insights - Carlsberg China has signed a strategic cooperation agreement with Guangshunxing, a top 100 restaurant company in China, to establish a deep partnership aimed at enhancing market penetration of Carlsberg's brands in high-quality Cantonese dining channels [1][4] - The collaboration will focus on product synergy, scene creation, and marketing linkage, aiming to provide a more quality-driven and scenario-based dining experience [1][4] Group 1: Partnership Details - Carlsberg China will become the core beer supplier for Guangshunxing's nationwide stores, covering a diverse brand portfolio including Carlsberg, Lebo, 1664, Wusu, and Jing A [4] - The partnership will leverage star IP collaborations, customized meal packages, seasonal menus, and co-created dining experiences to enhance various dining scenarios such as formal meals, late-night snacks, and social gatherings [4][7] Group 2: Strategic Goals - The cooperation is seen as a significant move for resource complementarity and mutual benefits, with Carlsberg aiming to create more enjoyable moments for consumers by integrating beer culture with culinary experiences [4][7] - Future plans include deepening the partnership through consumer experience, brand influence, and product innovation, with a commitment to invest high-quality resources and professional teams [4][7] Group 3: Company Backgrounds - Guangshunxing, founded in 2017, has expanded to 650 stores nationwide and aims to be a leading brand in Cantonese cuisine, focusing on fresh, healthy, and high-quality dining experiences [7] - Carlsberg China is one of the top five beer companies in China, operating a network of 27 breweries and a comprehensive market sales network, offering a mix of local and international brands to meet diverse consumer needs [7]

Core Insights - Qingdao Beer has successfully created a unique consumer experience with its giant intelligent beer pillar, attracting over 10,000 visitors daily and achieving a sales volume of 1.2 million milliliters per day, equivalent to 2,400 cups of beer [1][4] - The brand has been recognized for its value of 280.355 billion yuan, maintaining its position as the industry leader, driven by consumer appreciation and engagement [3][5] - Qingdao Beer is actively redefining its brand presence through various events and partnerships, aiming to connect with consumers in a more meaningful way in the new consumption era [3][7] Consumer Engagement - The Qingdao Beer Trading Center features an automated sales system and a stock trading pricing model, enhancing the consumer experience and making it a popular social media spot [4][5] - During the Dragon Boat Festival, the foot traffic at the trading center reached 2.245 million visitors, with significant online engagement on platforms like Douyin [5][6] - The brand's innovative approach to consumer interaction is seen as a successful attempt to create social value and fun experiences in beer consumption [4][7] Strategic Marketing - Qingdao Beer is leveraging various cultural and sporting events to enhance its brand visibility, including partnerships with the Chinese Super League and participation in major film awards [7][8] - The brand is focusing on creating immersive experiences for consumers, such as beer-themed carnivals and collaborations with popular events, to deepen emotional connections [8][11] - The introduction of new products targeting emerging consumer demographics, such as women, reflects the brand's adaptability to changing market trends [8][12] Market Trends - The beer industry is witnessing a shift towards more diverse and fragmented consumption patterns, with younger consumers seeking emotional and experiential value [13][14] - Qingdao Beer is responding to these changes by creating new consumption scenarios, such as cruise experiences and sports events, to meet evolving consumer demands [14][15] - The brand's strategy emphasizes the integration of technology and innovative marketing to enhance consumer engagement and satisfaction [15]

Core Viewpoint - Zhujiang Brewery has undergone a leadership change with the resignation of Wang Zhibin and the election of Huang Wensheng as the new chairman, reflecting a transition in management as the company continues to grow in the beer industry [1][4]. Company Leadership - Wang Zhibin, born in 1965, has held various positions within Zhujiang Brewery, including chairman since 2019, and has now resigned due to reaching retirement age [4]. - Huang Wensheng, born in 1968, has been elected as the new chairman and previously served as the vice chairman and general manager of the company [4]. Company Overview - Zhujiang Brewery is a large state-controlled enterprise focusing on both beer brewing and beer culture industries, with over 4,600 employees and 16 subsidiaries, including 12 beer companies [4]. Financial Performance - In 2024, Zhujiang Brewery reported revenues of 5.731 billion yuan, a year-on-year increase of 6.56%, and a net profit attributable to shareholders of 2.995 billion yuan, reflecting a growth of 29.95% [4]. - The South China region contributed 5.491 billion yuan in revenue, up 7.45%, accounting for 95.81% of total revenue, while other regions saw a decline in revenue by 10.37% [4]. - For the first quarter of 2025, Zhujiang Brewery achieved revenues of 1.227 billion yuan, a growth of 10.69%, with a net profit of 157 million yuan, increasing by 29.83% [5].

Core Insights - Qingdao Beer has been recognized as the top beer brand in China with a brand value of 280.355 billion yuan at the 22nd World Brand Conference [1] - The company is exploring the health segment, with non-alcoholic beer transitioning from niche to mainstream, and the market value for non-alcoholic and low-alcohol beer exceeding $13 billion in 2023, projected to reach nearly 4% market share by 2027 [1] Group 1 - Qingdao Beer has been a pioneer in the non-alcoholic beer sector, launching its first non-alcoholic beer flavor beverage in 2012 and drafting group standards [1] - The company has received multiple invention patent authorizations for its technological innovations in non-alcoholic beer, which have also won several awards [1] - Qingdao Beer has developed a diverse product matrix, exporting to over 30 countries and continuously innovating in product development [1] Group 2 - The company is integrating its brand history with modern consumer needs through a "Beer+" model, creating a cultural and tourism industry ecosystem [1] - Qingdao Beer has transformed its factory into a multi-consumption scene, establishing a "Beer + Culture and Tourism" district as a distinctive landmark [1] - The company is expanding its presence in entertainment and sports marketing, launching collaborations with the Chinese Super League [1] Group 3 - Qingdao Beer has introduced a "Fresh Delivery" service, combining traditional craftsmanship with a digital supply chain to enhance consumer experience [1] - The company exports to over 120 countries and anticipates growth in sales, revenue, and net profit in the first quarter of 2025 [1] - Future strategies will focus on core business, innovation, and creating diverse products and consumer experiences [1]

便利店的冰柜里，传统工业啤酒正悄悄让位给金星毛尖、金星冰糖葫芦等精酿——这些贴着"中式 精酿"标签的啤酒，成为今夏年轻人的首选"快乐水"。 上线一个月，抖音话题量突破1亿，直播间销量突破26吨——冰糖葫芦精酿延续了金星茶啤的爆款 神话。小红书平台上，"中式精酿"相关笔记超2万篇，话题热度突破500万。 全国爆火，10个月卖了1亿瓶 公开数据显示，中国啤酒产量已连续三年下滑，2024年产量同比再降0.6%。当工业啤酒巨头还在 存量市场中厮杀时，金星中式精酿的破局路径让行业看到了新可能。 金星啤酒集团副董事长张峰透露：中式精酿系列上市10个月，产销规模已达10万吨（约1亿瓶）， 覆盖全国31个省份，采购茶叶45万斤，上缴税金1.2亿元。 这款诞生于啤酒淡季的产品开局即爆。2024年8月，金星信阳毛尖精酿在抖音直播间低调上市，意 外引爆抢购热潮。线上火爆直接带动线下招商，传统渠道经销商主动上门，短短数月完成全国布局。 精酿革命，不止概念堆砌 尽管行业还在摸索，然而模仿者的低价攻势已悄然涌向市场。目前，市场上的模仿品类层出不穷， 产品质量自然参差不齐。对此，张峰表示："这很正常。我们乐见产业共同做大这一品类的规模。整 ...

Group 1: Brand Value and Market Position - Qingdao Beer has a brand value of 280.355 billion RMB, retaining its position as the number one beer brand in China [2] - The company is actively engaging with consumers through sports marketing, leveraging the connection between beer and football to enhance brand visibility and consumer interaction [2] Group 2: Non-Alcoholic Beer Market - The non-alcoholic beer market is experiencing significant growth, with a market value exceeding 13 billion USD in 2023, projected to reach nearly 4% of the overall alcohol market by 2027 [3] - Qingdao Beer is at the forefront of non-alcoholic beer innovation, having launched the first non-alcoholic beer in China in 2012 and achieving breakthroughs in production technology [4][5] Group 3: Product Innovation and Consumer Engagement - Qingdao Beer is committed to product innovation, launching a variety of new products, including flavored beers and non-alcoholic options, to meet diverse consumer preferences [6][12] - The company has successfully integrated consumer creativity into product design, exemplified by the "Sakura Can" project that involved consumer participation [6] Group 4: Cultural and Experiential Marketing - Qingdao Beer is enhancing consumer experiences by creating diverse consumption scenarios, such as beer-themed cultural tourism and immersive events [8][9] - The brand is leveraging its historical and cultural heritage to connect with modern consumers, establishing itself as a cultural symbol in urban life [12] Group 5: Digital and Instant Retail Strategies - The company has introduced a "Fresh Delivery" service, allowing consumers to order fresh beer products through digital platforms, enhancing the immediacy of consumption [11] - This initiative reflects a shift in consumer demand towards fresh experiences and convenience, aligning with the evolving retail landscape [11] Group 6: Financial Performance - In Q1 2025, Qingdao Beer reported a 7.08% increase in net profit, achieving sales of 2.261 million kiloliters and revenue of 10.446 billion RMB [12]

Group 1 - The leadership of Wang Zhibin at Zhujiang Beer has seen a significant increase in net profit, nearly doubling, but the company's stock price has remained flat and gross margin has fluctuated [1][2] - Zhujiang Beer has missed opportunities for online channel expansion and has not made significant progress in national expansion, leading to a persistent regional limitation [1][2][12] - Wang Zhibin's tenure from 2019 to 2025 coincided with a critical phase of industry high-end transformation, but the execution of strategies for high-end products and market expansion has been less than ideal [5][23] Group 2 - Zhujiang Beer achieved steady revenue growth from 4.244 billion yuan to 5.731 billion yuan from 2019 to 2024, but its market expansion has been relatively slow compared to competitors [5][7] - The company's net profit has generally shown an upward trend, with a peak growth rate of 97.68% in 2018, but it has struggled to maintain high growth rates thereafter [5][7] - In 2024, Zhujiang Beer reported a revenue growth of 6.56% and a significant net profit increase of 29.95%, driven mainly by product structure optimization and price increases rather than substantial sales volume growth [7][23] Group 3 - Zhujiang Beer's production capacity expansion has been conservative, with production only increasing by 4,000 tons in 2024, indicating a near saturation in the South China region [9][12] - The company's revenue from regions outside South China has decreased from 5.04% in 2019 to 4.19% in 2024, highlighting systemic challenges in breaking regional limitations [12][14] - Zhujiang Beer relies heavily on traditional offline channels for revenue, with only 1.23% coming from online channels, contrasting sharply with industry trends towards online sales [16][23] Group 4 - The successor to Wang Zhibin, Huang Wensheng, has a deep understanding of the company's strategy but is also nearing retirement age, raising concerns about management stability [18][20] - The salaries of both Wang Zhibin and Huang Wensheng have been significantly reduced, reflecting a potential misalignment between executive compensation and company performance [21][23] - Zhujiang Beer's stock price has remained stagnant between 5 to 12 yuan from 2021 to 2024, with a market capitalization around 20 billion yuan, lagging behind industry leaders [22][23]

本届啤酒节举办时间由往届的24天延长至30天，将更好地满足市民游客的游玩需求。推出多业态融 合"旅游消费大礼包"，鼓励商家推出符合不同消费群体需求的优惠促销活动；在各个会场开展"外贸优 品青岛行"等特色展销活动；集中展示与啤酒元素关联度较高的老字号餐饮、饮食类非遗、地方名小吃 等。 分会场来看，西海岸会场位于金沙滩啤酒城，规划星光大道、啤酒大篷、广场游乐、休闲美食、时 尚潮流、啤文博览、中心舞台等七大功能分区。7月18日的啤酒节开幕式也将在此举办，设大型歌舞表 演、第一桶啤酒开启、宣布开幕等环节，突出山海城元素，重点展现青岛经济社会发展成就和国际时尚 风采。 本届啤酒节引入包括青啤、百威、喜力、嘉士伯等全球知名品牌在内的2300余款啤酒，创历年之 最，涵盖40多个国家和地区的400多个品牌，同时引入国内外知名特色风味美食。今年还将定制化推出 啤酒节专属啤酒，增加啤酒节的独特性、纪念性与品牌辨识度。 啤酒节期间，将举办"金花奖"精酿大赛、酒王争霸赛、青岛时尚体育节等，引入国际顶级艺术团 体、国内知名乐队，开展动漫嘉年华、街头表演、艺术巡游等近2000场精彩演出。 在活动内容方面，策划举办上合周、香港周等主题活动 ...