以下文章来源于36氪汽车 ，作者徐蔡钰 36氪汽车 . 看懂汽车产业新百年。36氪旗下智能电动车产业报道公号。 在智能化时代硬磕性能。 文 ｜ 徐蔡钰 编辑 ｜ 李勤 杨轩 来源｜ 36氪汽车（ID：EV36kr） 封面来源 ｜ IC photo 小米汽车，在欧洲寻求技术与市场的新突破。 36氪独家获悉，小米汽车正稳步推进欧洲布局。在德国慕尼黑，小米建立了一个汽车研发中心，目前，该研发中心规模不足50人，主要成员均为管理层及业 务专家。 此外，小米还有意继续挖掘设计人才，在欧洲孵化一个新的汽车设计中心。 36氪就此消息向小米汽车求证，小米官方确认了欧洲研发中心的存在，但否认了欧洲销售体系。 欧洲研发中心的建立，对小米汽车而言不仅是研发能力的扩充，更是品牌差异化的战略布局。 赛道，通常是新品牌吸引大众眼球的起点。如今，行业竞争已从电动化发展到智能化。奔驰、宝马、保时捷等一众国外豪华品牌，都在追赶智能座舱、智能 驾驶的研发。 在智能化的花样竞赛中，小米却选择了一条传统汽车品牌的"老路"：继续挑战赛道，深耕汽车性能研发。 布局欧洲研发 小米瞄准高性能调校能力 有知情人士告诉36氪，小米汽车慕尼黑研发中心目前没有大规 ...

Core Viewpoint - Avita's financial struggles are highlighted by a significant loss of 4 billion yuan in 2024, contributing to a total loss of nearly 10 billion yuan over the past three years, raising concerns as the company approaches its IPO plans [3][4]. Financial Performance - Avita reported a loss of 4.018 billion yuan in 2024, following losses of 2.015 billion yuan in 2022 and 3.693 billion yuan in 2023, totaling 9.726 billion yuan over three years [3]. - The company's debt ratio peaked at 94.46% in the first half of 2024 but narrowed to 70.54% by the end of the year [3]. Sales and Market Position - In 2024, Avita's annual sales increased by 140% to 73,606 units, achieving only 73% of its 100,000-unit sales target [5]. - The company aims to reach a sales target of 220,000 units by 2025, with plans to achieve breakeven in the third and fourth quarters of that year [5]. IPO Plans and Financing - Avita is reportedly planning to submit its IPO application in the second quarter of 2024, with hopes to complete the listing by the fourth quarter [6]. - The company completed a C-round financing of over 11 billion yuan, bringing its total fundraising since 2021 to 19 billion yuan [6]. Product Strategy - The launch of the Avita 07 model has significantly boosted monthly sales, which have stabilized above 10,000 units [7]. - The upcoming Avita 06 model is expected to complement the 07 in driving sales, crucial for reducing cost pressures ahead of the IPO [8]. Competitive Landscape - Avita's reliance on partnerships with major players like Huawei and CATL has diminished as competitors also adopt similar technologies, reducing Avita's unique selling proposition [10][11]. - The brand's shift to a more competitive pricing strategy has led to a decrease in its premium brand image, which may affect its market positioning [9][12].

以下文章来源于36氪汽车 ，作者李安琪 36氪汽车 . 看懂汽车产业新百年。36氪旗下智能电动车产业报道公号。 小鹏预计在2025年四季度实现盈利。 但同行的竞速更强大。 文 ｜ 李安琪 徐蔡钰 编辑 ｜ 李勤 来源｜ 36氪汽车（ID：EV36kr） 封面来源 ｜ IC photo 在 连续数月销量破3万辆后，小鹏汽车重新找回了节奏。 3月18日晚，小鹏发布了2024年四季度和全年财报。全年卖出19万辆车，营收408.7亿元。 尤其第四季度，小鹏的销量达9.15万辆，营收161.1亿元；销量比三季度4.65万辆增长96.6%。 销量与营收双高，让小鹏的财务指标呈现出稳健态势。去年四季度，其汽车毛利率10%比三季度的8.6%有所增长。 手上现金流也变得更多，截至去年末，小鹏现金及等价物等达419.6亿元，较三季度增超60亿元。亏损也不再持续扩大，小鹏四季度净亏损13.3亿元，较之 三季度18.1亿元亏损有所缩窄。全年亏损57.9亿元。 当然，不能忽视的是，小鹏的技术输出带来的业务营收。从全年来看，小鹏服务型收入达50.4亿元，较2023年的26.7亿元上升89.0%。小鹏汽车表示，这主 要是与大众进行的平台与 ...

Core Viewpoint - Geely has established a comprehensive strategy focusing on safety in the development of intelligent driving technologies, aiming to make advanced driving features accessible across various vehicle price segments while ensuring robust safety measures [3][4][8]. Group 1: Intelligent Driving Technology - Geely has launched the "Qianli Haohan" intelligent driving system, which includes five levels of driving solutions (H1, H3, H5, H7, H9) catering to different price ranges [4][5]. - The company emphasizes the importance of safety in its intelligent driving solutions, leveraging extensive driving data and advanced technologies to ensure a secure driving experience [5][6][12]. - Geely's intelligent driving technology is designed to be inclusive, with features like highway navigation and automatic parking being made available in vehicles priced around 100,000 yuan [2][5]. Group 2: Safety Measures - The foundation of Geely's safety strategy involves comprehensive risk scenario identification and targeted product design [10][11]. - Geely has implemented a 720° intelligent safety protection system, which includes advanced features like AEB (Automatic Emergency Braking) and AES (Active Emergency Steering) to enhance active safety [14][15]. - The company has also developed safety features for low-speed scenarios, such as door opening warnings and obstacle detection, to prevent accidents [16]. Group 3: Technological Infrastructure - Geely has formed the "Intelligent Automotive Computing Alliance," achieving a computing power of 23.5 EFLOPS, significantly surpassing competitors [28][29]. - The integration of AI technologies, such as the AI-Drive model and world model, allows Geely to generate complex driving scenarios for training, enhancing the efficiency of intelligent driving systems [32][33]. - Geely's focus on advanced algorithms, including the release of the Xingrui model and collaboration with AI firms, positions the company for future advancements in autonomous driving [35][36]. Group 4: Long-term Strategy - Geely's commitment to safety and technology is rooted in its acquisition of Volvo, which has instilled a safety-first culture within the company [48][49]. - The company has been proactive in participating in regulatory pilot programs for advanced driving features, ensuring the safety and reliability of its products [50][51]. - Geely's extensive data collection, with over 750,000 vehicles equipped with L2 driving capabilities and a cumulative driving distance of over 10 billion kilometers, supports its ongoing technological advancements [51].

Core Viewpoint - The launch of the AITO M9 marks a significant shift in the luxury car market, positioning itself as a leading player in the high-end electric vehicle segment, leveraging Huawei's advanced technology and brand strength [2][3][22]. Group 1: Product Overview - The AITO M9, referred to as the "Tech Car Emperor," integrates Huawei's full-stack technology, including intelligent driving, HarmonyOS ecosystem, and advanced electric drive systems, rapidly capturing the mid-to-high-end electric vehicle market [2][10][22]. - Since its large-scale delivery began in March 2024, the AITO M9 has achieved cumulative deliveries of 200,000 units, averaging over 16,000 units per month, with an average price of 550,000 yuan [2][25]. - The upcoming 2025 model of the AITO M9 features a new color scheme inspired by traditional Chinese architecture and will continue to enhance its luxury attributes and technological capabilities [6][30]. Group 2: Market Impact - The AITO M9 has disrupted the luxury car market traditionally dominated by foreign brands, becoming a spearhead for Chinese brands in the mid-to-high-end market [3][25]. - The vehicle's rapid sales growth, achieving 200,000 units in just one year, represents a significant portion of the luxury car market, indicating a strong demand for Chinese electric vehicles [25][26]. - Traditional luxury car manufacturers are increasingly engaging with Chinese brands, highlighting the growing influence and market presence of Chinese luxury electric vehicles [26][27]. Group 3: Technological Advancements - The AITO M9 is equipped with advanced sensors, including four laser radars and 32 intelligent driving sensors, enabling high-level autonomous driving capabilities [12][13]. - Huawei's investment in R&D, exceeding 10 billion yuan annually, supports the continuous evolution of intelligent driving technologies, ensuring the AITO M9 remains competitive [28][29]. - The vehicle's software capabilities allow for ongoing upgrades, enhancing user experience and maintaining the vehicle's technological edge over time [29][30]. Group 4: Brand Strength - Huawei's established reputation as a leader in ICT and its strong brand presence contribute significantly to the AITO M9's market success [19][22]. - The integration of Huawei's technology and product development methodologies enhances the AITO M9's appeal, positioning it as a luxury brand that resonates with consumers [21][22]. - The concept of "tech luxury" is becoming increasingly accepted, with consumers valuing technological innovation as a key component of luxury vehicles [20][24].

Core Viewpoint - Xiaomi is strategically positioning itself in the high-end automotive market, differentiating its approach from its smartphone business, which initially focused on cost-effectiveness and performance [2][11]. Group 1: Xiaomi's Automotive Strategy - Xiaomi's first electric vehicle, the SU7, launched at a starting price of 214,900 yuan, quickly gained popularity due to its design and performance, achieving 135,000 deliveries in 2024 and a staggering order volume of 248,000 units [6][7]. - The recent launch of the SU7 Ultra, priced at 529,900 yuan, has further solidified Xiaomi's entry into the luxury car segment, with over 10,000 orders placed within two hours of its release [3][10]. - Xiaomi's automotive strategy is characterized by a focus on high performance and technology, with significant investments in R&D, including a 10 billion yuan commitment to develop the SU7 [6][12]. Group 2: Market Positioning and Competition - The automotive market is highly competitive, with Xiaomi aiming to establish a strong brand presence by leveraging high-performance vehicles to attract consumer attention, similar to strategies employed by established brands like Tesla [8][9]. - Xiaomi's approach contrasts with traditional methods where companies typically launch high-end models first before introducing lower-priced options, indicating a unique market entry strategy [8][9]. - The company is targeting the luxury market segment, specifically the price range of 200,000 to 500,000 yuan, which is crucial for achieving both sales volume and profit margins [12]. Group 3: Technological Innovation and Brand Image - The SU7 Ultra's performance, including a 0-100 km/h acceleration time of 1.98 seconds and a lap time that surpasses Porsche, highlights Xiaomi's commitment to technological excellence [3][10]. - Xiaomi's focus on building a high-end image is supported by its technological advancements, such as the development of a self-researched electric motor capable of 27,000 RPM, which sets a new industry standard [6][10]. - The successful launch of the SU7 Ultra marks a significant step in Xiaomi's high-end strategy, aiming to shift consumer perception from a value-oriented brand to a premium automotive manufacturer [12][14].

Core Viewpoint - Tesla's Full Self-Driving (FSD) system has made significant progress in its rollout in China, marking a crucial step in its strategy to capture the Chinese market, despite facing regulatory and operational challenges [2][10][19]. Group 1: FSD Features and Capabilities - The FSD update includes a "City Streets Autopilot" feature that allows vehicles to navigate city roads, including straight driving, turning, and lane changes, but it remains at Level 2 assistance and does not achieve full autonomy [3][4]. - The FSD system in China is expected to mirror the core functionalities available in North America, although it is not yet the complete version [5][9]. Group 2: Market Context and Competition - Tesla's FSD entry into China comes at a time when local competitors like BYD are rapidly advancing their own intelligent driving technologies, creating a competitive landscape [17][20]. - In 2022, Tesla's global sales saw a slight decline, with a notable 8.8% increase in China, which now accounts for 37% of Tesla's global market share, surpassing the U.S. [19][20]. Group 3: Data and Training Challenges - Tesla faces significant challenges in data collection and model training due to regulatory restrictions on data transfer between China and the U.S., which complicates the development of its FSD capabilities [9][10]. - The company has established local data annotation and operations teams in China to facilitate the training of its intelligent driving models using local data [11][14]. Group 4: Future Prospects and Strategic Moves - As Tesla begins to push FSD features to users, the evolution of the system in China is expected to accelerate, potentially enhancing its competitive edge [12][16]. - The introduction of FSD in China is seen as a necessary move for Tesla to maintain relevance in a rapidly evolving market, especially as local manufacturers are aggressively promoting their own intelligent driving solutions [21][22].

鸿蒙智行的品牌资产正变得更有价值。 不到四年，余承东带领的智能汽车业务，从没人愿意合作变成 "手里没资源了"。 12 月 19 日，鸿蒙智行与央视新闻共同举办了一场 "四界" 同台的《在一起鸿蒙智行》年度直播。余承东与 四家车企合作厂商的负责人一起，回顾了过去一年取得的成绩、展望了未来的发展。他感谢几家车企当初 的支持，也感慨没有那么多资源分配给更多想合作的车厂。 鸿蒙智行脱胎于华为智选车模式，从去年 11 月 9 日亮相至今，发展时间仅有一年左右。虽然发展时间尚 短，但已经跨过一个周期：从华为开展智选车模式前期阶段的探索期，到去年问界进入销量爆发期，再到 今年 "四界" 品牌均建立起市场认知度，鸿蒙智行步入加速成长期。 而鸿蒙智行旗下的问界、智界、享界、尊界四大品牌，正逐渐被广大消费者所熟知，甚至有些已经成为中 国智能电动车领域的强势品牌。近段时间以来，行业各方也对华为在汽车领域的能力有了全新认知，车企 展现出更为开放、积极的合作姿态。 随着市场竞争淘汰加剧、产品功能创新收敛，从 2025 年起，以芯片、人工智能等为代表的底层技术研发 能力将成为汽车品牌更核心的竞争力。借助华为在 ICT 领域长达 30 年 ...