Group 1 - The report emphasizes the importance of grasping the layout rhythm of new consumption sectors while paying attention to structural opportunities in traditional light industry, as the valuation of traditional light industry is at historical lows [2][8] - The new consumption sector is expected to lead the market in H1 2025, with a focus on new tobacco and trendy toys, while traditional light industry should be gradually increased in H2 2025 [2][12] - The report suggests that the new tobacco market is set for expansion due to the increasing global penetration rate and the easing impact of illegal products on the market [2][29] Group 2 - The paper highlights the structural opportunities in the paper and packaging sector, recommending a focus on companies with stable positions and high dividends, as well as those benefiting from industry consolidation [2][6] - The two-wheeler sector is expected to see improved market conditions due to new national standards and policies promoting trade-in programs, making it a favorable investment area [2][6] - The domestic home goods sector is projected to benefit from trade-in policies and resilient demand in the second-hand housing market, with a focus on companies with strong retail capabilities [2][6] Group 3 - The report indicates that the export sector is facing mixed risks and opportunities, with a recommendation to focus on companies with unique advantages or those showing marginal improvements [2][6] - The analysis of the new consumption sector identifies key areas such as light consumer goods, AI glasses, and pet food, with a focus on companies that can innovate and differentiate their products [2][12] - The report provides a detailed comparison of various segments within the new consumption sector, highlighting their market penetration rates and competitive dynamics [14][20]

Investment Rating - The report maintains an "Outperform" rating for the light industry sector [6][10]. Core Insights - The light industry exports continued to weaken in May, while U.S. furniture retail sales showed resilience with a year-on-year increase of 8.8%. Domestic furniture retail sales in China rose by 25.6% year-on-year, supported by the progress of the "old-for-new" subsidy program, which has reached 54% [2][3][18]. - Meta has launched a new AI sports eyewear product, Oakley Meta HSTN, which is expected to catalyze industry innovation [4][30]. Summary by Sections 1. Core Insights and Investment Recommendations - The report highlights the recovery of the home furnishing sector as the "old-for-new" subsidy program is implemented in key cities, improving customer traffic and order data. It recommends leading companies in customized home furnishing, such as Oppein Home, Sophia, and Kuka Home, as well as Bull Group and Good Wife for their growth potential in smart home products [16][17]. 2. Research Tracking and Investment Thoughts - In May, light industry exports fell by 9.4% year-on-year, with the decline accelerating compared to April. The U.S. furniture retail sector remains robust, reflecting strong demand [2][19]. - The "old-for-new" subsidy program has driven significant retail sales growth in furniture, with a total of 1.1 trillion yuan in sales supported by 1.75 billion subsidies issued [3][25]. - The launch of Meta's AI eyewear is seen as a potential catalyst for innovation in the industry [4][30]. 3. Market Review - The light industry sector experienced a decline of 3.06% last week, underperforming the broader market [31]. 4. Key Data Tracking - In May, furniture retail sales in China reached 170 billion yuan, up 25.6% year-on-year, while building materials sales fell by 2.9% [34]. - The report notes a decrease in domestic prices for various paper products, with significant drops in packaging paper prices [42][50]. - Real estate data indicates a 3.3% year-on-year decline in property transaction volumes in 30 major cities [58]. - The furniture export value in May was 5.64 billion USD, down 9.4% year-on-year, while paper and paper products exports also saw a slight decline [67].

Investment Rating - The report suggests a focus on companies with high earnings growth certainty and relatively high dividend support in the domestic furniture sector, as well as certain export companies with strong growth logic or overseas production capacity advantages [4][9]. Core Insights - The furniture retail sales in China saw a year-on-year increase of 25.6% in May, with a cumulative increase of 21.4% from January to May. However, the overall order situation has weakened since June, indicating a potential fatigue in demand stimulation from national subsidies [4][9]. - In the new tobacco sector, the glo hilo product launched in Japan is expected to accelerate revenue growth in the second half of 2025, supported by strong marketing resources from BAT [4][12]. - The paper packaging sector is experiencing price stability, with a focus on growth-oriented packaging companies. The report highlights the need to monitor the performance of major paper types and the overall supply pressure in the market [4][15]. - The light consumer goods and pet sectors are seeing increased online competition, with a focus on companies that demonstrate clear growth narratives and operational capabilities [4][16]. - The two-wheeler market is expected to see a rebound in the second half of the year, driven by new national standards and product launches, despite a temporary slowdown due to subsidy fund exhaustion [4][19]. Summary by Sections Furniture Sector - Domestic retail sales of furniture increased by 25.6% in May, with a cumulative increase of 21.4% from January to May. However, the order situation has weakened since June, indicating potential fatigue in demand stimulation [4][9]. - Recommended companies include Sofía, Gujia Home, Mousse, and others, focusing on those with high earnings growth certainty and dividend support [4][9]. New Tobacco - The glo hilo product launched in Japan is expected to accelerate revenue growth in the second half of 2025, with strong marketing support from BAT [4][12]. - Recommended companies include Smoore International, which is expected to benefit from the expansion of the overseas compliant market [4][12]. Paper and Packaging - The paper sector is experiencing price stability, with major paper types showing no significant improvement in orders. The report emphasizes the importance of monitoring growth-oriented packaging companies [4][15]. - Recommended companies include Yutong Technology and others, focusing on those with stable operations and growth potential [4][15]. Light Consumer Goods & Pets - The light consumer goods sector is seeing increased online competition, with a focus on companies that demonstrate clear growth narratives and operational capabilities [4][16]. - Recommended companies include Guibao Pet and others, focusing on those with resilient consumer demand and growth potential [4][16]. Two-Wheeler Market - The two-wheeler market is expected to see a rebound in the second half of the year, driven by new national standards and product launches, despite a temporary slowdown due to subsidy fund exhaustion [4][19]. - Recommended companies include Yadi Holdings and others, focusing on those with strong product capabilities and market expansion potential [4][19].

Group 1: Consumer Trends - The demand side is expected to see weak consumption sentiment in 2024, with internal structural differentiation [1] - Investment opportunities in consumption are shifting from total volume to structure and even individual stocks, highlighting the emergence of new consumer groups and changing consumption psychology [1] - Companies can leverage social media for viral marketing effects, enhancing the spread and creating growth loops [1] Group 2: Gold and Jewelry Industry - The gold and jewelry industry is transitioning from a channel-driven era to a brand and product-driven era, influenced by innovations in craftsmanship and the rise of domestic brands [2] - Lao Pu Gold, as a pioneer in traditional gold, integrates cultural elements with modern aesthetics, benefiting from the rationalization of high-end consumption [2] Group 3: IP Toys - Demand for emotional value is driving the rise of IP-based cultural and toy consumption, particularly in character-based products [2] - Briklo adopts a standardized approach to create figurines, achieving high standardization and competitive pricing, leading to significant growth [2] Group 4: Medical Aesthetics - The medical aesthetics industry is characterized by high barriers and is driven by product and regulatory innovations, transitioning from hyaluronic acid to regenerative and collagen materials [3] - Jinbo Biotechnology, a key player in the collagen market, has seen growth following the approval of its recombinant collagen injection products, with a favorable competitive landscape [3] Group 5: New Tobacco Products - Innovations in new tobacco products are rapidly replacing traditional tobacco, driven by advancements in supply-side technologies [4] - Philip Morris International, as a pioneer in heated tobacco products, has seen significant user growth, with 32.2 million users expected by the end of 2024 [4]

Investment Rating - The report maintains an "Outperform" rating for the industry [5] Core Insights - The report highlights a divergence in performance among e-commerce platforms for personal care products in May, with sanitary napkins on Tmall declining by 18% year-on-year, while Douyin saw a growth of 32% [6] - The report emphasizes the potential recovery in the home furnishing sector due to government policies aimed at boosting consumption, particularly in first-tier cities [6] - The report notes the introduction of new products by companies like Blokus and the launch of the glo Hilo heated tobacco device by British American Tobacco in Japan, indicating innovation and market expansion [6][10] Summary by Sections Home Furnishing - The Ministry of Commerce reported that the "old-for-new" consumption policy has significantly boosted sales, with a total of 1.1 trillion yuan in sales and 175 million subsidies issued by May 31, 2025 [6] - The report suggests that the home furnishing industry is expected to gradually recover as most companies are currently valued at historical lows, recommending leading companies such as Oppein Home, Sophia, and Zhihong Home [6] Paper and Packaging - As of June 13, 2025, the prices for various paper products showed mixed trends, with double glue paper at 5162.5 yuan/ton (unchanged) and corrugated paper at 2543.13 yuan/ton (down 38.12 yuan/ton) [6] - The report recommends companies like Sun Paper and Huawang Technology, which are expected to benefit from improved industry dynamics [6] Light Industry Consumption - The report indicates that personal care e-commerce sales are diverging, with sanitary napkins on Tmall down 18% year-on-year, while Douyin saw a 32% increase [6] - The report highlights the strong performance of domestic brands during the 618 shopping festival, suggesting a favorable outlook for local brands [6] Export Chain - In May, the export value of key light industrial products decreased by 5.4% year-on-year, with ongoing negotiations between China and the US potentially leading to reduced tariffs [6] - The report notes an increase in shipping costs, with the CCFI and SCFI indices rising by 11.2% and 8.1% respectively [6] New Tobacco Products - The glo Hilo device was launched in Japan at a price of approximately $23.44, with a significant improvement in product features compared to previous models [6][10] - The report suggests that the introduction of new heated tobacco products may drive user transition to these innovations [10] Textile and Apparel - The textile and apparel sector showed resilience, with the industry index outperforming the market, indicating a positive trend for brands like HLA and Anta [26][29]

Macro and Strategy - The core CPI in China is expected to turn positive in June, driven by service prices in May, while the PPI continues to show a significant decline [9][10] - China's exports showed resilience with a 4.8% year-on-year increase in May, while imports fell by 3.4%, resulting in a trade surplus of $103.22 billion [10] Transportation Industry - The logistics sector is seeing a reduction in costs and increased efficiency through the adoption of unmanned logistics vehicles, particularly in the last mile of delivery [10][12] - The shipping industry is experiencing a rebound in freight rates due to increased demand from U.S. companies resuming supply chains, leading to a significant supply-demand gap [10][12] - The aviation sector is entering a low season, with domestic passenger flights seeing a decrease, but there is potential for price stabilization in 2025 due to ongoing demand optimization policies [11][12] Public Utilities and Environmental Protection - The National Energy Administration is initiating pilot projects for new power systems, focusing on innovative technologies and models [15][16] - In April 2025, China exported 228,148 tons of industrial-grade mixed oil (UCO), a 7.46% increase year-on-year, with an average export price of $1,069.34 per ton, up 21.01% year-on-year [15][16] Mechanical Industry - The humanoid robot sector is gaining traction, with strong orders from TSMC and the official launch of the Tian Gong Robot 2.0 [10][18] - The AI infrastructure is expected to drive continued growth in capital expenditure for data centers, benefiting companies involved in gas turbines and chillers [19] Home Appliances - The demand for kitchen small appliances is accelerating, with significant growth observed during the 618 shopping festival [21][22] - The domestic sales of major home appliance categories showed positive growth in April, with air conditioners and washing machines leading the way [22][23] Food and Beverage - The white liquor sector is facing continued pressure during the off-season, while beer and beverage categories are entering a peak demand period [33][34] - High-end liquor prices have slightly decreased, with companies like Kweichow Moutai and Luzhou Laojiao adjusting strategies to maintain market presence [34] Media and Internet - The media sector is experiencing growth, with companies like Keling AI collaborating with NetEase Games, indicating a positive trend in AI applications and IP development [33]

Investment Rating - The report maintains an "Outperform" rating for the light industry manufacturing sector [5][9]. Core Insights - British American Tobacco (BAT) reported H1 2025 revenue slightly exceeding guidance, with expectations for accelerated growth in H2 driven by new products [2][18]. - Glo Hilo officially launched in Japan on June 9, 2025, with a focus on consumer feedback in a mature heat-not-burn (HNB) market [2][20]. - Bricks and mortar toy company Blokko has been included in the Hong Kong Stock Connect, with a strategy focusing on global expansion and diverse product offerings [3][35]. Summary by Sections 1. Core Insights and Investment Recommendations - The report highlights a recovery in the home furnishing sector due to government subsidies, recommending companies like Oppein Home and Sophia for their strategic advancements [15][16]. - In the paper and packaging sector, the report suggests focusing on Sun Paper for growth driven by new capacity and Yutong Technology for its stable fundamentals and high dividends [15][16]. 2. Recent Research Tracking and Investment Thoughts - BAT's H1 revenue slightly exceeded guidance, with H2 expected to accelerate due to new product launches [2][18]. - Glo Hilo's launch in Japan is anticipated to benefit from positive consumer feedback, with Smoker as a key supplier [2][20]. - Blokko's global strategy is progressing, with a focus on diverse IP products and community engagement through BFC events [3][35]. 3. Market Review - The light industry sector saw a 2.18% increase last week, outperforming the broader market [37]. - The furniture retail sector reported a 26.9% year-on-year increase in April, while building materials saw a decline of 2.5% [42][49]. 4. Key Data Tracking - In April, furniture retail sales reached 15.3 billion yuan, with a cumulative year-on-year increase of 20.2% [42]. - The paper sector experienced mixed price movements, with domestic prices for certain grades remaining stable while others saw slight fluctuations [49][58]. - The real estate market showed a 3.3% decline in transaction volume for new homes in major cities [64][69]. 5. Company Announcements and Industry Dynamics - Morning Glory announced a change in financial leadership and plans for share buybacks [83]. - The report notes ongoing developments in the entertainment sector, with a focus on companies like Morning Glory for their growth in new business areas [16].

Investment Rating - The report suggests a positive long-term investment outlook for the home furnishing sector, particularly for companies with high dividend support and strong growth potential in 2025 [4][11]. Core Insights - The home furnishing sector is experiencing weak domestic order intake since May, with government subsidies losing their stimulating effect on demand. However, there are long-term investment opportunities for leading domestic companies with high earnings growth certainty and attractive valuations [4][11]. - The new tobacco sector is expected to see a mid-single-digit growth in H1 2025, with a potential for double-digit growth when excluding the impact of illegal vaping products in North America. The HNB business is anticipated to accelerate in H2 2025 [4][12]. - The paper industry is stabilizing with paper prices holding steady, but overall demand remains weak due to seasonal factors, leading to a forecast of continued weak pricing [4][13]. - The light consumer goods and pet sectors are showing high growth potential, with a focus on companies that demonstrate clear performance and innovative product offerings [4][14]. - The two-wheeler sector is facing short-term pressure but is expected to rebound in H2 2025 with the implementation of new national standards and the continuation of trade-in policies [4][15]. Summary by Sections Home Furnishing Sector - Domestic order intake has been weak since May, with government subsidies losing effectiveness. There is a recommendation to focus on leading domestic companies with high earnings growth certainty and attractive valuations for long-term investment [4][11]. - Specific companies recommended include Sophia, Gujia Home, and Mousse, which are expected to benefit from strategic channel improvements and product innovations [4][11]. New Tobacco Sector - British American Tobacco has updated its H1 2025 earnings expectations, forecasting low single-digit growth, with a potential acceleration in H2 2025. The HNB business is expected to see significant growth due to successful product launches in key markets [4][12]. - The report emphasizes the importance of compliance brands and the growth opportunities within the industry as regulations tighten against illegal products [4][12]. Paper Industry - Paper prices are stabilizing, with prices for various paper types remaining unchanged. However, demand is weak due to seasonal factors, and the overall pricing outlook remains weak [4][13]. - The report notes that inventory levels are high, and supply pressures are expected to increase due to rising imports from Brazil [4][13]. Light Consumer Goods & Pet Sector - The report highlights the importance of innovation and clear performance metrics in the light consumer goods and pet sectors. Companies like Guibao Pet are noted for their strong market positioning and growth potential [4][14]. - The introduction of new products and the expansion of online sales channels are key growth drivers [4][14]. Two-Wheeler Sector - The two-wheeler market is experiencing short-term pressure but is expected to recover in H2 2025 with new regulations and product launches. Companies like Yadi Holdings are recommended for their strong market position and growth potential [4][15]. - The report suggests focusing on companies with strong product offerings and effective channel strategies [4][15].

Investment Rating - The report maintains an "Outperform" rating for the industry [5] Core Insights - The report highlights the expected acceleration in the new tobacco sector for British American Tobacco in the second half of 2025, driven by strong performance in oral tobacco products and the phased launch of new products [2][6] - The 618 shopping festival is anticipated to boost domestic brands in personal care and outdoor sports, with significant growth potential for companies like Morning Glory and others leveraging IP strategies [2][6] Summary by Sections Home Furnishing - The home furnishing sector is expected to gradually recover as consumer confidence improves, with many companies currently valued at historical lows. Key players to watch include custom furniture leaders like Oppein and Sophia [6][10] Paper and Packaging - As of June 6, 2025, prices for various paper products remain stable, with white cardboard prices increasing slightly. The report suggests a cautious outlook due to overall weak terminal demand [6][54] - The paper industry saw a 1.6% year-on-year decline in revenue from January to April 2025, but fixed asset investment increased by 7.6% during the same period [66][68] Light Industry Consumption - The report notes that domestic brands in personal care are rapidly expanding their market presence, particularly through platforms like Douyin. Companies such as Dekang and Baiya are highlighted for their growth potential [6][8] Export Chain - The report indicates a robust outlook for export-oriented companies, with shipping costs rising due to increased demand for goods from China. Companies like Zhongxin and Zhejiang Nature are recommended for investment [6][8] New Tobacco - British American Tobacco's new tobacco segment is projected to see significant growth in the latter half of 2025, with a full-year growth expectation of mid-single digits, driven by strong performance in oral tobacco and the introduction of new products [6][8] Textile and Apparel - The textile and apparel sector has shown resilience, with notable sales increases during the 618 shopping festival. Brands like Anta and Li Ning are recommended for their strong performance [6][10]

Market Overview - The market showed collective slight increases, with the Shanghai Composite Index, Shenzhen Component Index, and ChiNext Index rising by 0.42%, 0.87%, and 1.11% respectively, with nearly 4,000 stocks rising and over 1,200 stocks falling [4] New Consumption Trends - The "new consumption" theme was prominent, particularly in the beer sector, which saw significant gains due to the "micro-drunk economy" concept, with stocks like Lehui International and Emei Mountain A hitting the daily limit [7][8] - The beer concept rose nearly 4% throughout the day, driven by various related stocks performing strongly [7] Jewelry and IP Economy - The jewelry and IP economy sectors experienced strong performance, with stocks like Chaohongji and Laishen Tongling hitting the daily limit, and the jewelry sector rising by 6.05% while the IP economy rose by 2.09% [12] - The performance of Hong Kong stocks, particularly in the jewelry sector, positively influenced A-share trends [12] New Tobacco Products - The new tobacco sector saw a significant rise, with stocks like Jinjia Co. and Huabao Co. hitting the daily limit, and the sector overall rising by 3% [16] - The rise was attributed to the mapping effect from Hong Kong stocks, particularly from the performance of Smoore International [15] Nuclear Power Sector - The nuclear power and nuclear fusion sectors experienced a partial recovery, driven by external market influences, particularly from the U.S. market [21] - A notable catalyst was the 20-year nuclear power purchase agreement signed between Meta and Constellation Energy, aimed at meeting the electricity demand from the AI boom [21] - The nuclear fusion sector opened high but closed down by 0.34%, reflecting a similar trend to U.S. nuclear stocks [22][23]