Investment Rating - The report assigns a "Buy" rating for the company, indicating a potential upside in the stock price [7][3]. Core Insights - The company reported a revenue of approximately RMB 15.2 billion for the first three quarters of 2025, representing a year-on-year increase of 23.7%. However, the net profit attributable to shareholders decreased by 25.7% to RMB 1.35 billion, while adjusted net profit increased by 6% to RMB 2.05 billion [8]. - In Q3, the company achieved a revenue of RMB 5.8 billion, a year-on-year increase of 28.2%, but the net profit attributable to shareholders fell by 31.4% to RMB 440 million. Adjusted net profit grew by 11.7% to RMB 770 million [8]. - The company’s gross margin for Q3 was 44.7%, a slight decline of 0.2 percentage points year-on-year. The overall expense ratio increased by 5.32 percentage points to 32.4% due to higher operating costs, particularly in direct store investments and marketing expenses [11]. - The company is expected to achieve net profits of RMB 1.93 billion, RMB 2.62 billion, and RMB 3.16 billion for the years 2025, 2026, and 2027, respectively, with corresponding EPS of RMB 1.56, RMB 2.12, and RMB 2.55 [11][13]. Summary by Relevant Sections Company Overview - The company operates primarily in the retail sector, with a market capitalization of approximately RMB 34.06 billion and a share price of HKD 38.54 as of December 1, 2025 [2]. Recent Performance - The company has shown a strong performance in its domestic and international operations, with notable revenue growth in both segments. The number of stores has increased significantly, with 4,407 stores in China and 3,424 stores overseas [11]. Financial Projections - The financial outlook indicates a decrease in net profit for 2025, followed by growth in subsequent years. The adjusted profit forecasts have been revised downwards due to the impact of acquisitions and operational costs [11][13]. Market Position - The company maintains a strong market position with a significant share of its revenue coming from its flagship brand, MINISO, which accounts for 90% of its product mix [4]. Valuation Metrics - The current price-to-earnings (P/E) ratios for the forecasted years are 22x for 2025, 17x for 2026, and 14x for 2027, indicating a favorable valuation compared to historical performance [13].

Investment Rating - The report assigns a "Buy" rating for the company, indicating a potential upside in the stock price [3][7]. Core Insights - The company reported Q1 2025 revenue of RMB 4.43 billion, a year-on-year increase of 18.9%, but net profit decreased by 28.5% year-on-year [7]. - Same-store sales in China showed improvement, with expectations for positive growth in Q2 2025 [8]. - The company is focusing on optimizing store operations and expanding high-efficiency stores to drive revenue growth [8]. Summary by Sections Company Overview - The company operates in the retail sector, with a current H-share price of HKD 34.55 and a market capitalization of RMB 36.35 billion [2]. - Major shareholder is Yang Yun Yun, holding 63.17% of shares [2]. Recent Performance - Q1 2025 revenue from the Miniso brand was RMB 4.09 billion, a 16.5% year-on-year increase, while overseas revenue grew by 30.3% [8]. - TOPTOY's revenue reached RMB 340 million, a 59% increase year-on-year, with a total of 280 stores [8]. Financial Projections - The company expects net profits of RMB 2.49 billion, RMB 3.03 billion, and RMB 3.60 billion for 2025, 2026, and 2027 respectively, with corresponding EPS of RMB 1.99, RMB 2.42, and RMB 2.88 [10]. - The report anticipates a decrease in profit margins due to increased operational costs and investments in new stores [8]. Valuation Metrics - The current price-to-earnings (P/E) ratios are projected at 16x for 2025, 13x for 2026, and 11x for 2027 [10]. - The report highlights that the stock is currently undervalued following a significant price drop, presenting a favorable investment opportunity [8].

Investment Rating - The report assigns a "Buy" rating for the company, indicating a potential upside in the stock price [3][7]. Core Insights - The company reported Q1 2025 revenue of RMB 4.43 billion, a year-on-year increase of 18.9%, while net profit attributable to shareholders was RMB 420 million, a decline of 28.5% [7]. - Same-store sales in China showed improvement, with expectations for positive growth in Q2 2025 [8]. - The company is focusing on optimizing store operations and expanding high-efficiency new stores to drive revenue growth [8]. Summary by Sections Company Overview - The company operates in the retail trade sector, with a current H-share price of HKD 34.55 and a market capitalization of RMB 36.35 billion [2]. Recent Performance - The company’s revenue growth outpaced previous guidance, but profit growth fell short of expectations [7]. - The gross margin improved by 0.8 percentage points to 44.2%, driven by overseas revenue contributions and product mix optimization [8]. Financial Projections - The company expects net profits of RMB 2.49 billion, RMB 3.03 billion, and RMB 3.60 billion for 2025, 2026, and 2027 respectively, with corresponding EPS of RMB 1.99, RMB 2.42, and RMB 2.88 [10]. - The report anticipates a decline in net profit for 2025, followed by growth in subsequent years [10]. Market Position - The company maintains a strong market position with a significant share of its revenue coming from the Miniso brand, which accounted for 92.3% of total revenue [3]. - The expansion of TOPTOY contributed to revenue growth, with a 59% year-on-year increase in Q1 2025 [8]. Valuation Metrics - The current price-to-earnings (P/E) ratios for the forecasted years are 16x for 2025, 13x for 2026, and 11x for 2027, indicating a potentially attractive valuation [10].

Investment Rating - The report assigns a "BUY" rating for the company, indicating a potential upside in the stock price [8]. Core Insights - The company achieved a total revenue of RMB 17 billion for the year, representing a year-on-year increase of 22.8%, with a net profit of RMB 2.64 billion, up 15.9% year-on-year [9]. - The company is focusing on optimizing store operations and matching consumer profiles with products to enhance store efficiency and sales [10]. - The company is accelerating its globalization efforts, with overseas revenue reaching RMB 6.67 billion, a 42% increase year-on-year, and a total of 3,118 stores globally, up 25.4% [10]. - The gross profit margin improved by 3.7 percentage points to 44.9%, benefiting from product structure optimization and increased direct market share overseas [10]. - The company plans to maintain its investment in IP and improve same-store sales through structural upgrades and enhancing member repurchase rates [10]. Summary by Sections Financial Performance - The company reported a net profit of RMB 2.64 billion for 2024, with projections of RMB 3.1 billion, RMB 3.72 billion, and RMB 4.48 billion for 2025, 2026, and 2027 respectively, reflecting year-on-year growth rates of 19%, 20%, and 20% [12]. - The earnings per share (EPS) are projected to be RMB 2.48, RMB 2.97, and RMB 3.58 for 2025, 2026, and 2027 respectively, with corresponding price-to-earnings (P/E) ratios of 11, 9, and 8 [12]. Revenue Breakdown - Domestic revenue for 2024 was RMB 10.31 billion, a 13.4% increase, while overseas revenue was RMB 6.67 billion, a 42% increase [10]. - The company’s product mix is heavily weighted towards its flagship brand, MINISO, which accounts for 94.2% of total revenue, while TOPTOY contributes 5.8% [4]. Market Position - The company is focusing on the U.S. and U.K. markets as key growth areas, with significant store openings and sales growth in these regions [10]. - The company’s strategy includes enhancing operational efficiency and reducing costs through acquisitions, such as the 29.4% stake in Yonghui Supermarket [10].

Investment Rating - The report assigns a "BUY" rating for the company, indicating a potential upside in the stock price [8]. Core Insights - The company achieved a total revenue of RMB 17 billion for the year, representing a year-on-year increase of 22.8%, with a net profit of RMB 2.64 billion, up 15.9% year-on-year [9]. - The company is focusing on optimizing store operations and enhancing customer engagement to improve same-store sales, particularly in the domestic market, while continuing to expand its global footprint [10]. - The gross profit margin improved by 3.7 percentage points to 44.9%, benefiting from an optimized product mix and increased direct market share overseas [10]. Summary by Sections Company Overview - The company operates in the retail trade sector, with a current H-share price of HKD 29.05 and a market capitalization of RMB 36.35 billion [2]. Financial Performance - The company reported a net profit of RMB 2.64 billion for 2024, with an expected increase to RMB 3.1 billion in 2025, reflecting a growth rate of 19% [12]. - The earnings per share (EPS) is projected to be RMB 2.48 in 2025, with a price-to-earnings (P/E) ratio of 11 times [12]. Product Portfolio - The company's product mix is heavily weighted towards MINISO, which accounts for 94.2% of its revenue, while TOPTOY contributes 5.8% [4]. Market Expansion - The company is accelerating its global expansion, with overseas revenue reaching RMB 6.67 billion in 2024, a 42% increase year-on-year [10]. - The total number of stores reached 3,118, marking a 25.4% increase from the previous year, with significant growth in the U.S. and U.K. markets [10]. Dividend Policy - The company announced a dividend of USD 0.0817 per share [9].