证 券 研 究 报 告 白酒行业跟踪报告 需求边际修复，供给持续出清 推荐（维持） ——白酒行业双节动销反馈 行业研究 白酒 2025 年 10 月 09 日 华创证券研究所 证券分析师：欧阳予 邮箱：ouyangyu@hcyjs.com 执业编号：S0360520070001 证券分析师：田晨曦 邮箱：tianchenxi@hcyjs.com 执业编号：S0360522090005 证券分析师：刘旭德 邮箱：liuxude@hcyjs.com 执业编号：S0360523080010 《白酒周期：底部的信号——白酒行业深度研究 报告》 2025-09-21 《全球烈酒专题四：白酒出海，破局之道》 证券分析师：董广阳 邮箱：dongguangyang@hcyjs.com 执业编号：S0360518040001 联系人：王培培 邮箱：wangpeipei@hcyjs.com 行业基本数据 | | | 占比% | | --- | --- | --- | | 股票家数(只) | 20 | 0.00 | | 总市值(亿元) | 31,219.12 | 2.63 | | 流通市值(亿元) | 31,214.28 | 3. ...

Investment Rating - The industry rating is maintained as "Outperform the Market" [7] Core Viewpoints - The pre-prepared food concept is driving short-term performance in the catering supply sector, with a focus on the upcoming double festival catalysis [5][16] - The overall food and beverage sector experienced a decline of 2.53% from September 15 to September 19, with specific segments like pre-processed foods and soft drinks showing positive performance [23][26] Summary by Sections Market Performance Review - From September 15 to September 19, the food and beverage sector declined by 2.53%, while the Shanghai Composite Index and CSI 300 Index fell by 1.30% and 0.44%, respectively [23] - Specific segment performances included: pre-processed foods (+0.32%), soft drinks (+0.07%), and health products (+0.05%), while snacks (-1.28%) and meat products (-3.64%) saw declines [23] Alcoholic Beverages - The liquor sector saw a decline of 2.95%, underperforming compared to the overall food and beverage sector and the CSI 300 [14] - Key brands like Jinhuijiu and Gujinggongjiu experienced significant drops, with the overall consumption environment remaining under pressure [14] - The current PE-TTM for the liquor index is 19X, indicating a relatively low valuation compared to the past decade [14] Beer Sector - The beer sector showed a slight increase of 0.03%, with brands like Qingdao Beer and Yanjing Beer performing well [15] - Cumulative beer production from January to August 2025 was 26.83 million kiloliters, a slight decrease of 0.2% year-on-year [15] Investment Recommendations - For the liquor sector, three main investment lines are recommended: strong beta stocks (e.g., Jiugui Jiu, Shui Jing Fang), value recovery stocks (e.g., Yingjia Gongjiu), and strong alpha stocks (e.g., Shanxi Fenjiu, Guizhou Moutai) [22] - In the beer sector, focus on companies with sustained growth potential and those benefiting from cost reductions [22] Key Data Tracking - The average price of fresh milk in major production areas was 3.03 yuan/kg as of September 18, 2025, with no year-on-year change [20] - The production capacity of Daizhou yellow wine increased from 18,000 tons to 130,000 tons over the past three years, with a reported output value of 263 million yuan in the first half of the year, up 14.3% year-on-year [14]

Investment Rating - The industry investment rating is "Recommended" (maintained) [2][29] Core Insights - The food and beverage sector experienced a pullback last week, with the Shenwan Food and Beverage Index declining by 2.53%, underperforming the Shanghai Composite Index by 1.23 percentage points. Consumer demand remains weak, as indicated by a 3.4% year-on-year increase in retail sales of consumer goods in August, totaling 39,668 billion yuan [4][29] - The white liquor industry is currently in a deep adjustment phase, with the extent and duration of this adjustment dependent on improvements in consumer demand and the industry's innovation capabilities. The trend towards lower alcohol content is expected to continue, with younger consumers favoring personalized and lower-alcohol products [4][30] - The report suggests focusing on industry leaders with good growth potential and low valuations after recent pullbacks, particularly in the context of the upcoming Mid-Autumn Festival and National Day [4][29] Summary by Sections Market Performance - The Shenwan Food and Beverage Index ranked 25th among Shenwan's primary industries, with sub-sectors like pre-processed foods, soft drinks, health products, and beer showing slight increases, while others, including white liquor, experienced declines [4][29] White Liquor Sector - The white liquor sector is undergoing significant changes, with a shift towards quality enhancement, brand influence, cultural expression, and value creation. The report highlights the importance of monitoring actual sales during the upcoming festive season [4][30] - Specific companies to watch include Shunxin Agriculture, Shanxi Fenjiu, Gujing Gongjiu, and high-end brands like Kweichow Moutai and Luzhou Laojiao [4][30] Consumer Goods Sector - Companies like BaiRun Co. are expanding their whiskey product lines and enhancing marketing strategies to build sales channels. The report emphasizes the importance of understanding consumer preferences and market trends [4][31] - Angel Yeast is noted for its potential growth in overseas markets, particularly in Europe, where it aims to expand its product offerings and localize production [4][31] Recommendations - The report recommends focusing on companies that meet consumer needs for health and personal satisfaction, highlighting stocks such as Dongpeng Beverage, Yanjin, BaiRun Co., Haitian Flavoring, and Angel Yeast as potential investment opportunities [4][31]

Investment Rating - The report maintains a "Recommended" investment rating for the food and beverage industry [9] Core Viewpoints - The liquor sector has seen companies initiate performance clearing in Q2, with adjustments in channels and product structures. The performance aligns with market expectations, and Q3 shows signs of marginal recovery in sales [6][58] - The prepared food sector is expected to benefit from the upcoming public consultation on food safety standards, which will enhance industry self-regulation and favor leading brands [7][59] - The new consumption sector is supported by initiatives from platforms like Gaode, which aims to boost offline dining through substantial subsidies [8][60] Summary by Sections Industry News - Gaode will distribute over 1 billion yuan in subsidies to encourage in-store consumption [19] - The draft of the national food safety standard for prepared dishes has passed review [19] - Alcohol prices have decreased by 2.0% year-on-year from January to August [19] Investment Insights - Liquor Sector: Companies like Guizhou Moutai, Wuliangye, and Luzhou Laojiao are recommended for their high dividend yields and cyclical advantages [6][58] - Prepared Food Sector: The new food safety standards are expected to clarify the definition and scope of prepared dishes, benefiting leading brands like Anjifood and Qianwei Central Kitchen [7][59] - New Consumption Sector: The introduction of Gaode's "Street Ranking" and support plans is anticipated to increase foot traffic in restaurants [8][60] Key Company Focus and Earnings Forecast - The report highlights key companies in the liquor sector, including Luzhou Laojiao, Gujing Gongjiu, and Wuliangye, all rated as "Buy" with projected earnings per share (EPS) growth [11][12] - In the prepared food sector, companies like Anjifood and Longda Meishi are noted for their potential growth due to industry standards [7][59]

Core Viewpoint - The recent relaxation of the strict alcohol ban policy in China is seen as a significant development for the liquor industry, especially with the upcoming Mid-Autumn Festival and National Day, which are key consumption periods [1][2] Policy Changes and Market Response - Local governments are implementing consumption subsidies, such as Shaoxing's 178 million yuan initiative aimed at boosting banquet consumption, which directly targets the core white liquor consumption scene [1] - Various regions are adopting tailored policies, with provinces like Henan and Anhui allowing state-owned enterprise executives to resume normal dining activities, while Sichuan and Guizhou are enhancing support for local liquor enterprises [1][2] Market Conditions - Despite the policy adjustments, the white liquor market has not experienced the anticipated "V-shaped rebound," with some companies seeing slight sales increases compared to the low season in July and August [4] - The high-end liquor sector continues to face challenges, with price and sales discrepancies, as seen with Moutai's pricing pressures and declining profits for distributors [5] Structural Changes in the Industry - The relaxation of the alcohol ban is not a complete lifting of restrictions, as regulations still prohibit high-end liquor and cigarettes in official dining settings, indicating a cautious approach to policy changes [7] - The past three months of strict regulations have accelerated a structural shift in the market from being driven by government consumption to a focus on mass consumer spending, which may lead to healthier long-term growth for the industry [7] Strategic Recommendations - Companies are advised to adopt a cautiously optimistic approach, implementing reasonable promotional strategies and refined channel management to address pricing issues and restore market order [8] - The industry must respond to changing consumer demands by developing high-cost performance products for younger demographics and diversifying consumption scenarios, moving from reliance on policy to embracing consumer needs [9]

Investment Rating - The report maintains a "Recommended" rating for the company [5][8]. Core Views - The company reported a revenue of 164.54 billion yuan and a net profit attributable to shareholders of 76.63 billion yuan for the first half of 2025, reflecting a year-on-year decrease of 2.67% and 4.54% respectively. In Q2 2025, the revenue was 71.02 billion yuan, with a net profit of 30.70 billion yuan, showing a decline of 7.97% and 11.10% year-on-year [3]. - The company's product matrix is well-coordinated, with a focus on stable operations and long-term strategies. The digital transformation is expected to enhance management efficiency in the medium to long term [5]. Revenue and Profit Analysis - The total revenue from liquor products in H1 2025 was 163.97 billion yuan, down 2.62% year-on-year, with volume contributing +2.09% and price contributing -4.62%. The gross margin decreased by 1.47 percentage points to 87.13% [4]. - The mid-to-high-end liquor segment generated 150.48 billion yuan in revenue, a decrease of 1.09% year-on-year, with volume growth of 13.33% but a price drop of 12.72%. This segment accounted for 91.45% of total revenue, indicating a stable base [4]. - The company has adjusted its marketing strategy by reducing advertising expenses by 20.31% while increasing promotional expenses by 11.2% in H1 2025 [5]. Financial Forecast - The forecast for the company's net profit attributable to shareholders is expected to decrease by 4.5% in 2025, followed by increases of 7.3% and 7.6% in 2026 and 2027 respectively. The corresponding price-to-earnings ratios are projected to be 16, 15, and 14 for the years 2025, 2026, and 2027 [5][7]. - The projected revenue for 2025 is 30,510 million yuan, reflecting a decline of 2.2% from 2024, with a recovery expected in subsequent years [11]. Market Position and Strategy - The company has a strong organizational advantage and a complete product matrix, which supports its ability to maintain healthy development during off-peak seasons [5]. - The company is actively enhancing its online presence through flagship stores, specialty shops, and live streaming, which has contributed to a 27.55% increase in revenue from emerging channels in H1 2025 [4]. Conclusion - The report indicates that despite short-term challenges, the company's strategic adjustments and strong market position provide a solid foundation for future growth, justifying the "Recommended" rating [5][8].

Investment Rating - The report rates the food and beverage industry as "stronger than the market" [2][5]. Core Insights - The food and beverage sector experienced a decline of 2.17% in the week of July 28 to August 1, underperforming the Shanghai Composite Index, which fell by 0.94% [8]. - The industry is currently at a historical low valuation, with a PE-TTM of 20.95x, placing it in the 16th percentile over the past 15 years [15][19]. - The introduction of the "Childcare Subsidy Policy" is expected to benefit the dairy sector, particularly infant formula, by stimulating consumption among over 20 million families [31]. - The white liquor segment is showing signs of bottoming out, with high-end light bottle liquor expected to be a growth area due to its strong repurchase rate and stable profit margins [26][24]. - The soft drink sector is entering a peak season, with a projected continuation of high growth due to new product launches and a favorable market environment [33]. Summary by Sections 1. Industry Performance - The food and beverage industry index fell by 2.17%, ranking 17th among 31 sub-industries [8]. - The sub-sectors with the least to most decline include: meat products (-0.03%), dairy products (-0.55%), health products (-1.11%), and soft drinks (-4.28%) [10][12]. 2. White Liquor - The white liquor industry is in a phase of stabilization, with high-end light bottle liquor showing strong growth potential [23]. - The anticipated investment of 1.2 trillion yuan in the Yajiang hydropower project is expected to stimulate long-term consumption in the white liquor sector [24]. - Major brands are increasing dividends, with the overall dividend yield in the white liquor sector exceeding 4% [3]. 3. Dairy Products - The newly implemented childcare subsidy policy is projected to directly boost dairy product consumption, especially infant formula [31]. - Companies like Beingmate and Sunshine Dairy have seen significant stock price increases following the announcement of the subsidy [4]. 4. Soft Drinks - The beverage industry has shown strong performance, with a 3.2% year-on-year increase in production in June 2025 [32]. - The sector is expected to maintain high growth due to the introduction of new products and the ongoing peak season [33]. 5. Cost Indicators - Sugar prices remained stable, while prices for soybeans, corrugated paper, and glass saw slight increases [36].

Investment Rating - The food and beverage industry is rated as "stronger than the market" [1][3] Core Views - The food and beverage sector has shown a weekly increase of 0.74%, underperforming the Shanghai Composite Index which rose by 1.67% [1][7] - The industry is currently at a historical low valuation, with a PE-TTM of 21.41x, placing it in the 16th percentile over the past 15 years [14][17] - The white liquor sector is experiencing a rebound driven by external economic and policy factors, particularly the Ya River hydropower project, which is expected to boost consumption [4][22] - The beer sector faced slight pressure in June, with production down by 0.2% year-on-year, but Qingdao Beer is diversifying into the water market [29][30] - The dairy sector shows a mixed performance, with production up by 4.1% in June, but prices for fresh milk are still under pressure [34][36] - The soft drink market is shifting towards health and functionality, with electrolyte drinks seeing significant sales growth [40][41] Summary by Sections Market Review - The food and beverage sector increased by 0.74% in the week of July 21-25, ranking 26th among 31 sub-industries [1][7] - The sector's performance was better from Monday to Thursday, gaining 2.44%, but saw a significant drop of 1.65% on Friday [1][7] White Liquor - Public funds have significantly reduced their allocation to white liquor, with a heavy reliance on stable pricing and dividends from leading companies like Kweichow Moutai and Wuliangye [3][22] - The Ya River hydropower project is expected to stimulate white liquor consumption due to increased infrastructure investment [22][24] Beer - In June, beer production was 4.12 million kiloliters, a slight decrease of 0.2% year-on-year, attributed to weak dining consumption [29][30] - Qingdao Beer is expanding into the health drink market, leveraging celebrity endorsements to boost sales [30][41] Dairy Products - Dairy production in June reached 254.6 thousand tons, up 4.1% year-on-year, while the average price of fresh milk is stabilizing [34][36] Soft Drinks - The trend towards health and functionality is reshaping the soft drink market, with significant growth in electrolyte drink sales, which increased from 476 million yuan to 1.493 billion yuan year-on-year [40][41]

Group 1: Securities Industry - The securities industry is experiencing a significant performance increase, with a projected net profit growth of 94% year-on-year for 31 listed brokers in H1 2025, driven by a recovery in the capital market and policy support [6][7][21] - The number of new A-share accounts opened in H1 2025 reached 12.6 million, a year-on-year increase of 32.8%, indicating heightened market participation [7] - Daily trading volume in H1 2025 increased by 61% year-on-year to 1.39 trillion yuan, reflecting improved market activity [7] - The underwriting of IPOs and refinancing in H1 2025 saw a year-on-year increase of 4% and 26%, respectively, with total underwriting amounts reaching 355 billion yuan and 6.326 trillion yuan [7] - The bond underwriting market also showed robust activity, with a total underwriting scale of 7.5 trillion yuan in H1 2025, up 22.3% year-on-year [7] - Mergers and acquisitions in the industry have led to significant profit increases, with Guotai Junan and Haitong Securities reporting net profit growth of 205%-218% in H1 2025 due to consolidation effects [8][21] - Compliance and risk control measures have been effectively implemented, allowing firms like Huaxi Securities to return to profitability, with expected net profit growth of 1025%-1354% in H1 2025 [9][21] Group 2: Food and Beverage Industry - The food and beverage sector saw a 0.68% increase last week, underperforming the CSI 300 index by 0.41 percentage points, ranking 14th among 31 sectors [12][13] - The liquor industry is under pressure, with June retail sales of tobacco and alcohol declining by 0.7% year-on-year, indicating weak demand [13] - Major liquor companies are expected to report varying degrees of decline in H1 2025, with traditional consumption scenarios struggling [13] - The beer sector is anticipated to recover, with low inventory levels and improved sales expected due to seasonal demand and cost reductions [14] - The snack segment is experiencing high growth, driven by strong product categories and new channel developments, particularly in health-oriented products [15][16] Group 3: Agricultural Chemicals Industry - Guangxin Co., a major player in the agricultural chemicals sector, is optimizing its integrated production chain based on phosgene, with a production capacity of 320,000 tons per year [18][19] - The agricultural chemicals market is currently at a relative bottom, with prices expected to rise as global inventory levels decrease and outdated capacities are phased out [19] - The company has a strong cash flow position, with 8.685 billion yuan in liquid assets, supporting its long-term development and cost optimization [19][20]

Investment Rating - The industry rating is maintained as "Positive" [4] Core Views - The rotation between old and new consumption sectors continues, with leading brands in liquor and dairy products rebounding. The performance of mass-market products in Q2 shows divergence, with new consumption-related stocks experiencing rapid growth despite previous adjustments in performance expectations. Traditional channel reforms have impacted some stocks, leading to ongoing adjustments in performance [1][3][33] - The liquor sector is expected to have limited downside potential for leading companies, with high ROE, dividends, and cautious profit assumptions indicating a valuation floor. Recommended stocks include Guizhou Moutai, Shanxi Fenjiu, and Luzhou Laojiao [2][12] - New consumption trends are anticipated to continue, with potential for recovery in the second half of the year. Focus on low-priced or undervalued stocks with future catalysts, including Wei Long, Yili, and Wancheng Group [1][3][33] Summary by Sections Liquor Sector - The liquor sector remains at a low point, with a focus on potential policy catalysts and rebound opportunities. Leading brands with strong market positions are prioritized for investment. Recommended stocks include Guizhou Moutai, Wuliangye, and Shanxi Fenjiu [2][12] - Recent performance shows a positive trend, with Luzhou Laojiao, Yanghe, and Jiu Gui Jiu leading in gains, while Jinzhidao and Huangtai Jiuye faced declines [5][39] Mass-Market Products - The new consumption paradigm is reshaping the food and beverage investment landscape. Despite a recent pullback, the long-term trend remains positive, with clear opportunities for continued investment. Focus on stocks that align with new consumption trends, such as Wei Long, Yili, and Wancheng Group [3][33] - The mass-market sector has seen significant fluctuations, with stocks like Huangshi Group and Guoquan showing strong gains, while stocks like Ganyuan and Gu Ming faced notable declines [39][42] Performance Metrics - From July 14 to July 18, the Shanghai Composite Index rose by 1.09%, with non-dairy beverages and liquor sectors showing gains of 2.16% and 1.30%, respectively. Conversely, frozen foods and snacks experienced declines of 2.26% and 1.10% [39][40] - The valuation levels for the food and beverage industry have adjusted, with the liquor sector showing the highest valuation increase this week [43]