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新消费派 | 超长假“出走” 数据折射假期消费新动向
Xin Hua Cai Jing· 2025-10-09 14:25
多个平台数据显示,今年国庆、中秋假期,出行消费规模与品质体验均有明显提升。 新华财经10月9日电(杨子华) 10月1日至8日,国庆中秋8天超长假期激发出行消费热情。在好看、好吃和好玩的"诱惑"下,国内消费者走出家门甚至国 门,拥抱美食与美景。假期结束,多个生活服务类线上平台发布"十一"消费数据观察报告,一系列数字展现居民出行消费的热度。 "亿"起在路上,出行消费量价齐升 同时,出门逛逛的消费者更"舍得"花钱,愿意为优质体验付费。飞猪数据显示,假期出行的客单价同比去年提升14.6%。美团旅行数据显示,人均旅游消费 额同比提升 16.8%。滴滴平台数据显示,异地出行用户常驻地与目的地城市相距800公里以上的长线游打车需求同比去年上涨22%。银河证券研报指出,国 庆出行数据稳定增长的趋势下,年轻人消费观念的变化值得关注。 从全球串门到奔"县"躺平,出行半径延伸 长假期间,中国游客的出行热潮席卷全球,"中国的国庆节,世界的黄金周" "聚是一栋楼,散是满地球"等话题引发网友热议。美团旅行数据显示,出境跟 团游消费订单量较去年同期增长20%以上,包括日本、中国香港、中国澳门、俄罗斯、越南等地成为热门出境游目的地。 飞猪发 ...
出行高峰将至,国庆假期顺风车订单预计超1亿单
第一财经· 2025-09-30 08:04
Core Viewpoint - The upcoming National Day and Mid-Autumn Festival holidays are expected to drive a significant increase in travel demand, with various transportation platforms predicting record passenger numbers and usage rates during this period [3][4]. Transportation Industry Insights - On September 30, the Yangtze River Delta railway is expected to send 3.65 million passengers, an increase of 213,000 passengers or over 6% compared to the same day in 2024 [3]. - The national railway is projected to transport 219 million passengers from September 29 to October 10, with October 1 anticipated to be the peak travel day [3]. - Highways are expected to experience increased traffic pressure starting from 4 PM on September 30, with a small peak in travel expected between 9 PM and 1 AM [3]. Ride-Hailing and Carpooling Trends - Haibo anticipates 60 million orders for its carpooling service from September 30 to October 8, with the overall industry demand exceeding 100 million orders [4]. - Didi expects a significant rise in ride-hailing demand starting September 26, with peak demand on September 30, potentially doubling compared to regular days [4]. - The second peak for ride-hailing is predicted for the Mid-Autumn Festival, with a 50% increase in demand compared to the days before the holiday [4]. Rental Car Market - Didi forecasts a 148% year-on-year increase in rental car bookings during the holiday, with 70% of these being for out-of-town rentals [5]. Food and Beverage Sector Impact - The travel surge is also boosting food and beverage sales at transportation hubs, with search volumes for food options at major train stations like Shanghai and Beijing increasing by over 70% week-on-week as the holiday approaches [5].
想在「吃、住、行」上省钱,为什么都能用滴滴?
36氪· 2025-08-21 13:07
Core Viewpoint - Didi has upgraded its membership system, expanding beyond just ride-hailing services to create a comprehensive benefits map that includes dining, accommodation, and transportation [4][5][28] Membership System Upgrade - The new membership system is categorized into five main areas with over twenty privileges, structured into eight levels from V1 to V8 [6][10] - Members can receive a gift voucher package worth up to 300 yuan based on their membership level [10] Key Benefits - **Efficient Travel**: V5-V8 members can receive faster response times during peak hours, with V8 members enjoying unlimited fast responses [12] - **Comfortable Business Travel**: V8 members have access to airport and high-speed rail lounges once a month, and can redeem memberships for hotel chains like Hilton and Huazhu [15] - **Lifestyle Partnerships**: V7 and V8 members can redeem exclusive dining privileges at Haidilao, including priority seating and complimentary dishes [17] - **Shared Mobility and Other Travel Vouchers**: V7 and V8 members can enjoy free rides on shared bikes and access various travel-related vouchers [19] - **Exclusive Identity and VIP Customer Service**: V7 and V8 members receive 24/7 dedicated customer service and customized app features [21] Historical Context and Evolution - Didi's membership system began in 2016, initially focusing on improving ride-hailing efficiency and user experience [24] - Over the years, the system has evolved to include external brand partnerships, enhancing the overall value proposition for users [24][25] User Engagement and Retention - Didi's members have an average usage of over six years, indicating high user retention and engagement [26] - The membership system aims to provide certainty and enhance user experience through various exclusive benefits [26][28] Competitive Advantage - Didi's comprehensive membership system addresses common consumer anxieties related to dining and travel, offering a seamless experience that integrates multiple services [28] - The potential savings for V8 members can reach approximately 1200 yuan annually through lounge access and hotel discounts [29] - Didi's ability to compress user waiting times and enhance overall experience is a significant competitive edge in the market [30]
高德地图宣布在欧洲和亚洲24国上线打车服务
Xin Lang Ke Ji· 2025-08-01 05:06
高德打车总裁王桂馨表示,"我们始终坚持以用户需求为核心,致力于将便捷可靠的出行服务带到世界 各地,通过本地化的产品创新和生态协同,为中国以及海外用户的全球行,创造更优质的体验"。 责任编辑:江钰涵 新浪科技讯 8月1日下午消息,阿里巴巴集团旗下高德地图近日宣布在欧洲和亚洲24个国家正式上线打 车功能,分别是英国、法国、德国、希腊、奥地利、荷兰、匈牙利、葡萄牙、瑞典、芬兰、爱尔兰、挪 威、克罗地亚、塞浦路斯、拉脱维亚、斯洛伐克、格鲁吉亚、波兰、爱沙尼亚、罗马尼亚、阿塞拜疆、 马耳他、哈萨克斯坦和沙特阿拉伯,覆盖了巴黎、伦敦、慕尼黑、阿姆斯特丹等热门旅游城市。 在日本和韩国上线打车服务后,高德海外出行服务实现了进一步拓展,这得益于与全球头部网约车平 台"Bolt" 达成合作,后者将借助高德成熟的出行服务模式和完善的产品功能,承接用户在上述24个国家 开通打车服务城市的打车需求。即日起,中国内地及港澳地区用户无需更换手机卡或下载新应用,即可 在开通打车服务的海外城市,通过高德地图中文界面呼叫网约车、出租车等多种车型,实现中文地址一 键叫车、中外对话实时翻译,以及支付宝、微信跨境支付,有效解决了语言障碍和支付难题。 ...
龙舟经济拉动本地消费,民俗文化撬动端午消费
第一财经网· 2025-06-03 12:17
Group 1: Dragon Boat Festival Economic Impact - The Dragon Boat Festival has significantly boosted the economy, driven by traditional cultural activities such as dragon boat racing [1] - Didi's data indicates a 31% year-on-year increase in ride-hailing demand during the festival, with dining and shopping being the top two popular scenarios [1] - The demand for rides to the 2025 China Dragon Boat Race in Sichuan saw a more than tenfold increase compared to last year, marking the highest growth among dragon boat events [1] Group 2: Regional Tourism and Consumption Trends - Meituan Travel reported that regions like Guangdong, Xinjiang, and Guizhou saw substantial growth in cultural tourism orders, with Guangdong's Huizhou experiencing over a 34% increase [2] - The search volume for "dragon boat bases" and "dragon boat cultural parks" surged by 216% and 147% respectively since May 1, 2025 [4] - Local delicacies related to dragon boat culture, such as "dragon boat rice" in Guangdong and various types of dumplings in Xinjiang, saw order increases of 193% and 241% respectively [4] Group 3: Family-Oriented Activities and Attractions - The popularity of family-oriented amusement parks remains high, with searches for "family water parks" increasing by nearly 100% since May 1, 2025 [5] - In Shanghai, the combination of the Dragon Boat Festival and Children's Day led to a 129% increase in local family activity searches and a 35% rise in family amusement orders [5] - The XuZhou amusement park reported a 15% increase in visitor numbers during the festival, reaching 50,000, with a 16% rise in per capita spending [5]
美股前瞻 | 三大股指期货齐跌,美国要求各国周三前提交最优关税方案
智通财经网· 2025-06-03 12:02
Market Overview - US stock index futures are all down, with Dow futures down 0.21%, S&P 500 futures down 0.14%, and Nasdaq futures down 0.04% [1] - European indices show mixed performance: DAX up 0.02%, FTSE 100 up 0.13%, CAC 40 down 0.24%, and Euro Stoxx 50 down 0.21% [2][3] - WTI crude oil increased by 0.66% to $62.93 per barrel, while Brent crude oil rose by 0.59% to $65.01 per barrel [3][4] Trade Policies and Economic Impact - The US government is urging countries to submit their best tariff proposals by Wednesday, aiming to accelerate trade negotiations ahead of a self-imposed deadline [5] - The OECD reports that Trump's trade policies have significantly impacted the US economy, leading to a downward revision of global growth forecasts from 3.3% to 2.9% for 2024, with the US growth forecast cut from 2.8% to 1.6% [6] - Trump's proposal to double tariffs on aluminum and steel to 50% has caused a surge in futures prices, with aluminum contracts rising 54% to the highest level since 2013 [6] Company News - NIO reported Q1 revenue of 12.035 billion yuan, a year-on-year increase of 21.5%, but below market expectations of 12.35 billion yuan; net loss widened by 30.2% to 6.75 billion yuan [7] - Constellation Energy has signed a 20-year power purchase agreement with Meta, which may support new reactor plans due to increased electricity demand from AI [7] - Merck's $3 billion acquisition offer for MoonLake was rejected, leading to a 20% pre-market surge in MoonLake's stock [8] - Uber appointed its first COO in six years to advance its autonomous driving strategy [8] - TSMC acknowledged some impact from US tariffs but noted strong AI demand continues to exceed supply [9]
低价销售行为的多维剖析:影响、竞争性质与法律边界
Sou Hu Cai Jing· 2025-05-19 11:39
Group 1 - The core issue of low-price sales is its significant impact on market order and brand development, with complaints related to low-price sales increasing by 18% year-on-year in 2024 [1] - Low-price sales lead to a "price avalanche effect," causing a 40% decline in monthly sales for businesses maintaining original prices, forcing 70% of industry players to follow suit, resulting in a 12% drop in overall profit margins [3] - The prevalence of counterfeit products in low-price sales is alarming, with 35% of such products being fake, leading to a 200% increase in complaints for a major international beauty brand and a 27 percentage point drop in brand reputation within six months [3] Group 2 - Not all low-price sales are illegal; they must be assessed based on intent, market impact, and legal criteria, with examples of unfair competition including predatory pricing and counterfeit sales [4] - Legal low-price sales can occur under specific circumstances, such as managing perishable goods or promoting new products with a clear promotional period, as demonstrated by a supermarket increasing turnover of near-expiry goods by 60% [5][6] - The legal framework allows for price reductions based on cost savings or seasonal adjustments, provided they do not harm other businesses or disrupt market order [7]