报告来源 2025年消费行业复盘：经济疲弱叠加外部冲击对消费行业的影响，已经在2025年四季度充分体现。 通过跟踪消费核心指标——社零数据（全国+一线城市）、 全国重点零售和餐饮企业销售额、就业数据、人均可支配收入、消费者信心指数等，基本面数据大多已在四季度触底，2025年消费行业呈现"企稳回升、结构 优化、信心修复"的特征。支撑端主要来自服务消费复苏及基础消费韧性，1-11月服务消费（文化娱乐、餐饮、教育）同比增长5.4%，必选消费（食品、日用 品）韧性凸显，成为行业复苏核心动力。 2026年消费复苏方向：中国经济增长动力由"商品消费驱动"转向"服务消费驱动"，2026年消费市场复苏弹性取决于价格（CPI驱动），从价格传导机制来看， 复苏弹性呈现"服务业 >大众品 >高端消费"的排序。 ①服务业：作为2026年消费复苏的核心引擎，服务业凭借"供给弹性低、需求刚性强"的特征，有望率先受 益于CPI回升与需求释放，文旅服务、健康服务、教育服务等细分领域值得重点关注；②大众品：食品、日用品等作为居民生活不可或缺的必需品，"需求刚性 强、消费频次高"的属性使其在CPI回升周期中具备较强的成本转嫁能力，同时扩内需政策 ...

Group 1: Core Views - The Guangdong Provincial Government has released implementation opinions to promote high-level openness in digital trade and service trade, outlining 18 specific measures to drive development in these areas [1][2]. Group 2: Development of Digital Trade - The opinions emphasize the promotion of high-quality service imports in sectors such as healthcare and cultural entertainment, including hosting international film exhibitions and cultural exchange activities [1]. - Support is provided for the establishment of digital trade empowerment centers and comprehensive service platforms in cities like Guangzhou and Nansha, as well as the creation of national service trade innovation development demonstration zones [1]. - Initiatives include the construction of a digital trade port in Dongguan and the implementation of cross-border management trials for research data in Hengqin [1]. Group 3: Innovation in Service Trade - The opinions encourage the establishment of foreign-invested hospitals in cities like Guangzhou and Shenzhen, and the development of legal service clusters [2]. - There is a focus on expanding the import of urgently needed productive services and promoting the development of digital creative and cultural industries in designated cultural export bases [2]. Group 4: International Market Expansion - The "Global Service Trade" plan aims to organize enterprises to participate in domestic and international digital trade and service trade exhibitions to expand their international market presence [2]. - Support is also provided for the establishment of a service outsourcing distribution center in Zhuhai [2]. Group 5: Strengthening Support Systems - The opinions propose the use of diversified financial tools, such as trade finance and equity investment, to support enterprises in exploring international service trade markets [3]. - The implementation of the "Youyue Card" policy aims to facilitate entry and exit for qualified foreign high-level talents [3]. - There is a call for the establishment of a digital trade certification system and the promotion of patent "open licensing" to enhance support for small and micro enterprises [3].

Group 1: Core Insights - The Guangdong Provincial Government has officially released the "Implementation Opinions on Promoting High-Quality Development of Digital Trade and Service Trade through High-Level Opening" which includes 18 significant measures to boost the province's trade strength [2] Group 2: Digital Trade Development - Guangdong has identified four key areas for digital trade development: promoting digital product trade, enhancing the quality of digital content production, facilitating the import of high-quality life services in sectors like healthcare and cultural entertainment, and organizing international film exhibitions and cultural exchange activities [3] - The province aims to optimize digital service trade by developing digital manufacturing outsourcing and supporting the establishment of trade digitalization empowerment centers in the Greater Bay Area [3] - There is a focus on accelerating foreign trade in digital technologies such as IoT and AI, with plans to establish international advanced technology application promotion centers [3] - Support for cross-border data flow includes the creation of one-stop service portals for data export declaration and the establishment of data service pilot zones in regions like Nansha [3] Group 3: Service Trade Innovation - The Opinions emphasize institutional openness in service trade, with plans to implement negative lists for cross-border service trade and expand market access in sectors like healthcare, tourism, and telecommunications [4] - There will be efforts to enhance international transport services by improving port facilities and promoting the development of international hub ports in Guangzhou and Shenzhen [4] - The initiative includes fostering international arbitration institutions and law firms, and enhancing the competitiveness of service trade in cultural and intellectual property sectors [4] Group 4: International Market Expansion - The strategy aims to diversify international market layouts by establishing outbound service platforms and supporting the formation of outbound alliances [5] - There will be a focus on collaboration with countries involved in the Belt and Road Initiative and the establishment of international cooperation parks for service trade [5] - The plan includes promoting the "going out" strategy for lawyers and law firms, leveraging Guangdong's overseas offices to enhance service trade [5]

为切实维护节日期间市场价格秩序，保障消费者合法权益，赤峰市市场监管局聚焦消费重点领域，进一步强化价格监管，全方位筑牢节日市场价格安全防 线。 此次检查以"稳价保质"为目标，聚焦群众消费热点，重点围绕"米袋子""菜篮子""果盘子"等生活必需品领域，对米面油、肉蛋奶、新鲜果蔬等商品价格波 动情况进行了全方位监测巡查。同时，针对元旦假期消费特点，执法人员还对年夜饭预订、高档烟酒茶、文化娱乐等节日热销商品服务以及餐饮住宿、景 区门票、交通运输等旅游相关行业的价格加大监管力度，尤其关注低温天气下感冒发热类药品、煤炭、天然气等民生保障物资的价格动态，确保重点领域 价格稳定。 下一步，赤峰市市场监管局将进一步加强节日市场价格监管，加大巡查检查力度，畅通12315、12345投诉举报渠道，及时回应群众关切，依法快速处置价 格违法线索，切实维护消费者合法权益，全力保障"双节"期间市场价格秩序平稳有序，为全市人民营造安心、放心的消费环境。 供稿：张文宇 责编：宋知浩 涉密审核：吕伟东 总编：王斌 ...

通知要求，要加大重要民生商品线上线下价格监测力度，持续关注米面油、肉蛋奶、果蔬等生活必需品价格波动情况。重点关注 年夜饭预订、高档烟酒茶、文化娱乐等商品服务线上线下价格，加强餐饮住宿、景区门票等旅游相关行业价格监管。强化低温雨雪冰 冻灾害天气下药品、煤炭、天然气等价格监测预警，加大对航空、铁路客运价格和停车场收费监管力度。加强价格监管执法，开展市 场价格巡查，重点查处未按规定明码标价、价格欺诈、不执行政府定价和政府指导价等价格违法行为。督促网络交易平台落实合规管 理主体责任。 s ul CCTV/13 AD 资料 Prom 0 00 d # 70 > - 48 LD7 8 9 the 标准 e 1 Of 百万 e STE iche Or E 央视网消息：市场监管总局近日印发通知，部署开展元旦、春节期间重点民生商品服务稳价保质工作。 ...

Core Insights - The service consumption market in China is expanding steadily, with a projected annual growth rate of 9.6% from 2020 to 2024, driven by policies aimed at boosting consumption and domestic demand [1][2][3] Group 1: Importance of Expanding Service Consumption - Service consumption is crucial for improving livelihoods and represents a significant direction for consumption transformation and upgrading [2][3] - The shift from goods to service consumption is evident, with service consumption emphasizing emotional and experiential satisfaction, which supports continuous upgrades and repeat purchases [2][3] - By 2024, the proportion of per capita service consumption expenditure is expected to reach 46.1% of total per capita consumption expenditure, indicating a growing role of service consumption in driving economic growth [2][3] Group 2: Employment and Quality of Life - Expanding service consumption is essential for stabilizing employment and improving living standards, as the service sector is labor-intensive and can create numerous job opportunities [3][4] - The growth in service consumption reflects a shift from material to spiritual consumption, enhancing overall well-being and quality of life for residents [3][4] - The number of domestic tourists is projected to increase from 3.262 billion in 2013 to 5.615 billion by 2024, showcasing the booming tourism market and its potential for consumption [3][4] Group 3: Economic Foundations for Service Consumption - China's stable economic growth provides a solid foundation for expanding service consumption, with the service sector becoming the largest industry in the national economy [4][5] - By 2024, the service sector's contribution to GDP is expected to reach 56.7%, indicating significant room for growth compared to developed countries where this figure is typically between 70% and 80% [4][5] - Rising income levels, with per capita GDP projected to reach 95,749 yuan in 2024, will further drive service consumption growth [4][5] Group 4: Demographic Changes and Market Potential - By the end of 2024, China's population is expected to reach 1.408 billion, with a notable increase in the elderly population, creating new demands for services such as home care and health management [5][6] - The urbanization rate is projected to reach 67% by 2024, providing additional opportunities for service consumption growth as more rural residents transition to urban living [5][6] Group 5: Policy Measures and Support for Service Consumption - The Chinese government has implemented various policies to support the expansion of service consumption, including the issuance of guidelines for high-quality service consumption development [6][7] - Recent measures include optimizing service supply and enhancing consumer capacity through targeted policies and local initiatives [6][7] Group 6: Digital Services and New Consumption Trends - The digital economy is transforming service consumption, with digital technologies driving innovation in service delivery and creating new consumption scenarios [11][12] - By 2024, the scale of digital consumption is expected to reach 23.8 trillion yuan, accounting for 44.2% of total consumption [11][12] - The emergence of new consumer groups with a preference for personalized and experiential services is further stimulating the growth of digital service consumption [12][13] Group 7: Financial Support for Service Consumption - Financial institutions are increasingly focusing on supporting service consumption through tailored financial products and services [17][18] - The People's Bank of China has established a 500 billion yuan fund to guide financial institutions in increasing credit to key service sectors [18][19] - The introduction of consumer finance services has been shown to significantly boost consumer spending, with estimates indicating a 16% to 30% increase in spending among borrowers [19][20]

Core Viewpoint - Nanchang Suiying Jewelry Co., Ltd. has been established with a registered capital of 300,000 RMB, indicating a new player in the jewelry retail and wholesale market [1] Company Summary - The legal representative of the company is Guo Xiaoyong [1] - The company’s registered capital is 300,000 RMB [1] - The business scope includes retail and wholesale of jewelry, internet sales, jewelry recovery and repair services, cultural and entertainment brokerage services, and various consulting and planning services [1] Industry Summary - The company operates in the jewelry industry, which encompasses a wide range of services including marketing planning, brand management, and art brokerage [1] - The establishment of this company reflects ongoing investment and interest in the jewelry sector, particularly in the context of e-commerce and cultural services [1]

Core Insights - The article discusses the historical shift from goods consumption to service consumption across various economies, highlighting the transition from material needs to spiritual and experiential demands [1][2] Economic Transition - Different economic stages emphasize varying consumption focuses, starting with basic needs in early development, moving to durable goods in mid-development, and finally shifting to service consumption as income levels rise [1] - Japan's post-war economic history illustrates this transition, with service consumption surpassing goods consumption in the 1990s, and projected to reach 1.4 times goods consumption by 2024 [1] - In the U.S., service consumption surpassed goods consumption in the 1970s, expected to reach 68.5% by 2024, covering sectors like healthcare, education, finance, and entertainment [1][2] Service Consumption and GDP - Service consumption becomes a crucial driver of economic growth as GDP per capita rises, with a significant increase in service consumption share observed in both the U.S. and Japan [2] - In the U.S., personal consumption expenditure as a percentage of GDP increased from 48.4% to 67.9% from 1944 to 2024, with service consumption growing from 21.4% to 46.5% [2] Employment Growth - Service consumption drives employment growth due to its labor-intensive nature, with significant job creation in sectors like education, healthcare, and entertainment [3] - In the U.S., the workforce in emerging service industries has grown significantly, outpacing traditional sectors [3] Future Development Directions - In Japan, cultural entertainment and healthcare are key growth areas, driven by an aging population and a shift in consumer spending towards services [4] - In the U.S., the focus is on internet services, healthcare, and luxury services, influenced by demographic shifts and changing consumer preferences [4] China's Service Consumption Trends - China's aging population and rising health consciousness indicate substantial growth potential in healthcare services [5] - The ongoing shift in consumer structure towards experience-oriented spending is evident, with education, culture, and entertainment consumption increasing from 10.6% to 11.3% from 2013 to 2024 [5]

Economic Transition - The shift from goods consumption to service consumption is a historical trend observed across economies, driven by economic development, demographic changes, and policy transformations[5] - In Japan, service consumption surpassed goods consumption in 1993, with service spending in 2024 projected to be 1.4 times that of goods consumption[7] - In the U.S., service consumption reached 68.5% of total consumption by 2024, reflecting a significant transition from goods to services[9] Economic Growth and GDP - Service consumption has become a key driver of economic growth, with its share of GDP in the U.S. increasing from 21.4% in 1944 to 46.5% in 2024, a rise of 25.1 percentage points[11] - In China, service consumption accounted for 46.1% of total consumption in 2024, indicating substantial growth potential[10] - The transition to service consumption is closely linked to GDP per capita surpassing $10,000, marking a shift from survival to development-oriented consumption[10] Employment Impact - The growth of service consumption has led to significant job creation, particularly in labor-intensive sectors such as education, healthcare, and entertainment[12] - In Japan, service sector employment increased from 10.55 million in 1981 to 17.64 million in 2001, a growth of 67.2%[59] - In the U.S., service sector employment rose from 15.39 million in 1939 to 113.71 million in 2024, an increase of 639%[62] Future Development Areas - Key growth areas for service consumption include healthcare and entertainment in Japan, driven by aging demographics and changing consumer preferences[15] - In the U.S., sectors such as internet services, healthcare, and luxury services are expected to see significant growth due to demographic shifts and increased demand for quality experiences[14] - China's healthcare sector is projected to expand significantly, alongside a shift towards experience-oriented consumption[15]

Core Insights - During the "14th Five-Year Plan" period, service consumption in China is experiencing rapid growth, with an average annual increase of 9.6% in resident service consumption expenditure from 2020 to 2024 [1] Group 1: Economic Impact - Expanding service consumption is a crucial strategy for boosting overall consumption and domestic demand, which is essential for enhancing the well-being of the population and meeting their needs for a better life [1] Group 2: Market Potential - The market potential for service consumption is vast due to the continuous release of market potential, ongoing upgrades in consumption structure, and accelerated industrial development [1] - China has the largest middle-income group globally, indicating significant market space and growth potential, particularly in sectors like elderly care, childcare, and healthcare services [1] Group 3: New Demand Drivers - The acceleration of new urbanization is leading to an influx of rural populations into cities, creating new demands in education, training, cultural entertainment, and residential services [1] - The application of new technologies such as mobile payments, IoT, big data, artificial intelligence, and virtual reality in the service sector is injecting new vitality into the expansion of service consumption [1]