汽车 行业研究/行业周报 多家车企发布购置税补贴方案，曹操出行发布 Robotaxi 十年百城千亿目标 ——汽车行业周报（2025/12/01~2025/12/05） ◼ 行情回顾 ◼ 行业新闻及公司公告 行业新闻：鸿蒙智行发布问界 M9/M8/M7、2026 款/M5 购置税补贴 方案。零跑推出 12 月购车权益，至高 17000 元现金优惠。广汽推出 跨年购置税补贴方案，至高补贴 15000 元。曹操出行发布 Robotaxi 十年百城千亿目标。 公司公告： 立中集团拟成立上海立中机器人科技有限公司。华安鑫 创收到客户定点。 ◼ 投资建议 过去一周(2025/12/01~2025/12/05），申万汽车行业上涨 1.38%，表现 强于同花顺全 A，所有一级行业中涨跌幅排名第 10。细分板块涨跌 幅：过去一周(2025/12/01~2025/12/05），汽车零部件涨幅最大，乘用 车涨幅最小。汽车零部件上涨 1.83%，商用车上涨 1.78%，摩托车及 其他上涨 1.06%，汽车服务上涨 0.35%，乘用车上涨 0.21%。 ◼ 核心数据 数据跟踪： 1）行业总量：据中汽协数据，2025 年 10 月汽车销 ...

汽车行业周报 多家车企推购置税补贴方案，鸿蒙智行单月交付创新高 中游制造/汽车 11 月 30 日至 12 月 6 日，汽车行业整体上涨 1.3%。本周，部分新势力发布 11 月交付量。鸿蒙智行全系 11 月交付新车 81,864 台，同比增长 89.61%，创下单 月交付历史新高；零跑实现销量 70,327 台，持续刷新单月交付新纪录；小鹏汽 车 11 月交付新车 36,728 台，同比增长 19%；蔚来汽车 11 月交付新车 36,275 台，同比增长 76.3%；理想汽车 11 月交付新车 33,181 辆，环比有所提升。 ❑ 市场板块行情回顾 本周 CS 汽车+1.3%。本周（11 月 30 日至 12 月 6 日，下同）上证 A 指涨跌 幅为+0.4%，深证 A 指涨跌幅为+0.6%，创业板涨跌幅为+1.9%。本周各行业 板块多数上涨，涨幅较大的行业板块为 CS 有色金属（+5.1%）、CS 通信 （+3.7%）和 CS 国防军工（+3.5%），下跌的行业板块为 CS 传媒（-3.6%）、 CS 房地产（-2.1%）和 CS 食品饮料（-1.9%）。 汽车产业链各板块行情：本周，汽车行业二级板块全面 ...

Investment Rating - The report does not explicitly provide an investment rating for the automotive industry or specific companies within it [26]. Core Insights - The year-end sales data for major automakers indicates a significant divergence in performance, with the typical "year-end tailwind" being weaker than in previous years. The phase-out of the "two-new" subsidy policies is contributing to a trend of slowing or declining sales growth [8][9]. - BYD's November sales were 480,000 units, down 5% year-on-year but up 9% month-on-month, primarily due to weaker domestic demand. Domestic sales were 348,000 units, down 27% year-on-year. Cumulative sales from January to November reached 4.18 million units, an 11% increase year-on-year [9][10]. - Geely's November sales reached 310,000 units, a 24% year-on-year increase, with cumulative sales of 2.79 million units, up 42% year-on-year, putting its annual target of 3 million units within reach. NEV sales for Geely in November were 188,000 units, a 53% year-on-year increase [9][10]. - Leapmotor exceeded 70,000 units in November, marking a 75% year-on-year increase, with cumulative deliveries reaching 536,000 units, surpassing its annual target ahead of schedule [10][11]. - Xiaomi Auto delivered over 40,000 units in November, maintaining this level for three consecutive months, and raised its full-year delivery outlook to over 400,000 units [12]. - Li Auto's November deliveries were 33,000 units, down 32% year-on-year, with cumulative deliveries of 362,000 units, an 18% decrease year-on-year [13]. - NIO's November sales were 36,000 units, a 76% year-on-year increase, but cumulative deliveries totaled 278,000 units, indicating challenges in achieving profitability in Q4 [14][15]. Summary by Sections Sales Performance - BYD's November sales were 480,000 units, with domestic sales at 348,000 units, reflecting a significant year-on-year decline [9][10]. - Geely's sales performance showed strong growth, particularly in NEVs, with a notable increase in overseas exports [9][10]. - Leapmotor and Xiaomi Auto demonstrated robust sales growth, exceeding their targets [10][12]. Market Dynamics - The automotive market is experiencing a reshuffling of sales rankings, with leading new energy vehicle (NEV) players facing slowing growth [10][11]. - The competitive landscape is intensifying, with companies needing to balance volume and profitability as subsidies phase out [15].

Core Insights - The article discusses the upcoming launch of the AITO M6 model by AITO Automotive, which aims to fill the market gap between the existing M5 and M7 models, with a focus on the 250,000 RMB family SUV segment [1][4][9] - The M6 is expected to be positioned as a competitor to the Li Auto L6, with a clear strategy to capture the family-oriented SUV market [9][10][14] - The competitive landscape is intensifying, with various brands, including Tesla and Xiaomi, also targeting the same market segment, making differentiation crucial for the M6's success [28] Product Strategy - AITO plans to launch the M6 in the second quarter of next year, alongside a facelift for the M9 and the introduction of the M9L [1][3] - The M6 will offer both extended-range and pure electric versions, equipped with Huawei's advanced automotive solutions and comfort features [9][24] - The pricing strategy has created a 50,000 RMB gap between the M5 and M7, allowing the M6 to target the 250,000 RMB market effectively [9][10] Market Positioning - The M6's entry into the market is seen as a strategic move to avoid internal competition with the M5 and M7, which have overlapping price ranges [4][11] - The M7 has been performing well in sales, slightly outperforming the Li L6, indicating a competitive edge that the M6 aims to leverage [11][13] - AITO's brand image, backed by Huawei technology, positions it as a "technology leader," appealing to both family users and tech-savvy consumers [14][16] Competitive Landscape - The competition in the 250,000 RMB SUV market is fierce, with brands like Li Auto, Tesla, and others also offering compelling products [28] - AITO's M6 will face challenges in maintaining a technological edge as more brands adopt Huawei's technology, diluting the perceived uniqueness of the M6 [17][21] - The focus on practical attributes, such as comfort and usability, will be critical for the M6 to attract discerning consumers in a crowded market [21][22] Future Outlook - AITO aims to replicate the success of the M8 in the compact SUV market, hoping the M6 will become a key player in driving brand visibility and sales [25][28] - The company’s robust supply chain and production capabilities are expected to support the M6's market entry, ensuring timely delivery and customer satisfaction [24][28] - The article concludes that AITO must adapt its strategy to meet evolving consumer demands and market conditions to ensure the M6's success [28]

Core Insights - The article discusses the upcoming launch of the AITO M6, which is expected to target the 250,000 yuan family SUV market, offering both range-extended and pure electric versions [5] - AITO's M9 and M9L models will also be launched next year, expanding the product lineup to cover the 200,000 to 500,000 yuan price range [7] - The competitive landscape includes models like Li Auto i6, Tesla Model Y, and Xiaomi YU7, which overlap in pricing and features with the M6 [6] Product Launch and Market Positioning - AITO M6 is set to launch in Q2 next year, maintaining the existing M5 model without replacement [5] - The M9 and M8 models are positioned as luxury SUVs, with the M9 achieving over 49,000 units sold in October, although sales have declined compared to last year [7][8] - The M7 model, once a top seller, has seen a significant drop in sales, now averaging around 5,000 units per month [8] Competitive Analysis - The M6 will face stiff competition in the 200,000 to 300,000 yuan segment, which has seen 18 new mid-to-large SUVs launched in the last three months [8] - The M5's sales have been weak, with a peak of 7,000 units per month dropping to under 3,000 units recently, indicating challenges in maintaining market interest [8] - Other competitors like the Zhiji R7 and Lantu FREE are also positioned in the same price range, further intensifying competition [7][9] Sales Performance - AITO's M9 has experienced a decline in sales since May, with October sales dropping to 8,000 units, half of the previous year's figures [7] - The M7's price increase to 279,800 yuan has shifted it into a more competitive bracket, potentially affecting the M6's pricing strategy [8] - The overall performance of AITO's models in the mid-range market will significantly impact the brand's annual sales figures [9]

Investment Rating - The industry investment rating is "Positive" (maintained) [3] Core Viewpoints - The 2026 purchase tax subsidy for new energy vehicles (NEVs) is set to be halved, yet it is expected that electric vehicle (EV) sales can still maintain a mid-to-high single-digit growth rate [3][9] - The impact of the subsidy reduction will be significant, affecting approximately 90% of NEV consumers, particularly in the low-price segment [6][17] - The overall market for NEVs is influenced by multiple factors beyond subsidies, including the introduction of quality supply and the gradual penetration of NEVs into various channels [7][9] Summary by Sections 1. Analysis of the Impact of the 2026 New Energy Vehicle Purchase Tax Policy - The purchase tax subsidy for NEVs will be halved from 2026 to 2027, with the maximum subsidy per vehicle reduced to 15,000 yuan [5][13] - The technical requirements for subsidies will also increase, with the pure electric range requirement for plug-in hybrid and extended-range vehicles rising from 43 km to 100 km [5][13][24] - The subsidy reduction will have broad implications, with 90% of low-price segment consumers feeling the impact significantly [6][17] 2. Overall Forecast - The expected growth rates for NEV insurance registrations are 19% for 2025 and 9% for 2026, with potential upward adjustments depending on advancements in autonomous driving technology [8][33] - Despite the subsidy reduction, the NEV penetration rate is anticipated to maintain a slight increase due to factors such as quality supply and market dynamics [7][9][41] - The total volume of NEVs is projected to grow moderately, with the potential for unexpected demand driven by technological innovations [8][40] 3. Investment Opportunities - Focus on high-end automakers less affected by the subsidy reduction, such as Jianghuai Automobile [9] - Attention to automakers with strong new product cycles that can offset the impact of subsidy reductions, including Geely Automobile and SAIC Group [9] - Consider companies that may create additional demand through technological innovations, such as Li Auto and Xpeng Motors [9]

Investment Rating - The report maintains a "Recommended" rating for the company [4][6]. Core Views - The company reported a steady performance in Q3 2025, with total revenue of 110.53 billion yuan for the first nine months, a year-on-year increase of 3.7%. Q3 revenue reached 48.13 billion yuan, up 15.8% year-on-year and 11.3% quarter-on-quarter [1][2]. - The average selling price (ASP) per vehicle in Q3 2025 was 339,000 yuan, reflecting a year-on-year increase of 2,800 yuan and a quarter-on-quarter increase of 700 yuan, driven by the delivery of high-end new models [2][3]. - The company delivered a total of 341,000 vehicles in the first nine months of 2025, a decrease of 7.8% year-on-year, but Q3 deliveries were strong at 142,000 vehicles, up 6.3% year-on-year and 9.1% quarter-on-quarter [3]. - The company is advancing into the humanoid robot industry through a partnership with ByteDance, leveraging AI technology to enhance its growth potential [3][4]. Financial Summary - For 2025, the company expects revenues of 160.67 billion yuan, with net profits projected at 8.43 billion yuan. The forecast for 2026 and 2027 shows continued growth, with revenues reaching 202.50 billion yuan and 246.30 billion yuan, respectively, and net profits of 11.20 billion yuan and 13.82 billion yuan [5][9]. - The report indicates a significant increase in profitability, with a projected net profit growth rate of 41.7% for 2025 and 33.0% for 2026 [5][10]. - The company's price-to-earnings (PE) ratio is expected to decrease from 30 in 2025 to 18 in 2027, indicating improving valuation metrics over time [4][10].

Summary of Key Points from the Conference Call Industry Overview - The conference call focuses on the smart driving industry, particularly the performance and outlook of various automotive companies, including BYD, Li Auto, Geely, Great Wall, and Chery [1][4][6]. Core Insights and Arguments - **BYD's Sales Forecast**: BYD's annual shipment forecast for its "Tiangsheng Zhi Yan" model has been revised down from 3 million to 1.4 million units due to poor sales, especially for the C1 version [1][4]. - **Performance of Other Models**: Models from Li Auto (L6, L7) and AITO (M7, M9) have exceeded sales expectations, while the impact of smart driving on overall shipments from Geely, Great Wall, and Chery remains minimal and stable [1][4]. - **Price Trends for Smart Driving Features**: Urban OA functions are expected to drop to the 150,000 RMB price range, while high-speed NV functions may reach the 100,000 RMB level. Mid-to-high-end models are increasingly expected to standardize high-speed LV functions [1][5]. - **Cost Reduction Strategies**: Automakers are reducing costs through domestic chips (e.g., Horizon G6) or self-developed chips, and by simplifying features to achieve basic urban OA [1][5]. - **Development Models**: Traditional OEMs are using a cooperative and gradual self-research model, resulting in slower implementation (over 18 months), while new players adopt a full-stack self-research and end-to-end model, achieving faster delivery (9-12 months) and smoother experiences [1][6]. - **Sensor Selection Criteria**: OEMs prioritize sensor selection based on scene requirements and the balance between cost and performance. L2 level focuses on pure vision solutions, while L3 typically includes LiDAR [1][7]. Additional Important Insights - **Market Share of Domestic Chips**: Over 60% of L2 level chips are domestically produced, with 70% from Horizon. The market share for L3 level chips is under 25%, primarily led by Huawei. By 2026, domestic L2 chip share is expected to exceed 80% [3][12]. - **Chip Supply Dynamics**: The first half of 2025 saw tight supply for automotive-grade chips due to high demand from manufacturers like BYD. However, supply is expected to balance out in the second half of 2025 and continue into 2026 [3][16][17]. - **Laser Radar Market**: The demand for laser radar is anticipated to remain strong, with many new models expected to launch in 2026, including those from traditional manufacturers and new players [3][17]. - **Competition in the Laser Radar Market**: The domestic laser radar market is currently dominated by four main players: Huawei, Hesai, Suteng, and Tudatong, with Suteng and Hesai holding about 70% of the market share [3][23]. - **Global Chip Market Trends**: The global automotive chip market is currently dominated by NVIDIA, which holds 80% of the domestic market share. However, as domestic alternatives like Horizon gain traction, NVIDIA's share is expected to decrease to around 60% [3][24]. This summary encapsulates the key points discussed in the conference call, highlighting the current state and future trends of the smart driving industry and the competitive landscape among automotive manufacturers.

Summary of Key Points from Conference Call Records Industry or Company Involved - **Pork Industry**: Focus on companies like Muyuan, Dekang, Wens, Shennong, and Juxing Agriculture - **Beauty and Personal Care Industry**: Highlighting brands such as Mao Ge Ping and Shangmei - **Gold and Jewelry Industry**: Recommendations for Changhongqi and Caibai - **Retail Industry**: Emphasis on Xiaoshangpin City and Bubu Gao - **Education and Training Sector**: Focus on K12 education leaders and AI applications - **Restaurant and Beverage Sector**: Recommendations for Mixue and Guming - **Automotive Industry**: Focus on Huawei's smart vehicles and Changan Automobile - **Textile Manufacturing Sector**: Recommendations for companies in the ASEAN region and Nike's supply chain - **Innovative Pharmaceutical Industry**: Focus on companies with high R&D investment Core Points and Arguments - **Pork Industry**: The significant impact of pork prices on CPI, with a noted 8.5% decrease in pork prices leading to a 0.12 percentage point drop in CPI in June 2025. The strategy of capacity control to boost pork prices is crucial to mitigate CPI pressure [2][3][4] - **Beauty and Personal Care**: The industry is in a traditional off-season, but high-end brands like Mao Ge Ping and operationally strong brands like Shangmei are recommended due to low base effects from last year [6] - **Gold and Jewelry**: Despite a 20% drop in gold jewelry consumption in Q2, brands with strong same-store performance like Changhongqi and low-valuation, high-dividend companies like Caibai are recommended [6] - **Retail Sector**: Xiaoshangpin City is highlighted for its strong business certainty, while Bubu Gao is noted for potential investment opportunities post-unlock of shares [7] - **Education Sector**: K12 education leaders and AI applications are emphasized, with companies like Dou Shen and Fen Bi showing strong growth [8] - **Restaurant Sector**: The rise of takeaway services is noted, with companies like Guming and Mixue recommended for their growth potential [8][9] - **Automotive Sector**: Huawei's smart vehicles are performing well, with new models like M7 and M8 expected to launch soon, while Changan's S9 model shows stable delivery [10][11][12] - **Textile Manufacturing**: The sector is expected to see performance and stock price turning points, with a focus on companies benefiting from reduced tariffs in the ASEAN region [13][14][15] - **Innovative Pharmaceutical Industry**: A new cycle of R&D investment is anticipated, with a focus on companies sensitive to domestic demand recovery and those specializing in large molecules and oncology [26][27] Other Important but Possibly Overlooked Content - **Pork Industry**: The adjustment in the pork breeding sector is linked to broader economic conditions and CPI management strategies [3][4][5] - **Retail Sector**: The potential for supermarkets and department stores to experience operational turning points is noted [7] - **Automotive Sector**: The upcoming launch of multiple new models indicates a strategic push for market share [10][11][12] - **Textile Manufacturing**: The impact of tariff changes on the competitive landscape and the potential for recovery in the sector is highlighted [14][15] - **Innovative Pharmaceutical Industry**: The increasing trend of funding sources and the focus on early-stage research are critical for future growth [26][27]

Macro Overview - The report indicates a cautious optimism regarding China's holiday economy, with moderate growth in consumption during the National Day holiday. Key trends include strong performance in green, smart, and experiential consumption [2][4] - Despite recent relaxations in real estate policies in first-tier cities, the real estate market remains weak, with a significant year-on-year decline in new and second-hand housing sales [3][6] - The report anticipates that core CPI and PPI growth will rebound, alleviating deflationary pressures, with liquidity conditions expected to remain loose for at least the next two quarters [2][7][8] Internet Sector - The online travel agency (OTA) sector shows resilience, with keywords "quality" and "long-distance travel" indicating strong demand. Long-distance travel bookings on Ctrip increased by 3 percentage points year-on-year [28][30] - During the holiday, Alibaba's Fliggy reported a 14.6% year-on-year increase in average transaction value, while Tongcheng Travel noted nearly 100% growth in outbound group travel bookings [28][31] - The report maintains a "buy" rating for Ctrip (TCOM US) and Tongcheng Travel (780 HK) based on these positive trends [28] Consumer Discretionary - The report expresses a cautious outlook for retail sales growth during the 2025 National Day holiday, attributing potential risks to high base effects from 2024, lack of government subsidies, and ongoing macroeconomic pressures [32][35] - The report highlights a preference for consumer downgrade themes and high-dividend stocks, with concerns over profit margin pressures due to increased competition and discounting [32][35] Automotive Sector - The report notes a significant divergence in sales during the National Day holiday, with new energy vehicles (NEVs) outperforming traditional fuel vehicles. The introduction of popular NEV models is expected to drive order growth [6][32] - The forecast for national passenger vehicle retail and wholesale sales in 2025 has been slightly raised, reflecting better-than-expected sales in Q3 and potential pre-purchase demand for NEVs [6][32] Real Estate Sector - The report indicates that the effectiveness of real estate policies is diminishing, with a notable decline in sales volume for new and second-hand homes during the holiday period [3][6] - The report anticipates that further easing measures may be necessary to stimulate housing demand, as sales data remains weak despite policy support [3][6] Selected Stocks - The report identifies several preferred stocks, including Luckin Coffee (LKNCY US), Guoquan (2517 HK), Green Tea Group (6831 HK), Jiumaojiu (9922 HK), Li Ning (2331 HK), Bosideng (3998 HK), and JS Global Life (1691 HK) [33][41]