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两个图层的《太平年》,是历史剧的艰难重启
3 6 Ke· 2026-02-06 03:01
《太平年》播到30集,好与坏都很明显了。 作为一部市面上鲜见的历史剧,《太平年》聚焦的是五代十国这样的冷门乱世,主线是吴越国纳土归宋这一从未被影视化的事件,稀缺性无需赘述,甚至 承载着为历史剧这一沉寂类型重新打开局面的期待。它也确实给骨朵带来了一些久违的触动:剧中对乱世朝堂权谋的氛围营造,以及诸多配角人物身上迸 发出的复杂魅力等,都能感受到传统戏剧扎实的质感。 缺点却也相当突出,前期马不停蹄地抛出大量陌生的政权和历史人物,将观剧门槛堆砌到了劝退观众级别;对于跨过了门槛的部分观众而言,扁平乏味的 男女主爱情又成了新的劝退来源,肌理扎实的历史正剧图层与悬浮稚嫩的古偶言情图层生硬地叠加在同一部剧里,整部剧呈现出一种时好时坏、时灵时不 灵的割裂感。 而这种割裂感的背后,也是一整个历史剧特别是正剧类型在长期断档后,试图重新启动时所遭遇的系统性困境。历史正剧的创作脉络沉寂已久,无论是创 作者还是观众,都要重新适应这个类型,对历史厚重感与复杂性的本能回望与全新的市场期待,正在激烈碰撞。 散装剧与失焦的观众 五代十国是个历史课本一笔带过的乱世,或许是为了还原这种乱世气氛,《太平年》开篇选择了散装式呈现。它急切地将吴越的隐忧、 ...
30天拿下千万下载,这家国内AI创企如何在TT上卷赢“宠物舞蹈”热潮
3 6 Ke· 2026-02-06 02:55
Core Insights - The rise of AI video generation apps is driven by a viral trend of pet and baby dance videos, which gained significant traction on social media platforms starting December 21, 2025 [3][4] - The app vivago.ai, developed by the startup Zhixiang Future, achieved impressive growth with 11.21 million global downloads in just 60 days, surpassing competitors like Keling [4][5] - The success of these apps is attributed to preemptive trend analysis and the development of innovative features, such as a "3D effect" that enhances video quality [5][6] Group 1: Viral Trend and Growth - The initial social media trend began with influencers sharing dance videos, leading to a surge in downloads for AI video apps, including those that reached the Top 10 in the US App Store [3][4] - Zhixiang Future's vivago.ai launched its 3D effect feature just before the New Year, capitalizing on the growing interest in pet dance videos [5][7] - The app maintained a daily download rate of over 300,000 as of February 1, 2026, indicating sustained interest and engagement [5] Group 2: Technological Innovation - Zhixiang Future's 3D effect technology differs from traditional 2D solutions by accurately modeling subjects in a three-dimensional space, resulting in more realistic animations [15][16] - The development process involved extensive testing and optimization, with over 200 core parameter comparisons to enhance model precision and video stability [16] - The company utilized advanced techniques such as FP8 quantization and distributed parallel inference to improve processing speed and handle high user demand effectively [16][17] Group 3: Marketing Strategy - The marketing strategy included leveraging the "cat vs. dog" debate to drive user engagement and interaction on social media platforms [9][11] - Influencers were encouraged to tag others in their videos, creating a chain reaction of content sharing that increased visibility and user participation [11][12] - The second phase of growth aims to expand the content focus from dance to relationships, featuring multi-subject dance videos to enhance community engagement [12][17]
大厂“赶集”独立漫剧APP,都是什么气质?
3 6 Ke· 2026-02-06 02:50
Group 1 - The core concept of "Fire Dragon Manhua" is to create a community-focused platform for high-quality manhua series, distinguishing itself from traditional traffic distribution platforms [1][2] - The app launched with 1,701 manhua series on its first day and added 133 new series, although exclusive content is still limited in scale [1] - The app emphasizes IP value and aims to define standards for high-quality manhua, positioning itself as a central hub within Tencent's entertainment ecosystem [2] Group 2 - "Red Fruit Manhua," launched in November 2025, benefits from its established brand and resources, inheriting operational strategies and traffic from its predecessor [12][13] - The app aims to replicate the successful industrialized flow logic of short dramas in the manhua sector, focusing on efficiency and rapid content production [13] - It has access to over 60,000 web novel IPs and integrates with Douyin's copyright center for a full-service content adaptation and distribution chain [12] Group 3 - "Yuzu Manhua," launched in December last year, serves as a core entry point for Baidu's content ecosystem, integrating various resources and functionalities [24][25] - The app has shown significant growth, achieving a distribution scale that represents one-third of the total distribution volume of short dramas within a year [25] - Baidu is exploring the potential of manhua in the IP derivative market, indicating a strategic focus on leveraging manhua's traffic value [25] Group 4 - "Seven Cats Manhua," launched in January, is positioned as a free manhua platform, emphasizing its commitment to the genre and signaling its importance within Baidu's ecosystem [47] - The app features a minimalist design, focusing on basic functionalities and information flow, with a mission to assert its presence in the manhua market [47] Group 5 - Both iQIYI and Youku have opted for a more conservative approach by launching dedicated manhua channels within their main platforms instead of independent apps, aiming to enhance their long-form video content ecosystem [32][39] - iQIYI's manhua channel focuses on popular genres and aims to expand female-oriented content, while Youku launched its channel with a diverse range of themes [32][39]
GDP第十城,没有易主!
3 6 Ke· 2026-02-06 02:49
两相对比可以看到,去年南京的表现全面优于宁波。实际增速南京达到了5.2%,高于全国平均增速0.2个百分点,宁波则跑输了大盘0.1个百分点。 GDP增量方面,南京927.97亿元,宁波只有567.98亿元,在增量差距之下,南京拉开了宁波的差距,扩大了优势。 | 时间 | 南京市 | 宁波市 | 差値 | | --- | --- | --- | --- | | 1990年 | 176.52 | 141.4 | 35.12 | | 1991年 | 202.37 | 169.87 | 32.5 | | 1992年 | 263.67 | 213.05 | 50.62 | | 1993年 | 355.25 | 315.11 | 40.14 | | 1994年 | 472.17 | 459.66 | 12.51 | | 1995年 | 584.59 | 602.65 | -18.06 | | 1996年 | 682.78 | 784.07 | -101.29 | | 1997年 | 773.78 | 879.1 | -105.32 | | 1998年 | 850.24 | 952.79 | -102.55 | | 1999 ...
六名将之外,冬奥中国代表团10组潜力选手值得关注
3 6 Ke· 2026-02-06 02:44
Core Viewpoint - The 2026 Milan Winter Olympics will see the largest Chinese delegation in history, with 126 athletes participating in various events, but the domestic market's attention is less than previous Olympics [1][2]. Group 1: Athlete Participation and Brand Engagement - The Chinese sports delegation for the Milan Winter Olympics consists of 126 athletes, with an average age of 25, competing in 7 major events and 91 sub-events, marking the largest scale for China in an overseas Winter Olympics [1]. - Compared to the Beijing Winter Olympics, the interest in the Milan Winter Olympics is lower, with major streaming platforms like Kuaishou and Douyin yet to announce broadcasting rights [1][2]. - Brands such as TCL, Mengniu, and Alibaba are actively engaging in marketing campaigns ahead of the Winter Olympics, indicating a focus on Olympic marketing despite the overall cautious approach from many brands [1][2]. Group 2: Key Athletes and Their Commercial Value - Gu Ailing and Su Yiming are highlighted as the most prominent athletes, with Gu Ailing achieving significant commercial success, ranking fourth in Forbes' list of highest-earning female athletes with an annual income of $23.1 million (approximately 160 million RMB) [4]. - Su Yiming has also gained considerable brand attention, with 11 endorsements across various sectors, including beverages and luxury goods, following his success at the Beijing Winter Olympics [6]. - Xu Mengtao, another key athlete, has expanded her brand partnerships significantly after her Olympic success, signing with brands like UTO and Geely [8]. Group 3: Emerging Athletes and Marketing Opportunities - The article identifies several emerging athletes with potential for brand partnerships, including Yang Jingru, Wang Ziyang, and Zhang Xiaonan, who have shown promising performances in their respective sports [12][14][16][18]. - The presence of these athletes provides brands with opportunities to engage in Olympic marketing, as they possess both competitive potential and marketability [12][14][16][18]. - The article emphasizes that brands can benefit from associating with both established stars and rising talents to maximize their marketing impact during the Olympics [12][14][16][18].
风云变幻之下,景区行业压不住的“欠薪潮”
3 6 Ke· 2026-02-06 02:38
当景区行业欠薪潮汹涌而至,大批中小景区的倒闭与破产只在一瞬之间。 这场看似残酷的死亡洗牌,恰恰是景区行业触底反弹,重归市场化的必经之路。只有完成一次彻底出清,才能让这个行业迎来真正重生。 01 "又有景区欠薪了!" 日前随着几份法院判决书的披露,某4A级景区由于长期拖欠员工工资与社保,被多名员工告上法庭的消息在业内悄然流传。 法院判决书显示,该景区至少从2024年下半年就开始拖欠员工工资。 判决书截图 一位2017年就入职景区的老员工马某,去年5月18日在给景区领导发送的离职信息中无奈请求:"领导:我已经有五个月工资没发了,尤其是2024年9月10 月工资到现在也不发。这样下去我根本没有办法养家糊口。" 判决书截图 该景区也承认:"由于经济环境紧张,景区经营陷入困顿,导致拖欠了所有员工的工资和社保。" 2024年,广东茂名4A级景区放鸡岛经营方由于经营不善停业,拖欠员工工资及社保超过500万元,经营方一度请求当地政府出面帮助解决。 2025年,湖南冷水江波月洞风景名胜区管理所被曝拖欠职工工资超过10个月,养老保险、住房公积金等拖欠缴纳额度甚为巨大。 …… 除此之外,更多中小景区涉及到的小规模欠薪事件比比皆是, ...
AI“入侵”、“汽水音乐”崛起:2025音乐行业“变天了”?
3 6 Ke· 2026-02-06 02:38
Core Insights - The music industry is undergoing significant transformation by 2025, driven by the integration of AI technology into various aspects of music creation, performance, and consumption [1][2] - AI-generated music has become mainstream, with notable examples such as the AI singer "Daitoujin" gaining popularity and being mistaken for a real artist [10][11] - The live performance market is experiencing a surge in cross-genre collaborations, with actors and idols making their music debut, enhancing audience engagement [16][18] AI Music Integration - By 2025, AI music has evolved from a niche topic to a central element in the music industry, influencing creation, distribution, and audience interaction [1][2] - AI-generated songs, characterized as "AI canned music," are produced at scale, leading to a new wave of content that blurs the lines between real and virtual artists [6][11] - Major platforms like Tencent and NetEase have launched AI-assisted music products, indicating a shift towards AI as a content producer rather than just a tool [12] Live Performance Market - The live performance sector in 2025 is marked by a trend of "cross-border debuts," where actors and celebrities perform music, creating a unique blend of entertainment [16][20] - The number of commercial performances reached 640,400, with a box office revenue of 61.655 billion yuan, reflecting a growth of 6.39% from the previous year [20] - This trend not only attracts large audiences but also enhances the overall experience by combining music with emotional connections and event-like atmospheres [20] Music Variety Shows - The music variety show landscape in 2025 is characterized by a focus on the "talent show" model, which continues to evolve and adapt to audience preferences [21][23] - Despite the popularity of talent shows, there is a growing demand for innovative and emotionally resonant content, leading to a more complex viewing experience [23] - The evolution of talent shows reflects the industry's struggle to capture attention in a fragmented entertainment landscape, emphasizing the need for engaging narratives and audience participation [23]
加了黄精、人参的冰红茶,盯上能量饮料的生意,上市一周卖了2.2万箱
3 6 Ke· 2026-02-06 02:32
Core Viewpoint - Master Kong has launched a new product called "Ice Tea ENERGY" on Douyin, targeting the energy drink market, achieving sales of 22,000 boxes within a week of its release [1][11]. Product Overview - Ice Tea ENERGY incorporates functional ingredients while retaining classic iced tea components, including goji berries and other herbal ingredients [5][16]. - The product contains over 200 mg of caffeine per liter, which is five times the national standard for tea beverages [20][31]. Market Positioning - The product is marketed as a "new type of energy drink," differentiating itself from traditional energy drinks by maintaining the classic iced tea flavor [26][28]. - The promotional materials emphasize its suitability for activities like night shifts and gaming, aligning with traditional energy drink consumption scenarios [23][25]. Consumer Reception - Initial consumer feedback indicates that while the flavor is similar to classic iced tea, some find it less sweet compared to other energy drinks [13][31]. - The product has received 519 reviews on Douyin, reflecting a mix of opinions on taste and effectiveness [11][13]. Industry Context - The energy drink market in China is projected to reach a total sales volume of 111.4 billion yuan in 2024, accounting for 66.9% of the functional beverage market [36]. - Other brands, such as Coca-Cola, have attempted similar product launches but faced challenges in market positioning and consumer acceptance [33][35].
西南三省,竞逐万亿级赛道
3 6 Ke· 2026-02-06 02:32
Core Insights - The trend of consumption upgrading is driving the development of health and wellness tourism, with Guangxi Zhuang Autonomous Region focusing on cultivating unique industries such as longevity health and travel retirement [1] Group 1: Industry Development - Guangxi has natural advantages for developing a "tourism + residence + elderly care" integrated silver economy, but the industry is currently in a rough stage, limiting the conversion of "snowbird seniors" into "permanent residents" [1] - The potential demand for the national travel market is estimated to reach 600 million person-times, with an overall market size approaching 3 trillion yuan [1] - Yunnan and Guizhou provinces are already focusing on the travel residence sector, aiming to transition from sightseeing tourism to deep travel destinations [2] Group 2: Policy Initiatives - Yunnan's government has proposed the "Travel Residence Yunnan" initiative, promoting deep integration with leisure, cultural experiences, health care, and sports [2] - Guizhou has introduced a comprehensive plan to accelerate the development of the travel residence industry, focusing on summer travel and health tourism, aiming to create a year-round travel product system [2] Group 3: Market Performance - In 2024, Guangxi is expected to receive 3.8024 million elderly travelers staying for over a week, representing a year-on-year growth of 19.29%, driving comprehensive consumption of 76 billion yuan [2] Group 4: Challenges and Solutions - Despite promising data, Guangxi's travel industry faces challenges such as resource dispersion, insufficient collaboration, and supply-demand imbalance [3] - To overcome these bottlenecks, regional collaboration is deemed crucial, with suggestions to build an integrated framework based on resource sharing and market co-construction [3]
外卖大战一年回顾:烧光800亿,到底谁赢了?
3 6 Ke· 2026-02-06 02:32
Core Insights - The article discusses the competitive landscape of the food delivery market in China, highlighting the shift from a subsidy war to a focus on ecosystem integration and service quality among major players like Meituan, Alibaba, and JD.com [1][10][34] Market Dynamics - One year after JD.com entered the food delivery market, the competitive landscape has shifted, with Meituan holding a market share of 46.9%, Alibaba (through Ele.me and Taobao Shanguo) at 42.8%, and JD.com at around 10% [3][6] - The three major players have collectively invested over 800 billion yuan in the market, leading to a significant reshaping of the industry [10] Competitive Strategies - JD.com initially focused on quality and rider benefits, but has since reduced marketing expenditures as it faced challenges in user engagement, with only 12% of its 700 million users utilizing its delivery service [23][29] - Meituan has adopted a strategy of maintaining high service quality while avoiding a price war, focusing on high-value users and enhancing delivery efficiency [20][34] - Alibaba's approach integrates its entire ecosystem, leveraging Taobao's traffic and supply chain capabilities to enhance its delivery services, resulting in a 20% increase in daily active users [15][22] Financial Performance - Meituan reported a core local business operating loss of 141 billion yuan in Q3 2025, with marketing expenses soaring to 343 billion yuan [18][20] - Alibaba's instant retail business saw a revenue increase of 60% year-on-year, but its sales expenses also rose significantly, indicating a strategic focus on ecosystem synergy rather than just order volume [21][22] - JD.com's new business segment, which includes food delivery, reported a revenue of 156 billion yuan with an operating loss of 157 billion yuan, prompting a strategic retreat from aggressive marketing [23][24] Impact on Stakeholders - The subsidy war has led to profit pressures for merchants, with 63% reporting revenue declines despite increased order volumes, and 28% forced to close their businesses [25] - Delivery riders initially benefited from higher wages, but as subsidies decreased and competition intensified, their income became unstable [26][27] Regulatory Environment - Regulatory tightening has prompted the major players to signal strategic adjustments, moving away from aggressive competition towards more sustainable business practices [28][34] Future Outlook - The competition in the food delivery sector is evolving from a focus on subsidies to establishing barriers in service efficiency, supply chain integration, and user experience [34][32]