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晚点独家丨美团优选退出亏损省份,小象超市成为新希望
晚点LatePost· 2025-06-23 12:47
Core Viewpoint - The community group buying model is declining, while the instant retail market is emerging as a new battleground for competition [2][8]. Group 1: Community Group Buying Market - The leading player, Duoduo Maicai, has an annual transaction volume of 200 billion yuan, but its growth is nearing a ceiling and it remains at a break-even point [2][6]. - Meituan Youxuan, the second player, has an annual transaction volume slightly over 100 billion yuan and is still incurring losses of about 5 billion yuan in 2024, leading to a significant reduction in its operational areas [2][6]. - Meituan Youxuan will only retain operations in Guangdong and Zhejiang provinces, which are its most profitable regions, while closing down in other areas where it had previously expanded [6][8]. Group 2: Meituan's Strategic Adjustments - Following the adjustments, Meituan Youxuan's employees will be reassigned to other Meituan businesses, such as Xiaoxiang Supermarket and Meituan Kuailu, to support their expansion [3][4]. - Xiaoxiang Supermarket is actively exploring new business models, including reopening offline community stores and adopting discount strategies similar to competitors [3][4]. - Meituan's management views Xiaoxiang Supermarket as a more viable business model moving forward, shifting focus from Meituan Youxuan to Xiaoxiang Supermarket [11][12]. Group 3: Competitive Landscape - The exit of Meituan Youxuan from unprofitable regions provides Duoduo Maicai with an opportunity to increase its market share and profitability in those areas [8][9]. - Both companies have recognized the low cost-effectiveness of community group buying, leading to a brutal zero-sum game as they compete for limited market growth [8][9]. - The community group buying battle, which has lasted nearly five years and involved investments exceeding 100 billion yuan, is now considered concluded with Meituan's strategic retreat [8][12]. Group 4: Xiaoxiang Supermarket's Growth - Xiaoxiang Supermarket has been rapidly expanding, opening hundreds of front warehouses annually and aiming to enter more first- and second-tier cities [10][12]. - The supermarket has improved its operational efficiency and product offerings, surpassing competitors in various dimensions such as product variety, pricing, and delivery speed [11][12]. - The competitive landscape is intensifying, with major players like JD and Alibaba consolidating their resources, prompting Meituan to continue adjusting its strategies in the instant retail sector [12].
UPPERVOID 创始人毕怡然:新品牌可以贵,只要给足感性价值丨晚点周末
晚点LatePost· 2025-06-22 11:58
Core Viewpoint - UPPERVOID seeks to differentiate itself irrationally in the outdoor apparel market, focusing on unique design and brand identity rather than just functionality [2][6][20]. Group 1: Company Background and Founder Insights - UPPERVOID was founded by Bi Yiran, a young entrepreneur born in 1994, who has a strong preference for challenging norms and a unique aesthetic [2][3]. - The brand's name combines "upper" and "void," reflecting a philosophy of conflict and contrast [3][32]. - Bi Yiran's background includes a mix of art and business education, along with a passion for outdoor activities, which informs the brand's direction [3][5]. Group 2: Product Development and Market Positioning - The initial product, a multifunctional jacket named C++, was designed with numerous pockets and features aimed at tech-savvy users, particularly programmers [5][11]. - After several iterations, the brand shifted its focus to simpler, more appealing designs that resonate with a broader audience, leading to a price increase that positioned UPPERVOID in the high-end market [5][24]. - The brand's sales reached nearly 100 million yuan, with a significant presence in high-profile retail locations like Beijing's Sanlitun [6][5]. Group 3: Brand Strategy and Consumer Engagement - UPPERVOID emphasizes aesthetic appeal and emotional connection over purely functional attributes, aiming to create a "dream" experience for consumers [20][44]. - The brand targets outdoor enthusiasts who are not necessarily professionals but enjoy outdoor activities, described as "novice yet adventurous" [22]. - UPPERVOID has adopted a pricing strategy that reflects a high perceived value, with price multipliers between 4-8 times the cost, aligning with global brand standards [24][40]. Group 4: Design Philosophy and Aesthetic Choices - The design process prioritizes functionality, material selection, and aesthetics, with a focus on creating unexpected beauty in products [34][36]. - The brand's logo and product colors are chosen to convey a sense of luxury and uniqueness, avoiding common high-saturation colors associated with lower-end products [49][28]. - UPPERVOID's marketing strategy includes minimalistic product presentations and storytelling that evokes a sense of adventure and exploration [50][59]. Group 5: Brand Identity and Cultural Positioning - UPPERVOID positions itself as a brand that respects nature, contrasting with the typical narrative of conquering it, and emphasizes a belief system that values the environment [52][53]. - The brand's marketing includes documentary-style content that showcases cultural narratives and natural beauty, aiming to connect with consumers on a deeper level [59][60]. - UPPERVOID's retail spaces are designed to reflect a sense of pilgrimage towards nature, incorporating religious symbolism to enhance the brand's aspirational identity [66][68].
晚点独家丨宇树 C 轮落定,中移动、腾讯、锦秋、阿里、蚂蚁、吉利共同领投,估值超 100 亿
晚点LatePost· 2025-06-20 13:20
以下文章来源于晚点科技 ,作者晚点团队 据了解,宇树科技已于近期完成了去年底开启的 C 轮融资,由中国移动旗下基金、腾讯、锦 秋、阿里、蚂蚁和吉利资本共同领投,宇树的大部分老股东跟投。宇树投前估值目前超过 100 亿元人民币。 在去年底至今的 C 轮融资期间,宇树经历了春节晚会出圈爆火、公司股改等系列事件。据《晚 点 LatePost》此前对这轮融资的跟踪了解:今年 1 月初,中国移动、蚂蚁和一些大型产业方就 在积极洽谈,几家主要潜在投资方计划出资 1 亿-3 亿元不等。而进入今年 2 月后,宇树 C 轮 投后估值逐渐上涨,融资结构也相应变化。 据多方信息,有原本希望参与 C 轮融资的潜在产业投资方后来也购买了宇树的部分老股。 晚点科技 . 晚一点,好一点 宇树的产品正成为具身研发基础设施。 文 丨 贺乾明 李梓楠 编辑 丨 程曼祺 宇树的估值目前并不是中国具身市场里最高的。"宇树的(正式)估值在十名开外。" 一位宇树的早期 投资人不久前曾对我们感叹,当时宇树的 C 轮仍未最终落定。 论知名度、影响力和实际出货量,宇树的机器狗和人形机器人都位居中国乃至世界前列。据多方行业 信息,今年上半年,宇树部分老股交易的 ...
晚点独家丨即时零售来了一个新玩家
晚点LatePost· 2025-06-20 13:20
Core Viewpoint - The article discusses the competitive landscape of instant retail in China, highlighting the significant investments and strategies of major players like JD, Alibaba, Meituan, and Pinduoduo, while questioning the sustainability of consumer acceptance post-subsidy phase [1][19]. Group 1: Market Dynamics - JD has entered the instant retail space with a focus on fresh supply chains, achieving a peak of 25 million daily orders in its delivery service [2][10]. - Alibaba's Taobao Flash has also ramped up its efforts, nearing 40 million daily orders, while Meituan maintains over 80 million daily orders in its food delivery segment [2][10]. - Pinduoduo's Duoduo Grocery is experimenting with self-built warehouses in major cities, aiming to launch instant delivery services similar to competitors [4][5]. Group 2: Competitive Strategies - Pinduoduo's approach is still in early stages and does not intend to enter the food delivery market, focusing instead on optimizing delivery times [5][11]. - Meituan has established a network of 30,000 flash warehouses, significantly increasing its capacity to meet consumer demand [15][16]. - The article notes that the most profitable player in the instant retail market is Sam's Club, which has built a robust network over 20 years, achieving significant sales and profit margins [17][18]. Group 3: Challenges and Considerations - The article highlights the challenges faced by major platforms in instant retail, including high operational costs and the need for effective collaboration across departments [18][19]. - It points out that while instant delivery is appealing, consumers are often unwilling to pay a premium for faster service, complicating the business model for platforms [18][19]. - The sustainability of instant retail remains uncertain, as the market has seen significant investment but limited profitability, raising questions about consumer acceptance after subsidies end [19].
电动化的尽头,是更大的油箱?
晚点LatePost· 2025-06-19 15:43
Core Viewpoint - The automotive industry is witnessing a shift towards hybrid and plug-in hybrid vehicles, as companies adapt to consumer preferences and market dynamics, leading to larger fuel tanks in electric vehicles to alleviate range anxiety [4][17][39]. Group 1: Market Trends - Audi has retracted its plan to stop developing fuel vehicles by 2033, indicating a need for a diverse product lineup that includes electric, plug-in hybrid, and internal combustion engine models [4]. - The retail sales of plug-in hybrid vehicles increased by 28% in the first five months of the year, reaching 1.69 million units, with a projected growth of 76.9% in 2024, significantly outpacing pure electric vehicle growth [5][39]. - The proportion of plug-in hybrids in the overall new energy vehicle sales rose to 42.1%, an increase of 8.6 percentage points year-on-year [5]. Group 2: Vehicle Specifications - New energy vehicles are now equipped with larger fuel tanks, with some models exceeding their traditional fuel counterparts. For instance, the Lynk & Co 06 has a fuel tank capacity of 51 liters, up from 35 liters, and the BYD Seal 06 DM-i features a 65-liter tank [6][7]. - The average fuel tank capacity of new energy vehicles in China has increased by 52.6% from 2017 to 2024, reaching 58 liters, which is comparable to traditional fuel vehicles [14]. Group 3: Consumer Behavior - Consumer concerns about charging infrastructure and range anxiety are driving the demand for vehicles with larger fuel tanks, as the current charging infrastructure is insufficient to meet the growing number of electric vehicle users [17][18]. - The psychological aspect of range anxiety is significant, leading manufacturers to prioritize the development of hybrid vehicles with larger fuel tanks to address consumer needs [18][42]. Group 4: Technological Advancements - The battery technology has matured, allowing plug-in hybrid vehicles to achieve electric ranges exceeding 300 kilometers, significantly improving their market positioning [4]. - The cost of battery materials, particularly lithium, has decreased, providing manufacturers with the opportunity to install larger batteries and fuel tanks in their vehicles [24][26]. Group 5: Policy Impact - The discontinuation of national subsidies for new energy vehicles has leveled the playing field between plug-in hybrids and pure electric vehicles, encouraging the growth of plug-in hybrids [39]. - The extension of tax exemptions for new energy vehicles until the end of 2027 further supports the market for plug-in hybrids, as they now enjoy similar benefits as pure electric vehicles [39].
天猫总裁刘博的 618 汇报:剔除退款后的 GMV,三年来最大幅度增长
晚点LatePost· 2025-06-19 15:43
Core Viewpoint - The article discusses the shift in Alibaba's sales metrics during the 618 shopping festival, emphasizing the growth in GMV (Gross Merchandise Volume) after excluding refunds, which reflects a more accurate picture of merchant revenue and consumer behavior [2][4][6]. Group 1: Sales Metrics and Growth - The GMV for the 618 festival, after excluding refunds, increased by 10% year-on-year, marking the largest growth in three years, surpassing the growth rates of social retail and online retail [6][10]. - The number of purchasing users on the platform also saw double-digit growth, indicating a positive trend in consumer engagement [6][10]. - The introduction of a new metric—GMV after refunds—aims to align the interests of the platform, merchants, and consumers, moving away from traditional metrics that often inflated sales figures [4][7][9]. Group 2: Changes in Marketing Strategy - The marketing strategy was simplified this year, focusing on direct discounts rather than complex promotional schemes, which has improved consumer experience [11][12]. - The shift to a "direct reduction" promotional method has led to a significant decrease in return rates before shipment, enhancing the overall transaction quality [14][15]. - The platform's investment in consumer engagement has yielded positive results, with a notable decrease in consumer complaints and an increase in purchasing behavior [15][16]. Group 3: Support for Quality Brands - The company has implemented measures to support quality brands, aiming to avoid a market flooded with low-quality products [16][18]. - Initiatives include cash incentives for quality merchants and collaborations with various social media platforms to enhance brand visibility and customer acquisition [18][19]. - The introduction of a new store rating system aims to reflect genuine consumer feedback, thereby improving the overall shopping experience [18][20]. Group 4: Strategic Initiatives and Future Outlook - The launch of the "flash purchase" feature in collaboration with Ele.me has increased user activity on the platform, indicating a successful integration of instant retail into the e-commerce model [5][19]. - The company is focused on rapidly iterating its products based on merchant and consumer feedback, ensuring that any identified issues are addressed promptly [21][22].
晚点独家丨蔚来正讨论为芯片自研部门引入战略投资者
晚点LatePost· 2025-06-19 15:43
Core Viewpoint - NIO plans to introduce strategic investors for its chip-related business, aiming to maintain control while potentially restructuring its operations [3][4][10]. Group 1: Chip Business Development - NIO's chip self-research team currently operates as a business department and plans to establish a project entity [4]. - The new company, Anhui Shenji Technology Co., Ltd., was registered on June 17, focusing on integrated circuit chip design and services [5]. - There are two potential scenarios for the post-financing equity structure: either external funding is introduced while retaining the chip self-research team within NIO, or an employee stock ownership plan is established [7]. Group 2: Chip Product Performance - NIO has launched two self-developed chip products: the "Yang Jian" lidar control chip and the "Shenji NX9031" intelligent driving chip, with the latter being a significant achievement [8]. - The Shenji NX9031 chip has superior performance metrics compared to third-party industry chips, with capabilities such as processing data from up to 25 high-definition cameras simultaneously and a latency of less than 5 milliseconds [9]. - The actual computing power of the Shenji NX9031 is approximately four times that of NVIDIA's Orin-X, with a memory bandwidth of 546 GB/s, double that of NVIDIA's Thor-U chip [9]. Group 3: Financial Performance and Cost Control - NIO aims to achieve profitability by the fourth quarter, having incurred a cumulative loss of approximately 22.4 billion yuan last year and a net loss of 6.75 billion yuan in the first three months of this year [10]. - To improve performance, NIO has implemented cost control and efficiency enhancement measures across various operations, including product development and sales [10]. - The management plans to complete organizational adjustments by the end of the second quarter, with 60% to 70% of changes expected to be in place, and further adjustments to reach 80% to 90% by the third quarter [10].
在拼多多复兴的中国商帮
晚点LatePost· 2025-06-19 15:43
Core Viewpoint - The article discusses the resurgence of traditional Chinese merchant groups, referred to as "new merchant groups," in the context of modern e-commerce and logistics, highlighting their adaptability and innovative spirit in the digital age [2][4]. Group 1: Traditional Merchant Culture - Chinese merchant culture has deep historical roots, with various regional groups like Jin merchants, Min merchants, and Zhejiang merchants, each characterized by unique traits and business practices [3][5]. - The traditional merchant groups have evolved, maintaining their core values and operational styles while adapting to modern business environments, particularly through the internet [4][6]. Group 2: Case Studies of Modern Merchants - Wang Kai, a merchant from Wenzhou, successfully transitioned from traditional manufacturing to e-commerce by organizing order meetings and leveraging online platforms like Pinduoduo, achieving significant sales growth [6][7]. - Li Shixuan, a young Jin merchant, faced challenges in his initial e-commerce venture but later found success by selling local agricultural products online, demonstrating the resilience and adaptability of the new generation of merchants [9][10][11]. - Chen Qingfu, a merchant from Fujian, shifted from wholesale to brand ownership by acquiring a well-known shoe brand and focusing on e-commerce, particularly on Pinduoduo, to drive growth [13][14][15]. Group 3: E-commerce and Merchant Evolution - The rise of e-commerce platforms like Pinduoduo has provided new opportunities for traditional merchants, allowing them to reach broader markets and enhance their business models [12][15]. - The article emphasizes the importance of community and regional ties in the success of these merchants, as they leverage local resources and relationships to thrive in the competitive online marketplace [11][12].
独家丨刘强东首次分享做外卖、酒旅的逻辑:京东做所有业务都是为了供应链
晚点LatePost· 2025-06-17 15:12
"我现在就是想把京东带好,因为走到今天,它早就已经不再属于哪个人了。" 文 丨 管艺雯 宋玮 编辑 丨 宋玮 明天就是 618 购物节,位于北京亦庄的京东总部大堂,"战斗战斗,只做第一" 的红色横幅高悬 于顶。 2025 年,京东进入了久违的全员战斗状态。 它做外卖,3 个月时间,用上百亿的补贴迅速拿下 2500 万订单,打破了外卖市场几年的稳定格 局,它发力即时零售,自建前置仓卖自营的生鲜、酒水、美妆。接下来,京东还要进军酒旅。 整个行业充满疑问:京东为什么要做外卖?京东想做一切吗? 6 月 17 日傍晚,京东集团创始人、董事局主席刘强东首次分享了京东做外卖、酒旅的逻 辑:"京东做所有业务只围绕供应链。" 刘强东说,京东做餐饮、做酒旅,都是为了背后的供应链去做铺垫。"我们做外卖,如果能做到外卖三 分天下,餐饮店不需要去选边站,没有任何平台有能力对它们二选一的时候,那最后比拼得还是 —— 谁的成本好、价格低、服务品质好。" 但供应链是一个更复杂、更难以赚钱、需要更长时间精细运营的生意。从 2017 到 2024 年,美团围绕 食杂零售业务(美团优选、美团快驴、小象超市)投入了近千亿元。 京东在做外卖上投入了很 ...
晚点独家丨不投具身的朱啸虎,投了小鹏机器人前成员做的 AI 潮玩
晚点LatePost· 2025-06-17 09:10
以下文章来源于晚点科技 ,作者晚点团队 晚点科技 . 晚一点,好一点 "用户最核心的需求是理解、陪伴与社交玩法,而不是复杂动作表演。" 文 丨 王与桐 编辑 丨 程曼祺 本轮融资完成后,珞博将围绕 "芙崽"IP 构建更完整的生态矩阵,重点包括新产品迭代、渠道拓 展、IP 联名款推出以及 AI 能力深化。此轮的领投方之一,上影集团就拥有诸多知名 IP,包括 《大闹天宫》《葫芦兄弟》《黑猫警长》《哪吒闹海》等 。 《晚点 LatePost》独家获悉,AI 陪伴硬件初创公司 Robopoet 珞博智能近日完成数千万元人民 币天使轮融资,由上影新视野基金与金沙江创投联合领投,零一创投跟投。 珞博成立于 2024 年 1 月。今天(6 月 17 日),珞博的首款产品芙崽 Fuzozo 将在京东自营渠 道开始预售。 全球范围内,近期受到关注的可与人互动的智能 AI 潮玩或宠物,还有外形像老鼠、兔子和猫咪结合 体卡西欧 Moflin,售价 400 美元,官网一度断货,二手平台被炒到上万元。日本知名宠物机器人 LOVOT,具备一定自主移动能力,售价达 3 万元,在全球卖出上万台。在今年 CES 上,树懒外形的 AI 宠物 M ...