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“曹操智行号”卫星即将发射:曹操出行Robotaxi商业化破局的关键一步?
Ge Long Hui· 2025-09-06 13:34
Core Viewpoint - The launch of the "Cao Cao Intelligent Travel" satellite marks a significant step for Cao Cao Mobility in breaking through the commercialization of Robotaxi, addressing key industry pain points related to safety and cost efficiency [1][6]. Industry Context - The current Robotaxi industry is transitioning from the question of operational capability to concerns about safe and low-cost operations, with operational costs per kilometer significantly exceeding traditional ride-hailing services [1][2]. - The costs associated with positioning and communication are notably high, particularly in urban environments and adverse weather conditions, which hinder the scalability of Robotaxi operations [1][2]. Company Strategy - Cao Cao Mobility's partnership with Geely's Space-Time Daoyu aims to leverage satellite technology to enhance the management and operation of autonomous vehicle fleets, addressing the high operational costs of Robotaxi services [1][2]. - The integration of satellite communication and high-precision positioning technology is expected to reduce the reliance on third-party service providers, thereby lowering costs significantly [2][3]. Operational Insights - The "Cao Cao Intelligent Travel" satellite has already demonstrated its value in pilot programs, achieving a lane-level tracking accuracy of 99.8% in peak traffic conditions, which is a substantial improvement over vehicles without satellite modules [3]. - The satellite technology supports a multi-layered safety redundancy system, allowing for remote emergency braking and dispatch even if ground stations fail, which is crucial for addressing safety concerns in Robotaxi operations [3]. Competitive Landscape - The satellite launch aligns with Cao Cao Mobility's strategic positioning as a core player in Geely's Robotaxi initiative, allowing for direct utilization of Geely's automotive manufacturing resources [4]. - The upcoming deployment of a new generation of Robotaxi in April 2025 is expected to significantly reduce manufacturing costs through hardware-level integration of autonomous driving components and satellite modules [4]. Industry Impact - The introduction of the "Cao Cao Intelligent Travel" satellite is likely to reshape the competitive dynamics of the Robotaxi industry, shifting the focus from algorithm precision to a broader technological ecosystem [4]. - Other second-tier ride-hailing platforms are reportedly exploring similar collaborations with private aerospace companies, indicating a potential shift in industry supply chain dynamics [4]. Policy Alignment - This initiative aligns with national strategic goals, as outlined in the 2024 Commercial Space Development Action Plan, which emphasizes the integration of satellite technology with intelligent connected vehicles [5][6]. - The satellite deployment lays the groundwork for Cao Cao Mobility to apply for broader "no safety driver" testing qualifications, positioning the company favorably in the evolving regulatory landscape [6].
“曹操智行号”卫星即将发射:曹操出行Robotaxi商业化破局的关键一步
Ge Long Hui· 2025-09-06 12:47
Core Viewpoint - The recent collaboration between Cao Cao Mobility and Geely's Space-Time Daoyu to launch the "Cao Cao Zhixing" satellite marks a significant advancement in the Robotaxi industry, transitioning from technology validation to potential large-scale profitability [1][6]. Industry Status - The current core challenge for the Robotaxi sector has shifted from "can it operate" to "can it operate safely and cost-effectively" [1]. - Domestic Robotaxi operating costs per kilometer are significantly higher than traditional ride-hailing services, with positioning and communication costs being a major contributor [1]. - Traditional GPS systems face accuracy issues in urban canyons and adverse weather, leading to delayed vehicle decision-making, which hampers large-scale operations [1]. Company Strategy - Cao Cao Mobility's entry into the satellite domain aims to address the industry's pain points of high operational costs and safety concerns [1][2]. - The partnership with Space-Time Daoyu leverages Geely's full industry chain capabilities, integrating satellite communication and high-precision positioning technologies into autonomous vehicle fleet management [2]. Operational Insights - The "Cao Cao Zhixing" satellite has already demonstrated its value in pilot programs, achieving a lane-level tracking accuracy of 99.8% in peak traffic conditions [3]. - The integration of low-orbit satellite services with ground systems creates a multi-layered safety redundancy, enabling remote emergency braking and dispatch even if ground stations fail [3]. Competitive Landscape - This satellite initiative positions Cao Cao Mobility as a core player in Geely's Robotaxi strategy, allowing direct utilization of Geely's automotive manufacturing resources [4]. - The upcoming Robotaxi models are expected to have significantly lower manufacturing costs due to the integration of satellite and autonomous driving components [4]. - The launch of the satellite may reshape industry competition by elevating the focus from algorithm precision to a broader "technology ecosystem" perspective [4]. Policy Alignment - The initiative aligns with national strategies, as the 2024 Commercial Space Development Action Plan emphasizes the integration of satellite technology with smart connected vehicles [5]. - This satellite deployment lays the groundwork for Cao Cao Mobility to apply for broader "no safety driver" testing qualifications [5]. Future Outlook - The launch of the "Cao Cao Zhixing" satellite could signal a shift in the Robotaxi industry from a "burning money for scale" model to a "technology-driven profitability" phase [6]. - Geely's comprehensive ecosystem collaboration is seen as a critical advantage for Cao Cao Mobility in this industrial transformation [6].
2025齐鲁秋季车展多项大奖颁发!
Qi Lu Wan Bao· 2025-09-06 10:04
Core Insights - The 2025 Qilu Autumn Auto Show was held from September 4 to 8 at the Shandong International Convention and Exhibition Center, featuring various awards and recognitions for automotive brands and models [1] Award Winners - Annual Glory Brand Award winners include Changan Automobile, Great Wall Motors, and Zhiji Automobile [2] - Best Partner Award recipients are SAIC Volkswagen, Geely, Jietu, and Beijing Hyundai [9] Company Highlights - Changan Automobile showcased an exhibition area of 1,800 square meters, presenting multiple brands and models, including the new generation Changan UNI-V and various electric and hybrid vehicles [4] - Great Wall Motors featured five brands with a total exhibition area of 1,200 square meters, introducing over 30 models, including the new Tank 500 SUV [6] - Zhiji Automobile presented its new intelligent SUV, the Zhiji LS6, which has received over 50,000 pre-orders [8] Promotional Strategies - SAIC Volkswagen displayed 17 models, including the new Lavida L GTS, with promotional pricing starting at 119,900 yuan after subsidies [11] - Geely offered various discounts, including a 20,000 yuan trade-in subsidy for the Starry series [14] - Jietu emphasized user experience with models designed for family and outdoor travel [15] New Model Launches - The Extreme Fox T1, a new electric vehicle, received over 11,000 pre-orders within two hours of its pre-sale [23] - The GAC Trumpchi Xiangwang S9, a flagship SUV, features advanced technology and is priced between 250,000 to 300,000 yuan [24] - The Lynk & Co 900, positioned as a high-end family SUV, has seen over 30,000 units delivered since its launch [25] Consumer Engagement - GAC Honda provided special purchase incentives for police, medical staff, and teachers during the auto show [18] - BYD showcased its extensive range of electric vehicles across a 3,000 square meter exhibition area, emphasizing its technological advancements [20]
8月国产新能源乱战:没有谁能稳居王座
Hu Xiu· 2025-09-06 03:50
Core Insights - The electric vehicle market is experiencing significant shifts, with previously strong players like Li Auto facing declines while new entrants like Leap Motor are gaining traction [2][45][52]. Group 1: Market Dynamics - In December of the previous year, Li Auto achieved impressive sales of 58,000 units, leading the new energy vehicle sector [1]. - However, by August 2025, Li Auto's sales plummeted to 28,529 units, placing it at the bottom of the "Wei Xiaoli" rankings [2]. - The overall market is witnessing a rapid transformation, with even established players like BYD struggling to maintain their positions [3]. Group 2: Sales Performance - In August, 14 mainstream automakers reported sales, with a median sales figure of 40,486 units, reflecting a year-on-year increase of 4,717 units [5]. - BYD led the market with 371,501 units sold in August, while other traditional automakers like Geely and SAIC have stabilized in the second tier, each achieving monthly sales of over 100,000 units [7][8]. - New entrants and weaker performers are grouped in the third tier, with average sales around 30,000 units, facing challenges in surpassing the 50,000-unit mark [9]. Group 3: Brand Performance - BYD's Ocean and Dynasty series remain strong, while Geely's Galaxy brand has emerged as a significant player, achieving over 100,000 units in sales for three consecutive months [11][12]. - The number of brands achieving monthly sales exceeding 10,000 has increased, indicating a competitive landscape [12]. - Notably, NIO's new model, the ES8, has seen a price reduction, enhancing its market appeal [27]. Group 4: New Product Launches - August was marked by numerous new vehicle launches, with companies like Huawei and SAIC introducing new models that quickly garnered significant pre-orders [23][24]. - Li Auto launched its second pure electric model, the i8, but faced backlash due to safety concerns, leading to price adjustments shortly after its release [25][52]. - The overall trend indicates that automakers are preparing for a strong end-of-year push with new product offerings [35]. Group 5: International Expansion - Companies are increasingly focusing on international markets, with BYD exporting vehicles to Europe and establishing assembly plants in Malaysia [37][42]. - NIO plans to enter new markets in Singapore, Uzbekistan, and Costa Rica by 2025-2026, marking its first foray into right-hand drive vehicles [38]. - Chery has shown strong performance in overseas markets, delivering 129,400 units in August alone [41]. Group 6: Competitive Landscape - The competition among new energy vehicle manufacturers is intensifying, with Leap Motor surpassing Li Auto in sales for five consecutive months [47]. - NIO has also seen a resurgence in sales, with its model, the Lido, achieving significant growth [49]. - Conversely, Li Auto is currently facing challenges, with its sales declining and a need to adjust its targets [19][52]. Group 7: Challenges for Leading Brands - BYD's sales remain robust at 371,500 units, but its competitive edge is being eroded by other automakers [55]. - Geely has established itself as a strong contender in the second position, with its Galaxy brand showing consistent sales growth [61][62]. - Aion, once a strong performer, is now struggling with brand perception and sales stagnation, indicating a need for strategic adjustments [72][75].
吉利汽车表决通过,极氪私有化迈出重要一步
Ju Chao Zi Xun· 2025-09-06 03:35
Core Points - Geely Automobile Holdings Limited has officially passed the ordinary resolution regarding the privatization of Zeekr at a special shareholder meeting held on September 5, 2025 [2] - The resolution received 2,282,375,159 votes in favor, accounting for 95.14%, while 116,609,273 votes were against, representing 4.86% [2] - The approval of the resolution indicates a significant step in the privatization process of Zeekr, aligning with the best interests of the company and all shareholders [2] Voting Details - A total of 10,118,052,286 shares were issued by Geely Automobile, with 10,086,615,033 shares recorded in the company's shareholder register [2] - Independent shareholders holding 5,881,723,833 shares had the right to attend the special meeting and vote on the resolution [2] - The resolution was passed as it received more than 50% of the votes in favor [2]
锐胜汽车独立亮相,理想VLA司机大模型将全量推送|一周车闻
Di Yi Cai Jing· 2025-09-06 02:20
Group 1 - Beijing Automotive Manufacturing Plant's subsidiary, Ruisheng Auto, has officially launched as an independent brand, focusing on the MPV market, making it the first domestic brand dedicated to this segment [2] - Ruisheng Auto aims to position itself as a "practical Chinese brand MPV" targeting the 120,000 to 250,000 yuan price range, with plans to invest 20 billion yuan in R&D over the next five years [2] - The MPV market is currently characterized by polarization, with high-end models being dominated by premium brands and low-end products facing compromises in configuration [2] Group 2 - Geely's new China Star series, featuring the Dongfang Yao, was highlighted at the Chengdu Auto Show, showcasing Geely's strategy of "parallel development" of fuel and electric vehicles [3] - Despite over 50% penetration of new energy vehicles in the Chinese market, fuel vehicles still account for 49.9% of the passenger car market, indicating a significant base for traditional vehicles [3] - Geely's China Star series has seen a sales increase, with cumulative sales exceeding 1.6 million units by July, with the Xingyue L series ranking second in overall SUV sales [3] Group 3 - Li Auto announced the full rollout of its VLA driver model, which has significantly improved usage rates for assisted driving features since its launch with the Li Auto i8 [4] - The total mileage for assisted driving among Li Auto users reached 4.9 billion kilometers, marking a 27 billion kilometer increase year-on-year [4] - The automotive industry is entering a phase of intelligent competition, with companies like Li Auto focusing on vertical integration and self-research strategies [4] Group 4 - Leap Motor plans to launch its D series model, a large three-row SUV priced around 300,000 yuan, in the fourth quarter of this year, aiming for a significant market presence [5] - The D series will be part of Leap Motor's broader strategy to achieve 1 million annual sales by 2026, emphasizing a cost-based pricing strategy [5] - Leap Motor's entry into the 300,000 yuan luxury segment reflects its ambition to disrupt the market with high cost-performance vehicles [5] Group 5 - Cadillac has introduced a new "one-price" strategy for its XT5 model, with a significant price reduction to 229,900 yuan, making it competitive in the mainstream market [6][7] - The XT5 is positioned as Cadillac's main selling model in China, with a price range of 379,900 to 459,900 yuan, indicating a strategic shift to attract more buyers [7] Group 6 - Ora plans to launch two global strategic models in the second half of 2025, with over 1 billion yuan invested in their development [8] - The Ora brand has accumulated over 520,000 global users and operates in over 50 countries, with a total mileage exceeding 7 billion kilometers [8] Group 7 - Beijing Off-road has launched the BJ30 Travel version, targeting the 100,000 yuan market with a hybrid model featuring advanced powertrain technology [9] - The BJ30 Travel aims to expand Beijing Off-road's product lineup in the growing light off-road vehicle market, which is becoming increasingly competitive [9] Group 8 - The 2026 model of Lantu Dreamer has officially started pre-sales, priced between 389,900 and 459,900 yuan, featuring advanced hybrid technology [10] - Lantu's collaboration with Huawei continues to evolve, with the Dreamer model being a key player in the MPV market, achieving significant sales growth [10] Group 9 - Great Wall's WEY brand is set to launch the Gaoshan 7, featuring advanced hybrid technology and aiming to capture the growing MPV market [11] - The MPV market is experiencing a resurgence, with domestic brands attempting to penetrate the mid-to-high-end segment previously dominated by traditional players [11] Group 10 - Haval has launched the Haval Big Dog PLUS, targeting the family-oriented SUV market with a competitive pricing strategy [13] - The Haval brand is diversifying its product offerings to cater to various consumer needs in the highly competitive SUV market [13] Group 11 - JAC Motors has introduced its new energy pickup models, the Hantu PHEV and Hantu EV, with competitive pricing and advanced technology [14] - JAC is a leading player in the pickup market, with significant sales growth and a strong presence in international markets [14] Group 12 - SAIC-GM-Wuling has unveiled the new MPV model, Star 730, which is designed for both family and commercial use, continuing its strong presence in the MPV segment [15] - The Star 730 is part of Wuling's strategy to expand its MPV offerings, having sold over 8 million units since the launch of its first model [15] Group 13 - Changan has launched the Hunter K50, a new pickup model with a competitive starting price, aiming to capture the growing market for electric and hybrid pickups [16] - The Hunter K50's diverse model offerings are designed to meet varying consumer demands in the evolving pickup market [16] Group 14 - Changan's new energy model, the E07, has been relaunched with upgraded features and competitive pricing, reflecting the company's commitment to innovation [17] - The E07's strategy emphasizes cost control and supply chain advantages in the competitive electric vehicle market [17] Group 15 - The Qin L EV has introduced a new model with advanced technology and competitive pricing, aiming to attract a broader customer base [18][19] - The Qin L EV's features highlight the shift in the market towards enhanced user experience and technological integration [19] Group 16 - The new Tengshi D9 models have been launched, with significant sales growth reported, indicating a successful expansion of the product lineup [20] - Tengshi's strategy to enhance its core models aims to drive higher sales and market presence in the competitive MPV segment [20]
马斯克有望获10000亿美元巨额薪酬;盒马邻里将全面停止运营;万达所持94亿元股权被冻结;OpenAI将建设AI就业平台丨邦早报
创业邦· 2025-09-06 01:09
Group 1 - Wanda Group's equity worth over 9.4 billion yuan has been frozen for three years, affecting its subsidiaries in financial services and micro-loans [3][4] - Geely Automobile's shareholders approved the privatization of Zeekr Intelligent Technology with a high approval rate of 95.14%, aiming for completion by the end of 2025 [3] - Hema Neighborhood Pickup will cease operations on October 4, 2025, with a focus shifting to Hema Fresh, which plans to open nearly 100 new stores [5] Group 2 - Deep Blue Automotive announced a leadership change with Deng Chenghao becoming chairman and Jiang Hairong appointed as CEO [7] - Zhang Liang has exited the shareholder list of Zhang Liang Spicy Hot Pot, indicating a potential shift towards diversification in business operations [9] - Media reports suggest that MediaTek denied rumors of a potential acquisition by NVIDIA, clarifying that the speculation is unfounded [11] Group 3 - Lululemon reported a 7% year-on-year increase in global revenue to $2.5 billion for Q2 of fiscal year 2025, with a notable 25% growth in its mainland China business [13] - OpenAI is expanding its job platform to match company needs with employee skills, aiming to certify 10 million Americans by 2030 [11] - Ford has rebranded its performance division back to Ford Racing, set to participate in major racing events starting January [20] Group 4 - Medical technology company Rui Long Surgical completed a $67 million Series D funding round led by Johnson & Johnson Innovation [20] - Beijing Zhongguancun Waterwood Medical Technology announced a multi-hundred million yuan Series B financing to enhance its medical device service platform [21] - BYD's Yangwang U8L is set to launch on September 12, 2025, with a pre-sale price of 1.3 million yuan and advanced driving assistance features [24] Group 5 - Alibaba's Tongyi Qianwen launched Qwen3-Max-Preview, its largest model to date with over 1 trillion parameters [22] - The Ministry of Commerce reported that China's service trade reached 45,781.6 billion yuan in the first seven months of 2025, growing by 8.2% year-on-year [28] - Nanjing initiated a new round of automobile consumption subsidies, offering varying amounts based on the price of new vehicles purchased [28]
研判2025!中国车规级SOC芯片行业产业链、发展现状、细分市场、企业布局及发展趋势分析:舱驾融合驶入快车道,多企业布局加速SOC芯片国产化替代[图]
Chan Ye Xin Xi Wang· 2025-09-06 00:50
Core Insights - The automotive-grade SoC (System on Chip) chips are essential for vehicle intelligence, covering smart cockpit and autonomous driving, and are becoming key replacements for traditional ECUs as automotive electronic architectures upgrade [1][2] - The smart cockpit market is expected to double globally from $33.16 billion in 2021 to $70.63 billion by 2024, with China experiencing a growth rate exceeding 31% [1][8] - The penetration rate of cockpit domain controllers in China is projected to reach 29.37% by 2024, highlighting the potential in lower-tier markets [1][8] - Autonomous driving is accelerating towards L3 level, with significant penetration expected by 2025, and L4 level projected to reach 4.4% by 2027 [1][9] Industry Overview - Automotive-grade SoC chips are integrated circuits designed for automotive electronic systems, combining processors, memory, interfaces, and sensors into a single chip to enable functionalities like autonomous driving and smart cockpit [2][3] - The industry is characterized by a clear upstream and downstream collaboration, with upstream relying on imported IP cores and semiconductor materials, while the midstream chip design is active with companies like Horizon Robotics and Black Sesame [6][7] Market Segmentation - The automotive-grade SoC chips are primarily divided into two categories: smart cockpit SoCs focusing on CPU/GPU performance and multimedia processing, and autonomous driving SoCs emphasizing AI computing power and functional safety [3][5] - The smart cockpit market is rapidly growing, with a projected compound annual growth rate (CAGR) of 28.66% from 2021 to 2024, and expected to reach $148.41 billion by 2030 [8] - The autonomous driving sector is transitioning from ADAS to higher-level autonomous driving, with L3 technology expected to be implemented in 2024 [9] Competitive Landscape - The smart cockpit chip market is currently dominated by foreign companies, with Qualcomm, AMD, and Renesas holding 85% of the market share by 2024, while domestic suppliers have increased their market share from less than 3% to over 10% [12][13] - The autonomous driving SoC market is primarily led by Nvidia, Tesla, and Mobileye, but domestic companies like Huawei and Horizon Robotics are gaining traction [13] Future Trends - The automotive-grade SoC industry is evolving towards high computing power, low power consumption, and increased localization, with a target of achieving over 70% localization by 2028 [14][15] - The demand for high-performance SoC chips is expected to grow significantly as autonomous driving capabilities penetrate lower-tier vehicle markets [16] - The integration of chip technology with algorithms and tools is expected to enhance the competitive edge of domestic manufacturers, fostering a collaborative ecosystem [15][16]
理想、比亚迪降速,8月国产新能源全面乱战
Tai Mei Ti A P P· 2025-09-06 00:27
Core Viewpoint - The electric vehicle market is experiencing significant changes, with traditional and new players facing varying degrees of success and challenges, leading to a reshaping of market dynamics and competition. Group 1: Sales Performance - In December last year, Li Auto achieved a remarkable sales figure of 58,000 units, but by August 2025, its sales plummeted to 28,529 units, placing it at the bottom of the "Wei Xiaoli" rankings [1] - In August, 14 major automakers reported sales, with a median sales figure of 40,486 units, reflecting a year-on-year increase of 4,717 units, although there was a month-on-month decline [2] - BYD maintained its dominance with sales of 371,500 units in August, significantly outpacing competitors [2][23] Group 2: Market Segmentation - The market is divided into three tiers: BYD leads as a standalone leader, followed by traditional automakers like Geely, SAIC, Changan, and Chery in the second tier, while new forces and weaker performers fall into the third tier [2][4] - The number of brands achieving monthly sales over 10,000 has increased, with notable performances from Geely's Galaxy, Leap Motor, and NIO [6] Group 3: Brand Dynamics - Geely's Galaxy brand has become a strong contender, achieving over 100,000 units in monthly sales for three consecutive months [6] - NIO's sales surged to 16,434 units in August, marking a significant recovery [21] - Li Auto's new model, the i8, faced challenges due to safety concerns, leading to a price adjustment shortly after its launch [13][22] Group 4: Competitive Landscape - The competitive landscape is shifting, with previously strong players like Li Auto and Aion facing declines, while brands like NIO, Xpeng, and Leap Motor are gaining traction [11][32] - BYD's sales growth is slowing, and it faces increasing pressure from competitors in the second tier [4][25] Group 5: International Expansion - Companies are increasingly focusing on international markets, with BYD exporting vehicles to Europe and establishing assembly plants in Malaysia [16][17] - Chery has emerged as a leader in overseas sales, delivering 129,400 units in August [17] Group 6: Future Outlook - The market is expected to continue evolving, with companies like Li Auto aiming to regain momentum through new model launches and strategic adjustments [22][32] - The overall market dynamics indicate that no company can claim stability, as competition remains fierce and unpredictable [32]
大利好!每年向投资者让利超500亿元,证监会发布;吉利汽车私有化极氪获股东通过;深圳推楼市新政;国际油价大跌,金价大涨丨每经早参
Mei Ri Jing Ji Xin Wen· 2025-09-05 23:43
Group 1 - The China Securities Regulatory Commission (CSRC) has revised and released the "Regulations on the Management of Sales Expenses for Publicly Raised Securities Investment Funds," marking the successful completion of the third phase of fee rate reform in the public fund industry. This reform is expected to save investors approximately 30 billion yuan annually based on average data from the past three years [1][8][7] - The third phase of the fee rate reform follows two previous phases that reduced management fees, custody fees, and trading commissions for public funds. Cumulatively, the three phases are projected to save investors over 50 billion yuan each year [1][8][7] - The CSRC has also approved the launch of a direct sales service platform for institutional investors in the public fund industry, which aims to enhance the efficiency and reduce the operational costs of traditional direct sales [8][7] Group 2 - Geely Automobile announced that its shareholders approved the privatization proposal for Zeekr Intelligent Technology Co., Ltd. with a high approval rate of 95.14%. The merger is expected to be completed by the end of 2025 [1][20] - The privatization of Zeekr is significant as it represents a deepening collaboration between Geely and Zeekr, which is crucial for Geely's strategy in the smart vehicle sector [20] Group 3 - The Shenzhen Municipal Housing and Construction Bureau and the People's Bank of China have jointly issued a notice to optimize and adjust real estate policies, effective from September 6, 2025. The measures include adjustments to housing purchase policies for residents and enterprises, as well as personal housing credit policies [2][12] - The international gold price has reached a new high, with spot gold rising by 1.15% to $3586 per ounce, while COMEX gold futures increased by 0.92% to $3639.8 per ounce [4][5] Group 4 - The European Commission has imposed a fine of €29.5 billion on Google for abusing its dominant position in the advertising technology market, which has harmed competition [24] - TikTok has announced that it has surpassed 200 million monthly active users in Europe, reflecting its strong growth and influence in the social media landscape [24]