Core Insights - A significant shift in consumer behavior is occurring, particularly among the younger generations, who prioritize quality, health, emotional value, and personalized experiences over mere abundance in their holiday purchases [1][5][10] - Instant noodles, once viewed as a simple and emergency food option, are now becoming a central part of the Spring Festival consumption scene, reflecting a deeper emotional need for personal satisfaction amidst festive gatherings [1][2] Group 1: Product Adaptation and Innovation - Master Kong's instant noodles have successfully adapted to the festive dining scene by offering products that meet the demand for both convenience and quality, such as the "Old Hen Soup Noodle" which caters to the desire for lighter, nourishing options during the holiday season [2][6] - The introduction of themed gift boxes like "Royal Feast" and "Special Special" has enhanced the gift-giving aspect of instant noodles, appealing to younger consumers looking for creative and culturally relevant gifts [4][10] - The brand has also innovated with cooking techniques and product features, such as the "single basket boiling process" that enhances the texture and flavor of the noodles, making them more appealing for home cooking [9][10] Group 2: Consumer Preferences and Market Trends - Over 60% of consumers now prioritize low oil and salt, high fiber, and no additives when selecting instant noodles, indicating a shift towards healthier options in the market [5][6] - The evolution of instant noodles reflects a broader trend of quality improvement and diversification, allowing them to be considered suitable for festive occasions and family meals [6][10] Group 3: Brand Engagement and Marketing Strategies - Master Kong has engaged in various marketing initiatives to connect emotionally with consumers, including the "1㎡ Warm Heart Noodle House" project aimed at providing warm meals to urban workers during the festive season [10][12] - The brand's collaboration with popular figures like actor Guo Qilin for promotional campaigns has effectively integrated the brand into the cultural context of the New Year, enhancing its visibility and relevance [12][14] - Through interactive marketing activities and festive events, Master Kong has created a multi-faceted brand presence that resonates with consumers' holiday sentiments and daily lives [14]

Core Viewpoint - Master Kong has launched a new product called "Ice Tea ENERGY" on Douyin, targeting the energy drink market, achieving sales of 22,000 boxes within a week of its release [1][11]. Product Overview - Ice Tea ENERGY incorporates functional ingredients while retaining classic iced tea components, including goji berries and other herbal ingredients [5][16]. - The product contains over 200 mg of caffeine per liter, which is five times the national standard for tea beverages [20][31]. Market Positioning - The product is marketed as a "new type of energy drink," differentiating itself from traditional energy drinks by maintaining the classic iced tea flavor [26][28]. - The promotional materials emphasize its suitability for activities like night shifts and gaming, aligning with traditional energy drink consumption scenarios [23][25]. Consumer Reception - Initial consumer feedback indicates that while the flavor is similar to classic iced tea, some find it less sweet compared to other energy drinks [13][31]. - The product has received 519 reviews on Douyin, reflecting a mix of opinions on taste and effectiveness [11][13]. Industry Context - The energy drink market in China is projected to reach a total sales volume of 111.4 billion yuan in 2024, accounting for 66.9% of the functional beverage market [36]. - Other brands, such as Coca-Cola, have attempted similar product launches but faced challenges in market positioning and consumer acceptance [33][35].

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2026年1月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 康師傅控股有限公司 呈交日期: 2026年2月4日 | 1. 股份分類 | 普通股 | 股份類別 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 00322 | 說明 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 7,000,000,000 | USD | | 0.005 USD | | 35,000,000 | | 增加 / 減少 (-) | | | 0 | | | USD | | 0 | | 本月底結存 | | | 7,000,000,000 | USD | | 0.005 USD | | 35,000,000 | 本月底法定/註冊股本總額： USD 35,000,000 FF301 第 ...

Group 1: Canned Food Industry - The State Administration for Market Regulation has released draft recommendations for national standards for canned food to enhance industry standards and applicability [3] - The canned food industry in China is diverse but lacks innovation, particularly in attracting younger consumers, with Fujian province accounting for 36% of national production [3][4] - The industry is upgrading through the development of self-heating foods, high-end products like bird's nest canned food, and customized dining products [3][4] Group 2: New Beverage Trends - The sugar water shop has become a new franchise trend, with brands like Mai Ji Milk and Zhao Ji Chuan Cheng rapidly expanding, but facing challenges such as high costs and low-frequency consumption [5] - The Chinese herbal health water market is experiencing a sales surge due to hot weather, with products like red bean and coix seed water gaining popularity, potentially exceeding a market size of 10 billion yuan [6] - The beverage market is accelerating its health trend, with low-sugar and no-sugar products becoming standard, while traditional giants face declining sales [7] Group 3: Functional and Innovative Products - Vitamin drinks are gaining popularity among young consumers for their health benefits, with sales of Nongfu Spring's water-soluble C100 increasing by 34% year-on-year [9] - The rise of banana-flavored drinks from major brands reflects a growing market potential, leveraging high national recognition and health trends [10] - The global nutrition and health industry is set for a peak in raw material innovation and technological iteration by 2025, with a focus on standardized and stable ingredients [11] Group 4: Market Dynamics and Brand Strategies - The "medicinal food" trend is becoming a significant market, with a projected scale of 370 billion yuan, driven by policy support and technological advancements [12] - The rise of Chinese herbal health water reflects a shift in consumer behavior towards health-conscious products, but the industry faces challenges like exaggerated claims and quality control [14] - The dairy industry is shifting focus from consumer markets to B2B markets, driven by the growth of new consumption formats like tea and coffee [15] Group 5: Brand Developments and Challenges - The beverage brand Commune is preparing for an IPO, aiming to expand its presence while facing challenges like declining same-store sales and rising costs [24] - The acquisition of the beverage brand Dayao by KKR marks a shift towards capitalizing on efficiency over emotional branding, as the brand faces challenges in national expansion [25] - Dongpeng's coffee brand has achieved a market share of 14%, positioning itself among the top three in the ready-to-drink coffee market through a focus on quality and targeted marketing [26]

康 師 傅 控 股 有 限 公 司 * （在開曼群島註冊成立之有限公司） （股份編號：0322） 海外監管公告 本公告是由康師傅控股有限公司 (「本公司」) 根據香港聯交所有限公司證券上市規則第 13.10B條而作出。 以下附件是本公司依臺灣證券交易所股份有限公司規定於2026年2月2日在臺灣證券交易 所股份有限公司刊發的公告。 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完 整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而產生或因倚賴該等內 容而引致之任何損失承擔任何責任。 TINGYI (CAYMAN ISLANDS) HOLDINGCORP. 承董事會命 康師傅控股有限公司 公司秘書 葉沛森 香港，2026年2月2日 於本公告日期，本公司之執行董事為魏宏名先生、井田純一郎先生、魏宏丞先生、筱 原幸治先生、高橋勇幸先生及曾倩女士；本公司之獨立非執行董事為徐信群先生、栃尾雅也 先生及文暮良先生。 網址: http://www.masterkong.com.cnhttp:/ /www.irasia.com/listco/hk/tingyi *僅供識別 ...

Investment Rating - The report provides various investment ratings for companies in the consumer staples sector, with several companies rated as "Outperform" and one as "Neutral" [1]. Core Insights - The report indicates that price hikes in the consumer staples sector are weaker than expected, while costs remain low [1]. - The monitored spot cost indices for six consumer goods categories have declined, while futures cost indices have primarily increased [34]. Summary by Category Beer - The spot cost index decreased by 1.87% month-on-month, while the futures index increased by 3.15%. Year-to-date, the spot index has changed by -0.6% and the futures index by +1.81% [35]. - Glass prices have shown a month-on-month decrease of 1.2% for spot prices and an increase of 3.4% for futures prices [35]. Condiments - The spot cost index decreased by 1.37% month-on-month, while the futures index increased by 3.03%. Year-to-date changes are -0.42% for spot and +2.23% for futures [36]. - Soybean prices have decreased by 2.4% month-on-month for spot prices, while futures prices increased by 6.7% [36]. Dairy Products - The spot cost index decreased by 1.93% month-on-month, while the futures index increased by 1.58%. Year-to-date changes are -0.43% for spot and +1.68% for futures [37]. - Fresh milk prices rose to 3.04 yuan/kg, with corn prices increasing by 0.4% month-on-month [37]. Instant Noodles - The spot cost index decreased by 0.51% month-on-month, while the futures index increased by 3.31%. Year-to-date changes are +0.79% for spot and +3.46% for futures [38]. - Palm oil prices increased by 9.6% month-on-month for spot prices [38]. Frozen Food - The spot cost index decreased by 1.74% month-on-month, while the futures index decreased by 0.61%. Year-to-date changes are -1.44% for spot and -0.14% for futures [39]. - Vegetable prices fell by 1.8% month-on-month [39]. Soft Drinks - The spot cost index decreased by 3.71% month-on-month, while the futures index remained unchanged. Year-to-date changes are -1.12% for spot and -0.19% for futures [40]. - PET chip prices increased by 5.4% month-on-month [40].

Core Insights - The 2026 Qiantang Consumer Expo has officially launched the Qiantang Spring Consumption Season, featuring a variety of quality products including tech items, local specialties, and cross-border goods [1][2] - The event showcases well-known local brands such as Geely, Ford, Panasonic, and others, highlighting a complete industrial chain in Qiantang [1] - The expo aims to stimulate consumer spending through dual subsidies on home appliances and 3C products, enhancing the shopping experience for attendees [1] Group 1 - The Qiantang New Year Goods Expo runs until February 8, providing an engaging experience for citizens with opportunities to shop, play, and enjoy local delicacies [1] - The event includes a dedicated "BRICS Goods" consumption channel, featuring products from BRICS countries like Russian vodka and Ethiopian coffee beans, catering to diverse consumer needs [2] - Traditional cultural activities such as writing Spring Festival couplets and family photo sessions are integrated into the shopping experience, adding a unique touch to the event [2] Group 2 - In 2025, Qiantang aims to boost consumption through various initiatives, achieving a retail sales total of 50.5 billion yuan, a year-on-year increase of 13.1%, leading the province in growth [2] - The Qiantang District Commerce Bureau plans to implement a "three-year action plan" to stimulate consumption, focusing on issuing vouchers, hosting themed events, and supporting new consumption formats [2] - The goal is to ignite consumer enthusiasm and provide strong momentum for the local market, enhancing the overall economic environment [2]

Group 1 - Goldman Sachs is optimistic about Master Kong (00322) focusing on instant noodle business, expecting market share and operational efficiency to improve this year [1] - The company has raised its profit forecast for 2025 to 2027 by 5% to 8%, anticipating an expansion in operating profit margin for the instant noodle business due to easing cost pressures, product price increases, and cost savings [1] - The target price for Master Kong has been increased from HKD 12.7 to HKD 13.7, maintaining a "Buy" rating [1] Group 2 - For its peer, Uni-President China (00220), Goldman Sachs has lowered its revenue forecast for 2025 to 2027 by 1% to 4%, reflecting the impact of intensified market competition on the beverage business [1] - The profit forecast for Uni-President has been reduced by 5% to 10%, with an estimated sales growth of approximately 3.5% this year supported by instant noodle and OEM businesses, and a profit growth of 1% [1] - Consequently, the target price for Uni-President has been decreased from HKD 9 to HKD 8.2, maintaining a "Neutral" rating [1]

Group 1 - Goldman Sachs is optimistic about Master Kong (00322) focusing on instant noodle business, expecting market share and operational efficiency to improve this year [1] - The company has raised its profit forecast for 2025 to 2027 by 5% to 8%, anticipating an expansion in operating profit margin due to easing cost pressures, product price increases, and cost savings [1] - The target price for Master Kong has been increased from HKD 12.7 to HKD 13.7, maintaining a "Buy" rating [1] Group 2 - For its peer, Uni-President China (00220), Goldman Sachs has lowered revenue forecasts for 2025 to 2027 by 1% to 4% due to increased market competition affecting the beverage business [1] - Profit forecasts for Uni-President have been reduced by 5% to 10%, with an estimated sales growth of approximately 3.5% this year and a profit growth of 1% supported by instant noodles and OEM business [1] - The target price for Uni-President has been decreased from HKD 9 to HKD 8.2, maintaining a "Neutral" rating [1]

Core Viewpoint - Goldman Sachs expresses optimism about Master Kong's focus on instant noodle business, anticipating improvements in market share and operational efficiency this year [1] Group 1: Business Performance - The forecast for the operating profit margin of the instant noodle business is expected to expand due to easing cost pressures, product price increases, and cost savings [1] - Earnings forecasts for 2025 to 2027 have been raised by 5% to 8% [1] Group 2: Stock Rating and Target Price - The target price has been increased from HKD 12.7 to HKD 13.7 [1] - The "Buy" rating has been reaffirmed [1]