24 年公司毛利率 62%同减 0.4pct，其中安踏 55%，FILA68%，其他品牌 72%。 24 年公司经营利润 166 亿，OPM 为 23%同减 1.2pct；其中安踏牌经营利润 70 亿，OPM21%同减 1.2pct，FILA 经营利润 67 亿，OPM 为 25.3%同减 2.3pct， 其他品牌经营利润 31 亿，OPM28.6%同增 1.5pct。 港股公司报告 | 公司点评 安踏体育（02020） 证券研究报告 领跑体育品牌成长 主品牌经营稳健，新品牌增长强劲 公司发布 24 年业绩公告，全年公司收入 708 亿同增 14%；分品牌看，安 踏牌实现收入 335 亿同增 11%，持续巩固中国运动品牌领导地位。FILA 收 入 266 亿同增 6%，增量赛道维持强劲势头。其他品牌（主要来自迪桑特& 可隆体育）收入 107 亿同增 54%，继续保持高速增长。 公司 24 年归母净利（不含 Amer 一次性利得）119 亿，同增 17%。 平均存货周转日数 123 天同比持平。 安踏持续打造差异化零售新业态 相比过去"千店一面"的零售战略，公司通过发展更多更具针对性的新业 态，例如安踏竞技场级 ...

Macro and Strategy - The Federal Reserve maintained the federal funds rate target range at 4.25-4.5% and announced a slowdown in balance sheet reduction, lowering the monthly limit for Treasury redemptions from $25 billion to $5 billion [7] - The high-tech manufacturing macro report indicates that the diffusion index for high-tech manufacturing remains stable, with a slight decline in certain sectors such as aerospace and new energy [7][8] - The AI-enabled asset allocation strategy highlights the integration of ESG factors into traditional investment theories, suggesting that incorporating ESG constraints can enhance portfolio performance [9][10] Industry and Company Insights - The social services sector is expected to benefit from recent consumption policies aimed at boosting domestic demand, with a focus on service consumption [10][11] - Data tracking shows a positive trend in retail sales and hiring demand, indicating a gradual economic recovery [11][12] - The textile and apparel sector has seen a rebound in retail sales growth, with notable increases in exports from Vietnam [13][14] - China Unicom reported a 10.5% year-on-year increase in net profit for 2024, with a focus on innovative business growth and a stable traditional business [16][17] - Xingyu Co. achieved a 34% year-on-year increase in net profit for Q4 2024, driven by strong demand for automotive lighting products [21][22] - Xtep International reported a 20% increase in net profit for 2024, with significant growth in its professional sports brand [24][25] - Anta Sports saw a 16.5% increase in core profit for 2024, supported by a diverse brand portfolio [28][29] - ZhongAn Online's total premium income reached 33.42 billion yuan in 2024, with a 13.3% year-on-year growth, driven by its diversified product ecosystem [30][31] - Ping An Insurance reported a 47.8% year-on-year increase in net profit for 2024, supported by a robust strategic layout in comprehensive finance and healthcare [33][34]

Core Viewpoint - Despite a significant decline in the Hong Kong stock market, some low-priced stocks experienced substantial gains, indicating potential investment opportunities amidst market volatility [1][3]. Group 1: Market Performance - On March 21, the Hong Kong stock market saw major indices decline, with the Hang Seng Index dropping by 2.19% and the Hang Seng Tech Index falling by 3.37% [1]. - Notably, low-priced stocks such as New Yaohai surged, with a peak increase of 162.5% during the trading session [3][5]. Group 2: Company Analysis - New Yaohai, primarily engaged in luxury car distribution, reported a significant revenue decline of 39.66% year-on-year, with a net loss of 563 million HKD for the first half of the fiscal year ending September 30, 2024 [4]. - The company's luxury car sales, including brands like Lamborghini and Bentley, also saw substantial decreases, with Lamborghini sales down by 25.2% and Bentley sales down by 36.2% [4]. Group 3: Analyst Upgrades - Foreign institutions are actively raising target prices for several Chinese assets, including Tencent, China Mobile, and others, indicating a positive outlook for these companies [8][10]. - Nomura upgraded Tencent's target price from 500 HKD to 648 HKD, citing strong performance in gaming and advertising sectors [9]. - UBS raised China Mobile's target price by 14% to 103 HKD, projecting a compound annual growth rate of 5% for net profit from 2024 to 2027 [10].

Investment Rating - The report maintains a "Buy" rating for Anta Sports [1] Core Views - Anta Sports reported a revenue of 70.83 billion yuan for 2024, representing a year-on-year increase of 13.6%, and a net profit of 15.60 billion yuan, up 52.4% year-on-year [7] - The company aims for high single-digit growth for its main brand by 2025, with significant contributions from various store formats and a strong performance in key markets [7] - FILA is expected to achieve mid-single-digit growth by 2025, with a notable increase in footwear sales [7] - Other brands under Anta Sports are projected to grow over 30% by 2025, driven by strong sales performance [7] - Amer Sports is anticipated to see a revenue growth of 13%-15% in 2025, following a successful turnaround [7] - The report adjusts the net profit forecast for 2025-2026 slightly downward but increases the 2027 forecast, maintaining a positive outlook on the company's growth trajectory [7] Financial Summary - Total revenue projections for Anta Sports are as follows: 70.83 billion yuan in 2024, 78.17 billion yuan in 2025, 86.08 billion yuan in 2026, and 94.24 billion yuan in 2027 [1] - The net profit estimates are 15.60 billion yuan for 2024, 13.23 billion yuan for 2025, 14.76 billion yuan for 2026, and 16.43 billion yuan for 2027 [1] - The report indicates a slight decrease in gross margin to 62.2% in 2024, with expectations for gradual recovery in subsequent years [7] - The company's P/E ratios are projected to be 15.43 for 2024, 18.18 for 2025, and 16.30 for 2026 [1]

Investment Rating - The report maintains a "Buy-A" rating for Anta Sports (02020.HK) [1] Core Views - In 2024, Anta Sports achieved a revenue of 70.826 billion yuan, representing a year-on-year growth of 13.6%, and a net profit attributable to shareholders of 15.596 billion yuan, up 52.4% year-on-year [1][3] - The company plans to distribute a final dividend of 1.18 HKD per share, with an annual payout ratio of 51.4% [1] - The outdoor sports brand revenue is expected to exceed 10 billion yuan in 2024 [1] Revenue Performance - In 2024, the e-commerce channel revenue grew by 21.8% year-on-year, accounting for 35.1% of total revenue, an increase of 2.3 percentage points [3] - The retail sales of Anta brand, FILA brand, and other brands grew by high single digits, mid single digits, and 40%-45% respectively [3] - The revenue from the Anta brand reached 33.522 billion yuan, a 10.6% increase, while FILA brand revenue was 26.626 billion yuan, up 6.1% [4][5] Profitability Analysis - The overall gross margin for the company decreased by 0.4 percentage points to 62.2%, while the operating profit margin fell by 1.2 percentage points to 23.4% [7] - The net profit margin attributable to shareholders increased by 5.6 percentage points to 22.0% [7] - The company’s net cash position was 31.4 billion yuan, down 6.5% year-on-year [7] Future Earnings Projections - The report forecasts earnings per share (EPS) of 4.99, 5.57, and 6.35 yuan for the years 2025, 2026, and 2027 respectively [8] - The price-to-earnings (P/E) ratios for 2025, 2026, and 2027 are projected to be 18.1, 16.2, and 14.2 times respectively [8] Market Positioning - Anta Sports is focusing on a strategy of single focus, multi-brand, and globalization, which has led to steady revenue growth and an increase in market share [8] - The company is increasing investments in brand, channel, and product development, despite some fluctuations in profitability [8]

主品牌韧性增长+户外品牌持续高增，加速 海外市场布局 核心观点 盈利预测与投资建议 ⚫ 根据年报，我们调整了 25-26 年的盈利预测（上调了收入，下调了毛利率）并引入了 27 年的盈利预测，预计 2025-2027 年每股收益分别为 4.82、5.54 和 6.24 元（原 25- 26 为 4.92 和 5.64 元），参考可比公司，我们维持公司 2025 年 21 倍 PE 估值，对应 目标价 108.31 港币（1 人民币=1.07 港币），维持"买入"评级。 风险提示：流行风尚变化、市场竞争加剧、全球运动服饰消费减速等 公司主要财务信息 | | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业收入(百万元) | 62,356 | 70,826 | 78,370 | 86,449 | 95,412 | | 同比增长 (%) | 16.2% | 13.6% | 10.7% | 10.3% | 10.4% | | 营业利润(百万元) | 15,367 | 16,595 | 18,525 | ...

Investment Rating - The report maintains a "Buy-A" rating for Anta Sports (02020.HK) [1][8] Core Views - In 2024, Anta Sports achieved a revenue of 70.826 billion yuan, representing a year-on-year growth of 13.6%, and a net profit attributable to shareholders of 15.596 billion yuan, up 52.4% year-on-year [1][3] - The company plans to distribute a final dividend of 1.18 HKD per share, with an annual payout ratio of 51.4% [1][3] - The outdoor sports brand revenue is expected to exceed 10 billion yuan [1][8] Revenue and Profitability - In 2024, the e-commerce channel revenue grew by 21.8%, accounting for 35.1% of total revenue, while offline channels showed slower growth [3][4] - The Anta brand revenue increased by 10.6% to 33.522 billion yuan, while FILA brand revenue grew by 6.1% to 26.626 billion yuan [4][5] - The overall revenue from other brands surpassed 10 billion yuan, with a year-on-year growth of 53.7% [5][6] Financial Metrics - The gross margin for Anta Sports decreased by 0.4 percentage points to 62.2%, while the operating profit margin fell by 1.2 percentage points to 23.4% [7][8] - The report forecasts earnings per share (EPS) for 2025-2027 to be 4.99, 5.57, and 6.35 yuan, respectively, with corresponding price-to-earnings (P/E) ratios of 18.1, 16.2, and 14.2 [8][10]

Investment Rating - The investment rating for Anta Sports (2020.HK) is "Buy" (maintained) [1] Core Views - Anta Sports achieved a revenue of 70.83 billion RMB in 2024, representing a year-on-year growth of 13.6%. The net profit attributable to shareholders, including the impact of the joint venture AMER, was 15.60 billion RMB, a significant increase of 52.4% [5][6] - The company continues to leverage its multi-brand strategy, with expectations for high-quality growth across its brands in 2025 [14] Financial Performance Summary - Revenue and Profit: In 2024, Anta Sports reported a revenue of 70.83 billion RMB, with a net profit of 15.60 billion RMB, reflecting a 52.4% increase when including AMER's impact [5][6] - Earnings Per Share (EPS): The EPS for 2024 was 5.55 RMB, with a proposed final cash dividend of 1.18 HKD per share, leading to an annual payout ratio of 51.4% [5] - Profit Margins: The gross margin for 2024 decreased by 0.4 percentage points to 62.2%, while the operating profit margin was 23.4%, down 1.2 percentage points [9][11] Brand Performance Summary - Brand Revenue Growth: In 2024, the main brand Anta grew by 10.6%, FILA by 6.1%, and other brands by 53.7%. Online sales increased by 21.8% [7][8] - Retail Performance: The retail performance of Anta and FILA showed resilience, with Anta's revenue growth in the first half of 2024 at 13.5% and 8.1% in the second half [7][8] Future Outlook - Revenue Projections: For 2025, Anta expects retail revenue growth of high single digits for the Anta brand, mid-single digits for FILA, and over 30% for other brands [14] - Store Expansion Plans: The company plans to expand its store count significantly, targeting 6,900-7,000 stores for the Anta brand and 2,100-2,200 for FILA by 2025 [14] - Cash Position: As of the end of 2024, Anta had a net cash position of 31.40 billion RMB, indicating strong liquidity and risk resilience [14]

Investment Rating - The investment rating for the company is "Buy" with a target price of HKD 117.98 [7][8]. Core Views - The company achieved a revenue of RMB 70.83 billion in 2024, representing a year-on-year growth of 13.6%, and a net profit of RMB 15.60 billion, which is a 52.4% increase year-on-year. Excluding one-time gains from AS listing and placement, the profit was RMB 11.93 billion, up 16.5% year-on-year, slightly above Bloomberg consensus expectations [1]. - The company's market share in the Chinese sports footwear and apparel market increased to 23% in 2024, maintaining its leading position in the industry. The main brands continue to perform well, and the outdoor brand has sustained high growth [1][2]. - The company has initiated a share buyback program, repurchasing a total of HKD 1.97 billion worth of shares since August 2024 [1]. Summary by Sections Revenue and Profitability - In 2024, the main brand revenue increased by 10.6% to RMB 33.52 billion, while FILA's revenue grew by 6.1% to RMB 26.63 billion. Other brands saw a significant increase of 53.7% to RMB 10.68 billion. Online revenue rose by 21.8%, accounting for 35.1% of total revenue [2]. - The gross profit margin decreased by 0.4 percentage points to 62.2%, attributed to a higher proportion of lower-margin footwear products and e-commerce business [3]. Expenses and Operational Efficiency - Advertising expenses increased by 0.8 percentage points to 9.0%, driven by increased spending on advertising, sponsorships, and store upgrades. R&D expenses rose by 0.2 percentage points to 2.8% as the company continues to invest in innovation [3]. - The company maintained a healthy inventory turnover of 123 days, with a cash flow generation capacity of RMB 13.2 billion [3]. Profit Forecast and Valuation - The net profit estimates for 2025 and 2026 have been adjusted downwards by 3.4% and 3.8% to RMB 13.36 billion and RMB 15.01 billion, respectively. A new estimate for 2027 net profit is set at RMB 16.79 billion [4]. - The target price is based on a PE ratio of 23x for 2025, reflecting the company's significant market share and multi-brand operational capabilities [4].

2025 年 3 月 20 日 公司研究 24 年主营业绩健康增长，多品牌龙头优势继续凸显 ——安踏体育（2020.HK）2024 年业绩点评 买入（维持） 当前价：93.15 元港币 作者 分析师：姜浩 执业证书编号：S0930522010001 021-52523680 jianghao@ebscn.com 分析师：孙未未 -20% -10% 0% 10% 20% 30% 40% 50% 60% 24/01 24/02 24/03 24/04 24/05 24/06 24/07 24/08 24/09 24/10 24/11 24/12 25/01 25/02 25/03 安踏体育 恒生指数 | 收益表现 | | | | | --- | --- | --- | --- | | % | 1M | 3M | 1Y | | 相对 | 4.2 | -7.0 | -25.6 | | 绝对 | 9.7 | 15.9 | 20.8 | | 资料来源：Wind | | | | 相关研报 24Q4 各品牌流水环比改善，25 年看好多品 牌高质量增长（2025-01-09） Q3 安踏及 FILA 流水走弱，Q4 冬装旺季期 ...