人民财讯12月15日电，小鹏汽车15日宣布，与马来西亚大型制造业上市公司EPMB集团签署合作协议， 正式启动其在马来西亚的本地化生产项目。这是继印尼、奥地利之后，小鹏在全球布局的第三个本地化 生产项目。按计划，项目将于2026年实现量产，旨在打造服务整个东盟右舵车市场的战略枢纽。 ...

12月15日，马来西亚汽车零部件制造商EPMB公告称，全资子公司与小鹏汽车已于12月12日签署协议， 将在马来西亚共同开展特定车辆项目的研发、制造、生产及组装合作，子公司将为小鹏汽车组装G6车 型及X9车型（含X9车型的增程电动汽车版本），G6车型计划于2026年3月31日前投产，X9车型计划于 2026年5月25日前投产。 ...

车企要实行全链条价格管理 汽车行业反"内卷"治理继续。12月12日18时，国家市场监督管理总局就《汽车行业价格行为合规指 南（征求意见稿）》（简称"《指南》"）公开征求意见，这一次剑指汽车虚假促销与变相降价等行为。 《指南》要求卖车必须明码标价，不得使用虚假"厂商指导价"、虚假标示"限时降价""清仓价"等。 汽车生产企业要建立以生产成本为基础、市场供求为导向的定价策略，对整车销售、金融服务等环节实 行全链条价格行为管理。 近年来汽车生产销售领域存在价格标示不规范、价格欺诈、价格串通、非理性竞争等行为，国家市 场监督管理总局指出这些严重扰乱了市场秩序，侵害了消费者和经营者的合法权益。 中国汽车工业协会（简称"中汽协"）随即发布解读指出，合法、合规是企业经营必须坚守的底线， 《指南》将极大促进汽车产品"价格透明"。比亚迪、北汽集团、小鹏汽车等车企当晚就表态响应，承诺 遵守明码标价，杜绝低于成本价倾销。 今年以来，监管部门密集释放引导车市回归理性发展的信号，加码整治汽车非理性竞争。此次《指 南》的出台正是反"内卷"的延续，继续整治汽车行业的无序"价格战"。新京报记者 王琳琳 关注1 《指南》细化汽车生产企业价格行为 ...

Group 1: Company Performance - Huayi Brothers has reported a cumulative loss of 8.2 billion yuan over the past seven years, with its current market value being less than one-tenth of its peak [3] - In Q3, Huayi Brothers achieved a revenue of 62.6 million yuan, a year-on-year decline of 31.61%, and a net loss attributable to shareholders of 39.5 million yuan [3] - Lululemon's stock price has dropped by 46.40% this year, resulting in a market value loss of approximately 25 billion USD, leading to the resignation of CEO Calvin McDonald [8] Group 2: Industry Developments - The average age of the labor force in China has reached 39.66 years, indicating a gradual maturity in the aging process of the population [2] - The global largest automotive safety testing center has been put into operation in Ningbo, Zhejiang, featuring multiple Guinness World Records [6] - The National Market Supervision Administration has issued guidelines prohibiting car manufacturers from selling vehicles at a loss, aiming to enhance price compliance in the automotive industry [4] Group 3: Strategic Moves - Kweichow Moutai has introduced a volume control policy to alleviate financial pressure on distributors, halting product distribution until January 1, 2026 [4] - SpaceX is reportedly seeking to go public with a target valuation of approximately 1.5 trillion USD, which could make Elon Musk the world's first trillionaire [2] - OpenAI has adjusted its compensation policy to prevent talent outflow by removing the "vesting cliff" for stock options [11]

Investment Rating - The report suggests a focus on opportunities arising from the themes of international expansion and smart technology, particularly in the automotive sector [1]. Core Insights - Short-term domestic demand is low, with retail sales of passenger vehicles declining year-on-year. However, exports of passenger vehicles have shown strong growth, indicating that international markets will be a long-term focus for the industry [1][12]. - The smart technology and robotics sectors are accelerating, with significant advancements in intelligent driving and AI integration in vehicles [15][18]. - The report recommends investing in companies like BYD, Geely, and Li Auto for international expansion, and companies like Horizon Robotics and Top Group for smart technology and robotics [1][18]. Summary by Sections Weekly Perspective - Domestic demand is weak, with November retail sales of passenger vehicles down 15.8% year-on-year. The report notes that the expected policy incentives have not yet materialized, contributing to this decline [11]. - Passenger vehicle exports reached 594,000 units in November, a 50% increase year-on-year, indicating a robust international market [12]. Industry Data Tracking - The Shanghai Composite Index decreased by 0.08%, while the automotive index increased by 0.16% this week. Notable stock performances included Superjet Co. (+39.0%) and Huamao Technology (+28.5%) [2][19]. - In November, wholesale passenger vehicle sales were 2.991 million units, a 1.7% increase year-on-year, while new energy vehicle sales were 1.694 million units, up 17.6% [4][34]. Industry Dynamics - The report highlights the rapid development of smart technology in vehicles, with over 60% penetration of L2 and above driving assistance systems in the market. The trend towards AI-driven smart cockpits is also noted [15]. - Robotics technology is advancing, with new products being launched by domestic manufacturers, indicating a shift towards commercialization in this sector [16][18].

Core Insights - The Chinese automotive industry is undergoing a structural transformation in 2025, shifting from price competition to technology-driven growth, and from domestic focus to global expansion, marking a new development stage [1] Group 1: Price War Aftermath - The price war in the automotive industry has entered its third year, with profit margins dropping to 4.5% in the first three quarters of 2025, below the 6% average of downstream industrial enterprises [3] - There are signs of easing in the price war, indicating a shift from vicious competition to rational development, as companies recognize that quality, service, and technological innovation are essential for long-term success [3] Group 2: 60-Day Payment Terms - Major automotive companies have adopted a 60-day payment term, reflecting a significant change in the industry ecosystem and addressing long-standing payment issues that strained supply chains [6] - This shift enhances the credit system within the supply chain, allowing suppliers to invest more in innovation and quality improvement, thus fostering a healthier industry environment [6] Group 3: 5-Second Acceleration Standard - A new regulation proposes that new vehicles must achieve a 0-100 km/h acceleration time of no more than 5 seconds, marking a fundamental shift in competitive logic within the automotive industry [9] - This standard encourages companies to focus on safety, user experience, and practical technology rather than extreme performance metrics [9] Group 4: 50% Penetration Rate of New Energy Vehicles - By November 2025, new energy vehicles accounted for 53.6% of domestic passenger car sales, indicating a shift from policy-driven to market-driven growth in the sector [11] - This milestone signifies that new energy vehicles have become mainstream, reshaping the industry landscape and prompting traditional automakers to accelerate their electrification strategies [11] Group 5: Subsidy Phase-Out - The phase-out of subsidies for new energy vehicles is set to begin in 2026, transitioning the industry from reliance on government support to market-driven growth [14] - This change is expected to enhance market competition and compel companies to improve product quality and cost control [14] Group 6: New Normal in Exports - In 2025, China's automotive exports are projected to exceed 6.8 million units, maintaining the top position globally for the third consecutive year, with a significant increase in new energy vehicle exports [16] - The export model is evolving from product trade to a more integrated approach involving industry chain and technology exports [16] Group 7: Smart Driving Popularization - 2025 marks the year of smart driving technology's widespread adoption, with significant advancements in urban navigation assistance systems [19] - Regulatory measures are being implemented to ensure safety and compliance, balancing innovation with social responsibility [19] Group 8: Joint Venture Counterattack - Traditional joint venture brands are launching a "localization 2.0" strategy to regain market share in the new energy era, focusing on deep localization and embracing electrification [21] - This strategy enhances competition and provides consumers with more quality choices while integrating the supply chain into the local ecosystem [21] Group 9: Battery Safety Concerns - Battery safety issues have escalated to a regulatory priority, with new standards mandating thermal monitoring and warning systems for battery packs [24] - These regulations aim to enhance safety and accountability in the industry, pushing companies to prioritize safety investments [24] Group 10: Retreat of Hidden Door Handles - The decline of hidden door handles reflects a broader industry reconsideration of "over-design" in automotive engineering, emphasizing safety and practicality over aesthetics [27] - New regulations require mechanical release functions for door handles, signaling a shift towards user-centric design principles [27]

据国家市场监管总局网站12月12日消息，为规范汽车行业价格行为，国家市场监督管理总 局研究起草了《汽车行业价格行为合规指南(征求意见稿)》(以下简称《指南》)，现向社会 公开征求意见。 据介绍，《指南》共五章28条，主要内容如下： 总体原则和要求(第1—5条)。 明确《指南》的制定目的、依据和适用范围，规定价格行为 应遵循的基本原则，并鼓励行业协会加强自律，推动行业价格合规建设。 细化汽车生产企业价格行为规范(第6—13条)。 明确了从整车到零配件生产、从定价策略到 销售行为各环节的价格合规要求。 一是实行全流程价格管理，要求建立覆盖整车销售、金融服务等环节全链条价格管理制度。 二是规范促销与定价行为，要求返利政策清晰明确且以合同等形式约定，尊重经销商自主定 价权。 三是依法打击不正当价格行为，细化了多种表现形式。 四是强化公平定价约束，禁止对同等交易条件经营者实施价格歧视，禁止生产者之间及零配 件企业之间价格串通。 意见稿还提出，经营者通过网络平台方式销售汽车的，应当通过网页，以文字、图像等方式 进行明码标价，涉及相关配件或者产品配送的，还应当标示配送方式、运输费用、支付方式 等内容；如果颜色、产地、工艺、 ...

12月12日，国家市场监督管理总局介绍，为规范汽车行业价格行为，国家市场监督管理总局研究起草了《汽车行业价格行为合规指南（征求意见稿）》 （以下简称"《指南》"），现向社会公开征求意见。《指南》细化了汽车生产企业价格行为规范，明确了从整车到零配件生产、从定价策略到销售行为各 环节的价格合规要求。 12月12日晚，中国汽车工业协会专家对《指南》进行解读表示，合法、合规是企业经营必须坚守的底线。汽车生产和销售企业应建立完善的内部价格合规 管理机制，积极开展价格风险识别与预警，自觉规范非理性竞争。 国家市场监督管理总局研究起草了《汽车行业价格行为合规指南（征求意见稿）》 规范汽车行业价格行为 《指南》细化了汽车生产企业价格行为规范，明确了从整车到零配件生产、从定价策略到销售行为各环节的价格合规要求。 具体包括：一是实行全流程价格管理，要求建立覆盖整车销售、金融服务等环节全链条价格管理制度。二是规范促销与定价行为，要求返利政策清晰明确 且以合同等形式约定，尊重经销商自主定价权。三是依法打击不正当价格行为，细化了多种表现形式。四是强化公平定价约束，禁止对同等交易条件经营 者实施价格歧视，禁止生产者之间及零配件企业之间价 ...

来源：市场监管总局网站、长安街知事微信 12月12日，国家市场监督管理总局就《汽车行业价格行为合规指南（征求意见稿）》 （简称 《指南》） 公开征求意见。 《指南》共五章28条，主要内容包括： 比亚迪坚持长期主义，公司将以《指南》为指引，持续优化自身的价格管理和合规体系建 设。公司承诺将严格落实规范价格竞争行为的要求，保障消费者的利益，坚决杜绝任何形式 的价格欺诈和不正当竞争行为。积极发挥行业示范引领作用，与全行业同仁携手共进，筑牢 行业合规经营秩序，推动构建协作共赢发展生态，助力汽车产业高质量发展。 据悉，征求意见稿发布后，多家车企表态响应。 细化汽车生产企业价格行为规范，明确了从整车到零配件生产、从定价策略到销售行为各 环节的价格合规要求。 明确汽车销售企业价格行为要求，聚焦汽车新车销售环节，着力规范未按规定明码标价、 虚假促销等突出问题。 引导建立健全内部合规管理制度，指导汽车生产销售企业构建系统化的内部价格合规管理 体系，从源头预防价格违法行为。 比亚迪汽车发文表示 ，《指南》从汽车生产企业价格行为、销售企业价格行为、制度建设等 方面，为维护汽车行业公平竞争秩序，保障消费者合法权益，促进产业链供应链健 ...

【#小鹏回应明码标价及交付新规#】12月12日，国家市场监管总局发布《汽车行业价格行为合规指南 （征求意见稿）》，五章28条，对整车及零配件定价、新车销售明码标价、促销、服务收费等提出细化 要求，强调交付周期须事前告知。 @小鹏汽车 发文积极响应新规。 小鹏汽车表示，将全面审视并持续优化自身的价格管理与合规体系，确保从产品定价到销售服务的每一 个环节都更加透明、规范。承诺将严格遵守明码标价原则，保障消费者的知情权与选择权，坚决杜绝任 何形式的价格欺诈与不正当竞争行为。 可百观体示,明休从厂面走川到馆目服务的母 个环节都更加透明、规范。我们承诺,将严格遵守 明码标价原则,保障消费者的知情权与选择权,坚 决杜绝任何形式的价格欺诈与不正当竞争行为。 我们期待与全行业同仁一道,积极响应《指南》 的倡导,共同维护公平竞争的市场秩序,将更多精 力投入到核心技术的突破与用户体验的升级中, 携手推动中国汽车产业朝着更加健康、可持续的 方向高质量发展,共同为全球用户创造卓越的出 行价值。 XPENG 6 @新浪科技 ...