Core Viewpoint - The gaming industry is experiencing a recovery, with companies emphasizing long-term and meticulous operations, indicating a return of patience in the sector [1][6][12]. Group 1: Company Performance - Tencent reported a game revenue of 1,187 million, a 23% increase, and a company revenue of 3,645 million, up 14% [2][10]. - NetEase achieved game revenue of 468.54 million, a 13% increase, with a company revenue of 567.20 million, up 8% [2][10]. - Century Huatong's game revenue surged by 73% to 85.12 million, with a company revenue of 92.76 million, up 53% [2][10]. - 55% of the 84 companies reported a year-on-year decline in game business, a significant decrease from 64% in the previous year [9][10]. - 61% of companies reported profit increases, indicating a broader recovery trend [9][10]. Group 2: Strategic Shifts - Companies are focusing on "fine operations," treating existing products and IPs as new projects to enhance profitability [12][16]. - NetEase's "Dream of the West" IP achieved a record high of 2.93 million concurrent players due to recent updates [12][16]. - Century Huatong integrated its "Legend" series IP, resulting in an 80% revenue increase in related products [13][16]. - Companies are adopting a "cautious optimism" approach, emphasizing data-driven decision-making and resource allocation [12][16]. Group 3: Mini Games Market - The mini-games market has contributed significantly to the industry's revenue growth, with major companies entering the space [22][24]. - Companies like Giant Network and Game Union have successfully launched mini-game versions of existing IPs, leading to substantial user growth [27][28]. - The mini-games market is evolving, with larger companies gaining advantages over smaller teams, indicating a shift in the competitive landscape [24][26]. Group 4: AI Integration - Companies are increasingly utilizing AI tools in a practical manner, demonstrating specific applications and measurable outcomes [34][35].

Market Overview - The Hang Seng Index (HSI) closed at 26,797.18, down by 111.21 points or 0.41% on September 17 [1] - The index reached a high of 26,915.65 and a low of 26,708.53 during the trading session, with a trading volume of 112 million shares [1] Major Blue-Chip Stocks Performance - HSBC Holdings closed at HKD 108.373, up by 1.66% compared to the Hong Kong close [2] - Tencent Holdings closed at HKD 661.407, down by 0.01% compared to the Hong Kong close [2] Stock Price Movements - Tencent Holdings (00700) saw an increase of HKD 16.500, or 2.56%, with an ADR price of HKD 661.407, showing a slight decline of HKD 0.093 compared to the Hong Kong market [3] - Alibaba Group (09988) increased by HKD 8.100, or 5.28%, with an ADR price of HKD 161.550, down by HKD 0.050 [3] - Other notable movements include: - Meituan (03690) up by HKD 4.900, or 4.89% [3] - Baidu Group (09888) up by HKD 17.800, or 15.72% [3] - Kuaishou (01024) up by HKD 2.650, or 3.51% [3]

Group 1 - The Nasdaq Golden Dragon China Index increased by 2.85% on Wednesday, indicating a positive trend for Chinese concept stocks [1] - Baidu and Xunlei both saw their stock prices rise by over 11%, reflecting strong investor interest [1] - NIO's stock price increased by over 6%, suggesting a favorable market sentiment towards electric vehicle companies [1] Group 2 - Bilibili, Alibaba, and Li Auto experienced stock price increases of over 2%, indicating a stable performance among major tech companies [1] - JD.com and NetEase saw their stock prices rise by over 1%, contributing to the overall positive performance of the sector [1]

Core Viewpoint - Mattel163, in partnership with Mattel, Inc. and NetEase, has launched UNO Wonder, a new mobile game based on the classic card game UNO, which is now available for download worldwide [1] Company Summary - Mattel163 is a joint venture between Mattel, Inc., a leading global toy and family entertainment company, and NetEase [1] - Mattel, Inc. owns a portfolio of iconic brands, enhancing its position in the entertainment and gaming industry [1] Industry Summary - The launch of UNO Wonder follows millions of pre-registrations and installs, indicating strong initial interest and market potential for mobile gaming [1] - The mobile gaming sector continues to grow, with classic games being adapted for modern platforms to attract a wider audience [1]

Group 1 - The Hong Kong stock market indices have risen, with Baidu Group increasing by over 14% following a strategic cooperation agreement with China Merchants to explore "AI + industry" new paths [1] - Other companies such as JD Group, Meituan, and SMIC have also seen increases of over 5%, while Alibaba rose by 4.69%, reaching a nearly four-year high [1] - The Hang Seng Technology ETF (513010) has gained 3.08% year-to-date, with a total increase of over 39% [1] Group 2 - Significant capital inflow has been observed in Hong Kong stocks this year, with ETFs becoming a crucial tool for capital allocation [1] - The Hang Seng Technology ETF (513010) has received a net inflow of 3.278 billion yuan in the last 20 days, bringing its latest scale to 19.202 billion yuan [1] - The ETF tracks the Hang Seng Technology Index, bundling core Chinese technology assets, including Tencent, NetEase, Alibaba, SMIC, Xiaomi, and Baidu, with a low comprehensive fee rate of 0.25% [1] Group 3 - The profitability of Hong Kong stocks is improving, with the Hang Seng Technology Index showing the highest growth rates [1] - By Q2 2025, the revenue and net profit growth rates for the Hang Seng Technology Index are expected to lead among major indices, with year-on-year revenue growth of 14.43% and net profit growth of 16.18% [1] - In comparison, the revenue and net profit growth rates for the Hang Seng Index and other indices are lower, indicating a stronger performance for the technology sector [1] Group 4 - Guolian Minsheng Securities notes that the ROE-TTM of the Hang Seng Technology Index remains relatively superior [2] - Bloomberg consensus forecasts suggest that the ROE of the Hang Seng Technology Index may further recover in the next two years, narrowing the gap with other emerging markets [2] - The sector is expected to benefit from a continuation of favorable market conditions and global capital reallocation [2]

Core Viewpoint - NetEase (NTES.US) stock is experiencing strong performance driven by the success of evergreen games like "Naraka: Bladepoint" and anticipated acceleration in sales growth for Q3 [1] Group 1: Stock Performance - NetEase shares rose nearly 1% pre-market, reaching $156.25, and hit a new high after opening [1] - Goldman Sachs raised NetEase's target price from $145 to $161, maintaining a "Buy" rating [1] Group 2: Game Performance and Future Outlook - The strong stock performance is attributed to the exceeding expectations of evergreen games and the robust performance of traditional games [1] - Looking ahead to 2026, two upcoming major titles, "Sea of Remnants" and "Ananta," along with new successes in overseas markets, are expected to create a favorable product cycle [1]

Investment Rating - The report maintains a "Buy" rating for several companies in the media sector, including Giant Network, Kaiying Network, and others [4][9][6]. Core Insights - The media industry has shown strong performance with a weekly increase of 4.27%, ranking 4th among industries, while the Shanghai Composite Index rose by 1.52% [12][20]. - The gaming market remains robust, with significant revenue growth from major players like Tencent and Point Interactive, and the upcoming National Day film releases are anticipated to boost box office performance [3][4][41]. Market Performance - The media industry (Shenwan) increased by 4.27% from September 6 to September 12, 2025, outperforming the Shanghai Composite Index, which rose by 1.52% [12]. - The gaming II sector saw a rise of 6.61%, while the film industry also experienced a notable increase of 6.58% during the same period [15][12]. Key Data and Dynamics AI Applications - In August, the top five AI products by web traffic included ChatGPT and New Bing, with Deepseek leading domestic traffic at 316 million visits, despite a month-over-month decline of 8.52% [24][25]. - The domestic AI search engine Nano AI ranked second with 307 million visits, also showing a decline of 7.52% [24][25]. Gaming Data - In August, Tencent, Point Interactive, and NetEase were the top three mobile game publishers globally, with total revenues of $2.04 billion, accounting for 35.1% of the top 100 publishers' income [29][30]. - Giant Network's revenue surged by 72% due to the success of "Supernatural Action Group," which entered the top ten for global mobile game revenue [29][30]. Film Data - The total box office for the week of September 6-12 was 358 million yuan, with "Chasing the Wind" leading at 120 million yuan [41]. - Nine films have been scheduled for release during the National Day holiday, indicating a strong upcoming box office potential [41][42]. Investment Recommendations - The report highlights a positive outlook on themes such as AI applications and cultural exports, with a focus on sub-sectors like gaming, IP, short dramas, and publishing [4]. - Specific companies recommended for investment include Giant Network, Kaiying Network, and Perfect World, among others [4][9].

Group 1 - NetEase issued a statement addressing recent rumors regarding its former COO's new venture and related disputes, clarifying that the individual left the company in 2011 and that any subsequent activities are unrelated to NetEase [2] - The statement emphasized that the controversies surrounding the individual do not represent NetEase's position [2] Group 2 - Information shows that the former COO, Zhan Zhonghui, joined NetEase in 1999 and served as COO until his departure in 2011, after which he founded Guangzhou Jianyue [5] - In September 2017, after Guangzhou Jianyue was integrated into Alibaba's entertainment division, Zhan Zhonghui took charge of Alibaba's interactive entertainment division [5]

Group 1 - The core viewpoint of the report is that AI, macroeconomic recovery, competitive landscape, regulatory environment, shareholder return execution, and Sino-US tensions will be the six key factors affecting the financial performance and valuation of Chinese internet-listed companies in the next 6 to 12 months [1] - The ranking of sub-industries within the mainland internet sector is as follows: cloud computing > online music, online gaming, and online advertising (tied) > e-commerce > others [1] - The long-term preferred stocks identified are Tencent, Alibaba, NetEase, and Tencent Music, while Bilibili and Baidu are favored for the short term [1]

Industry Overview - The gaming industry is defined as an ecosystem economy centered around "content + technology + users," encompassing activities such as development, marketing, sales, and after-sales of video games [1] - Key participants include game developers, operators, distributors, and players, operating across various platforms like PC, mobile devices, and consoles [1] Industry Chain Analysis - The upstream of the gaming industry includes IP owners and game developers, while the midstream consists of comprehensive game publishers, and the downstream involves terminal distribution and marketing channels [2] Industry Development History - The development of China's gaming industry can be divided into several key stages: 1. **Emergence and Initial Phase (1980s-2000s)**: Introduction of arcade games and home consoles [5] 2. **Exploration and Growth Phase (2003-2015)**: Rise of domestic online games supported by national policies [5] 3. **Full Explosion and Mobile Transformation (2015-2020)**: Transition to mobile gaming with the growth of 4G users [6] 4. **High-Quality Development and Adjustment Phase (2021-Present)**: Shift towards regulated growth and overseas markets [6][7] Current Industry Status - The gaming market in China is rebounding, with a projected market size of 325.78 billion yuan in 2024, reflecting a year-on-year growth of 7.53% [9] - After a brief decline from 2020 to 2022, the market is expected to grow at over 7% annually, reaching 168 billion yuan by mid-2025 [9] - Overseas revenue for Chinese gaming is projected to reach 18.557 billion USD in 2024, marking a historical high with a year-on-year increase of 13.39% [10] Market Segmentation - **Mobile Gaming**: Expected revenue of 238.217 billion yuan in 2024, with a growth rate of 5.01% [14] - **Web Games**: Revenue is declining, with a projected 2.203 billion yuan in 2025, down 5.87% [19] - **Client Games**: Stable growth with a projected revenue of 35.403 billion yuan in 2025, up 4.86% [20] - **Console Games**: Rapid growth with a projected revenue of 1.034 billion yuan in 2025, up 29.78% [23] Competitive Landscape - The majority of listed gaming companies are concentrated in developed regions like Guangdong and Beijing, with Guangdong having the highest number at 27 [24] - The market is fragmented, but major players like Tencent and NetEase dominate, accounting for 60% of the market capitalization of listed gaming companies [27] Future Development Trends - The gaming industry in China is expected to continue growing, with a market size projected to exceed 360 billion yuan by 2025 and potentially reach 500 billion yuan by 2030 [33] - There is a trend towards deeper integration of traditional culture into gaming products, supported by favorable policies [34]