香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其 準確性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部份內容 而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 執行董事： 姜宗祥先生（董事長）、劉富華先生及侯秋燕先生 168 職工董事： 孫靜女士 董事會會議召開日期公告 獨立非執行董事： 肖耿先生、盛雷鳴先生、張然女士、趙昌文先生及趙紅女士 青島啤酒股份有限公司（「本公司」）董事會（「董事會」）謹此宣佈，本公司將於二零二五年 八月二十六日（星期二）舉行董事會會議，藉以（其中包括）審議及批准本公司及其附屬公 司截至二零二五年六月三十日止六個月，按照中國企業會計準則編制之未經審計中期業 績及其發佈。 承董事會命 青島啤酒股份有限公司 侯秋燕 聯席公司秘書 中華人民共和國 • 青島 二零二五年八月十二日 於本公告日期，董事會成員如下： ...

Core Viewpoint - The article discusses the price monitoring efforts for the 35th Qingdao International Beer Festival, highlighting the effectiveness of price control measures implemented by the Qingdao Development and Reform Commission [1] Group 1: Price Monitoring and Control - The Qingdao Development and Reform Commission conducted in-depth research on price governance mechanisms during the beer festival [1] - Monitoring data indicates that hotel room prices did not exceed 1.6 times the average transaction price for the same room type from July 1 to July 7 [1] - The research focused on improving government pricing mechanisms and enhancing legal pricing standards, confirming the effectiveness of the price control measures during the festival [1] Group 2: Future Directions - The Qingdao Price Certification and Monitoring Center aims to enhance price monitoring capabilities to better support government price governance efforts [1] - The center will maintain a problem-oriented approach and contribute to building a high-level price governance mechanism that is effective in the market, moderate in regulation, and scientific in supervision [1]

开年顶级体育盛宴 元宵团圆就看亚团 亚洲羽毛球混合团体锦标赛自2016年创办以来，一直是亚洲羽坛最高水平的团体赛事之一。本次锦 标赛不仅汇聚了奥运冠军、世界排名前列的顶尖选手，更有各方新生代球员同场竞技，堪称开年最值得 期待的羽球盛宴。 比赛将于2月11日至16日在青岛国信体育中心体育馆激情开打，其中，2月11日至13日将进行小组单 循环赛的争夺，这三天赛程密集、场次丰富，无论是明星球员的精彩表现，还是新秀黑马的强势崛起， 都将让球迷大呼过瘾。 值得一提的是，本届赛事恰逢中国传统元宵佳节，2月12日，当元宵的团圆氛围与羽球的激情碰 撞，赛场内外将交织出别样的节日风景。2月14日，赛事将迎来紧张刺激的四分之一决赛，四场强强对 话一触即发。 新春伊始，"啤酒之都""赛事名城"青岛又迎来一场开年顶级体育赛事。 2月11日，2025青岛啤酒亚洲羽毛球混合团体锦标赛在青岛国信体育中心体育馆揭幕，本次比赛 以"相约山海 美美羽共"为口号，青岛啤酒作为赛事冠名赞助商和唯一指定啤酒品牌，将与来自亚洲12 个国家和地区的近200名羽坛高手，共同奉献一场为期6天的羽球盛宴。 用运动点燃新春激情 青岛啤酒"羽"你活力同行 作为全球 ...

Core Insights - The article highlights the significant increase in consumer engagement and sales for Qingdao Beer during the Spring Festival, showcasing the effectiveness of their interactive marketing strategies and supply chain management [1][2][3] Consumer Engagement - Over 90 million consumers accessed Qingdao Beer's interactive page via QR codes on packaging from the start of the lunar month until February 6 [1] - From the first to the seventh day of the lunar new year, Qingdao Beer recorded 19 million scans of their bottle caps, indicating strong consumer interaction [2] - On average, consumers drank 9 bottles of beer during the festival, with northern consumers showing a higher preference for beer compared to southern consumers [2] Supply Chain Efficiency - Qingdao Beer utilized data analytics to enhance their supply chain, allowing for increased production and timely delivery of fresh products [3] - The average delivery time for products to consumers was reduced by 7 days compared to the previous year, demonstrating improved freshness management [3] - The total transaction value of Qingdao Beer's products on platforms like Meituan increased by 67% year-on-year during the festival period, with their fresh delivery service seeing a 103% growth [3] Market Trends - The consumption surge during the Spring Festival reflects broader economic vitality and consumer demand trends in China, positioning Qingdao Beer as a key player in the beverage industry [3]

Core Viewpoint - The article emphasizes the need for strengthening the role of enterprises in innovation, accelerating the collaboration between industry, technology, and market to promote high-quality development in the sector [1] Group 1: Innovation and Development - Enterprises should focus on high-quality supply to lead and create demand, integrating technological and industrial innovation for development [1] - There is a growing consumer demand for quality, personalization, and scenario-based consumption, necessitating continuous improvement in product quality, variety, and supply [1] Group 2: Industry Collaboration - The article suggests enhancing the deep integration of production, education, and research led by enterprises, particularly in the food sector, by establishing high-level technological innovation platforms [1] - A proposed model for innovation involves enterprises setting challenges, collaborating with educational institutions to solve them, and receiving government support [1] Group 3: Competitive Advantage - The focus should be on improving the entire industry chain's competitive advantage by addressing key technological challenges in the field of food biotechnology manufacturing [1] - The article highlights the importance of leveraging the National Key Laboratory of Beer Fermentation Engineering to enhance supply quality and stimulate consumer activity [1]

Core Insights - Qingdao Beer reported a record net profit of RMB 4.34 billion for the fiscal year 2024, with total sales volume reaching 7.538 million kiloliters and revenue of RMB 32.14 billion [1] - The company emphasizes innovation-driven high-quality development, focusing on product, quality, brand, and marketing innovations [1] - Qingdao Beer has been recognized with the National Science and Technology Progress Award for the fourth consecutive year, being the only company in the industry to receive this honor [1] Sales and Product Development - The main brand of Qingdao Beer achieved a sales volume of 4.34 million kiloliters, with mid-to-high-end products accounting for 3.154 million kiloliters [1] - New products launched during the year include the "Aogute A Series," "Nikashi White Beer," and a non-alcoholic beer series, catering to diverse consumer preferences [1] Market Expansion and Digital Transformation - Online product sales increased by 21% year-on-year, marking 12 consecutive years of growth [2] - The company is expanding its fresh delivery business, with products available in 24 cities to meet personalized and diverse consumer needs [2] - Qingdao Beer has been recognized as the first "Sustainable Lighthouse Factory" in the global food and beverage industry, with a total of 23 breweries awarded national-level green factory status [2] Brand Value - In 2024, Qingdao Beer ranked 500th in the world brand value list with a brand value of RMB 264.675 billion [2]

"马莱莱的那粒进球太漂亮了，锁定胜局的一脚！"球迷王先生端起手中的啤酒，与同伴欢呼庆祝， 共同分享胜利的喜悦。当马莱莱的前插包抄捅射穿透大连梭鱼湾体育场的夕阳余晖，金色在啤酒泡沫与 欢呼声交织成沸腾的海洋。 当2025赛季中超联赛第三轮比赛如火如荼地展开，球迷们惊喜地发现，在看台之上可以一边品尝清 爽的啤酒，一边欣赏精彩的进球了。北京、大连、郑州、天津……在全国各地的球馆中，随处可见到青 岛啤酒摊位前排起了长龙，球迷们热情购买的是一款青岛啤酒无醇白啤0.0%。 球迷欢乐升级 中超看台上"喝酒自由" "以往只能在电视机前喝着啤酒看球，现在可以在比赛现场畅饮，真是快乐浓度超标了"，球迷王先 生打趣说道，中超看台上可以实现"喝酒自由"带给了自己全新的体验。 为热爱共欢聚 球迷"第二主场"激情满怀 巨大的高清屏幕、随处可见的足球元素、激昂的助威口号……中超第三轮赛事热血开启，全国各地 的餐馆、酒吧也成为了球迷们的"第二主场"，喝酒、看球、交朋友，"一键三连"体验拉满。 在青岛的Tsintao1903纯生酒馆中，数十名青岛西海岸的球迷攒了一个兄弟局，在"第二现场"捍卫主 场。伴随着比赛中的精彩进球，球迷们高举双手，拥抱 ...

Core Insights - Qingdao Beer reported a "triple growth" in sales, revenue, and net profit for Q1 2025, achieving product sales of 2.261 million kiloliters, operating revenue of RMB 10.446 billion, and a net profit attributable to shareholders of RMB 1.710 billion, representing a year-on-year increase of 7.08% [1] Group 1 - The company leveraged its brand and quality advantages to actively explore the market during the reporting period [1] - The main brand, Qingdao Beer, achieved product sales of 1.375 million kiloliters, a year-on-year increase of 4.1% [1] - Sales of mid-to-high-end products reached 1.011 million kiloliters, with a year-on-year growth of 5.3% [1] Group 2 - The company intensified brand promotion efforts through a combination of online and offline strategies, accelerating the expansion of new business and new retail [1] - Online sales reached a historical high, and the instant retail business maintained rapid growth [1] - The company's operational efficiency continued to improve [1]

Group 1 - Qingdao Beer is actively engaging with football fans during the "Soochow Super League" by creating a vibrant atmosphere with unique slogans and promotional activities [1][3][6] - The company has organized viewing parties and carnival events in Suzhou, enhancing the fan experience with interactive activities and giveaways [3][6] - Qingdao Beer is providing exclusive offers and discounts through partnerships with local restaurants, allowing fans to redeem beer vouchers during the matches [6][8] Group 2 - The brand is conducting promotional activities every weekend in various cities, encouraging fans to participate in lottery draws for a chance to win "Soochow Super League" tickets [8] - Qingdao Beer is set to host multiple "Soochow Fan Nights" during the upcoming beer festival, combining beer enjoyment with live match broadcasts [8]

Core Insights - The Qingdao Beer Festival is experiencing widespread popularity across various cities in China, creating a vibrant atmosphere for social gatherings and consumption [1][3][18] - The festival is successfully integrating local cultural elements and sporting events, such as the "Soochow Super League," enhancing the overall experience for attendees [3][5][6] Group 1: Festival Highlights - The Qingdao Beer Festival is celebrated in multiple cities, including Hohhot, Nanjing, and Jinan, showcasing local hospitality and cultural diversity [1][11] - The festival has become a significant social event, with thousands of attendees enjoying beer, food, and live sports, creating a lively and immersive experience [6][15] - In cities like Yangzhou and Zhangjiakou, the festival has sparked consumer enthusiasm and become a trending topic among locals [7][15] Group 2: Economic Impact - Local businesses are benefiting from the festival's popularity, with reports of high customer turnout and increased sales, such as a vendor in Zhangjiakou making over 9,000 yuan on the opening day [15] - The festival is driving tourism and local consumption, with unique offerings like cultural performances and local delicacies enhancing the overall appeal [15][18] - The integration of local food and drink experiences, such as pairing Qingdao beer with regional dishes, is contributing to a richer consumer experience [17][18]