Core Viewpoint - The article highlights the rebound of the liquor sector, particularly the significant rise in Jinhuijiu's stock price, indicating a positive trend in the industry [3]. Group 1: Liquor Sector Performance - Jinhuijiu's stock reached the daily limit, while other liquor companies such as Shede Liquor, Laobai Ganjiu, and others saw increases of around 5% [3]. - The overall performance of the liquor sector suggests a recovery, with multiple companies experiencing notable gains [3]. Group 2: Market Overview - The total trading volume in the Shanghai and Shenzhen markets exceeded 500 billion [6]. - The ChiNext 50 Index experienced a decline, with a drop of 3% [7]. - The A-share market opened with mixed results, with the insurance sector showing strong performance [9]. Group 3: Company-Specific News - Cambrian Technology opened down by 6.8%, with an announcement projecting annual revenue between 5 billion to 7 billion for 2025 [8].

Investment Rating - The report rates the white liquor industry as "Positive" (First Time) [1] Core Viewpoints - The current moment is seen as a potential starting point for absolute returns in the white liquor sector, considering the cyclical learning effects [4] - The white liquor industry has returned to cyclical characteristics, with fund holdings dropping to levels seen in 2017, and the food and beverage sector's overweight ratio has decreased significantly from a peak of 11% in 2019 to 3.2% [4][13] - The valuation of the white liquor sector has declined by 72% over the past four years, indicating a slow and steady adjustment process, unlike previous cycles [4][18] - Historical analysis suggests that the bottoming out of the white liquor index occurred after the 2014 Spring Festival, which is anticipated to happen again during the current cycle [5][22] Summary by Sections 1. Decline in White Liquor Holdings and Return to Cyclical Stock Characteristics - Fund holdings in the white liquor sector have decreased to 2017 levels, indicating a shift back to cyclical stock characteristics [10][13] - The overweight ratio of the food and beverage sector has significantly decreased, reflecting a gradual exit of funds focused on long-term value [4][13] 2. Review of Previous Cycle's Bottoming Characteristics - The previous cycle's bottoming process involved several stages, including a decline in dealer profitability, reduced receivables, and a subsequent recovery in real demand [4][18] - The current cycle is expected to show a similar pattern, with the learning effect potentially leading to an earlier inflection point for absolute returns [4][18] 3. Upcoming Investment Timing - The report suggests monitoring for signs of risk clearance in financial statements and early inventory reduction among dealers as indicators for potential investment opportunities [4][6] - Specific companies to watch include Luzhou Laojiao for its high dividend yield and Yingjia Gongjiu for its low valuation and inventory clearance [4][6]

Core Viewpoint - The low-alcohol fragrant liquor market is experiencing a resurgence, driven by major companies like Wuliangye, Luzhou Laojiao, and others launching new products, indicating a competitive yet collaborative environment among the "fragrant liquor" sector [1][8]. Industry Developments - The new national standard for fragrant liquor, effective from April 1, 2022, defines low-alcohol liquor as having an alcohol content between 25% and 40% [2][3]. - The introduction of this standard aims to stabilize the quality of low-alcohol fragrant liquor by setting specific physicochemical indicators for products based on their production date [3][7]. Product Launches - Wuliangye announced the launch of its 29-degree product "Wuliangye·A First Glance" in June 2023, followed by Luzhou Laojiao's 28-degree "Guojiao 1573" [9][12]. - Other companies, such as Shede and Gujing Gongjiu, are also entering the low-alcohol market with their respective products, indicating a trend among major players to diversify their offerings [9][12]. Technological Advancements - The production of low-alcohol fragrant liquor requires advanced techniques to ensure quality, including adsorption filtration, cold filtration, and molecular sieving, which help maintain flavor while reducing alcohol content [10][11]. - Companies like Wuliangye and Luzhou Laojiao have developed proprietary technologies to achieve "low but not bland" products, focusing on the balance of aroma and flavor [10][11]. Market Trends - The low-alcohol fragrant liquor segment is seen as a response to changing consumer preferences, with a need for innovation and new market scenarios as traditional high-alcohol products face challenges [7][12]. - The competitive landscape is shifting, with major brands actively promoting low-alcohol options, which may lead to increased market acceptance and sales [12].

Group 1 - Major Chinese liquor companies, including Wuliangye and Shede, announced the launch of low-alcohol products, indicating a shift in the market towards lower alcohol content [1][4] - The trend of reducing alcohol content is a response to changing consumer preferences, particularly among younger demographics who favor taste and health [4][9] - The China Alcoholic Drinks Association's report highlights a mismatch between traditional liquor offerings and the demands of younger consumers born between 1985 and 1994 [4][5] Group 2 - Companies like Luzhou Laojiao and Yanghe are actively developing low-alcohol products, with Luzhou Laojiao planning to introduce a 28-degree version of its flagship product [5][4] - The introduction of low-alcohol products is seen as a proactive measure to adapt to a market undergoing significant adjustments, with many companies experiencing declining sales [4][9] - The market for low-alcohol beverages is expanding, with various companies launching products in the range of 15 to 28 degrees [4][5] Group 3 - In addition to lowering alcohol content, liquor companies are entering the craft beer market, with Wuliangye launching its first craft beer product [7] - Young consumers are driving the craft beer market, with over 75% prioritizing unique flavor experiences [7][9] - The strategy of combining liquor and beer aims to create a synergistic ecosystem, leveraging shared distribution channels and consumer engagement [7][9] Group 4 - Despite the opportunities presented by low-alcohol and craft beer strategies, companies face challenges such as technical difficulties in producing low-alcohol beverages and regional market differences [9] - The need for effective supply chain management is critical as beer has a shorter shelf life and higher consumption frequency compared to traditional liquor [9] - The dual strategy of lowering alcohol content and entering the beer market is essential for addressing the loss of younger consumers and the competitive landscape [9]

Group 1 - The food and beverage sector experienced a significant decline on August 27, with the Food ETF (515710) dropping by 2.45% to close at 0.636 [1][2] - Notable declines were observed in liquor stocks, with Luzhou Laojiao, Gujing Gongjiu, and Shanxi Fenjiu falling over 4%, while Kweichow Moutai and Wuliangye also saw declines exceeding 2% [1][2] - The overall market sentiment indicates that despite previous gains, the liquor sector remains at a low point, with institutions suggesting that the current market conditions may present attractive opportunities for high-quality liquor stocks [1][3] Group 2 - According to institutional analysis, the current environment, characterized by policy-driven demand and favorable supply-side conditions, is expected to gradually improve the supply-demand dynamics in the liquor sector [3] - The Food ETF's price-to-earnings ratio stands at 21.35, placing it in the 10.57 percentile over the past decade, indicating a favorable long-term investment opportunity [3] - Analysts from Ping An Securities believe that the liquor sector's fundamentals are stabilizing, with upcoming festive seasons likely to boost consumption [4] Group 3 - The liquor sector has faced pressure since the implementation of the alcohol ban, but recent policy changes are expected to alleviate some of this pressure, setting the stage for a potential recovery [4] - Investment strategies suggest focusing on high-end liquor, mid-range liquor with national expansion, and local market strongholds as key areas for potential growth [4] - The Food ETF (515710) is highlighted as a core asset for investors looking to gain exposure to the food and beverage sector, with a significant portion of its holdings in leading liquor stocks [5]

证券代码：600702 证券简称：舍得酒业 公告编号：2025-044 舍得酒业股份有限公司 2025年第一次临时股东大会决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 本次会议是否有否决议案：无 一、 会议召开和出席情况 (一)股东大会召开的时间：2025 年 8 月 27 日 (二)股东大会召开的地点：公司艺术中心会议室 (三)出席会议的普通股股东和恢复表决权的优先股股东及其持有股份情况： | 1、出席会议的股东和代理人人数 | 1,000 | | --- | --- | | 2、出席会议的股东所持有表决权的股份总数（股） | 121,209,830 | | 3、出席会议的股东所持有表决权股份数占公司有表决权股 | 36.85% | | 份总数的比例（%） | | (四)表决方式是否符合《公司法》及《公司章程》的规定，股东大会主持情况等。 本次股东大会由公司董事会召集，采用现场投票与网络投票相结合的方式表 决，由公司董事长蒲吉洲先生主持。会议的召集、召开和表决方式符合《公司法》 及《公司章程》的有 ...

国浩律师（成都）事务所 关于舍得酒业股份有限公司 2025 年第一次临时股东会 Tel：86 28 86119970 Fax：86 28 86119827 E-mail：grandallcd@grandall.com.cn http://www. grandall.com.cn 四川省成都市高新区天府二街 269 号无国界商务 中心 26 号楼 9 层 邮编：610095 Floor 9,Building 26,Boundary-Free Land Center,269 Tianfu 2 Street,Hi-Tech Zone,Chengdu, China 法律意见书 国浩蓉（2025）律见字第 20766 号 致：舍得酒业股份有限公司 根据国浩律师（成都）事务所（以下简称"本所"）与舍得酒业股份有限公司 （以下简称"舍得酒业"或"公司"）签订的《聘请法律顾问合同》，本所指派杨 波、何瑞律师出席了舍得酒业 2025 年第一次临时股东会（以下简称"本次股东会"）。 本所律师根据《中华人民共和国公司法》（以下简称《公司法》）、《中华人民 共和国证券法》（以下简称《证券法》）、《上市公司股东会规则》（以下简称《股东 ...

Core Viewpoint - Shede Liquor's 2025 semi-annual performance report shows strong recovery in profitability, with significant growth in net profit and revenue, indicating effective strategic adjustments and a return to a growth trajectory [1][2][3] Financial Performance - In the first half of 2025, Shede Liquor achieved revenue of 2.701 billion yuan and a net profit of 443 million yuan, with Q2 revenue at 1.125 billion yuan, remaining stable year-on-year, while net profit surged by 139.5% [1] - The company's net profit for Q1 already exceeded the total for the previous year, demonstrating robust recovery momentum [1] - By June 30, 2025, total assets reached 12.407 billion yuan, a 5.12% increase from the previous year, and net cash flow from operating activities grew by 427.77% [2] Market Strategy - Shede Liquor is actively managing inventory and stabilizing prices to alleviate operational pressures, maintaining channel health and brand value [2] - The company is expanding its digital and international presence, with e-commerce sales reaching 336 million yuan, a 31.38% increase year-on-year, and significant growth in Southeast Asia [2] Product Development - The company is optimizing its product structure, focusing on the mass and banquet markets, with sales of its strategic product "T68" showing rapid growth [3] - The introduction of the low-alcohol product "Shede Zizai" reflects the company's response to changing consumer trends, emphasizing a lighter drinking experience [4][5] Consumer Insights - The shift in consumer demographics and preferences is leading to a focus on quality-price ratio and a more relaxed drinking experience, which "Shede Zizai" aims to address [5][6] - The product's development is rooted in the company's commitment to long-term innovation and maintaining core advantages while adapting to market changes [6]

Core Viewpoint - The report from Dongfang Securities highlights that despite the overall pressure on the liquor industry, Shede Liquor achieved a significant profit growth in Q2 2025, indicating a recovery trend amidst a challenging market environment [1] Industry Summary - The liquor industry is currently experiencing sales decline and inventory destocking due to weak consumption [1] - Most companies in the industry are facing profit pressure as a result of these market conditions [1] Company Summary - Shede Liquor reported a net profit attributable to shareholders of 97.17 million yuan in Q2 2025, representing a year-on-year increase of 139.48%, showcasing a strong recovery [1] - Revenue from mid-to-high-end liquor and ordinary liquor in Q2 2025 was 740 million yuan and 240 million yuan, respectively, with year-on-year changes of -16% and +62% [1] - The company is focusing on building core base markets to secure advantageous profit regions and enhance its ability to withstand risks during economic downturns [1] - Revenue from domestic and foreign markets in Q2 2025 was 290 million yuan and 690 million yuan, with year-on-year changes of -21% and +5%, indicating a faster recovery in the foreign market [1] - The company plans to continue developing a multi-brand, full-price, and full-channel base market strategy, particularly strengthening its presence in East China, South China, and Chongqing [1] - Shede Liquor aims to establish a comprehensive marketing operation system and advance digital upgrades to support a multi-brand marketing matrix, supply chain collaboration, and integrated financial management, which will promote cost reduction and efficiency improvement [1] - The company is given a target price of 78.28 yuan based on a 38 times PE valuation for 2025, maintaining a "buy" rating [1]

Core Viewpoint - A "degree reduction competition" is emerging in the Chinese liquor industry, with major brands launching low-alcohol products to adapt to changing consumer preferences [2][4]. Group 1: Industry Trends - Major liquor companies, including Wuliangye and Shede, have recently introduced low-alcohol products, reflecting a shift in consumer demand [2][4]. - In the past month, four companies have announced new low-alcohol products, with alcohol content decreasing progressively [2][4]. - The trend towards lower alcohol content is seen as a response to the industry's adjustment to market changes, particularly the evolving preferences of younger consumers [4][5]. Group 2: Consumer Behavior - The rise of younger consumers, particularly those born between 1985 and 1994, is driving demand for more palatable and health-conscious alcoholic beverages [4][5]. - Traditional high-alcohol liquor has been losing appeal among younger demographics, who prefer alternatives like beer, fruit wine, and cocktails [5][6]. - A report indicates that low-alcohol liquor market size in China is expected to reach 74 billion yuan by 2025, highlighting the potential for growth in this segment [5][6]. Group 3: Production Challenges - Producing low-alcohol liquor requires advanced techniques and higher-quality ingredients, making it more costly than traditional high-alcohol products [3][4]. - Experts emphasize that maintaining the flavor profile while reducing alcohol content poses significant production challenges [3][4]. Group 4: Market Opportunities - The introduction of low-alcohol products is seen as a way to tap into new market segments and meet the diverse needs of consumers [5][6]. - Companies are encouraged to innovate not only in product offerings but also in consumer engagement strategies to effectively reach younger audiences [4][6].