Group 1 - The white liquor sector is experiencing a decline, with the WIND white liquor index showing a weekly drop for three consecutive weeks, while the beer sector is on an upward trend, with all beer stocks achieving gains [1][2] - Major white liquor stocks such as Luzhou Laojiao, Shanxi Fenjiu, and Guizhou Moutai have seen significant weekly declines, with Guizhou Moutai's market value decreasing by 63.6 billion yuan [2][4] - In contrast, the WIND beer index has achieved a four-week winning streak, with a weekly increase of approximately 3.86%, and all beer stocks reporting gains [4][7] Group 2 - The "seesaw effect" between the white liquor and beer sectors has become evident since May, with investors favoring the beer sector during the downturn of the white liquor sector [2][8] - The white liquor index recorded a monthly decline of 2.65% in May, underperforming the food and beverage index, indicating a challenging environment for the white liquor industry [8][9] - High-end liquor companies like Guizhou Moutai and Wuliangye exhibit high gross margins and low marketing expenses, while some regional brands face pressure on profitability due to increased competition and lower brand strength [9]

Investment Rating - The report maintains a "Positive" investment rating for the food and beverage industry [4]. Core Viewpoints - The new consumption trend continues, focusing on low-priced/undervalued stocks with potential catalysts, particularly in the food sector, new retail channels, and health products [2][29]. - The report highlights the need to pay attention to the white liquor sector, which may face pressure in the second quarter, suggesting a focus on leading brands with strong market positions [16][29]. Summary by Sections White Liquor Sector - The white liquor sector is currently under pressure, with a recommendation to prioritize leading brands such as Guizhou Moutai, Wuliangye, and Shanxi Fenjiu for mid-term investments [16][29]. - Recent policies regarding public receptions may impact white liquor consumption, but the overall effect is expected to be limited due to a shift from government to business consumption since 2016 [7][16]. - The report notes that the white liquor sector is still in a bottoming phase, with opportunities for mid-term positioning in leading brands [4][16]. Consumer Goods Sector - The consumer goods sector shows a continuation of the new consumption trend, with a focus on potential catalysts in food categories, new retail channels, and health products [2][29]. - Recommended stocks in this sector include Jin Zai Foods, New Dairy, Anji Foods, and others, with a focus on companies that can leverage new retail opportunities [2][29]. Market Performance - From May 26 to May 30, the Shanghai Composite Index fell by 1.08%, while non-dairy beverages and other liquor categories saw gains of 8.96% and 7.93%, respectively, with white liquor declining by 2.80% [2][35]. - Specific stocks such as Tianyoude Liquor and Huazhi Liquor showed positive performance, while others like Luzhou Laojiao and Shanxi Fenjiu experienced declines [3][39]. Price Trends - The report provides insights into the pricing trends of key white liquor brands, indicating stable prices for Guizhou Moutai and Wuliangye, with slight fluctuations noted [15][55].

Core Insights - The article highlights the successful brand rejuvenation of Fenjiu in the Chinese liquor market, particularly among younger consumers, as evidenced by its ranking in the CBI500 list [2][5][17] - The white liquor industry is currently facing challenges such as oversupply and high inventory, leading to a competitive landscape where only a few brands thrive [5][7][28] - Fenjiu's strategy focuses on appealing to younger consumers by emphasizing product value and innovative marketing approaches [17][21][30] Group 1: Brand Performance - Fenjiu ranks 163rd in the CBI500 list, with a significant lead among new customers aged 18-24, reflecting its successful youth-oriented strategy [2][5] - The overall white liquor industry is struggling, with only eight brands making it to the CBI500 list, indicating a stark contrast to other sectors like 3C and apparel [5][6] - Fenjiu's revenue reached 319 billion in 2023, with a projected growth to 360.11 billion in 2024, showcasing its resilience in a challenging market [17][20] Group 2: Consumer Trends - The main consumer demographic for white liquor is shifting, with younger generations increasingly becoming the primary market, accounting for 34% of consumers born between 1985-1994 and 18% for those born after 1995 [11][13] - Young consumers prioritize taste and value over brand prestige, indicating a shift in purchasing criteria [13][18] - The demand for lower-alcohol options is rising, prompting brands to expand their product lines to cater to this preference [14][20] Group 3: Marketing and Distribution Strategies - Fenjiu employs a multi-faceted marketing approach, utilizing social media and e-commerce platforms to engage younger consumers and create a complete consumption loop [21][22] - The brand has successfully launched campaigns that resonate with younger audiences, such as the "white liquor innovation" initiatives, which have garnered significant attention online [21][24] - Fenjiu's collaboration with platforms like Tmall has resulted in substantial growth, with a 76% increase in brand performance during promotional events [24][26] Group 4: Industry Challenges and Future Directions - The white liquor industry is entering a new cycle characterized by market segmentation and consumption upgrades, necessitating a comprehensive value redefinition [28][30] - Companies must adapt to changing consumer preferences and enhance their product offerings to remain competitive in the evolving market landscape [30][31] - The future competition will focus on flavor innovation, channel diversification, cultural relevance, and international expansion [30][31]

Company Overview - The company recently held its annual shareholder meeting to discuss its current operational status [1] Product Line Strategy - The company has developed a comprehensive plan for its four product lines, aiming for each to achieve over 10 billion yuan in revenue. The product lines include Guo Fen, Lao Bai Fen, Qing Hua 20, and Qing Hua 26 and above, with a resource allocation ratio of 1:3:3:3. Guo Fen focuses on quantity control, while Lao Bai Fen has seen rapid growth after establishing brand value. The company plans to upgrade Lao Bai Fen this year, targeting over 10 billion yuan in sales within 2-3 years. Qing Hua 20 is identified as the main growth driver, and the Qing Hua 26+30 combination aims for competitive pricing in the 600-1000 yuan range. The marketing strategy for Qing Hua 26 includes a "1+4+1" model to enhance high-end product development through channel alliances [2] National Expansion Strategy - The company is advancing its nationalization strategy 2.0, focusing on deepening its presence in the Yangtze River Delta and Greater Bay Area, with growth targets exceeding the national average. Strategies include category leadership, innovative drinking scenarios, and cultural empowerment. The "Fen Xiang Li Yu" initiative is enhancing channel management, establishing clear roles and responsibilities for agents and terminals, with 889,000 active terminals currently. Future plans include improving online expense reimbursement for timeliness and traceability [3] Market Outlook - In the short term, market activity is expected to remain subdued in Q2, but the company anticipates maintaining a degree of resilience in its financial reports. The company has been enhancing its sales organization and team, with a focus on local recruitment for business roles. This shift is expected to improve local sales capabilities. Despite external market uncertainties, the company has room for adjustment, prioritizing market health and stable pricing for core products [4] Profit Forecast and Valuation - Due to weak mid-to-high-end liquor consumption during the off-season, the company has revised its profit forecasts for 2025/26 down by 1.8% and 3.7% to 13.1 billion and 13.9 billion yuan, respectively. The target price remains at 228 yuan, corresponding to 21/20 times P/E for 2025/26, while the current price reflects 17/16 times P/E, indicating a 24% upside potential. The company maintains an outperform rating in the industry [5]

Investment Rating - The report maintains a "Strong Buy" rating for Shanxi Fenjiu (600809) with a target price of 285 CNY [1] Core Views - The company held its 2024 annual shareholders' meeting on May 29, where management provided transparent communication regarding industry outlook, operational plans, investment, and dividend policies [1] - The company aims for long-term stable and healthy development, focusing on a flexible operational strategy and targeting younger demographics with new product lines [1][6] - The report highlights the company's strong operational quality and potential for increasing dividend rates, projecting a dividend payout ratio of 60% for 2024 and a dividend yield of 3.5% for 2025 [6] Financial Summary - Total revenue is projected to grow from 36,011 million CNY in 2024 to 45,917 million CNY by 2027, with a compound annual growth rate (CAGR) of approximately 8.4% [2] - Net profit attributable to shareholders is expected to increase from 12,243 million CNY in 2024 to 16,101 million CNY in 2027, reflecting a CAGR of 11.5% [2] - Earnings per share (EPS) is forecasted to rise from 10.04 CNY in 2024 to 13.20 CNY in 2027 [2] - The company maintains a healthy balance sheet with a debt-to-asset ratio of 30.75% and a projected price-to-earnings (P/E) ratio decreasing from 19 in 2024 to 14 in 2027 [3][2] Operational Insights - The company is focusing on four main product lines: Glass Fen, Old White Fen, Qinghua 20, and Qinghua 26 + 30, with a resource allocation strategy of 1:3:3:3 [6] - The company has achieved over 65.8% of its sales from outside its home province, indicating successful national expansion [6] - The "Fen Enjoyment" channel has seen improved acceptance, with over 88.9 million active terminals, and the company plans to enhance marketing efficiency and cost-effectiveness [6]

Core Viewpoint - Shanxi Fenjiu held a shareholders' meeting on May 29, where Wu Yuefei, Wang Yan, and Zhi Zhe were successfully elected as directors, with Wu Yuefei later elected as vice chairman [1][3] Group 1: Management Changes - Wu Yuefei, born in August 1968, has a long career in various positions within the Lüliang city area, serving nearly 29 years before moving to Shuozhou in January 2019 [1] - Wu Yuefei was appointed as the deputy secretary of the party committee, vice mayor, and later became the deputy secretary, vice chairman, and general manager of Fenjiu Group in December 2024 [1] - The recent personnel changes were prompted by Chen Ying's work transfer and Yu Zhong's retirement, leading to the nomination of Wu Yuefei and others to fill the vacancies [1][3] Group 2: Board Composition - With Wu Yuefei's election, the board of Shanxi Fenjiu now includes four directors from Fenjiu Group, including the party secretary and chairman, Yuan Qingmao, and other key executives [3] - Wang Yan and Zhi Zhe, both from China Resources Group, were also elected to the board, with Wang serving as the president of China Resources and Zhi as the vice president [3]

Core Viewpoint - Shanxi Fenjiu has demonstrated strong financial performance and strategic growth in the high-end liquor market, with a focus on national expansion and product diversification [2][3][4]. Financial Performance - In 2024, Shanxi Fenjiu achieved operating revenue of 36.011 billion yuan, a year-on-year increase of 12.79% [2]. - The net profit attributable to shareholders reached 12.243 billion yuan, up 17.29% year-on-year [2]. - The company plans to distribute a cash dividend of 36.00 yuan per 10 shares, totaling 4.392 billion yuan, with a cumulative cash dividend of 7.393 billion yuan, representing 60.39% of the net profit [2]. Product and Market Expansion - The production volume for 2024 was 240,500 kiloliters, a 7.25% increase, while sales volume reached 220,600 kiloliters, up 7.20% [2]. - The high-end product line "Qinghua" generated revenue of 26.532 billion yuan, a 14.35% increase, with a gross margin of 84.45% [2]. - Revenue from markets outside Shanxi reached 22.374 billion yuan, a 13.81% increase, with a gross margin of 75.30% [2]. Strategic Initiatives - The company is advancing its nationalization and high-end strategy through a "1357+10" market expansion approach, focusing on southern China [3]. - Shanxi Fenjiu is optimizing its domestic market layout and enhancing its marketing strategies, including the "five-in-one" technology to empower distributors [3]. - The company is also pursuing international growth, with foreign exchange earnings increasing by 50% year-on-year in 2024 [3]. Industry Context - The Chinese liquor industry is experiencing increased competition, with market share concentrating among leading brands, highlighting a "Matthew Effect" [4]. - The industry is shifting from a focus on speed to quality, with a consensus on stabilizing markets, channels, and prices [4]. - Young consumers are becoming a significant force in the market, driving changes in consumption patterns and favoring high-quality, culturally rich liquor products [4].

恒一律师 山西杏花村汾酒厂股份有限公司 2024年年度股东大会 法律意见书 山西恒一律师事务所 Shanxi Hengyi Law Office 中国·太原 晋源区长兴南街 8号 1 幢 11 层办公 1101 号、1108 号 邮编:030012 电话:(0351) 7555621 传真:(0351) 7555621 电子信箱:shanxihengyi@163.com 网址:http://www.shanxihengyi.com 致:山西杏花村汾酒厂股份有限公司 山西恒一律师事务所(以下简称"本所")接受贵公司的委托,指派王莹、张 萌律师出席贵公司 2024年年度股东大会(以下简称本次股东大会),并依据《中 华人民共和国公司法》(以下简称《公司法》)、《上市公司股东大会规则》(以 下简称《股东大会规则》)以及《山西杏花村汾酒厂股份有限公司章程》(以下 简称《公司章程》)的有关规定,就贵公司本次股东大会的召集、召开程序、出 席会议人员资格和召集人资格、会议表决程序和表决结果等有关事项出具法律意 见。 本所及经办律师依据《中华人民共和国证券法》《律师事务所从事证券法律 业务管理办法》和《律师事务所证券法律业务执 ...

一、 会议召开和出席情况 (一)股东大会召开的时间：2025 年 5 月 29 日 (二)股东大会召开的地点：公司会议室 (三)出席会议的普通股股东和恢复表决权的优先股股东及其持有股份情况： | 1、出席会议的股东和代理人人数 | 1,234 | | --- | --- | | 2、出席会议的股东所持有表决权的股份总数（股） | 1,007,087,414 | | 3、出席会议的股东所持有表决权股份数占公司有表决 | | | 权股份总数的比例（%） | 82.5505 | 证券代码：600809 证券简称：山西汾酒 公告编号：临 2025-015 山西杏花村汾酒厂股份有限公司 2024年年度股东大会决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 本次会议是否有否决议案：无 表决情况： 二、 议案审议情况 (一) 非累积投票议案 1、 议案名称：2024 年度董事会工作报告 审议结果：通过 (四)表决方式是否符合《公司法》及《公司章程》的规定，大会主持情况等。 本次会议由公司董事会召集，会议由公司董事长 ...

证券代码：600809 证券简称：山西汾酒 公告编号：临 2025-016 山西杏花村汾酒厂股份有限公司 第八届董事会第七十三次会议决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、 误导性陈述或者重大遗漏，并对其内容的真实性、准确性和完整性承 担法律责任。 一、董事会会议召开情况 山西杏花村汾酒厂股份有限公司（以下简称"公司"）于 2025 年 5 月 26 日以书面方式向全体董事发出关于召开第八届董事会第七十三次会议的 通知。会议于 2025 年 5 月 29 日在公司会议室以现场方式召开，会议由袁 清茂董事长主持，应到董事九名，实到董事九名。公司监事会成员、高级 管理人员列席了本次会议，会议的召开、表决程序符合《公司法》和公司 《章程》的有关规定。 二、董事会会议审议情况 1.会议选举武跃飞先生为公司第八届董事会副董事长，任期与本届董 事会一致。 同意票 9 票，反对票 0 票，弃权票 0 票。 2.会议对公司第八届董事会下设各专门委员会人员组成进行部分调 整，确定各委员会人员组成如下： 2025 年 5 月 30 日 （1）战略委员会 主任委员：袁清茂 1 委 员： 武跃飞 李振寰 刘 ...