证券代码：002027 证券简称：分众传媒 分众传媒信息技术股份有限公司投资者关系活动记录表 编号：2021-004 | --- | --- | --- | --- | --- | |------------------------------|-------------------------------------------------------|-------|-------|-------| | | | | | | | | □特定对象调研 □分析师会议 | | | | | 投资者关系 | □媒体采访 ■业绩说明会 | | | | | 活动类别 | □新闻发布会 □路演活动 | | | | | | □现场参观 □其他 | | | | | 参与单位名称 及人员姓名 | 详见附件 2 、调研人员信息表 | | | | | 时间 | 2021 年 08 月 26 日 | | | | | 地点 上海 | | | | | | 上市公司接待 人员姓名 | 董事长兼首席执行官江南春 首席财务官兼董事会秘书孔微微 | | | | | | 财务副总裁王晶晶 | | | | | 投资者关系活动 主要内容介绍 | 1 、 ...

[Key Financial Data](index=1&type=section&id=%E4%B8%80%E3%80%81%E4%B8%BB%E8%A6%81%E8%B4%A2%E5%8A%A1%E6%95%B0%E6%8D%AE) [Key Accounting Data and Financial Indicators](index=1&type=section&id=%EF%BC%88%E4%B8%80%EF%BC%89%E4%B8%BB%E8%A6%81%E4%BC%9A%E8%AE%A1%E6%95%B0%E6%8D%AE%E5%92%8C%E8%B4%A2%E5%8A%A1%E6%8C%87%E6%A0%87) In Q1 2022, the company's performance significantly declined due to market conditions, with revenue down **18.19%** and net profit attributable to shareholders down **32.12%**; however, net cash flow from operating activities remained stable, increasing by **3.04%** | Indicator | Current Period (Yuan) | Prior Year Period (Yuan) | YoY Change | | :--- | :--- | :--- | :--- | | Operating Revenue | 2,939,271,223.27 | 3,592,928,596.15 | -18.19% | | Net Profit Attributable to Shareholders | 928,760,981.95 | 1,368,211,493.18 | -32.12% | | Net Profit Attributable to Shareholders (Excluding Non-Recurring Items) | 811,347,231.78 | 1,217,037,005.88 | -33.33% | | Net Cash Flow from Operating Activities | 1,620,514,396.98 | 1,572,633,573.30 | 3.04% | | Basic Earnings Per Share (Yuan/share) | 0.0643 | 0.0948 | -32.17% | | Total Assets | 25,825,651,332.14 | - | 1.06% (vs. end of prior year) | | Owner's Equity Attributable to Shareholders | 19,296,831,230.67 | - | 4.99% (vs. end of prior year) | [Non-Recurring Gains and Losses Items and Amounts](index=2&type=section&id=%EF%BC%88%E4%BA%8C%EF%BC%89%E9%9D%9E%E5%B8%B8%E8%A7%84%E6%80%A7%E6%8D%9F%E7%9B%8A%E9%A1%B9%E7%9B%AE%E5%92%8C%E9%87%91%E9%A2%9D) Non-recurring gains and losses totaled **117.41 million Yuan** this period, primarily from **219.29 million Yuan** in government subsidies, partially offset by **66.13 million Yuan** in fair value changes from financial assets | Item | Current Period Amount (Yuan) | | :--- | :--- | | Government subsidies included in current profit/loss | 219,286,538.59 | | Fair value change gains/losses and investment income from transactional financial assets/liabilities | -66,130,619.42 | | Other non-operating income/expenses and non-current asset disposal gains/losses | -4,052,117.22 | | **Total** | **117,413,750.17** | [Analysis of Key Financial Indicator Changes](index=2&type=section&id=%EF%BC%88%E4%B8%89%EF%BC%89%E4%B8%BB%E8%A6%81%E4%BC%9A%E8%AE%A1%E6%95%B0%E6%8D%AE%E5%92%8C%E8%B4%A2%E5%8A%A1%E6%8C%87%E6%A0%87%E5%8F%91%E7%94%9F%E5%8F%98%E5%8A%A8%E7%9A%84%E6%83%85%E5%86%B5%E5%8F%8A%E5%8E%9F%E5%9B%A0) Quarterly financial indicator changes were influenced by macro environment and internal operational adjustments, including increased wealth management product investments, revenue decline due to weak advertising demand, higher management fees from personnel optimization, and significant net cash outflow from investing activities [Balance Sheet Item Variation Analysis](index=2&type=section&id=%E8%B5%84%E4%BA%A7%E8%B4%9F%E5%80%BA%E8%A1%A8%E9%87%8D%E8%A6%81%E9%A1%B9%E7%9B%AE%E5%8F%98%E5%8A%A8%2030%25%E4%BB%A5%E4%B8%8A%E7%9A%84%E4%B8%BB%E8%A6%81%E5%8E%9F%E5%9B%A0) Balance sheet changes primarily reflect increased financial assets due to bank wealth management product investments (up **55.52%**), extended accounts payable settlement cycles (up **31.10%**), and a **250.42%** surge in non-current assets due within one year as fixed deposits approach maturity - Transactional financial assets increased by **55.52%** from the beginning of the year, primarily due to the company's increased purchases of bank wealth management products[6](index=6&type=chunk) - Non-current assets due within one year increased by **250.42%** from the beginning of the year, mainly due to three-year fixed deposits approaching maturity[7](index=7&type=chunk) - Accounts payable increased by **31.10%** from the beginning of the year, primarily due to extended settlement cycles for cinema media and equipment purchases affected by the pandemic[7](index=7&type=chunk) - Taxes payable decreased by **48.96%** from the beginning of the year, mainly due to prepaid income tax from the previous year and a quarter-on-quarter decrease in current pre-tax profit[7](index=7&type=chunk) [Income Statement Item Variation Analysis](index=3&type=section&id=%E5%88%A9%E6%B6%A6%E8%A1%A8%E9%87%8D%E8%A6%81%E9%A1%B9%E7%9B%AE%E5%8F%98%E5%8A%A8%2030%25%E4%BB%A5%E4%B8%8A%E7%9A%84%E4%B8%BB%E8%A6%81%E5%8E%9F%E5%9B%A0) Income statement shows revenue declines in building media (down **18.15%**) and cinema media (down **16.85%**) due to weak advertising demand, a **40.13%** increase in management expenses from personnel optimization, and a **55.08%** decrease in investment income due to associate performance - Due to the pandemic, advertising market demand was weak, leading to a **18.15%** year-on-year decrease in building media revenue and a **16.85%** year-on-year decrease in cinema media revenue[8](index=8&type=chunk) - Management expenses increased by **40.13%** year-on-year, primarily due to the accrual of personnel optimization compensation[8](index=8&type=chunk) - Investment income decreased by **55.08%** year-on-year, primarily due to the year-on-year decline in performance of associate company Shuohe Technology[9](index=9&type=chunk) - Fair value change loss reached **103 million Yuan**, primarily stemming from fair value changes in non-current financial assets[9](index=9&type=chunk) - Business taxes and surcharges increased by **164.88%** year-on-year, mainly because the tax preferential policy for cultural construction fees expired at the end of 2021[8](index=8&type=chunk) [Cash Flow Statement Item Variation Analysis](index=4&type=section&id=%E7%8E%B0%E9%87%91%E6%B5%81%E9%87%8F%E8%A1%A8%E9%87%8D%E8%A6%81%E9%A1%B9%E7%9B%AE%E5%8F%98%E5%8A%A8%2030%25%E4%BB%A5%E4%B8%8A%E7%9A%84%E4%B8%BB%E8%A6%81%E5%8E%9F%E5%9B%A0) Operating cash flow increased by **3.04%** due to reduced cinema media procurement costs and extended settlement cycles, while investing cash flow shifted to a **1.90 billion Yuan** net outflow, primarily from **1.90 billion Yuan** in bank wealth management product purchases - Net cash inflow from operating activities was **1.62 billion Yuan**, a **3.04%** year-on-year increase, primarily due to a **45.45%** year-on-year decrease in cash paid for goods purchased and services received[10](index=10&type=chunk) - Net cash outflow from investing activities was **1.90 billion Yuan**, compared to a net inflow in the prior year; this was mainly due to a **1.90 billion Yuan** net outflow from purchasing bank wealth management products in the current period, whereas the prior year saw a net inflow[10](index=10&type=chunk) [Shareholder Information](index=5&type=section&id=%E4%BA%8C%E3%80%81%E8%82%A1%E4%B8%9C%E4%BF%A1%E6%81%AF) [Common Shareholder Holdings](index=5&type=section&id=%EF%BC%88%E4%B8%80%EF%BC%89%E6%99%AE%E9%80%9A%E8%82%A1%E8%82%A1%E4%B8%9C%E6%80%BB%E6%95%B0%E5%92%8C%E8%A1%A8%E5%86%B3%E6%9D%83%E6%81%A2%E5%A4%8D%E7%9A%84%E4%BC%98%E5%85%88%E8%82%A1%E8%82%A1%E4%B8%9C%E6%95%B0%E9%87%8F%E5%8F%8A%E5%89%8D%E5%8D%81%E5%90%8D%E8%82%A1%E4%B8%9C%E6%8C%81%E8%82%A1%E6%83%85%E5%86%B5%E8%A1%A8) As of the reporting period end, the company had **282,269** common shareholders, with the top three, Media Management Hong Kong Limited, Hong Kong Securities Clearing Company Limited, and Alibaba (China) Network Technology Co., Ltd., holding over **42%** combined, and Alibaba and its affiliates acting in concert - The total number of common shareholders at the end of the reporting period was **282,269**[11](index=11&type=chunk) | Shareholder Name | Holding Percentage | Number of Shares | | :--- | :--- | :--- | | Media Management Hong Kong Limited | 23.72% | 3,425,818,777 | | Hong Kong Securities Clearing Company Limited | 12.98% | 1,873,908,785 | | Alibaba (China) Network Technology Co., Ltd. | 6.13% | 885,100,134 | - Alibaba (China) Network Technology Co., Ltd. is an acting-in-concert party with Gio2 Hong Kong Holdings Limited and Giovanna Investment Hong Kong Limited[11](index=11&type=chunk) [Other Significant Matters](index=6&type=section&id=%E4%B8%89%E3%80%81%E5%85%B6%E4%BB%96%E9%87%8D%E8%A6%81%E4%BA%8B%E9%A1%B9) [Employee Stock Ownership Plan Progress](index=6&type=section&id=%EF%BC%88%E4%B8%80%EF%BC%89%E5%91%98%E5%B7%A5%E6%8C%81%E8%82%A1%E8%AE%A1%E5%88%92%E8%BF%9B%E5%B1%95) During the reporting period, the first phase of the employee stock ownership plan saw changes due to one resignation; as of period-end, **93** participants held **52.56 million shares**, representing **0.36%** of the company's total share capital - As of the end of the reporting period, the first phase of the employee stock ownership plan involved **93** employees, holding a total of **52,562,385 shares**, accounting for approximately **0.36%** of the company's total share capital[12](index=12&type=chunk) - The funding sources for the employee stock ownership plan include employees' legitimate salaries, self-raised funds, and loans provided by Mr. Jiang Nanchun, the company's actual controller[12](index=12&type=chunk) [Progress in Establishing Investment Funds](index=6&type=section&id=%EF%BC%88%E4%BA%8C%EF%BC%89%E5%85%AC%E5%8F%B8%E5%8F%82%E4%B8%8E%E8%AE%BE%E7%AB%8B%E6%8A%95%E8%B5%84%E5%9F%BA%E9%87%91%E8%BF%9B%E5%B1%95%E4%BA%8B%E5%AE%9C) During the reporting period, the company's wholly-owned subsidiary, Focus Media Hongyi, actively advanced external investments, completing industrial and filing changes for 'Xiamen Challenger Pisces' and 'Ruixue Guangnian' equity investment funds, and signing a new agreement to invest in 'Tianjin Zhongwei Equity Investment Fund' - The company's participation in Xiamen Challenger Pisces Equity Investment Partnership (Limited Partnership) has completed industrial and fund association filing changes[13](index=13&type=chunk) - The company's participation in Tianjin Ruixue Guangnian Equity Investment Fund Partnership (Limited Partnership) has completed its first closing, industrial changes, and fund association filing[13](index=13&type=chunk) - The company has signed an agreement to invest in Tianjin Zhongwei Equity Investment Fund Partnership (Limited Partnership)[13](index=13&type=chunk) [Quarterly Financial Statements](index=7&type=section&id=%E5%9B%9B%E3%80%81%E5%AD%A3%E5%BA%A6%E8%B4%A2%E5%8A%A1%E6%8A%A5%E8%A1%A8) [Consolidated Balance Sheet](index=7&type=section&id=1%E3%80%81%E5%90%88%E5%B9%B6%E8%B5%84%E4%BA%A7%E8%B4%9F%E5%80%BA%E8%A1%A8) This report details the company's assets, liabilities, and owner's equity as of March 31, 2022, with total assets at **25.83 billion Yuan** and owner's equity attributable to the parent company at **19.30 billion Yuan** | Item | Period-End Balance (Yuan) | Year-Beginning Balance (Yuan) | | :--- | :--- | :--- | | Total Assets | 25,825,651,332.14 | 25,555,259,687.25 | | Total Liabilities | 6,214,918,066.44 | 6,872,520,191.95 | | Total Owner's Equity Attributable to Parent Company | 19,296,831,230.67 | 18,379,430,976.51 | [Consolidated Income Statement](index=9&type=section&id=2%E3%80%81%E5%90%88%E5%B9%B6%E5%88%A9%E6%B6%A6%E8%A1%A8) This report details the income, costs, expenses, and profit composition for Q1 2022, with total operating revenue of **2.94 billion Yuan**, operating profit of **1.16 billion Yuan**, and net profit of **940.31 million Yuan** | Item | Current Period Amount (Yuan) | Prior Period Amount (Yuan) | | :--- | :--- | :--- | | Total Operating Revenue | 2,939,271,223.27 | 3,592,928,596.15 | | Operating Profit | 1,160,346,420.75 | 1,726,484,464.59 | | Net Profit | 940,307,877.75 | 1,373,927,869.20 | | Net Profit Attributable to Parent Company Owners | 928,760,981.95 | 1,368,211,493.18 | [Consolidated Cash Flow Statement](index=10&type=section&id=3%E3%80%81%E5%90%88%E5%B9%B6%E7%8E%B0%E9%87%91%E6%B5%81%E9%87%8F%E8%A1%A8) This report details cash flows from operating, investing, and financing activities for Q1 2022, showing a net cash inflow of **1.62 billion Yuan** from operating activities, a net outflow of **1.90 billion Yuan** from investing activities, and a net outflow of **670.54 million Yuan** from financing activities | Item | Current Period Amount (Yuan) | Prior Period Amount (Yuan) | | :--- | :--- | :--- | | Net Cash Flow from Operating Activities | 1,620,514,396.98 | 1,572,633,573.30 | | Net Cash Flow from Investing Activities | -1,897,195,195.87 | 6,733,130.27 | | Net Cash Flow from Financing Activities | -670,540,897.78 | -685,396,599.01 | | Net Increase in Cash and Cash Equivalents | -948,830,443.23 | 892,758,645.02 | [Audit Information](index=11&type=section&id=%EF%BC%88%E4%BA%8C%EF%BC%89%E5%AE%A1%E8%AE%A1%E6%8A%A5%E5%91%8A) [Audit Opinion](index=11&type=section&id=%E5%AE%A1%E8%AE%A1%E6%84%8F%E8%A7%81) The company's Q1 2022 report is unaudited - The company's first quarter report is unaudited[19](index=19&type=chunk)