智驾国产芯片格局变化 20251208 摘要 蔚来汽车智驾方案采用全栈自研，主推世界模型，但效果相对落后，明 年主要任务是提升车位到车位功能的接网率及处理复杂案例，乐道和萤 火虫系列预计仍将使用英伟达方案。 小鹏汽车中高端车型将搭载自研图灵芯片，算力达 1,000+TOPS，算法 重点在于 VLA 和世界模型的迭代，深度融合 BL 模块，并计划在 Robotic 业务线中使用图灵芯片优化 Robot Taxi 的通行效率和安全性。 理想汽车自研 M100 苏马赫芯片预计 2026 年 Q2 量产，首发于高端改 款车型，AD Max 系统将存在 M100 与地平线混合方案并存的情况， AD Pro 系统继续采用地平线方案，但可能升级至 G6H 版本，算法方面 坚定走 VOL 路线。 小米汽车计划在高端车型上采用英伟达 42 系列芯片，自研玄戒 O2 芯片 暂缓使用，明年将采用类似特斯拉的架构，以世界模型为主，加语言模 型辅助，解决停车场出入、道路标识牌识别及城市通勤问题。 比亚迪高端方案将升级至英伟达索尔方案，首发于仰望 U8 改款车型， 由 Momenta 提供 R6 大模型 plus 版本算法。终端方案天翼 ...

大摩预期今年汽车批发销量2990万辆，同比升9%;明年为2850万辆，跌6%。若剔除出口，明年本土销量 减少7%。 摩根士丹利发表报告，指出电动车企未来10年或持续面对挑战，车企须自我革新以抓住人工智能(AI)带 来的机会。该行并调整多只汽车股的目标价，其中长城汽车（601633）(02333)获调高目标价23%至15港 元;理想汽车(02015)则被大削目标价约两成。 大摩表示，据中资车股最新季报显示，电动车企未来10年或持续面对挑战，在这个第二阶段中，车企须 自我革新，才能抓住AI带来的机会，并扩张全球。 报告提及，在地方补贴提前取消下，将抑制购车需求，车企普遍对本季取态谨慎，该行覆盖的车股中， 约半数料市场下滑。 该行调整多只汽车股的目标价，其中长汽的目标价由原来12.2港元上调至15港元，评级与大市同步;吉 利汽车(00175)目标价由24港元上调至25港元，评级增持;理想汽车评级为增持，目标价由124港元下调至 100港元。 报告提及，在汽车行业转型期间，该行更看好在AI、机器人、人形机器人技术等非汽车领域取得实质 进展的企业，包括小鹏汽车(09868)、禾赛及敏捷科技(00425)。 ...

该行调整多只汽车股的目标价，其中长汽的目标价由原来12.2港元上调至15港元，评级与大市同步;吉 利汽车(00175)目标价由24港元上调至25港元，评级增持;理想汽车评级为增持，目标价由124港元下调至 100港元。 报告提及，在汽车行业转型期间，该行更看好在AI、机器人、人形机器人技术等非汽车领域取得实质 进展的企业，包括小鹏汽车(09868)、禾赛及敏捷科技(00425)。 报告提及，在地方补贴提前取消下，将抑制购车需求，车企普遍对本季取态谨慎，该行覆盖的车股中， 约半数料市场下滑。 大摩预期今年汽车批发销量2990万辆，同比升9%;明年为2850万辆，跌6%。若剔除出口，明年本土销量 减少7%。 智通财经APP获悉，摩根士丹利发表报告，指出电动车企未来10年或持续面对挑战，车企须自我革新以 抓住人工智能(AI)带来的机会。该行并调整多只汽车股的目标价，其中长城汽车(02333)获调高目标价 23%至15港元;理想汽车(02015)则被大削目标价约两成。 大摩表示，据中资车股最新季报显示，电动车企未来10年或持续面对挑战，在这个第二阶段中，车企须 自我革新，才能抓住AI带来的机会，并扩张全球。 ...

新浪科技讯 12月8日晚间消息，据报道，原字节跳动公关总监杨继斌在朋友圈宣布，已于本月正式加盟 理想汽车，具体职位未知。截至发稿前，理想汽车暂无回应。 资料显示，杨继斌曾在南方日报、新京报、南方周末等媒体任职，于2016年加入今日头条；2024年9 月，从字节跳动公关部转任顾问角色，专注于战略咨询。 责任编辑：何俊熹 资料显示，杨继斌曾在南方日报、新京报、南方周末等媒体任职，于2016年加入今日头条；2024年9 月，从字节跳动公关部转任顾问角色，专注于战略咨询。 责任编辑：何俊熹 新浪科技讯 12月8日晚间消息，据报道，原字节跳动公关总监杨继斌在朋友圈宣布，已于本月正式加盟 理想汽车，具体职位未知。截至发稿前，理想汽车暂无回应。 ...

新旧光阴各自催，又到一年岁末时。 2025年已近尾声，只剩最后一个月，各家车企年初定下的目标完成了多少呢？ 2025年1-11月部分国内车企销量及全年目标完成情况 | 车企 | 1-11月销量 | 全年目标(万辆) | 目标完成度 | | --- | --- | --- | --- | | | (万种) | | | | 中国一汽 | 299. 5 | 345 | 86. 81% | | 长安汽车 | 265. 8 | 300 | 88. 60% | | 上汽集团 | 410. 8 | 450 | 91. 29% | | 广汽集团 | 153. 4 | 230 | 66. 70% | | 比亚迪 | 418. 2 | 460 | 90. 91% | | 吉利汽车 | 278.8 | 300 | 92 93% | | 奇瑞汽车 | 256. 1 | 增长超行业10-20 个自分点 | 1 | | | 119. 97 | | | | 长城汽车 | | 1 | 1 | | 理想汽车 | 36. 2 | 64 | 56. 56% | | 蔚来汽车 | 27.8 | 44. 4 | 62. 61% | | 小鹏汽车 | ...

整个行业从乏人问津到人头攒动，恍如隔世。 带显示的 AI 眼镜，难度还是太高。AI 音频和拍摄眼镜，技术上没有障碍，Meta Rayban 200多万销量榜样在前，PMF 也已被验证。 1 到 100 向来是中国企业的拿手好戏。理想 Livis 立项背后动机外人无法洞察，但按捺不住闯进风口等待被吹上天的企业很多，它们一个个走窄门，鱼贯 而入。 AI 眼镜潜力在哪 20年前我们很难想象，身边没有智能手机几乎无法出门。智能手机发展历史，演绎了一种随着技术进步和新品类渗透，生活和工作产生了「范式转移」， 而且拉长时间来看，「范式转移」一旦开启几乎无可避免，所有人都被迫卷入其中。 李楠之流聒噪的KOL在体验完市面上的 AI 眼镜后，给出了"鸡肋"、"伪需求"的判断。嗓门是很大，但是见识似乎有点浅短：用户为什么需要一副 AI 眼 镜？放在三十年前，你同样可以拷问，用户为什么需要一部智能手机？ 戴眼镜是因为近视看不清，手机最早是因为有移动通信的需求。从产品起点看，眼镜的「刚需」程度是超过手机的。 眼镜出现了超过一千年，手机到智能手机，还不到百年。智能手机创造一个全新品类并且完全改变用户习惯，相比在已被用户适应的眼镜上叠加 ...

Investment Rating - The report maintains a "Recommendation" rating for the media industry, expecting the industry index to outperform the benchmark index by over 5% in the next 3-6 months [2][40]. Core Views - The media sector is anticipated to experience a rebound, particularly in gaming and AI applications, with significant growth potential in these areas. The report emphasizes the importance of both sharpness and allocation in the current market environment [3][6]. - The gaming market is highlighted as entering a favorable valuation zone, with specific companies like Giant Network and Century Huatong recommended for investment [6][16]. - The film market is recovering, with the total box office reaching approximately 437.06 billion yuan, which is about 78% of the 2019 level, indicating a strong recovery trajectory [19][20]. Market Performance Review - The media sector index fell by 3.86% last week, underperforming the CSI 300 index, which rose by 1.28%, resulting in a relative underperformance of 5.14% [9][10]. - The total market capitalization of the media sector is approximately 19,595.28 billion yuan, with a circulating market value of 17,850.96 billion yuan [3]. Gaming Market Insights - Tencent's products dominate the iOS gaming market, with titles like "Peace Elite" and "Love and Deep Space" performing strongly [16]. - Upcoming game releases include "Rust" and "PUBG: BLACK BUDGET," which are expected to generate significant interest [18]. Film Market Overview - The film "Zootopia 2" has achieved a box office of nearly 23 billion yuan within six days, with projections suggesting it could help the total annual box office exceed 500 billion yuan [27]. - The total box office for the year has reached 437.06 billion yuan, with a recovery rate of approximately 78% compared to 2019 [19][22]. Important News and Company Announcements - The establishment of the first micro-short drama export base in Shanghai marks a significant development in the media industry [27]. - Tencent's Magic Cube Studio celebrated its 15th anniversary, announcing major updates for several IP titles, indicating ongoing innovation in the gaming sector [28].

Report Summary 1. Report Industry Investment Rating No relevant information provided. 2. Core Viewpoints On December 5, the liquidity slightly tightened; the bond market fluctuated and recovered; the main indices of the convertible bond market collectively rose, and most convertible bond issues increased in price; yields on U.S. Treasuries across all maturities generally increased, and yields on 10-year government bonds of major European economies generally rose [1]. 3. Summary by Directory 3.1 Bond Market News - **Domestic News**: On the evening of December 5, Chinese and U.S. economic and trade leaders held a video call, discussing the implementation of previous consensuses and promoting stable and positive development of Sino-U.S. economic and trade relations [3]; on December 6, China Securities Regulatory Commission Chairman Wu Qing emphasized accelerating the creation of first-class investment banks and institutions to boost high-quality development of the capital market [4]; on December 5, the CSRC solicited public opinions on the "Regulations on the Supervision and Administration of Listed Companies"; the "Administrative Measures for Financial Leasing Business of Financial Leasing Companies" will be implemented from January 1, 2026; the central bank renewed a bilateral currency swap agreement with the Macao Monetary Authority, expanding the scale to 50 billion yuan/57 billion Macao patacas [5][6]. - **International News**: U.S. economic data for September showed inflation and personal income increases, but actual personal consumption expenditures remained stagnant; the preliminary December consumer confidence index rose, and short-term inflation expectations dropped to the lowest level since January; key European economies' 10-year government bond yields generally increased [7][8][30]. - **Commodities**: On December 5, international crude oil futures prices continued to rise, with WTI January crude futures up 0.69% to $60.08 per barrel and Brent February crude futures up 0.77% to $63.75 per barrel; COMEX February gold futures closed flat at $4,243 per ounce; NYMEX natural gas prices rose 5.25% to $5.337 per ounce [9][10]. 3.2 Liquidity - **Open Market Operations**: On December 5, the central bank conducted 139.8 billion yuan of 7-day reverse repurchase operations at an interest rate of 1.40%, with 303.1 billion yuan of reverse repurchases maturing, resulting in a net withdrawal of 161.5 billion yuan [12]. - **Funding Rates**: On December 5, the liquidity slightly tightened but remained generally loose. DR001 rose 0.06bp to 1.300%, and DR007 rose 0.04bp to 1.438% [13]. 3.3 Bond Market Dynamics - **Interest Rate Bonds**: On December 5, affected by rumors of the Politburo's mention of "dual cuts," the bond market fluctuated and recovered. Yields on 10-year government bonds and 10-year China Development Bank bonds decreased [16]. - **Credit Bonds**: On December 5, the trading prices of two industrial bonds deviated by over 10%; several companies, including Zhengyuan Real Estate and Fosun Group, faced regulatory actions due to information disclosure violations; many companies, such as Vanke and Longfor Group, announced bond-related events [18][19][22]. - **Convertible Bonds**: On December 5, the A-share market rose, and the convertible bond market followed suit. The main convertible bond indices increased, and most individual convertible bonds rose. Several companies, including Aowei Electronics, announced convertible bond-related events [21][23][27]. - **Overseas Bond Markets**: On December 5, yields on U.S. Treasuries across all maturities generally increased, and yields on 10-year government bonds of major European economies generally rose; the daily price changes of Chinese dollar bonds are provided [26][30][32].

12月，一批关乎新能源汽车安全监测、远程服务管理及汽车转向系统的国家标准正式实施或发布；多家车企密集公布11月销量数据，市场竞争格局清晰呈 现；工信部鼓励优势企业"走出去"、汽车维修行业信用评价工作启动等热点事件接连发生。 《新能源汽车运行安全性能动态监测预警技术要求》《电动汽车远程服务与管理系统技术规范 第1部分：总则》、《电动汽车远程服务与管理系统技术规范 第4部分：一致性测试》实施 12月1日，《新能源汽车运行安全性能动态监测预警技术要求》（GB/T 45688—2025）及《电动汽车远程服务与管理系统技术规范 第1部分：总则》（GB/T 32960.1—2025）《电动汽车远程服务与管理系统技术规范 第4部分：一致性测试》（GB/T 32960.4—2025）推荐性国家标准，开始实行。 GB/T 45688—2025规定新能源汽车运行安全性能的动态监测和动态预警技术要求。标准的实施，有助于进一步规范安全监测平台的数据监测，助力构建新 能源汽车安全管理新模式。 GB/T 32960.1—2025推荐性国家标准，规定电动汽车远程服务与管理系统的系统架构和一般要求。 《电动汽车远程服务与管理系统技术规范 第 ...

Key Points - 36Kr will cover the global stories of Chinese brands at CES 2026, following its previous coverage at IFA and GITEX GLOBAL in 2025 [2] - WeChat Pay has officially launched in Qatar through QNB, marking the first bank in the GCC to support this payment method, enhancing digital payment options for retailers [3] - Meituan Keeta has officially launched in eight cities in São Paulo, Brazil, as part of a five-year investment plan of 5.6 billion Brazilian Reais [3] - Shopee and Shein are the top overseas shopping platforms for Brazilian consumers, with 96% of them engaging in international shopping in the past year [4] - dLocal has introduced a new payment method combining biometrics with Pix payments in Brazil, allowing users to confirm payments via facial recognition or fingerprint scanning [4] - JD.com has acquired 85.2% of German retail group CECONOMY, aiming to accelerate localization in the European market [5] - Cainiao's eHub in Hong Kong has achieved 80% automation in its operations, becoming the most digitized air cargo hub in the region [5] - MAISEAT has launched a global app to enhance the cross-border ticket purchasing experience for users, supporting multiple languages and payment methods [6] - WuXi Biologics has signed a strategic cooperation memorandum to establish the first integrated CRDMO center in the Middle East [7] - Changan Automobile plans to launch its electric vehicle brands Avatr and Nevo in Europe within the next two years [7] - China Power Construction has signed multiple overseas projects in renewable energy and infrastructure across various countries [7] - UniXAI has completed a total of 300 million yuan in financing, achieving significant growth in robot deliveries [8] - Daimeng Robotics has secured new strategic financing to enhance its product development and global market expansion [8] - Suisheng Technology has raised millions in seed funding to develop AI recording hardware, with plans to launch its first product in 2026 [9] - The AI glasses market is seeing new entrants, with major players like Li Auto and Alibaba launching their products [10] - Over one-third of mobile marketers are currently investing in short drama advertisements, indicating a shift in global strategy among Chinese app developers [10]