Core Viewpoint - The article discusses the evolving landscape of the electric vehicle (EV) market, emphasizing the need for sustainable sales strategies beyond initial hype and the importance of establishing a strong value proposition for long-term success [6][54]. Group 1: Market Dynamics - The EV market has seen a surge in new models, but success is often measured by initial sales figures and year-end rankings, which can be misleading [6][7]. - Traditional "internet celebrity cars" tend to follow a parabolic sales curve, peaking shortly after launch and then declining, relying on short-term marketing and product appeal [11][12]. - The article identifies three new models that have successfully navigated the market, showcasing different strategies for sustained sales [12]. Group 2: Case Studies of Successful Models - **Xiaomi SU7**: Achieved peak sales of nearly 30,000 units in March 2025, supported by Xiaomi's extensive user base and effective marketing. However, it faces the challenge of maintaining interest beyond initial hype [15][16]. - **Xpeng MONA M03**: Launched in August 2024, it quickly reached over 10,000 units in sales within three months and maintained monthly sales between 10,000 and 16,000 units, capitalizing on a key price segment and offering advanced features [18][20]. - **AITO M8**: Experienced a "deep squat and jump" sales pattern, stabilizing at over 20,000 units monthly by summer 2025, benefiting from Huawei's technology integration and brand recognition [23][24]. Group 3: Challenges and Market Positioning - The article highlights the importance of establishing a "value anchor" in consumers' minds to ensure long-term sales, as seen with models like Li Auto L6, which despite a decline, remains a top seller due to its defined market position [28][29]. - Models in the competitive 200,000 to 300,000 yuan price range face significant challenges, with many struggling to differentiate themselves in a crowded market [31][32]. - The **智界 R7** and **享界 S9** illustrate the difficulties faced by models that fail to establish a unique market position, leading to declining sales despite technological backing [34]. Group 4: The Importance of Sustainable Sales - The article emphasizes the existence of "low-profile long runners" that, while not flashy, maintain steady sales through balanced product offerings and precise market positioning [36][38]. - Models like **零跑 C10** and **腾势 D9** demonstrate the effectiveness of a stable sales strategy, contributing significantly to their brands' overall performance [41][43]. - The need for a healthy product matrix is highlighted, as brands that rely solely on a single "hit" model face increased risks in a competitive environment [51]. Group 5: Emerging Market Rules - The article outlines new market rules where "smart equality" becomes a baseline requirement, and the importance of a comprehensive product matrix is emphasized for risk mitigation [51][52]. - The concept of "value for money" has evolved to include total ownership costs, making it a critical factor in consumer decision-making [51]. - The success of models like AITO is attributed to deep collaboration between technology providers and manufacturers, contrasting with less effective loose partnerships [52].

Core Insights - The domestic new energy vehicle market experienced a significant decline in January 2026, with all nine major manufacturers reporting a month-on-month drop in deliveries averaging 38%, with the highest decline exceeding 47% [1][2] - However, year-on-year performance showed a stark contrast, with leading brands like Zeekr and NIO nearly doubling their deliveries, while brands like Xpeng and Li Auto faced declines of 34.1% and 7.6% respectively, highlighting a widening gap between top and smaller brands [1][2] Group 1: Market Performance - The nine major manufacturers saw month-on-month delivery declines ranging from 21.2% to 47.0%, indicating market volatility due to policy adjustments and changes in consumer behavior [2][5] - Leading brand Homologous Intelligence maintained the highest delivery volume at 57,915 units, despite a 35.4% month-on-month decline, showcasing a year-on-year growth of 65.6% [2][3] - Xiaomi's deliveries exceeded 39,000 units, with a month-on-month drop of 22.3% but a year-on-year surge of 70%, indicating strong market acceptance [2][3] Group 2: Brand-Specific Insights - NIO and Zeekr emerged as the "dual engines" of year-on-year growth, both exceeding 95% growth, with NIO delivering 27,182 units (up 96.1% year-on-year) and Zeekr delivering 23,852 units (up 99.7% year-on-year) [3][4] - Li Auto and Xpeng faced challenges with year-on-year declines, with Li Auto delivering 27,668 units (down 7.6%) and Xpeng delivering 20,011 units (down 34.1%) [4][5] - Leap Motor and Lantu maintained steady growth, with Leap Motor delivering 23,591 units (up 63.9% year-on-year) and Lantu delivering 10,515 units (up 31.3% year-on-year) [4][5] Group 3: Market Dynamics and Future Outlook - The decline in January sales is attributed to short-term factors such as policy changes, seasonal demand fluctuations, and inventory management by dealers, with a forecasted 40% month-on-month drop in national retail sales of new energy vehicles [5][6] - Despite short-term pressures, the long-term growth trajectory for the new energy vehicle industry remains intact, with projections of 19 million units sold in 2026, representing a 15.2% year-on-year increase [6] - The market is expected to stabilize post-policy transition, with new product launches and supportive measures from local governments anticipated to drive recovery in February and March [6]

理想汽车董事长兼CEO李想表示："1月，我们向用户推送了OTA 8.2版本系统更新，带来40项新增功能和25项体验优化，辅助驾驶、智能空间 和智能电动体验全面升级。强化版VLA司机大模型对物理世界的思考和理解能力迎来质变，城区复杂路况的应对更接近真人驾驶。新上线的 宠物模式和AI艺术相框功能广受用户喜爱，非常多的用户创作和分享AI宠物屏保，回忆和爱宠的治愈时刻。我始终相信AI带来的生产力变 革，将极大地加速智能电动车向具身智能产品进化，为理想汽车创造更大的机遇。感谢用户和伙伴长期以来的信任和支持，我们会不负期 待，把握机遇、主动积极迎接挑战，持续为用户提供更主动、更聪明、更有温度的服务。" 在销售与服务网络方面，截至2026年1月31日，理想汽车在全国范围内已有547家零售中心，覆盖159个城市；售后维修中心及授权服务中心共 计547家，覆盖221个城市。充电网络建设同步推进，全国已投入使用3966座理想超充站，拥有21,945个充电桩。 2月1日，理想汽车公布了2026年1月的交付数据。2026年1月，理想汽车交付新车27,668辆。截至2026年1月31日，理想汽车历史累计交付量已 达1,567,883辆 ...

国内市场综述 探底回升 走势分化 周五（1 月 30 日）大盘探底回升，走势分化。截至收 盘，上证综指收于 4117.95 点，下跌 0.96%；深成指 收于 14205.89 点，下跌 0.66%；科创 50 上涨 0.12%； 创业板指上涨 1.27%，万得全 A 成交额共 28624 亿元， 较前一日有所上升。 行业方面，30 个中信一级行业有 6 个上涨，其中通信、 农林牧渔及电子涨幅居前，而有色金属、钢铁及食品 饮料则跌幅较大。概念方面，光模块、生物育种及先 进封装等指数表现活跃。 海外市场综述 | 1. 中共中央政治局就前瞻布局和发展未来产业进行集 | | --- | | 体学习，习近平发表重要讲话 | | 2. 《求是》杂志发表习近平总书记重要文章《走好中 | | 国特色金融发展之路，建设金融强国》 | | 元 3. 自然人按次纳税起征点提升至 1000 | | 4. 英国首相斯塔默访华，双方达成 12 项合作成果 | | 5. 特朗普称伊朗正"严肃地"与美国对话 | | 6. 全球重要经济数据发布 | 风险提示 1.稳增长力度不及预期； 2.地缘冲突升级。 分析师：彭竑/钟哲元 登记编码：S1 ...

根据2026年2月1-2日各大车企发布的最新数据，2026年1月中国汽车市场销量排行如下： 车企集团销量排行（TOP 5） | 排名 | 车企集团 | 1月销量 | 同比变化 | 主要亮点 | | --- | --- | --- | --- | --- | | 1 | 吉利汽车集团 | 270,167辆 | +1% | 海外出口60,506辆，同比翻倍；新能源124,252辆 | | 2 | 比亚迪 | 210,051辆 | -30.11% | 出口100,482辆，同比+51.47%，蝉联新能源冠军 | | 3 | 奇瑞集团 | 200,269辆 | -10.72% | 出口11.96万辆，同比+48.1%，出口占比近60% | | 4 | 广汽集团 | 116,622辆 | +18.47% | 自主品牌超4.9万辆，同比+87.58% | | 5 | 长城汽车 | 90,312辆 | +11.59% | 海外销量40,278辆，同比+43.77% | | | 🚀 造车新势力销量排行（TOP 10） | | | | 排名 品牌 1月销量 同比变化 备注 1 问界（AITO） 40,016辆 +83% 鸿蒙智 ...

Summary of Key Points from the Conference Call Industry Overview - The automotive sector is undergoing significant transformation with advancements in electrification, automation, and informatization, potentially leading to a revolution in transportation similar to the introduction of the moving assembly line by Ford over a century ago [2][10] Autonomous Driving and Robotaxi Trends - The shift from rule-based systems to end-to-end (E2E) architectures and variable large architectures (VLA) is evident, with many companies pursuing hybrid designs that combine safety mechanisms with AI models [3] - Advanced Driver Assistance Systems (ADAS) and Autonomous Driving (AD) penetration is expected to rise significantly, with L2+ systems projected to reach approximately 34% penetration by 2035, up from 12% in 2025 [5] - The global robotaxi market is anticipated to grow to USD 67.3 billion by 2030, with China being the most scalable market due to supportive policies and deployment momentum [6] Key Players and Strategies - Major automakers are adopting diverse strategies for autonomous driving: - **Toyota** is pursuing a multi-pathway strategy, combining in-house development with partnerships [10] - **Honda** is focusing on developing its own E2E system while collaborating with Helm.ai [10] - **Nissan** is leveraging Wayve's E2E technology [10] - In China, companies like **Pony.ai**, **WeRide**, and **Apollo Go** are leading the robotaxi deployment, with significant partnerships enhancing their capabilities [45] Investment Implications - Japanese automakers are expected to launch software-defined vehicles (SDVs) starting with Toyota's RAV4 in 2025, followed by Honda's 0 Series and Sony Honda Mobility's AFEELA in 2026 [10] - The transition to SDVs presents both opportunities and risks for traditional auto parts suppliers, as automakers increasingly assert control over software layers, potentially eroding supplier revenues [11] - The Japanese government has set a target for 30% SDV penetration by 2030-2035, which may accelerate strategic initiatives across the sector [12] Market Ratings - **Outperform Ratings**: Toyota, Suzuki, BYD, Xiaomi, Li Auto, Grab, BMW, Ferrari, Renault, Aston Martin, Hesai, Tuopu - **Market-Perform Ratings**: Honda, Denso, XPeng, NIO, Volkswagen, Mercedes, Stellantis, Volvo Cars, Continental - **Underperform Ratings**: Nissan, Mazda, Subaru, Black Sesame, Daimler Truck [12][15][17][26] Additional Insights - The integration of advanced technologies in the automotive sector is leading to a shift in competitive dynamics, with traditional OEMs partnering with tech companies to enhance their offerings [14] - The development of autonomous driving capabilities is closely linked to the operational design domain (ODD), which defines the conditions under which autonomous vehicles can operate [41][42] - The future of tyre technology is also evolving, with tyres expected to function as sensors that communicate data to vehicles, enhancing predictive maintenance and driving performance [18]

来源：经济观察报 在监管部门强调抵制汽车行业无序价格战的背景下，车企竞争已悄然从明面的降价转向金融手段的比拼。这究竟是刺激消费的良药，还是一场风险后移的 博弈？ 作者：濮振宇 封图：图虫创意 2026年年初，特斯拉一则"首付7.99万、月供1918元开走Model3"的促销政策，在汽车市场掀起涟漪。随后短短半个月内，小米、理想、小鹏、吉利、岚图 等车企纷纷跟进，一场围绕7年低息低月供金融方案的汽车市场促销战打响。 在监管部门强调抵制汽车行业无序价格战的背景下，车企竞争已悄然从明面的降价转向金融手段的比拼。这究竟是刺激消费的良药，还是一场风险后移的 博弈？ "7年低息"成标配 1月6日，特斯拉率先打响开年金融促销的第一枪，其在官网显眼的地方标注：2月28日（含）前下单指定版本车型，可享8000元限时保险补贴，可申请限 时5年0息或7年金融方案。 以售价23.55万元的Model3后轮驱动版为例，选择5年期的"限时0息贷款方案"后，首付最低7.99万元，月供为2594元；选择7年期的"限时低息贷款方案 A"后，首付最低7.99万元，月供为1918元。 1月15日，小米宣布，为响应用户对灵活购车的期待，从1月16日 ...

Core Viewpoint - Li Auto reported a year-on-year decline of 7.5% in new vehicle deliveries for January 2026, with a total of 27,668 units delivered [1]. Group 1: Delivery Performance - As of January 31, 2026, Li Auto's cumulative delivery volume reached 1.5679 million vehicles [1]. - The January 2026 delivery figures represent a decrease compared to the same month in the previous year [1]. Group 2: Product and Technology Updates - In January, Li Auto rolled out the OTA 8.2 system update, introducing 40 new features and 25 experience optimizations [1]. - The enhanced VLA driver model shows significant improvement in understanding and responding to complex urban driving conditions, approaching human driving capabilities [1]. Group 3: Infrastructure Expansion - Li Auto has established 547 retail centers across 159 cities and 547 after-sales service and authorized service centers covering 221 cities [1]. - The company has deployed 3,966 Li Auto supercharging stations, equipped with 21,945 charging piles nationwide [1].

Core Insights - The retail sales of new energy vehicles in China for January 1-18 reached 312,000 units, representing a year-on-year decline of 16% and a month-on-month decline of 52% due to the expiration of the new energy vehicle purchase tax exemption policy and a weak market trend during the New Year holiday [1][27]. Company Performance - BYD sold 210,051 vehicles in January, with overseas sales of passenger cars and pickups reaching 100,009 units, and cumulative sales exceeding 15.3 million units [2][28]. - Xiaomi delivered over 39,000 vehicles in January, with a target of 550,000 electric vehicles for 2026, reflecting a year-on-year growth of over 34% [4][30]. - Leap Motor achieved 32,059 deliveries in January, marking a year-on-year increase of 27% [6][32]. - Li Auto delivered 27,668 new vehicles in January, with a cumulative delivery of 1,567,883 vehicles as of January 31 [8][34]. - NIO delivered 27,182 vehicles in January, showing a significant year-on-year growth of 96.1%, and became the fourth Chinese "new force" car manufacturer to reach cumulative deliveries of 1 million vehicles [11][37]. - Zeekr achieved 23,852 deliveries in January, with a year-on-year growth of 99.7% [14][40]. - Xpeng delivered 20,011 vehicles in January, with the X9 model achieving a remarkable year-on-year growth of 413.9% [17][43]. - Lantu delivered 10,515 vehicles in January, marking a year-on-year increase of 31%, and announced plans to launch four new models in 2026 [19][45]. - IM delivered 5,017 vehicles in January, with the LS6 model surpassing 100,000 cumulative deliveries [20][46]. - Extreme Stone delivered 1,028 vehicles in January, with a nearly 100% year-on-year increase and a significant growth in order volume [23][49]. - Hongmeng Zhixing reported a year-on-year growth of over 65% in January [25][51].

Group 1: GAC Group Performance - GAC Group reported January 2026 sales of 116,600 vehicles, an increase of 18.47% year-on-year [1][5] - The production for January was 110,800 vehicles, a decrease of 4.77% year-on-year [1][5] - New energy vehicles (NEVs) showed strong performance with a production of 23,700 units, up 42.82% year-on-year, and sales of 26,000 units, a significant increase of 162.90% [1][5] - GAC Aion's sales reached 21,600 units, a year-on-year increase of 171.63% [1][5] - GAC Honda's sales were 4,558 units, down 69.86% year-on-year, while GAC Toyota's sales increased by 9.82% to 62,600 units [1][5] - Wuyang-Honda motorcycles sold 45,200 units, up 15.00% year-on-year [1][5] Group 2: BYD Performance - BYD reported January 2026 sales of 210,100 NEVs, a decrease of 30.11% year-on-year [2][6] - The production for January was 232,400 NEVs, down 29.13% year-on-year [2][6] - Sales of pure electric passenger vehicles were 83,200 units, a decline of 33.60% year-on-year, while plug-in hybrid passenger vehicles sold 122,300 units, down 28.53% [2][6] - The commercial vehicle segment performed well with production and sales of 4,523 and 4,533 units, respectively, representing year-on-year growth of 11.60% and 10.78% [2][6] - NEV exports reached 100,500 units, and the total installed capacity of power batteries and energy storage batteries was approximately 20.187 GWh [2][6] Group 3: Li Auto Performance - Li Auto delivered 27,700 vehicles in January 2026, with a cumulative delivery of 1,567,900 vehicles as of January 31, 2026 [3][7] - The company launched OTA 8.2 system update in January, featuring 40 new functions and 25 experience optimizations [3][7] - Li Auto has 547 retail centers covering 159 cities and 547 after-sales service centers across 221 cities, with 3,966 charging stations and 21,900 charging piles in operation [3][7]