【文/观察者网 潘昱辰 编辑/高莘】"对于事情在短时间内变成这样，我感到非常抱歉。"据《日本经济新 闻》报道，由于业绩不佳，日产汽车于5月9日宣布将放弃在日本国内建设首座动力电池工厂的计划；因 此，日产执行董事平田祯治同日前往福冈县向地方政府汇报情况时表示了歉意。 日本经济产业省曾设定一个雄心勃勃的目标：到2030年将国内电池生产能力提升至150GWh/年，并为约 30个相关项目提供补贴。经济产业省曾估计，当前承诺可确保120GWh的年产能，但日产的退出使这一 目标备受威胁。 在《日本经济新闻》看来，日本汽车制造商优先考虑短期利润而非长期投资，将使其重蹈在半导体和液 晶显示器领域的覆辙，最终在电动汽车和电池领域将市场完全让给中国。 日产汽车 路透社 特别是在新任CEO伊万·埃斯皮诺萨于4月上任后，日产开始了大刀阔斧的降本计划，目标降低5000亿日 元（约合人民币243.9亿元）的成本。 具体来看，到2027财年，日产将在全球范围内把制造工厂从17个减少至10个，年产能降至250万辆，并 备用50万辆产能的冗余及裁员2万人，而北九州磷酸铁锂工厂的暂停自然也包括其中。 业绩坍塌的后果 就在今年1月，日产才宣布将在 ...

在全球动力电池份额占比日渐式微的当下，日本曾寄希望于在下一代的固态电池上打一场"翻身仗"，在 固态电池上投入巨大，但如今中国正在加速迎头追赶。 第一财经记者从智慧芽数据获悉，截至2025年5月16日，全球固态电池领域的专利申请已超过4.6万件， 其中从技术来源（专利申请企业所属国别）看，全球固态电池领域的专利申请中，近37%来自日本，近 30%来自中国，两者差距进一步缩小；而从布局市场（专利申请所在国别）来看，中国已经赶超日本， 是全球固态电池专利布局最多的市场，约占35%。 中日固态电池之争 作为最早布局电池的国家之一，日本早在20世纪90年代便有了松下、三洋和索尼组成的初代"三巨头"。 到了21世纪初，日本企业生产的锂电池占到世界近9成的份额，几乎形成垄断。 | | | 全球固态电池专利申请占比(专利申请企业所属国别) | | | | | --- | --- | --- | --- | --- | --- | | | 日本 | 中国 | 美国 | 韩国 | 德国 | | 2022年9月 | 45% | | 21.80% - 13.70% | 5.50% | 7.10% | | 2024年5月 | 40% ...

Group 1 - Nissan is considering closing two factories in Mexico and two in Kanagawa, Japan, along with one factory each in South Africa, India, and Argentina, as part of a global strategy to reduce production capacity [2][3] - The company aims to shift focus from emerging markets to core markets such as Japan, the US, Europe, and China, marking a significant change in its previous growth strategy [2][3] - In the fiscal year 2024, Nissan plans to produce 3.1 million vehicles, with Mexico contributing 670,000 units (20%), India over 150,000 units, Argentina nearly 20,000 units, and South Africa 10,000 units [2] Group 2 - The company is facing intense competition in China, particularly from local firms like BYD, and is focusing on improving production efficiency while launching new AI-equipped electric vehicles [4] - In the US, Nissan is struggling with sales due to its inability to launch hybrid vehicles, while also facing challenges from tariffs that necessitate increased local production [4] - Nissan plans to reduce the number of vehicle platforms from 13 to 7 by 2035, aiming to streamline its global product strategy [4] Group 3 - The company intends to cut the number of components by 70% to enhance development efficiency, with a target to reduce fixed and variable costs by 500 billion yen by fiscal year 2026 [5] - The planned layoffs will increase to 20,000, aligning with the scale of the previous revival plan proposed by former chairman Carlos Ghosn [5] - The company’s president, Ivan Espinosa, emphasizes the need to leverage the brand's popularity while balancing corporate strength and product appeal [5]

Core Insights - The 2025 electric vehicle market is highly competitive, with Tesla's Model 2 triggering a global price war, while domestic manufacturers leverage advanced technologies like solid-state batteries and 800V ultra-fast charging [1][3] - Young consumers, particularly Generation Z, are looking for vehicles that combine aesthetics, performance, and value for money within a budget of 100,000 to 150,000 yuan [1] Group 1: Dongfeng Yipai eπ007 - The Dongfeng Yipai eπ007 is positioned as the "value king" in the electric vehicle market, starting at 125,600 yuan, offering features like an electric tail wing and WANOS panoramic sound system [1][3] - It boasts impressive performance with a four-wheel drive version that accelerates from 0 to 100 km/h in 3 seconds and an extended range version with a total range of 1,200 km [3][4] - The vehicle includes advanced features such as L2-level driving assistance and optional intelligent driving packages for enhanced driving convenience [3][4] Group 2: Nissan N7 - The Nissan N7 is marketed as a strong contender from a joint venture brand, starting at 119,900 yuan, and aims to challenge domestic competitors [4][6] - It emphasizes comfort with features like AI cloud blanket seats that offer 12-point massage and a spacious interior with a 2,915 mm wheelbase [6] - The N7 is equipped with advanced technology, including Orin chips and comprehensive driving assistance features, although it is more suited for comfort rather than sporty driving [6] Group 3: Xiaopeng MONA3 - The Xiaopeng MONA3 is targeted at tech enthusiasts, offering high-level assisted driving features at a competitive price of 155,800 yuan for the top model [7] - Its design prioritizes aerodynamics with a low drag coefficient of 0.194, although this has led to some compromises in rear passenger space [7] - The interior features a minimalist design with essential tech amenities, making it appealing to consumers focused on technology rather than luxury [7] Group 4: Market Trends - The shift in consumer decision-making reflects a transformation of cars from mere transportation to "third living spaces," with different models appealing to various consumer segments [9] - The Nissan N7 attracts practical buyers, the MONA3 appeals to tech-savvy individuals, and the eπ007 resonates with a broader audience due to its versatile appeal [9] - The ultimate market winner will be the vehicle that successfully balances rational needs with emotional values, exemplified by the eπ007 [9]

Group 1 - Nissan is considering shutting down two factories in Mexico and two in Kanagawa, Japan, along with one factory each in South Africa, India, and Argentina, indicating a shift in strategy towards focusing on markets in Japan, the US, Europe, and China [1][2] - The company plans to reduce its global production capacity, with a target of 3.1 million units for the fiscal year 2024, where Mexico contributes 670,000 units (20%), India over 150,000 units, Argentina nearly 20,000 units, and South Africa 10,000 units [1][2] - Nissan's previous strategy under Carlos Ghosn emphasized expansion in emerging markets, but the current approach reflects a pivot away from this focus, aiming to enhance efficiency and competitiveness in established markets [2][3] Group 2 - The company is facing intense competition in China, particularly from local firms like BYD, and is working to improve production efficiency while launching new AI-equipped electric vehicles [3] - In the US, Nissan is struggling with sales due to an inability to launch hybrid vehicles, and plans to shift some production from Japan to local facilities in response to tariffs imposed by the Trump administration [3][4] - Nissan aims to reduce the number of vehicle platforms from 13 to 7 by 2035, and cut the number of components by 70% to enhance development efficiency [4] Group 3 - The company plans to reduce fixed and variable costs by a total of 500 billion yen by the fiscal year 2026, and increase the scale of layoffs to 20,000, comparable to the restructuring plan proposed by Ghosn [4][5] - The restructuring is expected to increase the profitability of each product, as the company seeks to leverage its brand appeal while enhancing operational strength [4][5]

Core Viewpoint - Nissan is facing its most severe crisis since 1999, with a net loss of 670.9 billion yen (approximately 32.6 billion RMB) and negative free cash flow, marking a financial cliff that puts the company at a crossroads of survival [1][2]. Financial Performance - Nissan reported its worst financial results in 25 years, with a net loss of 670.9 billion yen and an operating profit margin of less than 1% [1][2]. - The company aims to cut costs by 500 billion yen by the fiscal year 2027 and reduce its production capacity from 3.5 million to 2.5 million vehicles [2]. Strategic Initiatives - The new CEO, Ivan Espinosa, has launched the "Re:Nissan" revival plan, which includes closing seven factories and laying off 20,000 employees [2]. - Nissan plans to focus on six core markets globally, with China identified as a strategic priority for the next three years [2][5]. Market Challenges - Nissan's global sales declined by 2.8%, with an 88% drop in operating profit, particularly struggling in the U.S. and Chinese markets [4]. - In the U.S., sales of the Rogue SUV fell nearly 10%, and the Titan pickup was discontinued, while in China, sales plummeted by 12.2% [4]. Competitive Landscape - Nissan's electric vehicle, Leaf, has been outperformed by competitors like BYD and Tesla in key areas such as range and acceleration [4]. - The company's CHAdeMO charging standard has been phased out in favor of more widely accepted standards, and the new electric vehicle Ariya has seen poor sales performance [4]. Collaboration and Partnerships - Nissan's collaboration with Honda has ended due to fundamental disagreements over platform control and technology integration [5]. - The company is exploring potential partnerships with firms like Foxconn and some U.S. tech companies, but these discussions are still in early stages [5]. Future Outlook - Nissan views the Chinese market as crucial for its recovery, despite a significant drop in sales from 1.13 million units in 2018 to under 700,000 units [6][7]. - The company is adapting to local market dynamics by decentralizing R&D to Chinese teams and planning to launch 10 new energy models by 2027 [6]. - The success of Nissan's "Re:Nissan" plan hinges on its ability to tell a new story in the smart electric vehicle era within three years, or it risks irreversible decline [6].

Group 1 - Nissan is considering closing two factories in Japan, specifically the Oppama plant and the Shonan plant operated by its subsidiary Nissan Body [1]

Group 1 - Xiaomi's vice president refuted rumors that cancellations would lead to the collapse of Xiaomi Auto, stating that such claims are false [3] - The European Commission indicated that TikTok may have violated the Digital Services Act regarding advertising transparency, which could result in fines up to 6% of its global annual revenue if confirmed [4] - Jinmailang's chairman revealed that they produced 1.2 billion bottles of water for Wahaha in a year, highlighting their production capacity and efficiency [4] Group 2 - Xiaopeng Motors' CEO criticized competitors for offering triple salaries to poach talent, suggesting it stifles innovation, though his public relations team clarified he was not specifically targeting the automotive industry [6] - Pang Donglai announced its commitment to transparency, stating that all company information is available for legal scrutiny and that they will continue to share operational data with the public [8] - Pang Donglai's sales reached nearly 1 billion yuan in May, recovering from a previous website shutdown [12] Group 3 - OpenAI launched Codex, an AI agent focused on automating software development, which is currently available for select users on the ChatGPT platform [9] - Nissan denied reports about potential factory closures, labeling them as speculation without official basis [9] - Xiaomi's SU7 model faced complaints regarding design flaws, with experts noting manufacturing experience issues [10] Group 4 - Zeekr Technology reported a total revenue of 22 billion yuan for Q1 2025, with vehicle sales revenue of 19.1 billion yuan, marking a 16.1% year-on-year increase [18] - The Chinese film market saw a total box office of 26.6 billion yuan in the first five months of 2025, with a significant increase in domestic film revenue [26] - Green Tea Group's stock fell by 12.52% on its first day of trading, with a market capitalization of 4.236 billion HKD [21]

日产汽车：媒体关于关闭日本工厂的报道并非源自公司的正式信息。 ...

智通财经5月17日电，日产汽车正准备关闭其位于日本的两家工厂，即追滨工厂和子公司日产车体的湘 南工厂。此外日产汽车正考虑终止其在南非、印度和阿根廷工厂的汽车生产，并关闭其在墨西哥的两家 工厂。 ...