以下文章来源于21世纪经济报道 ，作者21记者 21世纪经济报道 . 权威、专业、深度、有趣！用经济思维看世界。 来源：21世纪经济报道 体重管理年减肥新招式频出，也有商家蹭起了热点。 近日，北京日报发布文章《又贵又难吃的羽衣甘蓝被疯抢》，质疑其健康价值，称部分品牌为改善口感添加糖分，可能变成高热量饮品。 热搜持续发酵， 话题#又贵又难吃的羽衣甘蓝被疯抢#一度登上微博热搜第一。 羽衣甘蓝能被包装成减肥利器，是多方合力的结果。羽衣甘蓝原产地位于地中海沿岸，其价值重塑过程始于原料本身的生物特性——这种十字花科植物确 实富含膳食纤维（每100克含量达3.6-4.1克）及维生素K、维生素C等微量元素，这种天然营养结构为后续营销提供了科学背书。 相关公开信息显示，羽衣甘蓝的膳食纤维吸水膨胀后能占据胃部空间，延缓胃排空，从而减少其他高热量食物的摄入，有助于控制体重，为它贴上"健康食 物"标签。 据相关资料显示，混果汁是国内最早将羽衣甘蓝应用于现制饮品的新茶饮品牌，而喜茶在2024年巴黎奥运会期间推出与安踏冠军联名的"夺冠纤体瓶"，也 主打羽衣甘蓝成分。由于市场反响热烈，成功带动了其他品牌跟进，如奈雪的茶、茶百道、沪上阿姨 ...

羽衣甘蓝如何被神化？ 羽衣甘蓝能被包装成减肥利器，是多方合力的结果。羽衣甘蓝原产地位于地中海沿岸，其价值重塑过程 始于原料本身的生物特性——这种十字花科植物确实富含膳食纤维（每100克含量达3.6-4.1克）及维生 素K、维生素C等微量元素，这种天然营养结构为后续营销提供了科学背书。 21世纪经济报道记者 唐唯珂 广州报道 体重管理年减肥新招式频出，也有商家蹭起了热点。 近日，北京日报发布文章《又贵又难吃的羽衣甘蓝被疯抢》，质疑其健康价值，称部分品牌为改善口感 添加糖分，可能变成高热量饮品。 热搜持续发酵，话题#又贵又难吃的羽衣甘蓝被疯抢#一度登上微博热搜第一。 据相关资料显示，混果汁是国内最早将羽衣甘蓝应用于现制饮品的新茶饮品牌，而喜茶在2024年巴黎奥 运会期间推出与安踏冠军联名的"夺冠纤体瓶"，也主打羽衣甘蓝成分。由于市场反响热烈，成功带动了 其他品牌跟进，如奈雪的茶、茶百道、沪上阿姨等，均在2024年下半年至2025年初推出类似产品。 更有羽衣甘蓝种植户表示，去年夏天羽衣甘蓝一度0.8元一斤也无人问津（按吨卖），今年按吨卖已经 涨到3.5元一斤了，零售价5元一斤。 国家高级食品检验师王思露表示，从羽衣 ...

Macro Strategy - The March PMI data indicates three characteristics of economic recovery: the pre-positioning of work due to the Spring Festival, better recovery of manufacturing demand compared to supply, and weak consumer service consumption [1][30]. - The manufacturing PMI for March is 50.5%, showing a slight increase of 0.3 percentage points from the previous month, while the service PMI is at 50.3%, also up by 0.3 percentage points [1][30]. - The new order index for manufacturing increased by 0.7 points to 51.8%, indicating stronger demand recovery compared to supply [1][30]. Industry Insights - The report highlights the need for macro policies to be adjusted in response to potential economic pressures in the second quarter, particularly in exports and real estate [1][30]. - The construction industry PMI rose to 53.4%, reflecting seasonal recovery, but remains at a historically low level for this time of year [1][30]. - The report emphasizes the importance of monitoring the impact of tariff increases on exports and the ongoing trends in the real estate market [1][30]. Company Analysis - The report provides insights into various companies, including their performance forecasts and investment ratings, such as the significant growth in sales for Lao Pu Gold and the strategic partnerships for Jianghuai Automobile [9][15]. - Companies like Yubiquitous and Geli Pharmaceutical are noted for their innovative product developments and market potential, with investment ratings maintained at "buy" [11][12]. - Shanghai Pharmaceuticals reported a revenue of 275.25 billion yuan, reflecting a 5.75% year-on-year increase, with a net profit of 4.553 billion yuan, up 20.82% [14]. Financial Performance - The report indicates that the overall financial performance of companies is under scrutiny, with adjustments made to profit forecasts for several firms based on market conditions and operational challenges [15][19]. - Companies such as China Communications Construction Company and Orient Securities are highlighted for their revenue growth and strategic adjustments in response to market dynamics [22][23]. - The report also notes the importance of cash flow management and cost control in maintaining profitability amid fluctuating market conditions [22][24].

古茗在财报中透露，新店的开店速度较2023年放缓，较2023年关闭更多门店，是因为现制茶饮市场增长 放缓，及行业内的竞争加剧，部分参与者推出低价产品。为了应对变化，品牌专注于提升现有门店的经 营效率，同时放缓新店速度。 21世纪经济报道记者易佳颖实习生乔博林、刘是卓上海报道新茶饮企业扎堆上市后，下一站竞争焦点何 在？ 近日，蜜雪集团(02097.HK)、奈雪的茶(2150.HK)、古茗(1364.HK)、茶百道(2555.HK)陆续披露2024年年 度业绩。其中，蜜雪集团以248.3亿元营收稳居行业榜首。霸王茶姬也在更新的招股书中披露，其2024 年营收124.05亿元。紧随其后的是，古茗营收87.91亿元，茶百道与奈雪的茶营收接近，分别是49.18亿 元和49.21亿元。值得一提的是，2024年茶百道和奈雪的茶负增长，茶百道利润同比下降58.3%，奈雪更 是亏损9.19亿元。 而从营收变化来看，霸王茶姬凭借167.4%的增速异军突起，蜜雪冰城、古茗分别保持22.3%和14.5%的 增长，而奈雪的茶与茶百道分别下滑4.7%和13.8%。与之相对应的是，行业增速在放缓。中国连锁经营 协会数据显示，预计新茶饮市场 ...

Core Viewpoint - The article discusses the challenges faced by tea farmers in China, particularly in the West Lake area, and highlights the efforts of HeBubBu, a brand under Hema, to eliminate middlemen and provide high-quality tea at competitive prices [2][4][5]. Group 1: Tea Farming and Pricing - Tea farmers in the Longwu tea town earn minimal profits despite the high market prices of West Lake Longjing tea, which can reach over 5000 yuan per pound [2][4]. - The cost of producing one pound of dry tea from fresh leaves is approximately 1600 yuan, leading to significant markups as the tea passes through various distribution channels [4][5]. - HeBubBu aims to address the issue of inflated prices and quality discrepancies by establishing direct relationships with tea producers and implementing strict quality standards [5][6]. Group 2: Market Trends and Consumer Behavior - The Chinese tea market is projected to grow from 618.1 billion yuan in 2023 to 664.6 billion yuan in 2024, with a significant portion of the market driven by younger consumers [9][11]. - HeBubBu has quickly expanded its offerings, responding to consumer demand for tea, with a notable increase in sales during key holidays [8][9]. - The brand's strategy focuses on providing affordable, high-quality tea products, appealing to the growing health-conscious consumer base [7][8]. Group 3: Supply Chain Innovations - HeBubBu's approach includes cutting out intermediaries and reducing marketing costs, allowing for lower prices compared to traditional retail channels [5][11]. - The brand's pricing strategy is significantly lower than competitors, often around 60% of market prices, by optimizing supply chain management [11][12]. - The article emphasizes the importance of supply chain integration in the retail industry, showcasing how companies like HeBubBu leverage this to enhance product competitiveness [12][13].

Group 1 - 澜沧古茶 has suspended trading of its shares on the Hong Kong Stock Exchange starting April 1, 2024, until the release of its annual results [1] - The company expects a revenue decline of 30%-32% for 2024, projecting revenue between 360 million to 370 million yuan, and a net loss of approximately 97 million to 120 million yuan [1] - The delay in releasing the annual report is attributed to management and operational adjustments within the company [1] Group 2 - Naixue's Tea announced the resignation of non-executive director Ma Yanjun effective April 1, 2025, following a series of recent executive changes [2] - Other recent resignations include Wei Guoxing and Deng Bin, indicating potential instability in the company's leadership [2] Group 3 - Nestlé has announced price increases for certain coffee products in China, effective April 1, due to rising raw material costs [3] - The company reported a consistent annual growth rate of around 8% in its coffee business over the past three years, generating nearly 240 billion Swiss francs (approximately 197.4 billion yuan) in annual revenue [3] - Nestlé's coffee division is its largest revenue contributor, but the company has faced declining profit margins due to increased costs [3] Group 4 - Cat Poop Coffee Holdings reported a net loss of 48.68 million HKD for 2024, a significant decline from a profit of 7.987 million HKD in the previous year [4] - The company's revenue for 2024 was 140 million HKD, down 21.79% year-on-year [4] Group 5 - Huangshi Group is under investigation by the China Securities Regulatory Commission for alleged information disclosure violations [6] - The company anticipates a loss of 620 million to 680 million yuan for 2024, primarily due to litigation-related provisions and impairments [7] Group 6 - Zhong Shanshan, founder of Nongfu Spring, emphasized the need for quality standards for Yunnan tea in international markets during a media event [8] - The company has invested nearly 100 million yuan in establishing five tea processing factories in Yunnan, aiming to support local farmers and improve market conditions [8][9] - Nongfu Spring's strategy includes enhancing the perception of Yunnan tea globally and addressing local farmers' challenges [9]

而在过去两年，宏观经济的关键变量在于内需。 2023年，消费对于经济增长的贡献率达到了82.5%，2024年虽然降至44.5%，但依然是最大的贡献力 量。在今年两会期间，"扩大内需"更是上升至今年政府工作报告十大重点任务之首。 刺激内需不仅成为了政策端发力的重点，在资本市场中也成为了率先受益于经济复苏的方向。换句话来 说，找到内需增长的β也就意味着找到了消费行业的下一个机会。 距离消费板块2020年的辉煌已经过去了四年多的时间，资本市场对其的关注度却从未减少过。 2025年3月13日，呼和浩特推出了全国力度最强的育儿补贴政策，唤醒了人们沉睡许久的消费投资热 情：次日消费板块迎来了全面爆发，食品饮料ETF（515170）的涨幅也一度高达5.09%。 事实上， 消费作为一个顺周期的行业，板块性行情往往会同步于宏观经济拐点的出现 。根据信达证券 研究报告，在经济见底后的半年内以及经济回升期中，与经济增速较为敏感的行业会有超额收益；最具 有代表性的便是消费板块，在这两个阶段消费板块的胜率和月度超额收益都好于其他板块[1]。 结构性的增长 自 2024年 以 来，老铺黄金、泡泡玛特等公司的巨大涨幅让 资本市场再一次感受 ...

52周新低排行 | 股票名称 | 收盘价 | | 最低价 | | 创低率 | | --- | --- | --- | --- | --- | --- | | ＸＬ二南策略－Ｕ | 7.980 | 7.975 | | -24.41% | | | (09799) | | | | | | | ＸＬ二南策略(07799) | 62.200 | 60.920 | | -21.60% | | | 中国三迪(00910) | 0.014 | 0.013 | | -18.75% | | | ＸＬ二南ＣＯ－Ｕ | 7.705 | 7.605 | | -18.71% | | | (09711) | | | | | --- | --- | --- | --- | | ＸＬ二南ＣＯ(07711) | 59.720 | 59.000 | -18.58% | | 酷派集团(02369) | 0.024 | 0.022 | -18.52% | | 客思控股(08173) | 0.136 | 0.087 | -17.92% | | 建桥教育(01525) | 2.150 | 2.060 | -17.60% | | 鼎丰集团汽车(06878) ...

AI排班到底准不准？ 近日，瑞幸"用AI给员工排班"一事引发网友热议。 有人拍手称赞"确实比店长算得更精准"，也有人直呼"顶不住""只考虑出杯量没算上清洁、备货等其他隐性工作"。 争议之下的一个真相是，AI正在悄然改造饮品店。 01 瑞幸用"AI排班"引关注 近日，有瑞幸员工透露，今年开始瑞幸加强了系统排班的执行力度。新的排班体系下，要求各时段门店实际值班人员和排班系统一致。如果需要调整，可 以备注申请。 在瑞幸一线员工的描述中，智能AI排班系统会根据门店的历史销售数据预测未来的出杯量，据此安排相应的人手。 简而言之，如果门店某个时段出杯量不高，可能只安排一个人当班，以此节省人力。 事实上，不只瑞幸，餐饮行业已有不少品牌引入基于AI的"动态工时制"，有麦当劳、必胜客这样的大型连锁，也有像满芳兰庭这样的区域品牌。 AI排班在优化人力调配、提升运营效率方面展现出显著成效，却也在社交平台上引发了激烈讨论："算法能算出杯量，但能算出打工人的崩溃瞬间 吗？""天气预报都不准，AI排班能靠谱？" 那么，AI排班是否科学合理？ 02 AI排班，算得到底准不准？ 多家饮品品牌的人效顾问王莹表示，AI排班系统在门店应用中具备两 ...

Core Insights - The company is projected to experience a decline in revenue from 5.164 billion RMB in 2023 to 4.921 billion RMB in 2024, representing a year-on-year decrease of 4.7% [1] - Adjusted net profit is expected to shift from a profit of 20.9 million RMB in 2023 to a loss of 919 million RMB in 2024 [1] Revenue Breakdown - Revenue from freshly brewed tea is expected to decrease by 4.2% to 3.388 billion RMB [2][3] - Revenue from baked goods is projected to decline by 3% to 528 million RMB [2][3] - Revenue from bottled beverages is anticipated to grow by 0.8% to 293 million RMB [2][3] - Revenue from other products is expected to increase by 6.4% to 711 million RMB [2][3] Store Network and Strategy - As of December 31, 2024, the company has expanded its tea shop network from 1,655 to 1,798 stores, including 1,453 direct-operated and 345 franchised stores [3] - The company has halted expansion of direct-operated and franchised stores since May of the previous year, focusing instead on ensuring profitability for each store [4] - A successful store transformation in Shenzhen led to a 31% increase in performance, prompting plans to replicate this model in first-tier cities [4] - The company is adjusting its product line to reduce SKUs and enhance quality in response to changing consumer behavior and cost pressures [4]