一轮洗牌后，汽车人、大厂人交织、相融。 编者按：近年来，新能源与智能化浪潮为汽车行业带来了百年未有之变局。在此期间，市场机遇与乱象 并存 —— 无序内卷、过度营销、安全争议、品牌浮沉等，不断重塑产业生态。行至 2025 年岁末，再空洞 地谈渗透率与智驾，似已缺乏新意。时代的洪流奔涌向前，而最真实、最动人的注脚，往往就源自那些 躬身入局的平凡个体。本栏目将以人为镜，透过一个个普通汽车人的故事，记录这段属于中国的、波澜 壮阔的汽车变革之旅。 "现在买汽车像网购手机一样，不用去4S店，直接线上下单，在家门口提车，这波操作算是给车圈上了 一课。"近日，当京东"国民好车"交付了1000辆新车，传统车企营销组的孟范不禁感叹，互联网又对车 圈产生了新的影响。 从2014年开始，"蔚小理"三家造车新势力入局，被视为国内互联网造车的1.0时代。三家公司的创始人 均有互联网创业背景，转入汽车赛道后，智能化的技术能力成为这类公司冲击传统车企的核心。随后， 汽车市场的电动化智能化变革如火如荼，这些造车新势力也在其中浮沉，一大批从业者进入了汽车行 业，也有一大批人随着行业洗牌而逐渐离开。 眼下，我国新能源车的渗透率已经超过50%，新一 ...

Core Viewpoint - Geely Galaxy V900 has successfully passed the first "Luxury MPV Super National Standard Devil Triple Collision" and AEB (Automatic Emergency Braking) extreme challenge, receiving the TOP Safety performance certificate from the China Automotive Technology Research Center [1][2] Group 1: Vehicle Safety Features - The Geely Galaxy V900 features a cage-like fortress body made from high-strength 2000MPa hot-formed steel, designed to provide a robust first line of defense for family users [1] - The vehicle includes an 11-piece wrap-around airbag system with a total volume of 523L, significantly enhancing safety for third-row passengers through side airbags and a full metal backboard [1] - The battery safety is ensured by the Ningde Times Xiaoyao battery and Geely's unique Shendun battery safety system, which provides 24/7 intelligent protection for the battery pack [1] Group 2: Advanced Safety Technology - Geely has established a "Full Domain Safety 2.0" technology system, integrating "Full Domain AI" and "Full Domain Safety," covering four major safety domains and nine safety systems [2] - The launch of the Global Full Domain Safety Center represents the latest achievement and a direct showcase of Geely's "Full Domain Safety 2.0" technology system [2] - The Geely Galaxy V900 inherits Geely's safety genes and aims to provide users with a more secure travel experience, aligning with the brand's mission of "coming for a better life" [2]

Market Performance - The Hong Kong stock market indices opened lower and continued to decline, with the Hang Seng Index dropping nearly 350 points to close at 25,628 points, reflecting a significant downturn in market sentiment [1] - The Hang Seng Technology Index experienced the largest decline, falling by 2.48%, while the Hang Seng Index and the China Enterprises Index decreased by 1.34% and 1.78%, respectively [1] Sector Performance - Major technology stocks, which serve as market indicators, collectively fell, with Baidu dropping nearly 6%, Alibaba down 3.57%, and both Xiaomi and Tencent declining over 2% [1] - Semiconductor, biopharmaceutical, robotics, gaming, automotive, and Apple-related stocks also saw declines, with SMIC falling over 4% and other notable declines in companies like BeiGene, WuXi Biologics, GAC Group, and Geely [1] Safe-Haven Assets - As risk aversion increased, gold prices approached historical highs, leading to a strong performance in gold stocks [1] - Institutions expect double-digit growth in new business premiums and NBV, contributing to a rise in domestic insurance stocks [1] - Consumer sectors, particularly restaurant and dairy stocks, benefited from favorable consumption policies and showed strong performance [1]

2025年12月第二周：中汽协和税务局数据显示，新能源汽车市场亮眼表现，针对新能源汽车电池风险问题，市场监管总局推出"双失控"防控体系，同时还针 对汽车市场销售乱象进行了新规的意见征集。此外还有鸿蒙智行"五界"合作、吉利安全中心亮相等行业动态。 国家税务总局：1至11月新能源乘用车销售收入同比增长19.1% 12月8日，国家税务总局总经济师、新闻发言人荣海楼表示，发票数据显示，今年1至11月，新能源汽车消费持续向好，市场活跃度持续走强，1至11月，新 能源乘用车销售收入同比增长19.1%。 地平线征程7家族将全系搭载BPU黎曼架构 12月8日，地平线创始人兼CEO余凯在2025地平线技术生态大会上透露，正在酝酿中的地平线征程7家族将全系搭载地平线第四代BPU架构——黎曼架构。 该架构具有更大算力、更高算子、更高效率及更高性能等特点，其中关键算子算力性能较上一代BPU架构提升十倍。 市场监管总局组织建设新能源汽车"双失控"风险防控技术体系 12月8日，市场监管总局表示，针对新能源汽车热失控和速度失控构成的"双失控"行业痛点，市场监管总局组织国内优势科研力量，通过"双失控"事故深度 调查与缺陷判定技术研发，结合" ...

Group 1 - The core viewpoint of the article highlights that three Chinese automakers, Geely, BYD, and SAIC, have achieved over 90% of their annual sales targets by the end of November 2025, with Geely leading at 93% completion rate [1][2] - Geely's success is attributed to the popularity of its models, including the Geely Xingyuan and the Galaxy series, which have contributed to its strong sales performance [1] - BYD's completion rate of 91% is supported by the widespread adoption of its intelligent technology and the growth of its mid-to-high-end brands, particularly the success of the Tang brand [2] Group 2 - SAIC's sales performance benefits from its strong foundation in traditional fuel vehicles and the emergence of its own brands like "Zhiji" and the collaboration with Huawei on the "Shangjie" brand [2] - The overseas market has become a crucial factor for Chinese automakers in achieving their annual targets, with BYD's overseas sales in November reaching 131,661 units, a 297% increase year-on-year [3] - Continuous technological innovation, adherence to the new energy vehicle strategy, and expansion into overseas markets are identified as key factors for the success of these leading Chinese automakers [3]

Investment Rating - The report maintains a "Recommended" investment rating for the automotive industry [5] Core Insights - The current demand is weak, but the annual cumulative figures remain above expectations. For passenger vehicles, retail sales from December 1-7 reached 297,000 units, a year-on-year decrease of 32%, while cumulative retail sales for the year reached 21.78 million units, a 5% increase year-on-year [1][18] - The Central Economic Work Conference outlined six core directions related to the automotive industry for high-quality development, emphasizing domestic demand, innovation, reform, openness, coordinated development, and green transformation [2][36][37] - The report expresses optimism regarding automotive sales in 2026, particularly in the areas of new energy and intelligent connected vehicles [3] Summary by Sections Weekly Market Review - The automotive sector saw a 0.16% increase in the week from December 6 to December 12, outperforming the Shanghai and Shenzhen 300 index by 0.24 percentage points [11] - The motorcycle and other segments had the highest increase at 1.49%, while the passenger vehicle segment saw notable gains from companies like Great Wall Motors (3.5%) and SAIC Motor (1.7%) [11][13] Data Tracking - For the week of December 1-7, the retail sales of new energy passenger vehicles were 185,000 units, a year-on-year decrease of 17%, while cumulative retail sales for the year reached 11.657 million units, a 19% increase [1][18] - The wholesale figures for new energy vehicles during the same period were 191,000 units, down 22% year-on-year, with cumulative wholesale sales for the year at 1.3947 million units, a 27% increase [1][18] Industry News - The report highlights significant developments such as the launch of new features by Li Auto and the establishment of a risk prevention technical system for new energy vehicles by the State Administration for Market Regulation [24][25] - The report also notes the strategic partnerships formed by various companies, including Geely and Ford, and the expansion of Zeekr into the South Korean market [38][41]

Group 1 - The core value of a reputable integrated marketing company lies in its deep commercial understanding and strategic construction capabilities, ensuring marketing activities are closely linked to business outcomes [2] - Leading companies excel in breaking down channel and data silos, integrating online digital marketing with offline traditional channels to ensure consistent brand messaging across touchpoints [3] - Top integrated marketing service providers combine strong content creativity with advanced technology applications, utilizing marketing automation, AI, and big data to achieve personalized communication and precise targeting [4] Group 2 - Deep Media Group, established in 2005, is a leading digital integrated marketing group in China, with a nationwide service network and a focus on providing one-stop integrated marketing solutions [5] - With over 600 professionals, Deep Media has served more than 100 leading enterprises across various sectors, creating numerous innovative and effective marketing cases [6] - Deep Media has received numerous awards, including over 260 domestic and international professional accolades, establishing itself as a recognized leader in the industry [7] Group 3 - Deep Media has successfully assisted high-end appliance brand Casarte in elevating its global brand image through comprehensive marketing strategies and high-profile collaborations [8] - The company has provided extensive social marketing services for Kuaishou, achieving significant exposure and numerous industry awards [9][10] - Deep Media's systematic methodology and commitment to excellence have earned it a strong reputation in the market, emphasizing the importance of strategic alignment with clients' business goals [11][12]

Core Insights - The report emphasizes the necessity of digital transformation in industrial parks to enhance core competitiveness in the context of the digital economy reshaping global competition [12][17] - It distinguishes high-standard digital parks from traditional digital parks, focusing on large-scale industrial transformation, precise services, and refined governance through cross-enterprise collaboration and intelligent management [12][19] Group 1: Digital Transformation in Industrial Parks - The digital transformation of industrial parks is essential for adapting to global industrial structure adjustments and technological revolutions, enabling resource optimization and innovation [12][18] - The report outlines the current status, trends, and challenges of digital transformation in industrial parks, providing a comprehensive framework for high-standard digital parks [12][18] Group 2: Characteristics of High-Standard Digital Parks - High-standard digital parks aim for large-scale industrial transformation, promoting collaborative innovation across multiple enterprises rather than focusing solely on individual enterprise upgrades [19][20] - They offer customized digital services and emphasize precise governance, utilizing digital technologies for intelligent management of park operations [20][21] Group 3: Key Tasks and Models for Transformation - The report identifies four typical models to address the digital transformation challenges faced by small and medium-sized enterprises (SMEs), including leading enterprises driving collaborative transformation and parks providing inclusive public services [23][24] - It highlights the importance of integrating digital platforms to facilitate efficient supply-demand matching and support SMEs in their transformation processes [29][30] Group 4: Infrastructure and Management Framework - High-standard digital parks adopt a three-layer architecture consisting of infrastructure, platform, and application layers, focusing on advanced networks, smart terminals, and integrated data services [2][14] - The report suggests overcoming technical, managerial, and resource integration challenges to build a new generation of infrastructure and enhance data governance [2][21]

作为汽车市场年底冲刺销量的关键期，今年11月的国内乘用车销量同比下滑。 不过，在12月5日的股东大会上，比亚迪集团董事长王传福对比亚迪销量表现进行回应。他称："今年比 亚迪国内市场销量出现下滑，一方面由于比亚迪当前技术领先度不及前几年，技术成果的市场惊艳度有 所下降，叠加行业同质化特征渐显，这一变化符合产品及技术发展的周期性规律。另一方面，低温充电 速度慢等用户需求痛点，也亟待通过技术突破予以解决。" 12月11日，中国汽车工业协会（下称"中汽协"）发布最新一期的汽车工业产销情况，今年11月，乘用车 国内销量241.4万辆，环比增长1%，同比下降6.5%。作为参考，去年同期，乘用车国内销量环比增长 12.8%、同比增长17.5%；2023年11月该数据亦录得同、环比双增。 此外，根据此前乘联会披露的数据，今年11月，国内狭义乘用车市场零售销量达222.5万辆，同比下降 8.1%，环比下降1.1%。 乘联会秘书长崔东树指出："今年国内车市零售累计增速从1-2月增长1.2%，3-6月增长15%，7-9月增速 徘徊在6%左右，10-11月回落到偏低状态，呈现4季度高基数的减速特征，基本符合年初判断的'前低中 高后平 ...

11月的中国汽车市场，出人意料地没有迎来年底抢购的热潮。 经历过前两个月"省补"、"国补"的"突然"暂停或者结束之后，如今市场上最大力度的补贴只剩下了新能源车免征购置税的政策。 于是当11月的汽车整体销量以前所未有的速度下滑时，另一边的新能源渗透率却站上了前所未有的新高——59.3%，距离下一个60%的里程碑只有一步之 遥。 伴随渗透率剧烈变化的，还有车企的新能源销量排名。 | | | 2025年11月新能源厂商批发销量排行榜 | | | | | 2024年全年新能源厂商批发销量排行榜 | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 排名 | 车 | 销量 | 同比 | 市场份额 | 排名 | 主要 | 销量 | 同比 | 市场份额 | | 1 | 比亚迪汽车 | 474921 | -5.8% | 27.8% | 1 | 比亚迪汽车 | 4250370 | 41.4% | 34.8% | | 2 | 吉利汽车 | 187798 | 53.4% | 11.0% | 2 | 特斯拉中国 | 916660 | -3.3% | ...