房地产行业 | 证券研究报告 — 行业周报 2026 年 1 月 21 日 房地产行业第 3 周周报（2026 年 1 月 10 日-2026 年 1 月 16 日） 新房、二手房成交同比降幅均收窄；央行下调商业用房购房贷款 首付比例 新房成交面积环比由负转正，同比降幅收窄；二手房成交面积环比增幅收窄，同比降 幅收窄；新房库存面积同环比均下降；去化周期同环比均上升。 核心观点 政策 投资建议 风险提示： 政策出台不及预期；销售与房价持续下行；市场信心修复不及预期。 相关研究报告 《地产后增量时代的机遇》（2025/08/10） 《单月销售与投资降幅扩大；开竣工降幅虽收窄， 但仍处于历史低位》（2025/07/17） 《70 城房价环比跌幅持续扩大；一线城市二手房价 跌幅大于二、三线城市》（2025/07/17） 《2025 年将成为房地产行业"由量转质，优化结构" 的关键年》（2025/05/12） 《"城市更新"成为楼市重要的增量筹码，维稳房 地产市场是当前扩内需的重要一环（25 年 4 月政治 局会议解读）》（2025/04/27） 证券分析师：夏亦丰 (8621)20328348 yifeng.xia@ ...

房地产行业 | 证券研究报告 — 行业周报 2026 年 1 月 21 日 房地产行业第 3 周周报（2026 年 1 月 10 日-2026 年 1 月 16 日） 新房、二手房成交同比降幅均收窄；央行下调商业用房购房贷款 首付比例 新房成交面积环比由负转正，同比降幅收窄；二手房成交面积环比增幅收窄，同比降 幅收窄；新房库存面积同环比均下降；去化周期同环比均上升。 核心观点 政策 投资建议 风险提示： 政策出台不及预期；销售与房价持续下行；市场信心修复不及预期。 相关研究报告 《地产后增量时代的机遇》（2025/08/10） 《单月销售与投资降幅扩大；开竣工降幅虽收窄， 但仍处于历史低位》（2025/07/17） 《70 城房价环比跌幅持续扩大；一线城市二手房价 跌幅大于二、三线城市》（2025/07/17） 《2025 年将成为房地产行业"由量转质，优化结构" 的关键年》（2025/05/12） 《"城市更新"成为楼市重要的增量筹码，维稳房 地产市场是当前扩内需的重要一环（25 年 4 月政治 局会议解读）》（2025/04/27） 《房地产"止跌回稳"主基调不变，释放需求和化 解风险并行，传递积极信号（ ...

2026 年 1 月 21 日 行业研究 2025 全年核心 30 城宅地成交建面同比-9%，成交均价同比+6% ——土地市场月度跟踪报告（2025 年 12 月） 要点 2025 年，百城宅地成交建面同比-14.2%，成交楼面均价同比+3.4%。 2025 年，百城成交住宅类用地建面为 3.20 亿平，累计同比-14.2%；成交楼面 均价为 5,605 元/平方米，累计同比+3.4%。分能级城市来看，2025 年全年， 一线城市：供应住宅类用地建面为 1,077 万平，累计同比-31.2%；成交建面 966 万平，累计同比-29.3%；成交楼面均价为 35,203 元/平方米，累计同比+18.6%。 二线城市：供应住宅类用地建面为 1.49 亿平，累计同比-4.5%；成交建面为 1.25 亿平，累计同比-1.0%；成交楼面均价为 6,420 元/平方米，累计同比+3.2%。 三线城市：供应住宅类用地建面为 2.15 亿平，累计同比-24.9%；成交建面为 1.85 亿平，累计同比-20.5%；成交楼面均价为 3,509 元/平方米，累计同比-1.6%。 2025 年，新增土储价值排名前三为中海地产、华润置地 ...

Market Performance - The real estate sector (CITIC) experienced a decline of -3.3% last week, while the CSI 300 and Wind All A indices changed by -0.6% and +0.5% respectively, resulting in excess returns of -2.7% and -3.8%[46] - Among 29 CITIC industry sectors, real estate ranked 26th in performance[46] New Housing Market - New home sales increased by 0.6% week-on-week but decreased by 36.8% year-on-year during the period from January 10 to January 16, 2026[8] - In major cities, new home transaction areas changed as follows: Beijing +16.3%, Shanghai +1.9%, Guangzhou +18.8%, and Shenzhen -0.6%[8] Second-Hand Housing Market - The transaction area for second-hand homes in 15 cities was 162.3 million square meters, down 1.8% week-on-week and down 8.4% year-on-year[14] - Cumulative transactions from January 1 to January 16, 2026, totaled 331.5 million square meters, reflecting a year-on-year decrease of 14.4%[14] Inventory and Absorption - Cumulative new home inventory in 13 cities reached 77.9 million square meters, with a week-on-week change of -0.1% and a year-on-year change of -4.7%[21] - The absorption cycle for new homes in 13 cities is 23.0 months, with a year-on-year increase of 6.6 months[21] Land Market - Land transaction area from January 12 to January 18, 2026, was 11.746 million square meters, down 21.9% week-on-week and down 49.7% year-on-year[38] - The average land price was 700 RMB/square meter, reflecting a week-on-week decrease of 44.4% and a year-on-year decrease of 51.1%[38] Investment Recommendations - Recommended mainland developers include: A-shares: Binjiang Group, China Merchants Shekou; Hong Kong stocks: China Overseas Development, Greentown China, China Resources Land, Jianfa International Group[7] - Suggested light-asset operation companies include: Property management: Greentown Service; Commercial management: China Resources Mixc Life; Leading intermediary platform: Beike-W[7] Risk Factors - Risks include potential underperformance of real estate regulatory policy relaxation, continued industry downturn, and persistent credit risks leading to liquidity deterioration[7]

Investment Rating - The report maintains an "Overweight" rating for the real estate industry [2] Core Views - The report highlights a rebound in sales on a month-on-month basis, supported by policies aimed at improving housing conditions for residents [7] - The overall market performance is weak, with the Shenwan Real Estate Index declining by 3.52% compared to a 0.57% drop in the CSI 300 Index, resulting in a relative return of -2.95% [4][12] - The report emphasizes the importance of financially stable real estate companies, suggesting a focus on leading firms that can effectively navigate market fluctuations [7] Summary by Sections Weekly Market Review - The Shenwan Real Estate Index decreased by 3.52%, while the CSI 300 Index fell by 0.57%, indicating underperformance of the sector relative to the broader market [4][12] Industry Fundamentals - For the week of January 9-15, 2026, the total number of new homes sold in 38 key cities was 21,770 units, reflecting a year-on-year decline of 14.7% but a month-on-month increase of 12.4%. The total area sold was 201.4 million square meters, down 25.3% year-on-year but up 12.8% month-on-month [5][22] - In the same week, the total number of second-hand homes sold in 16 key cities was 18,991 units, with a year-on-year decline of 11.5% and a month-on-month increase of 17.2%. The total area sold was 188 million square meters, down 11.6% year-on-year but up 18.3% month-on-month [5][40] Land Market Analysis - During the week of January 5-11, 2026, land supply was 2,198.8 million square meters, a year-on-year decrease of 2.6%, with an average supply price of 858 yuan per square meter, down 42% year-on-year. Land transactions totaled 1,503.1 million square meters, down 41.4% year-on-year, with a transaction value of 18.91 billion yuan, down 49.5% year-on-year [6] Investment Recommendations - The report suggests focusing on financially sound leading real estate companies such as Yuexiu Property, China Merchants Shekou, Poly Developments, and others, which are expected to perform well in the current policy environment [7]

Core Viewpoint - The report highlights significant changes in the investment strategies of Ruiyuan Fund's star fund managers, with notable adjustments in stock holdings and performance metrics for the fourth quarter of 2025. Group 1: Fund Performance and Adjustments - Ruiyuan Growth Value Mixed Fund experienced a net redemption of 136.2 million shares, marking the second-highest redemption in its history, with total net assets decreasing from 23.629 billion yuan to 21.087 billion yuan [3][4] - The fund's stock allocation increased slightly from 89.93% to 90.48%, while the proportion of Hong Kong stocks in the fund's net value decreased from 27.92% to 20.14% [3][4] - Ruiyuan Balanced Value Three-Year Holding Fund's stock allocation reached a three-year high of 90.66%, with a slight increase in the proportion of Hong Kong stocks to 41.99% [10] Group 2: Stock Holdings and Changes - The top ten holdings of Ruiyuan Growth Value Mixed Fund included New Yisheng, Shenghong Technology, and Ningde Times, with New Yisheng seeing a 22.73% reduction in holdings [4][5] - Ruiyuan Balanced Value Three-Year Holding Fund saw significant changes, with the re-entry of Midea Group into the top ten holdings and reductions in holdings of companies like Lixun Precision and China Ping An [10][12] - The fund managers noted a shift in focus towards sectors like photovoltaic and semiconductor high-end equipment manufacturing, while reducing exposure to companies with weak fundamentals [6][10] Group 3: Future Outlook and Strategy - The fund managers expressed optimism about the market, anticipating that the return on equity assets will remain attractive compared to other asset classes, with potential returns exceeding 10% for leading companies [11][13] - They plan to focus on companies with strong fundamentals and competitive advantages, particularly those expanding overseas, as this is expected to drive future growth [13][14] - The report indicates a structural market environment with limited risks of significant downturns, while opportunities for excess returns remain [8][13]

Investment Rating - The report rates the real estate industry as "Outperforming the Market" [5] Core Insights - In 2025, the total sales area of commercial housing reached 880 million square meters, with a year-on-year decrease of 8.7%, and the total sales amount was 8.4 trillion yuan, down 12.6% year-on-year [1] - Real estate investment for the year fell by 17.2%, with new construction and completion down 20.4% and 18.1% respectively [2] - The report emphasizes the need for strong policy support in 2026 to stabilize market expectations, highlighting the financial attributes of real estate [4] Summary by Sections Sales Data - In December 2025, the sales area of commercial housing was 94 million square meters, with a year-on-year decline of 15.6%, and the sales amount was 880 billion yuan, down 23.6% year-on-year [1] - The cumulative sales area for the year was 880 million square meters, with a year-on-year decrease of 8.7%, and the sales amount was 8.4 trillion yuan, down 12.6% [1] Supply Data - Real estate development investment for 2025 was 8.3 trillion yuan, down 17.2% year-on-year, with residential investment down 16.3% [2] - The area of new construction was 590 million square meters, down 20.4% year-on-year, while the area under construction was 6.6 billion square meters, down 10.0% [2] Funding Data - Total funds available for real estate in 2025 were 9.3 trillion yuan, down 13.4% year-on-year, with domestic loans at 1.4 trillion yuan, down 7.3% [2] - Self-raised funds amounted to 3.3 trillion yuan, down 12.2%, and personal mortgage loans were 1.3 trillion yuan, down 17.8% [2] Price Data - In December 2025, the price of second-hand homes in 70 major cities fell by 0.7% month-on-month, with a year-on-year decline of 6.1% [3] - New home prices in December decreased by 0.4% month-on-month and 3.0% year-on-year [3] Policy Insights - The report highlights the importance of a strong policy response to support the real estate market, suggesting that more robust measures are expected in 2026 [4] - The article in "Qiushi" emphasizes the financial nature of real estate and the need for decisive policy actions to stabilize market expectations [4] Investment Recommendations - The report suggests focusing on three areas within the real estate sector: commercial real estate (e.g., New Town Holdings, China Resources Mixc), second-hand brokerage (e.g., I Love My Home, Beike), and property services (e.g., Greentown Service) [4]

Group 1: Emotional Economy and New Consumption Trends - The emotional economy in China is expected to exceed 2 trillion yuan in market size by 2024, with a projected CAGR of 21% from 2025 to 2030 for the trendy toy economy [2][7] - The pet economy is anticipated to surpass 1 trillion yuan by 2027, driven by emotional attachment and companionship needs [2][9] - The fragrance economy is projected to grow at a CAGR of 15% from 2018 to 2024, with emotional benefits outweighing functional needs [2][10] Group 2: Egg Processing Industry - The egg processing market in China is expected to exceed 50 billion yuan in 2024, with a year-on-year growth rate of 7% [2][12] - The current processing ratio of eggs in China is only 5%-7%, compared to 50% in Japan, indicating significant growth potential [2][12] - Euf Egg Industry, a leading company in the egg processing sector, reported a revenue of 674 million yuan in Q1-Q3 2025, with a net profit of 66.13 million yuan, reflecting a year-on-year increase of 29.77% [2][12] Group 3: Real Estate Market Developments - Recent policies include the extension of personal income tax incentives for housing purchases and a reduction in the down payment ratio for commercial properties to 30% [2][19] - In the week of January 10-16, new home transactions in 42 key cities increased by 6.3% compared to the previous week, while second-hand home transactions rose by 4.9% [2][18] - The real estate sector has seen a decline of 3.5% in the week, with significant fluctuations in individual stock performances [2][17] Group 4: Power Generation and Renewable Energy - China Resources Power reported a 7% year-on-year increase in electricity sales, reaching 226.8 billion kWh in 2025 [2][23] - The company expects significant growth in renewable energy installations, with a target of 10 GW for 2025, which will enhance its performance during industry downturns [2][26] - The anticipated decline in coal prices and the introduction of new market mechanisms may create challenges for the power sector in 2026 [2][25]

Core Viewpoint - Morgan Stanley's report indicates that while the profit drag from related parties for mainland property management companies has largely dissipated, challenges such as weakened collections and rising vacancy fees persist, alongside a soft macro environment and subpar service quality, leading to fee pressure [1] Industry Summary - The firm expects industry profits to grow by 3%, 5%, and 7% year-on-year from 2025 to 2027, with revenue growth around 5%, but profit margins are under pressure due to weakened collections [1] - Property management services are anticipated to be the main growth driver in the industry, while value-added services are expected to remain sluggish [1] Stock Selection - The firm recommends high-quality companies with robust asset bases, highlighting China Resources Mixc Lifestyle (01209) which is expected to achieve mid-teens growth driven by mall consumption, with a dividend yield of 4% to 5%, and a target price raised from HKD 46.38 to HKD 48.93, maintaining an "Overweight" rating [1] - Greentown Service (02869) is noted for high earnings visibility and margin expansion, also receiving an "Overweight" rating, with a target price slightly decreased from HKD 5.78 to HKD 5.54 [1] - Country Garden Services (06098) is viewed as a tactical choice, rated "In Line with Market," with a target price increased from HKD 6.07 to HKD 7.04, supported by stable cash flow, improved shareholder returns, and ongoing share buybacks yielding approximately 8% [1]

Group 1 - The core viewpoint of the report indicates that while the profit drag from related parties for mainland property management companies has largely dissipated, challenges remain due to weakened collections and rising vacancy fees, alongside a soft macro environment and suboptimal service quality, which exert pressure on fees [1] - The forecast for industry earnings growth is projected at 3%, 5%, and 7% for the years 2025 to 2027, with revenue growth around 5%, although profit margins are expected to be under pressure due to weakened collections [1] - Property management services are anticipated to be the main growth driver within the industry, while value-added services are expected to remain sluggish [1] Group 2 - The report recommends selecting high-quality companies with robust asset bases, highlighting that China Resources Mixc Lifestyle (01209) is expected to achieve mid-teens growth driven by mall consumption, with a dividend yield of 4% to 5%, and a target price increase from HKD 46.38 to HKD 48.93, maintaining an "Overweight" rating [1] - Greentown Service (02869) is noted for its high earnings visibility and margin expansion, also receiving an "Overweight" rating, with a target price adjustment from HKD 5.78 to HKD 5.54 [1] - Country Garden Services (06098) is viewed as a tactical choice, rated "In Line with Market," with a target price increase from HKD 6.07 to HKD 7.04, supported by stable cash flow, improved shareholder returns, and ongoing share buybacks yielding approximately 8% [1]