2026.2.23-2026.3.1，传媒行业（申万）-5.10%，同期沪深 300 +1.08%， 上证指数+1.98%，深证成指+2.80%，创业板指+1.05%，恒生科技指 数-4.95%。细分行业来看，游戏/电视广播/影视院线/广告营销/数字媒 体/出版，分别-3.41%/-0.77%/-16.82%/-3.43%/-7.49%/-1.71%。 行业重点数据及动态更新 [Table_Main] 行业研究|可选消费|媒体Ⅱ 证券研究报告 媒体Ⅱ行业周报、月报 2026 年 03 月 03 日 [Table_Title] 《异环》定档 4 月 23 日，昆仑万维发 布 SkyReels V4 ——传媒互联网行业周报 [Table_Summary] 报告要点： 市场表现 我们看好 AI 应用、文化出海等主题方向，重点关注游戏、IP、短剧、 营销、出版等子板块，标的方面推荐关注：巨人网络、恺英网络、完 美世界、三七互娱、世纪华通、吉比特、神州泰岳、浙数文化、昆仑 万维、快手、心动公司、姚记科技、上海电影、芒果超媒、南方传媒、 [Table_Invest] 推荐|维持 [Table_ 过去一年PicQuote ...

[Table_Page] 跟踪分析|传媒 证券研究报告 [Table_Title] 传媒行业 Agent 商业化拐点加速，渗透空间可观 [Table_Summary] 核心观点： | [Table_Grade] 行业评级 | 买入 | | --- | --- | | 前次评级 | 买入 | | 报告日期 | 2026-03-03 | [Table_PicQuote] 相对市场表现 [分析师： Table_Author]旷实 SAC 执证号：S0260517030002 SFC CE No. BNV294 010-59136610 kuangshi@gf.com.cn 分析师： 廖志国 SAC 执证号：S0260525060001 021-38003665 liaozhiguo@gf.com.cn 分析师： 宾特丽亚 SAC 执证号：S0260526010003 021-38003624 binteliya@gf.com.cn 请注意，廖志国,宾特丽亚并非香港证券及期货事务监察委 员会的注册持牌人，不可在香港从事受监管活动。 -14% -1% 12% 24% 37% 50% 03/25 05/25 07/25 ...

把握更确定方向，再次推荐【完美世界】及游戏板块 20260302 摘要 AI 技术推动游戏行业发展，商业化提速，主要体现在广告、电商和社交 娱乐等领域的变现能力增强。游戏作为 AI 的重要应用方向，行业景气度 上升，部分公司估值回调后性价比提升。 在宏观环境不确定背景下，报告聚焦确定性强的方向，即具备爆款开发 能力或平台属性的游戏公司，重点关注完美世界及其潜在爆款游戏《异 环》，完美世界被列为 3 月金股。 复盘传媒与游戏投资历史，"买爆款"策略有效。例如，《哪吒 2》推 动光线传媒市值大幅上涨，《无尽冬日》助力世纪华通收入利润增长， 心动公司依靠《出发吧麦芬》等爆款产品市值大幅增长。 《异环》被视为 2026-2027 年最接近上限的潜在爆款，因其在都市题 材开放世界方向的创新性，玩法融合多种现实体验，商业模式兼顾公平 性与付费驱动，美术风格独特，且团队对玩家反馈响应迅速。 《异环》国服公测定档 4 月 23 日，早于市场预期，体现公司对三测结 果的信心。该时段新品竞争不激烈，与竞品周年庆错位，且紧邻五一假 期，有望与暑期旺季需求更好匹配。 Q&A "大 DAU 长青游戏"与平台型游戏公司的平台属性与渠道价 ...

Investment Rating - The report assigns a neutral investment rating to the media and internet industry, indicating a relative performance range of -10% to +10% compared to the benchmark index [35]. Core Insights - The media index experienced a decline of 5.1% from February 24 to February 27, underperforming the Shanghai Composite Index by 7.1%. The total transaction volume was 336.7 billion yuan, which represents a decrease compared to the previous period [6][7]. - All sub-sectors within the media industry saw declines, with notable performances from individual stocks such as CITIC Publishing, which rose by 38%, and Bona Film Group, which fell by 29% [16]. - The report attributes the market movements to profit-taking ahead of the Spring Festival, AI applications, and high-frequency gaming data [16]. Summary by Sections Market Review - The media index's performance ranked last among 28 primary industry indices, with a transaction volume of 336.7 billion yuan, accounting for 3.4% of the total A-share market [7][16]. - Sub-sectors such as film and television, digital media, and advertising all experienced significant declines, while broadcasting and publishing showed some resilience [16]. AI Sector - The upcoming launch of Deepseek V4 is anticipated to enhance productivity in AI applications, particularly in the entertainment sector. The report highlights the potential for accelerated token consumption and international narratives [19]. - Key companies to watch in the AI space include Alibaba, Zhiyuan, Minimax, and Kunlun Wanwei, with application-focused firms like Zhejiang Shuju, Shanghai Film, and Aofei Entertainment also recommended [19]. Gaming Sector - The report expresses optimism regarding major gaming titles and a high level of activity in Q1. Recommended stocks include Perfect World, Kaiying Network, and Century Huatong for A-shares, and Tencent Holdings and Xindong Company for H-shares [19]. IP and Internet - The report forecasts a favorable commercial landscape for IP in the AI era, suggesting a focus on companies like Shanghai Film and Aofei Entertainment [19]. - The internet sector is influenced by geopolitical factors and a shift towards more stable hardware investments, with a focus on AI and consumer sectors. Companies like Tencent, Alibaba, and Meituan are highlighted as potential investment opportunities [19].

分析师：张刚 登记编码：S0730511010001 zhanggang@ccnew.com 021-50586990 晨会聚焦 1、据央视新闻，石油输出国组织（欧佩克）1 日发表声明说，8 个主要产 油国决定 4 月日均增产 20.6 万桶。沙特阿拉伯、俄罗斯、伊拉克、阿联 酋、科威特、哈萨克斯坦、阿尔及利亚和阿曼的代表当天举行线上会议， 讨论国际石油市场形势及前景。 2、2 月 28 日，人形机器人与具身智能标准化（HEIS）年会在北京经济 技术开发区举办。会上，我国首个国家级人形机器人与具身智能标准体系 ——《人形机器人与具身智能标准体系（2026 版）》正式发布。该体系紧 扣产业发展现状与未来趋势，覆盖基础共性、类脑与智算、肢体与部组件、 整机与系统、应用、安全等全产业链环节，填补了国内人形机器人与具身 智能领域标准体系的空白，引领人形机器人与具身智能产业标准化发展。 3、3 月 2 日，千问首款 AI 硬件"千问 AI 眼镜"正式上线，开启线上线 下全渠道预约。该产品将于 3 月 8 日在中国市场现货发售，并于 2026 年 内登陆全球市场。据悉，千问 AI 眼镜还将全面接入千问 APP，首批点外 ...

分析师：王佳琪 执业证书编号：S0230525040001 证券研究报告 传媒 报告日期：2026 年 03 月 01 日 字节发布 Seed 2.0 系列模型，千问位居中国企业级大模型市场第一 ——传媒行业周报 华龙证券研究所 投资评级：推荐（维持） 最近一年走势 邮箱：wangjq@hlzq.com 中国电影与营销服务加速出海—传媒行 业周报》2026.02.02 供全面语音生成功能—传媒行业周报》 2026.01.27 态开启"认知型生成"新范式—传媒行 业周报》2026.01.20 摘要： 请认真阅读文后免责条款 请认真阅读文后免责条款 执业证书编号：S0230523080004 邮箱：sunbw@hlzq.com 字节跳动发布 Seed 2.0 系列模型，全面升级多模态能力与复杂任 务执行水平。字节跳动发布最新 Seed 2.0 系列模型，围绕大规模 生产环境下的使用需求做了系统性优化，旨在帮助突破真实世界 中的复杂任务。Seed 2.0 强化了视觉感知与推理能力，对复杂文 档、视频内容的解析水平显著提升，并在长上下文理解、视频运 动感知等关键测评中处于领先位置。模型提供 Pro、Lite、Mini ...

Investment Performance - The gold stock portfolio for February achieved a return of +2.07%, with a cumulative annual return of +17.8% as of February 28, 2026, outperforming the Shanghai Composite Index and CSI 300 Index by 1.98 percentage points and 1.48 percentage points respectively [1] - The top-performing sectors in the Shenwan first-level industry classification were comprehensive (+18%), steel (+10%), and building materials (+8%) [1] March Investment Strategy Outlook - The A-share market is expected to remain volatile due to valuation levels in certain sectors and external geopolitical influences, with a notable focus on value assets represented by free cash flow indices [2] - The upcoming National People's Congress is anticipated to increase thematic investment opportunities, making macro narratives a key driver for market direction [2] - It is recommended to select stocks with solid fundamentals and low implied expectations in their current valuations, while maintaining a balanced portfolio to avoid overexposure to any single sector [2] Recommended Gold Stocks for March - Utilities: Guiguan Electric Power (600236.SH), Power Equipment: Dongfang Electric (600875.SH) [3] - Electronics: Helin Micro-Nano (688661.SH), Media: Kaiying Network (002517.SZ) [3] - Chemicals: Sanyou Chemical (600409.SH), Xin Fengming (603225.SH) [3] - New Materials: Huafeng Aluminum (601702.SH), Building Materials: China Jushi (600176.SH) [3] - Construction: Honglu Steel Structure (002541.SZ), Transportation: China Merchants Energy Shipping (601872.SH) [3] Company-Specific Insights Guiguan Electric Power (600236.SH) - Plans to acquire a group company in Tibet for 2 billion yuan at 1.1 times PB, gaining access to hydropower resources expected to be operational by 2026-2027 [4] - The company is positioned to support the group's mission in Tibet and is expected to benefit from the national clean energy demonstration base [4] Dongfang Electric (600875.SH) - Increased global electricity demand driven by AI capital investment is expected to boost demand for gas turbines and other power equipment [5] - The company is well-positioned in nuclear power, pumped storage, solar thermal, and hydrogen energy sectors, with leading technology capabilities [5] Helin Micro-Nano (688661.SH) - The chip testing industry is entering a "volume and price rise" cycle due to increased complexity and testing duration [7] - The company is expected to gain market share as supply chain constraints affect competitors, leading to improved performance [8] Kaiying Network (002517.SZ) - The company has secured exclusive licensing for popular games, with a daily active user count nearing 500,000, indicating strong community engagement [10] - AI initiatives are progressing, with new interactive applications expected to launch in early 2026 [10] Sanyou Chemical (600409.SH) - Cotton price increases are expected to drive up demand and prices for viscose, with significant reductions in cotton planting area impacting supply [12] - The company is currently trading at a historical low PB of 1.2 times, indicating a high safety margin [13] Xin Fengming (603225.SH) - The polyester filament market is entering an upcycle, with low inventory levels and expected demand recovery post-holiday [15] - Anticipated profitability improvements in the PTA sector due to limited new capacity and stable downstream demand [15] Huafeng Aluminum (601702.SH) - The company is positioned to benefit from the growing demand for aluminum thermal materials in the electric vehicle sector [18] - The trend of "aluminum replacing copper" is expected to accelerate, opening new market opportunities [18] China Jushi (600176.SH) - The company is at a potential market turning point for electronic fabrics, with prices expected to rise significantly [19] - High-end electronic fabric certifications are progressing faster than anticipated, indicating strong future demand [19] Honglu Steel Structure (002541.SZ) - The company is expected to achieve a production volume of 5.021 million tons in 2025, with a utilization rate of approximately 96.55% [20] - The integration of advanced automation and project management systems is expected to enhance production efficiency [20] China Merchants Energy Shipping (601872.SH) - The oil shipping market is expected to perform strongly due to favorable fundamentals and geopolitical factors [21] - The company is the world's largest owner of VLCCs, positioning it well to benefit from the improving oil and dry bulk shipping markets [21]

证券研究报告 | 行业点评 | 传媒 Coding、Agent 和 AIGC 多模态三大主线，终将无惧吞噬 ——传媒互联网周观点 投资要点 传媒 报告日期：2026 年 03 月 02 日 行业评级: 看好(维持) 分析师：冯翠婷 执业证书号：S1230525010001 fengcuiting@stocke.com.cn 相关报告 1 《AI 漫剧：国内蓝海爆发， 出海潜能无限》 2026.02.24 2 《春节前后多款游戏运营数据 创新高，产品大年逻辑持续》 2026.02.23 3 《2026 年电影春节档：票房 不及预期，内容质量仍为核心》 2026.02.23 http://www.stocke.com.cn 1/3 请务必阅读正文之后的免责条款部分 资料来源：iFind、浙商证券研究所； ❑ 上周（2 月 24~27 日）申万传媒指数周跌幅-5.10%，同期上证指数周涨幅 +1.98%，恒生科技指数（2 月 23~27 日）周跌幅-1.41%。AI 应用演绎国产大模 型 token 出海、国内 agent 春节表现强劲、多模态大模型 Seedance 等主题，同 时受海外美股"AI 吞噬论"的影响 ...

证券研究报告 | 行业点评 | 传媒 Coding、Agent 和 AIGC 多模态三大主线，终将无惧吞噬 ——传媒互联网周观点 投资要点 传媒 报告日期：2026 年 03 月 02 日 行业评级: 看好(维持) 分析师：冯翠婷 执业证书号：S1230525010001 fengcuiting@stocke.com.cn 相关报告 1 《AI 漫剧：国内蓝海爆发， 出海潜能无限》 2026.02.24 2 《春节前后多款游戏运营数据 创新高，产品大年逻辑持续》 2026.02.23 3 《2026 年电影春节档：票房 不及预期，内容质量仍为核心》 2026.02.23 表1： 相关个股一览 | 股票代码 | 股票简称 | 概念 | 总市值 （亿元） | 1220至今涨幅 | 上周涨幅 | 上周交易额 | 周交易额占市值比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 300058.SZ | 蓝色光标 | GEO | 664.19 | 116.63 | -2.63 | 294.73 | 44% | | 301171.SZ | 易点天下 | GEO ...

传媒 2026 年 03 月 01 日 投资评级：看好（维持） 行业走势图 -17% 0% 17% 34% 50% 67% 2025-03 2025-07 2025-11 传媒 沪深300 数据来源：聚源 相关研究报告 《节后继续聚焦 AI 入口商业化、重磅 新游及长青游戏 — 行 业 周 报 》 -2026.2.23 《《异环》三测及字节 AI 视频模型惊 艳，继续布局游戏/多模态 AI 应用— 行业周报》-2026.2.8 《Moltbook、元宝、Genie3 出圈，继 续布局 AI 社交/游戏/营销—行业点评 报告》-2026.2.2 把握更确定方向，聚焦头部新游及核心 AI 应用 ——行业周报 方光照（分析师） fangguangzhao@kysec.cn 证书编号：S0790520030004 《异环》定档 4.23 公测，或为潜在"爆款"，继续布局游戏，聚焦头部新游 完美世界旗下二次元超自然都市开放世界游戏《异环》已官宣将于 4 月 23 日开 启国服公测，届时同步上线 PC、安卓、iOS、Mac、鸿蒙、PS5 平台，海外公测 也将随后于 4 月 29 日开启。此前于 2.4-2.18 期间进行 ...