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书香伴月华,北京实体书店同庆“双节”,打造近百场文化盛宴
转自:北京日报客户端 金秋送爽,丹桂飘香。2025年国庆、中秋"双节"相逢,北京市实体书店以书香为媒、文化为桥,推出近 百场主题多元、形式丰富的阅读文化活动,为市民打造一场融传统韵味与现代创意于一体的假日文化盛 宴。从旧书市集到"双节"特色活动,从惠民展销到线上线下联动,京城书店以阅读为底色,绘就一 幅"书香京城"的生动图景。 "旧书新知":古旧书香焕发时代新韵 "旧书新知"系列活动在今年"双节"期间持续升温,成为连接历史与当下的文化纽带。中国书店旗下多家 门店在钟鼓楼广场推出"旧书新知 钟鼓书韵"文化市集,展销精品旧书、连环画等图书和文创商品,让 读者在淘书中感受历史沉淀。中国书店琉璃厂店推出的"翰墨飘香,百年传承"古旧书主题展销、民国旧 书专柜,以及中国书店绿心公园店推出的"旧书新知—北海公园"系列讲座,从建筑、历史、文化多维度 解析京城风貌,带领读者探寻文字背后的文化密码。 与此同时,新华书店同步举办的"旧书新知 钟鼓书韵"市集,将书香融入市井烟火,实现"用一本旧书, 换一段新知"的阅读浪漫。 "双节"特色:多彩主题激发阅读热情 以国庆、中秋为主题的特色阅读文化活动,成为今年"双节"活动的亮点。北京图书 ...
汇集40余家品牌 2025北京国际饮品小吃节在京举行
Bei Jing Shang Bao· 2025-09-26 08:29
据了解,本次活动由北京市商务局、朝阳区人民政府指导,北京市餐饮行业协会主办,作为"2025北京国际美食荟"的重要组成部分,旨在以"特色饮品+国际 美食"的创新联动,打造城市消费新场景。活动通过搭建高效的餐饮消费促进平台,有力提振了市场信心,助推餐饮企业创新转型;效促进文化、旅游与商 业服务业的深度融合,生动诠释了北京作为国际美食之都的包容与多元。 北京商报记者了解到,本届饮品小吃节深度融合数字化创新,通过北京市餐饮行业协会官方抖音号"跟着北餐协去打卡",并联动多元自媒体矩阵进行现场直 播与精彩短视频拍摄,成功构建了线上线下联动的传播新格局。在线下,现场还特别设置了创意美食打卡装置与惬意的公园休闲布景,为消费者提供了丰富 的拍照分享社交场景,增强活动互动性和传播度。同时,各参展企业还带来了特色文创产品,让消费者在品尝美味之余,能更深入地了解品牌故事与文化内 涵。 北京商报讯(记者 张天元)9月26日,"2025北京国际饮品小吃节"在朝阳区悠唐购物中心东广场开幕。据介绍,本届饮品小吃节为期三天,汇聚40余家餐饮 企业的多款代表性饮品及百余款特色小吃,为最大化方便市民,活动展卖时间从每日上午10点持续至晚上9点,全 ...
金勇:借助互联网平台信用与精准引流 促进餐饮行业多元发展
Ren Min Wang· 2025-09-17 05:42
随着2025年国庆、中秋假期的临近,线下餐饮等消费潜力的激活成为社会关注的焦点。在此背景 下,阿里旗下高德地图于9月10日推出"高德扫街榜",宣布构建全新线下服务信用体系,并启动"烟火好 店支持计划",发放超10亿补贴。上线第一天,使用高德扫街榜的用户便超4000万人。中国饭店协会副 会长金勇就餐饮行业趋势及这一举措的影响等话题,分享了相关见解。 互联网深度融入生活推动消费链路重塑,线上下单、线下体验、在线评价成为年轻群体主流消费习 惯。金勇认为,这为餐饮商家带来多重便利:扩大门店触达范围,吸引潜在消费者;通过线上线下联动 推广营销方案,拉动业绩增长;将服务体验线上化传递,增强消费者认可度。但互联网上的传统评价体 系也存在两面性,存在花钱买好评的现象,参与的商家也很苦恼。比如,部分平台出现的虚假评价、捆 绑促销、博取流量等现象,加重了餐饮企业成本负担,在行业利润率偏低的背景下,给商家经营带来困 扰。 针对高德推出的"扫街榜",金勇认为,榜单维度设计贴近消费需求,涵盖"本地人爱去""回头客推 荐""烟火味小店"等多元分类,且基于用户搜索、导航等真实行为数据生成,经AI计算而成,能反映商 家运营特色,让"隐藏"小 ...
2025第五届中国沧州•东光塑料包装国际博览会盛大开幕
Sou Hu Cai Jing· 2025-08-26 13:43
Core Points - The 2025 Cangzhou Dongguang Plastic Packaging International Expo opened on August 26, showcasing the theme "New Quality in Plastic Chain, Painting the Future" to enhance cooperation and communication within the plastic packaging industry [1][3] - The expo aims to promote high-quality development in the plastic packaging sector, emphasizing innovation, internationalization, and the integration of advanced technologies [7][13] Group 1 - The expo spans three days and features 362 domestic and international exhibitors, covering an exhibition area of 26,000 square meters [17] - The event includes over 300 sets of exhibited equipment and more than 350 types of supporting components and raw materials, with products related to food, industrial, and agricultural packaging films [17] - The expo has introduced an e-commerce live streaming area to facilitate real-time interaction between online and offline participants, enhancing industry visibility and cooperation efficiency [11] Group 2 - Dongguang County has over 1,600 plastic packaging production enterprises, employing more than 30,000 people, with an annual output value exceeding 30 billion [17] - The county has received multiple accolades, including "China Packaging Famous County" and "China Plastic Packaging Industry Base (Dongguang)" [17] - Local leaders emphasize the importance of optimizing the business environment and supporting enterprises in expanding overseas markets to strengthen the industry cluster [13][19] Group 3 - The expo also features cultural activities, such as non-heritage performances, which integrate modern plastic packaging with traditional culture, enhancing the understanding of local cultural heritage [21][22] - The event serves as a platform for industry representatives to discuss future trends and innovations in the plastic packaging sector [8][10]
京东开超市,淘宝成品牌“接口”,平台企业即时零售布局显“差异”
Sou Hu Cai Jing· 2025-08-20 07:00
Core Viewpoint - The article discusses the strategic shifts of major platforms like Meituan, Ele.me, and JD.com in the instant retail sector, moving from price competition to value creation, emphasizing supply chain capabilities and channel expansion. Group 1: JD.com Initiatives - JD.com opened its first discount supermarket in Hebei, attracting over 100,000 customers in two days, which is about one-sixth of the city's population [2][4] - The company reported a threefold increase in foot traffic and a 100% increase in online orders for its Seven Fresh Food MALL since its opening [2][4] - JD.com is expanding its offline presence by collaborating with over ten cities and integrating its community dining service, Seven Fresh Kitchen [2][4] Group 2: Supply Chain Strategy - JD.com emphasizes its supply chain advantages, utilizing direct sourcing and self-owned brands to reduce costs and enhance product quality [5] - The acquisition of Hong Kong's Jia Bao Food Supermarket is a strategic move to strengthen its fresh supply chain in the Greater Bay Area and enhance local retail market presence [5] Group 3: Taobao's Approach - Taobao's Flash Purchase reported significant growth, with 66 brands achieving over 10 million in monthly sales in July, and a 110% increase in new brand entries [6][8] - The platform's collaboration with brands like Xiaomi and Miniso has led to a fourfold increase in daily orders since May, showcasing the effectiveness of near-field delivery [8] Group 4: Meituan and Douyin Strategies - Meituan's self-operated instant retail brand, Xiao Xiang Supermarket, has expanded its product range to over 10,000 SKUs, with a projected GMV of nearly 30 billion in 2024 [9] - Douyin is integrating "live streaming + instant delivery" to enhance its e-commerce capabilities, leveraging its content output for immediate consumer engagement [9] Group 5: Industry Trends - The shift from "price war" to "value creation" in instant retail is highlighted, with a focus on convenience, quality, and efficiency rather than capital-driven price competition [10]
脱口秀增速领跑 上半年剧场演出消费超54亿
Bei Jing Shang Bao· 2025-08-04 07:57
Core Insights - The report indicates a significant growth in the theater performance market, with a total box office revenue of 5.402 billion yuan generated from 160,500 performances in the first half of 2025, driven by the rise of social media interaction and word-of-mouth marketing [1][3]. Group 1: Performance Categories - Stand-up comedy has emerged as the fastest-growing segment, with performance sessions increasing by 54.1% year-on-year and box office revenue soaring by 134.9%, making it the second-largest performance category after drama [3]. - Traditional drama remains the leading category, with performance sessions growing by 16% and box office revenue increasing by 3% in the same period [3]. - Musical and dance performances also showed steady growth, with musical theater box office revenue increasing by 15.1%, driven by both original works and international classics [4]. Group 2: Audience Demographics - Female audience members accounted for 68.8% of ticket buyers, reflecting a slight increase of 0.7% compared to the same period in 2024, particularly prominent in musical, dance, immersive theater, and children's performances [3][4]. Group 3: Marketing and Promotion - The promotion strategies for theater performances are evolving, with traditional advertising losing effectiveness, while social media "word-of-mouth," reviews, and online interactions are becoming crucial in influencing ticket purchasing decisions [4]. - The integration of online and offline experiences enhances audience engagement, as seen with the musical "SIX," which successfully converted online traffic into offline ticket sales through social media challenges [4]. Group 4: Future Considerations - The industry faces the challenge of balancing artistic quality with commercialization, as the growth of stand-up comedy, the empowerment of female consumers, and social media's role present new opportunities for market expansion [5].
波司登(03998):暖冬背景下,业绩稳健增长,运营效率持续提升
Investment Rating - The report assigns a rating of "Outperform" for Bosideng International Holdings, indicating an expected total return over the next 12-18 months that exceeds the relevant market benchmark [20]. Core Insights - Bosideng Group reported FY25 results with revenue reaching RMB 25.90 billion, an increase of 11.6% year-on-year, and a net profit attributable to the parent company of RMB 3.51 billion, up 14.3% year-on-year, with a net profit margin of 13.6%, reflecting a 0.3 percentage point increase [1][11]. - The company experienced steady growth in its non-women's wear categories, with revenue changes of +11.0% for down jackets and +26.4% for ODM, while women's wear saw a decline of -20.6% [2][12]. - The overall gross profit margin decreased by 2.3 percentage points to 57.3%, primarily due to structural adjustments and increased competition in the women's wear segment [2][12]. - The brand's down jacket business saw a revenue growth of approximately 10%, but the gross profit margins for its brands, including Bosideng and Xuezhongfei, declined [3]. - The company improved its operational efficiency, with a stable inventory turnover period of 118 days, and a reduction in expense ratios leading to an increase in operating profit margin to 19.2% [5]. Summary by Sections Financial Performance - FY25 revenue was RMB 25.90 billion, with a net profit of RMB 3.51 billion, marking increases of 11.6% and 14.3% respectively [1][11]. - FY25H2 revenue reached RMB 17.10 billion, up 8.6%, and net profit was RMB 2.38 billion, up 10.6% [1]. Business Segments - Revenue changes for FY25 included +11.0% for down jackets, +26.4% for ODM, -20.6% for women's wear, and +2.8% for diversified apparel [2][12]. - The gross profit margins for these segments were 63.4% for down jackets, 19.1% for ODM, 63.2% for women's wear, and 21.7% for diversified apparel [2][12]. Operational Efficiency - The company added 253 retail outlets, bringing the total to 3,470, with a focus on enhancing the quality of its retail network [4]. - Online revenue reached RMB 7.58 billion, reflecting a 9.3% year-on-year increase [4]. Strategic Initiatives - The strategic investment in Moose Knuckles, acquiring a 31.6% stake, aims to diversify the brand matrix and expand into international markets [7]. - Future plans include enhancing the brand's presence in both online and offline channels, with a focus on quality and operational efficiency [8].
2025 ChinaJoy官宣!定档8月1日
Huan Qiu Wang· 2025-06-25 02:19
Group 1 - The 22nd China International Digital Interactive Entertainment Expo (ChinaJoy) will be held from August 1 to August 4, 2025, at the Shanghai New International Expo Center [1] - A total of 743 companies have registered for the event, with 237 foreign companies from 37 countries and regions, accounting for 31.8% of the total [3] - The BTOC Interactive Entertainment Pavilion will feature over 283 companies with a total exhibition area of 110,000 square meters, focusing on consumer interactive entertainment experiences [3] Group 2 - The BTOB Business Negotiation Pavilion will have over 460 companies participating, covering an area of 25,000 square meters, with nearly 208 foreign companies, making up 45.2% of the exhibitors [3] - Notable game products from companies like NetEase, Century Huatong, and Perfect World will be showcased, including popular titles and new games available for on-site testing [3] - In 2025, ChinaJoy will explore new online and offline interactive experiences in collaboration with Alipay's Blue Flower Fire community, utilizing "Alipay Touch" technology for enhanced engagement [4]
内地电商深耕香港 跨境网购成消费新常态
Xin Hua Wang· 2025-06-18 08:06
Core Viewpoint - The rapid expansion of mainland e-commerce platforms into Hong Kong is transforming consumer behavior, making cross-border online shopping more accessible and affordable for Hong Kong residents, thereby enhancing economic integration within the Guangdong-Hong Kong-Macao Greater Bay Area [1][4]. Group 1: Consumer Behavior Changes - Hong Kong residents are increasingly engaging in cross-border online shopping, with many now purchasing daily necessities from mainland platforms due to lower prices and free shipping options [2][3]. - The introduction of free shipping policies by platforms like Taobao and Pinduoduo has significantly altered shopping habits, with many consumers now ordering multiple times a week [2][3]. - The variety of products purchased has expanded from clothing and small items to larger appliances and fitness equipment, indicating a shift in consumer confidence and willingness to shop online [2][3]. Group 2: Service Enhancements - Mainland e-commerce platforms are enhancing consumer trust by establishing offline experience stores in Hong Kong, allowing customers to try products before purchasing [3]. - The introduction of comprehensive service offerings, including local returns and efficient logistics, is addressing previous concerns about cross-border shopping, making it more appealing to Hong Kong consumers [3]. - High-quality service experiences, such as quick delivery and free installation for large appliances, are further solidifying the attractiveness of online shopping [3]. Group 3: Economic Integration and Market Dynamics - The growth of mainland e-commerce and service platforms in Hong Kong is fostering closer psychological ties between residents of Hong Kong and mainland China [4]. - Local businesses are adapting by enhancing their services and collaborating with mainland merchants, indicating a shift towards a more integrated market [4]. - Hong Kong is positioned to become a key hub for mainland brands looking to expand internationally, leveraging its unique advantages in internationalization and professional services [4].
2025秋冬淘宝服饰白皮书
Sou Hu Cai Jing· 2025-06-05 12:11
Core Insights - The 2025 Autumn/Winter Taobao Apparel White Paper highlights the intersection of cultural awakening and emotional expression in China's apparel industry, with a notable increase in consumer confidence and a 3.4% year-on-year growth in apparel consumption totaling 386.9 billion yuan from January to March 2025 [1][15][20] - The report emphasizes the integration of digital shopping modes, such as live shopping, into daily life, indicating a shift towards high-quality development in the industry [1][15] - The demand side is characterized by diversification, with younger high-spending consumers focusing on original designs and scene-based dressing, driving the consumption of trendy items [1][20] Industry Overview - The apparel industry is positioned as the second-largest consumer spending category after food, demonstrating resilience and growth potential [15] - The total apparel consumption in early 2025 accounted for 4% of total retail sales, indicating a robust market presence [15][18] Consumer Insights - The core consumer groups include the "refined new generation," "fashionable newcomers," and "new middle-class," who prioritize trendiness and original design in their purchasing decisions [32][36] - Emotional needs and self-expression are increasingly influencing consumer behavior, pushing the industry towards innovative and meaningful designs [10][24] Category Trends - Key categories driving sales include down jackets, knitwear, and casual pants, with seasonal items like fur and woolen garments also contributing significantly [20][41] - The report identifies emerging opportunities in women's bags, fashionable footwear, and trench coats, which are experiencing accelerated growth [41] Supply Chain Dynamics - The competition in design is intensifying, with a focus on original design and material innovation, such as knitted textures and eco-friendly fur [1][24] - The integration of online and offline channels is becoming a trend, with leading merchants expanding into physical stores and platforms supporting merchants through initiatives like the "T1000 New Merchant Support Program" [1][27] Style Trends - Eight major style trends are identified, including "County Calling," "Light Punk," and "Demure," each characterized by unique color palettes, materials, and styles [1][24] - The report emphasizes the importance of emotional expression in fashion, with consumers seeking designs that resonate with their identities and cultural affiliations [10][24] Market Growth Drivers - The growth in the apparel market is driven by increased purchase frequency and a rising concentration of trend item consumption [20][21] - The report suggests that the demand for trendy products is rapidly increasing, with a need for more innovative items to meet consumer expectations [20][21]