Core Viewpoint - The article discusses the evolving landscape of Chinese enterprises going global, emphasizing the need for deeper integration into global supply chains and the importance of adapting to new economic realities amid ongoing U.S.-China trade tensions [3][4][8]. Group 1: Global Economic Context - The ongoing U.S.-China trade talks are seen as both a risk mitigation opportunity and a new round of strategic competition [5][6]. - The global supply chain is undergoing significant adjustments, and Chinese companies are at a pivotal point to redefine their roles in this new environment [3][4]. Group 2: Chinese Enterprises' Global Strategy - Chinese enterprises are encouraged to move beyond mere product exports to actively participate in global production, research, and sales, enhancing their competitive edge [15][19]. - The importance of technological innovation, particularly in AI, big data, and cloud computing, is highlighted as a key driver for enterprises going global [12][13]. Group 3: Sustainability and Brand Influence - Green and sustainable development are becoming critical considerations for Chinese companies as they expand internationally, showcasing their commitment to global environmental standards [16]. - The growing international brand influence of Chinese enterprises is noted, with efforts to participate in global governance and standard-setting [17][18]. Group 4: Challenges and Opportunities - The article identifies the need for Chinese companies to build a "true going global" capability, focusing on geographical, cognitive, and value chain dimensions [38][39]. - It emphasizes the importance of local integration and understanding cultural nuances to avoid pitfalls in foreign markets [41][43]. Group 5: Strategic Insights from Experts - Experts suggest that the current trade environment necessitates a strategic shift for Chinese companies, moving from cost-driven decisions to value-driven approaches [22][25]. - The article also warns against the pitfalls of assuming that domestic strategies will directly translate to success in international markets, advocating for a more nuanced understanding of local dynamics [46][48].

第一，强化品牌塑造。中国企业的品牌出海已从早期的1.0阶段演进至如今的3.0阶段：1.0阶段是供应链 出海，二十年前中国供应链开始全球化布局；2.0阶段是优质产品出海，高性价比产品走向全球；而3.0 阶段则更注重全球化品牌建设，即如何在场景与内容中与全球消费者建立信任感，这对品牌塑造至关重 要。 作为全球最大的程序化广告平台，TTD（The Trade Desk）的业务覆盖全球225个国家和地区。在当前关 税风暴席卷全球的背景下，中国企业出海有何新动向？从服务中企出海的第三方角度，TTD给出一些观 察。 "关税冲击以来，没有品牌的商家受影响最大。"TTD中国区资深业务拓展总监吴昱霖日前受访表示，和 TTD合作的基本上都是根基比较稳定的注重塑造品牌的企业，他们就比较有战略定力，没有立马调转船 头。 据吴昱霖观察，近年来，中国品牌的全球化意识显著提升，越来越多的品牌展现出充分的自信，主动选 择在海外主流媒体展示品牌形象，这种转变体现在：从单纯追求销售转化到注重长期品牌建设；从产品 功能宣传到品牌价值传递；从短期营销到百年品牌的战略规划。 "我们欣喜地看到，中国品牌正逐步建立起全球消费者信任的品牌力。"吴昱霖称，中 ...

Core Viewpoint - The article discusses the upcoming "2025 China Enterprises Going Global Summit" hosted by Phoenix Network, focusing on strategies for Chinese companies to expand internationally amidst evolving global rules and challenges [1][4]. Group 1: Strategic Upgrades in Global Expansion - Over the past decade, Chinese enterprises have undergone three strategic upgrades in their global expansion: from cost-driven exports of labor-intensive goods to capital expansion through acquisitions, and now to standard output driven by technology innovation in sectors like renewable energy and AI [2]. - In Q1 2025, exports of Chinese new energy passenger vehicles increased by 19.8% year-on-year, highlighting the sector's role as a core driver of export growth [2]. - Companies like Huawei and Geely are leading significant projects and acquisitions that enhance their technological capabilities and market presence, demonstrating the vitality of ecological overseas expansion [2]. Group 2: Challenges in Global Expansion - The article highlights challenges such as carbon footprint regulations, data sovereignty issues, and cultural differences that expose deeper pain points for enterprises going global [3]. - The need for systematic solutions to navigate these challenges is emphasized, particularly in the context of geopolitical tensions and rising ESG compliance standards [4]. Group 3: Focus on Emerging Markets - The Middle East and ASEAN markets are identified as strategic areas for Chinese enterprises due to their rapid economic growth and large consumer potential, despite facing cultural and legal challenges [5]. - The summit will facilitate direct dialogues between Chinese enterprises and officials from various countries, aiming to address policy, legal, and operational issues in cross-border investments [5]. Group 4: Future Directions for Globalization - The article suggests that Chinese enterprises must integrate technological strength, compliance capabilities, and cultural empathy to create a "global innovation network" that allows them to thrive amidst geopolitical challenges [6]. - The summit aims to foster collaboration among government, business, and academia to redefine globalization narratives and create a sustainable ecosystem for Chinese enterprises [8]. Group 5: Significance of the Summit - The "2025 China Enterprises Going Global Summit" is positioned as a milestone event for deepening the integration of Chinese enterprises with the global market, serving as a platform for strategic exchanges and resource connections [7]. - The summit will also establish the "Globalization Council for Chinese Enterprises" to facilitate ongoing collaboration and address the complexities of global market entry [5].

Core Insights - The "2025 China Enterprises Going Global Summit" will be held in Shenzhen on June 28-29, focusing on strategies for emerging markets and providing a platform for resource integration and systematic solutions for Chinese enterprises' globalization [1][6] Group 1: Strategic Upgrades in Global Expansion - Over the past decade, Chinese enterprises have undergone three strategic upgrades in their global expansion: from cost-driven exports of labor-intensive goods to capital expansion through acquisitions, and now to standard output driven by new energy, AI, and digital technology [3] - In Q1 2025, exports of Chinese new energy passenger vehicles increased by 19.8% year-on-year, becoming a core driver of export growth [3] - Companies like Huawei and ZTE are deploying 5G networks in Southeast Asia, while Geely's acquisition of Lotus has significantly increased the brand's value [3] Group 2: Challenges and Systematic Solutions - The current global landscape presents challenges such as major power competition, regional policy differentiation, and heightened ESG compliance requirements, necessitating systematic solutions for enterprises going global [5] - The summit aims to address these challenges by facilitating dialogue among leaders from government, business, and academia, focusing on technology standards, industry collaboration, and local integration [6][7] Group 3: Cultural and Technological Integration - The summit will explore how technology innovation can solve industry efficiency issues and how cultural integration can overcome market entry barriers, emphasizing the importance of a sustainable ecosystem for global expansion [4][6] - Various leading companies will share experiences on transitioning from product output to technology standard output, highlighting the significance of cultural fusion and localization in their strategies [7] Group 4: Future Directions and Globalization Narrative - The summit will establish the "Globalization Council for Chinese Enterprises," aiming to create a collaborative platform that addresses policy, legal, and implementation challenges in cross-border investments [7] - The narrative of globalization is shifting from mere scale expansion to value co-creation, with a focus on hard technology, compliance, and cultural empathy as essential components for success in the global market [9][10]

如果说2025年之前，出海还只是部分公司的选择， 那在2025年之后，出海已经成为了一个"必答题"。 因为对于国内大部分企业来说，海外市场都是远大于国内市场的。 然而，在贸易战、关税壁垒和逆全球化冲击下，当前企业出海的风险和困难比大部分人想象的还要大， 为了提升企业出海的成功率， 我们已经把企业出海最容易失败的地方和重点注意事项逐一梳理好了， 就在最新上线的 《中国企业出海指南》 中。 中国企业出海指南 1.纸质资料《中国企业出海指南》 2.线上课程《境内企业赴美国上市的法律实务解读》 3.梧桐定制笔记本1个 中国企业出海指南 新品特惠 扫码 立减20元 《中国企业出海指南》共有 332页 ， 15.5万字 ，9个章节，主要从海外布局、监管要求、股权架构、 审批流程、交易文件、合规风险、税务考量、区域国别等角度出发，全景式梳理了企业出海的实务要 点。 境外投资的主要法律文件 操作时间境外投资敏感类项目 0 限制/禁止开展的境外投资 商务流程 ODI备案/核准流程 境外投资的常见流程与风险 ⊙ 没有办理ODI备案的后果 发改委备案/核准 3. 境外投资的境 商务部备案/核准 内审批流程 外汇登记 境外投资的境内 ...

Core Insights - The article highlights the challenges faced by Chinese companies expanding overseas, particularly in recruitment, management, and retention of talent, with data indicating that two out of three companies are struggling with these issues [1] Group 1: Challenges in Recruitment - Many companies are experiencing a disconnect between their recruitment needs and the local talent market, leading to long-term vacancies in key positions [1] - The report emphasizes the importance of understanding local hiring trends and compliance regulations to build a global talent strategy [1][10] Group 2: Management Difficulties - Compliance issues, such as misinterpreting local labor laws, can lead to significant financial losses for companies, exemplified by a case where a misunderstanding of German dismissal laws resulted in a compensation payout of 2.3 million [11] - Cultural differences in management styles can create challenges, as local talent may prefer clear job roles rather than the "jack-of-all-trades" approach often sought by companies [11][12] Group 3: Retention Issues - High employee turnover rates are a significant concern, with predictions that by 2030, 70% of skills currently used in jobs will change, prompting employees to seek employers who can help them upskill [14] - Companies are encouraged to invest in learning and development (L&D) to enhance internal talent mobility and retain core employees, thereby reducing recruitment costs [16]

投资界4月24日消息，近日，全球一体化供应链综合服务商泛鼎国际集团（以下简称"泛鼎国际"）宣布 完成数千万美元C轮融资。本轮融资由嘉御资本领投，神骐资本、明裕创投、金銮证券跟投，顺为资 本、普华资本等老股东继续追加投资，光源资本担任独家财务顾问。此次融资将进一步巩固泛鼎国际在 全球物流及供应链服务市场的领先地位，加速其在新兴市场的业务布局，升级业务及管理体系的数字化 智能化水平，为全球贸易及中国企业高质量出海提供更有力的支持与赋能。 中国企业全球化进入2.0时代。在这场产业升级中，泛鼎国际凭借其"物流仓配+分销渠道"双轮驱动的生 态布局，展现出独特战略价值，成为中国企业高质量出海的核心基础设施服务商。泛鼎国际为从事全球 贸易的企业提供出港、洲际运输、清关报关、全球仓储及增值服务、尾程配送及目的国销售的一站式全 链条服务，目前已在全球100多个国家服务超过5,000家核心客户。凭借高效的响应速度和精细化、定制 化的物流及供应链解决方案，泛鼎赢得了众多顶尖品牌、电商平台及出海厂商的信赖，合作伙伴包括比 亚迪、奇瑞汽车、宁德时代、晶澳科技、左右家居等行业领军企业。 泛鼎国际创始人、董事长刘波表示："在全球供应链格局 ...

由毕马威中国发布的中国企业出海洞察报告也提到，近年来，越来越多的中企选择通过绿地投资方式出 海，即企业直接在海外新建工厂、研发中心或分支机构，一方面降低生产成本，另一方面长期深耕当地 市场。未来，企业绿地投资模式或由现阶段的产能出海逐步向"产能+产业链"出海模式转变。 但在受访专家看来，在特朗普关税的阴霾下，中国车企还不得不考虑在海外建厂所面临的风险。 在这场汽车行业的"压力测试"中，不少国内车企都表示正在寻求替代方案，通过布局新兴市场缓和关税 的影响。 广交会上，金彭集团有限公司集团海外平台品牌负责人侯大富向21世纪经济报道记者表示，金彭集团在 泰国和乌兹别克斯坦的汽车生产基地和汽车门店已建成落地，都已经正式投入生产了。他告诉记者，汽 车生产基地的选址主要考虑到其辐射效应，在乌兹别克斯坦投产主要是聚焦欧洲市场，而泰国汽车生产 基地则主要辐射东南亚市场。 为什么要选择重资产在海外建厂？侯大富表示，金彭集团当时考虑的是，若只在海外建店面，担心运输 周期太长影响销售，如果建海外仓又将面临诸多不确定因素，在海外建厂不仅能规避诸多整车过程中的 风险，进行本土化造车，对于海外消费者来说也更具有吸引力。 侯大富此前向记者 ...

以下文章来源于霞光社 ，作者刀马 霞光社 . 赋能企业全球化 出海新阶段。 作者 | 刀马 来源 | 霞光社 （ID：Globalinsights） 全世界的焦点，都集中在前几天美国颁布"对等关税"的行政令，以及中国提出的对等反 制措施。 这件事的影响很大，看似是中美两大国的贸易战，但本质上是全球贸易大变局中的必经 之路。起码从影响范围来看，我们都被迫成为了局中人，为此分担代价，或许只是时间 问题。 先简单回顾下事件： 4月3日，特朗普在白宫签署亮相关于所谓"对等关税"的行政令：美国将对所有贸易伙伴 设立10%的"最低基准关税"，一些贸易伙伴征收更高，对中国商品加征3 4%关税，于美 国东部时间4月9日生效。 中国的反制措施迅速且强硬：宣布对所有美国商品加征34%的关税，并将11家美国企业 列入不可靠实体清单，暂停六家美国企业的产品对华输出资质，还对部分稀土相关物项 实施出口管制等措施。 一来一回，全球经济开始遭遇近年来少有的重大利空：股市暴跌，大宗商品遭遇恐慌性 抛售。高盛本周甚至将美国GDP增速预测从之前的1.7%下调至0.5%，同时预测美国经 济衰退概率为4 5%，称美国正在进入"衰退倒计时"。 主动挑 ...

Core Viewpoint - The article emphasizes the importance of English media in helping Chinese companies communicate their value propositions and key developments to global audiences, particularly in the context of globalization and complex economic landscapes [2][3][4]. Group 1: Company Overview - 36Kr Overseas aims to be a platform for Chinese companies to voice their narratives to the world, providing overseas consulting and professional services [1][2]. - KrASIA, established in 2017 and headquartered in Singapore, focuses on introducing Chinese business and culture globally, having published over 13,000 professional English reports [3]. Group 2: Media and Content Strategy - The article highlights that quality English content and a reliable social media matrix are essential for effective communication with overseas clients and consumers [3]. - KrASIA's English team has a deep understanding of the Chinese business ecosystem and overseas readers, allowing them to convey value effectively [3][4]. - The significance of search engine optimization (SEO) is stressed, as it enhances the visibility of published content, making it crucial for companies to be recognized globally [4]. Group 3: Global Reach and Services - KrASIA's content is included in top information platforms like Bloomberg Terminal and Dow Jones Factiva, potentially reaching millions of professional users across over 200 countries [6]. - The services offered include original content creation, translation, and submissions covering major events, interviews, and industry analysis [6]. - KrASIA also organizes local events in Southeast Asia to facilitate direct engagement between Chinese companies and local ecosystems, promoting brand awareness and business collaboration [6]. Group 4: Collaboration and Partnership - The article calls for collaboration with partners to enhance English content offerings, aiming to support Chinese companies in their global expansion efforts [8].