Group 1 - The core viewpoint emphasizes the increasing importance of emotional value in marketing, particularly in the fast-moving consumer goods (FMCG) sector, where brands are shifting towards creating deeper emotional connections with consumers [4][6][28] - In 2024, Bawang Tea Ji invested 1.1 billion in marketing, resulting in a significant increase in brand awareness and public recognition [1] - The consumer industry is experiencing a polarization trend, with one side focusing on practical value and cost-effectiveness, while the other side seeks emotional value and experiential consumption [4][5] Group 2 - Brands are encouraged to create a sense of aspiration and companionship with consumers, moving away from being perceived as distant entities to becoming "life partners" [8][6] - User-generated content (UGC) plays a crucial role in fostering emotional connections, as seen in the example of McDonald's engaging with its fans through social media [10][12] - The case of Huang Tian E and Heinz's "Tomato Scrambled Eggs" campaign illustrates how brands can leverage cultural and emotional ties to enhance consumer engagement and sales [13][15] Group 3 - The significance of life scenarios in marketing is highlighted, with brands needing to adapt to consumer lifestyles and preferences [18][20] - The rise of innovative media forms is essential for brands to create discussions and social interactions, which can lead to increased brand value [24][26] - The challenges of implementing innovative marketing strategies include regulatory hurdles and the need for brands to invest significant effort and resources [27][28]

Group 1 - The essence of business is demand satisfaction, as demonstrated by the recent craze for a plush toy from China in Europe and America, highlighting a new commercial paradigm for Chinese manufacturing and enterprises competing in a saturated market [2][3] - Pop Mart is redefining manufacturing and understanding of business by creating open scenarios that foster collaboration between producers and consumers, exploring a new business model where production is consumption [2][3] - The shift from a focus on cost-effectiveness to a deeper understanding of consumer preferences is crucial for China's economic and social advancement, marking a transition from a goods-based economy to a service-oriented one [3][4] Group 2 - The consumer craze for Pop Mart reveals that the core of consumption is not ownership but satisfaction, achieved through participatory scene marketing that transforms products into collaborative environments for expressing individual preferences [4][5] - The value of any product or service ultimately translates to the time consumers spend online and in-person, indicating a trend where traditional goods are increasingly integrated into service solutions [4][5] - China's consumption-driven strategy is reflected in Pop Mart's industry logic, emphasizing that true commercial success lies in genuinely reflecting and satisfying consumer preferences rather than merely selling products [5]