长江期货鲜果月报 01 12月鲜果价格走势 长江期货股份有限公司交易咨询业务资格：鄂证监期货字{2014}1号 01 走势回顾：12月鲜果价格走势 02 宏观分析：消费缓慢好转 03 苹果展望：高位震荡 04 红枣展望：逐步探底 目 录 01 走势回顾：12月鲜果价格走势 2025-12-29 【长期研究|棉纺团队】 黄尚海 执业编号:F0270997 投资咨询编号:Z0002826 止跌企稳 数据来源：博易大师、IFIND、长江期货 Ø 12月份苹果期货整体偏强震荡运行，主力合约9000支撑较强。 Ø 12月份红枣价格逐步寻底，9000附近震荡运行。 02 宏观分析：消费缓慢好转 02 下游消费稳健 02 水果价格震荡上行 数据来源：IFIND、上海钢联、中果网、长江期货 Ø 社零总额：根据国家统计局2025年12月15日发布的最新数据：11月当月：社会消费品零售总额为43898亿元，同比增长1.3%（环 比下降0.42%）；1-11月累计：社会消费品零售总额为456067亿元，同比增长4.0%，增速较2024年同期加快0.5个百分点，且快 于2024年全年增速（3.5%）。 Ø 按消费类型分，尽管11月商 ...

Group 1 - The core consumption trend observed is a focus on purchasing for joy and convenience, with significant spending on experiences and services rather than just material goods [3][28] - The real estate market is experiencing a downturn, with property prices dropping by 10% to 20% over the past two years, leading to aggressive price negotiations among buyers [7][34] - The overall loan growth in the banking sector is at a near-record low of 3.95%, with household loans showing almost no growth, indicating a cautious approach to borrowing [9][36] Group 2 - The healthcare expenditure has increased significantly, driven by both personal health issues and pet care, reflecting a broader trend of prioritizing health and well-being in consumer spending [40][48] - The consumer behavior is shifting towards spending on both tangible goods like homes and cars, and intangible services such as travel and education, aligning with the findings of McKinsey's consumer report [40][44] - The pet healthcare market is facing challenges, with many veterinary clinics struggling financially despite high costs for pet treatments, highlighting the emotional investment consumers have in their pets [50][51]

王微："十五五"期间会有一系列消费新增长点涌现 中新网北京12月16日电(记者 谢艺观)"'十五五'期间，围绕着商品提质、服务扩容、数字升级以及绿色 健康等重大领域，会有一系列消费新增长点不断涌现，有些新增长点的量级会超过万亿级，成为整个中 国消费市场非常重要的发展动能。" 16日，国务院发展研究中心市场经济研究所原所长、二级研究员王微在中国新闻社举办的"国是论坛： 2025年会"上如是表示。 王微指出，短期看，一方面外部环境存在较大不确定性，另一方面国内经济运行存在结构性矛盾。如， 在需求侧，居民消费信心不足、预期偏弱，导致居民消费行为趋于谨慎；在供给侧，虽呈现"供强需 国务院发展研究中心市场经济研究所原所长、二级研究员王微进行主旨演讲。 李太源 摄 弱"态势，但大量供给与新兴消费需求不相匹配，结构性矛盾突出，亟待通过供给调整推动供需更好匹 配。 中央经济工作会议指出，"明年经济工作在政策取向上，要坚持稳中求进、提质增效"，并明确"深入实 施提振消费专项行动"。 王微表示，政策应在以下几方面持续优化发力：一是优化以旧换新政策，在稳定推进以旧换新的基础 上，强化对服务消费的支持，与相关政策协同助力文化、教育、 ...

行 业 及 产 业 商贸零售 2025 年 12 月 15 日 11 月社零同比+1.3%，服务消费 行 业 研 究 / 行 业 点 评 证 券 研 究 报 告 《10 月社零同比+2.9%，服务及餐饮消费 表现亮眼—— 10 月社会零售品消费数据 点评》 2025/11/14 《9 月社零同比+3.0%，服务消费呈现强 韧性—— 9 月社会零售品消费数据点评》 2025/10/21 证券分析师 赵令伊 A0230518100003 zhaoly2@swsresearch.com 研究支持 张蕴达 A0230125030003 zhangyd@swsresearch.com 联系人 张蕴达 A0230125030003 zhangyd@swsresearch.com 本期投资提示： 请务必仔细阅读正文之后的各项信息披露与声明 本研究报告仅通过邮件提供给 中庚基金 使用。1 延续强劲增长 看好 ——11 月社会零售品消费数据点评 相关研究 ⚫ 2025 年 11 月社会消费品零售总额同比增长 1.3%，低于市场一致预期。11 月促消费政 策进一步细化落实，双十一大促顺利收官，服务消费保持强劲增长释放活力，但在去 ...

付凌晖表示，总的看，11月份消费市场总体平稳，消费规模继续扩大，服务消费较快增长，消费提质升级态 势持续。我国消费稳步扩大是人均GDP超过1万美元、消费结构升级发展的必然表现，也是促消费政策持续发 力、消费潜能释放的结果，还是新技术新模式广泛渗透、消费新增长点不断涌现的反映。但也要看到，居民 消费能力和信心有待进一步提升，消费增长内生动力仍需增强。下阶段，要继续深入实施提振消费专项行 动，着力稳就业促增收，积极扩大优质供给，大力优化消费环境，不断释放消费潜力，促进消费市场持续稳 定健康发展。 【大河财立方消息】12月15日，国务院新闻办公室举行新闻发布会，介绍2025年11月份国民经济运行情况。 国家统计局新闻发言人、总经济师、国民经济综合统计司司长付凌晖介绍，11月份消费市场总体平稳，消费 规模继续扩大，服务消费较快增长，消费提质升级态势持续。但也要看到，居民消费能力和信心有待进一步 提升，消费增长内生动力仍需增强。下阶段，要继续深入实施提振消费专项行动，着力稳就业促增收，积极 扩大优质供给，大力优化消费环境，不断释放消费潜力。 付凌晖表示，消费不仅关系着经济发展，也和民生改善紧密相关。今年以来，提振消费专 ...

前10个月，我国中部、西部地区快递业务收入占全国比重同比分别上升0.6个和0.3个百分点；快递业务 量占全国比重分别上升1.1个和0.6个百分点。 0:00 国家邮政局监测数据显示，截至今年11月30日，我国快递年业务量首次突破1800亿件。来自广东深圳市 的一名市民网购的智能学习机，成为今年我国第1800亿件快递。 月均超160亿件，单日最高7.77亿件，每秒超6200件……1800亿件"小包裹"量质齐升，为消费市场注入 强劲发展动能，折射出中国经济蓬勃活力。 透过快递这扇窗口，可以看见一个从"大市场"向"强市场"稳步转变的中国——1天之内，有超过1万列铁 路旅客列车在神州大地上穿梭开行，近340亿元实物商品在网上交易买卖；过去4年，最终消费对经济增 长的平均贡献率达到56.2%，比"十三五"期间提高8.6个百分点；稳居全球第二大消费市场、第一大网络 零售市场、第二大进口市场…… 新华社音视频部制作 ...

Economic Overview - Dongguan's economy showed overall stability in the first ten months of 2025, with a focus on high-quality development and the implementation of various policy measures [2] Industrial Production - The industrial added value of enterprises above designated size increased by 4.2% year-on-year. Key industries such as electronic information manufacturing, electrical machinery and equipment manufacturing, and chemical manufacturing saw increases of 7.5%, 8.5%, and 10.8% respectively [3] - New momentum industries performed well, with advanced manufacturing and high-tech manufacturing added value growing by 6.4% and 7.9% respectively. High-tech product output also saw significant growth, with integrated circuits, smartwatches, servers, and sensors increasing by 78.4%, 34.2%, 28.8%, and 24.6% respectively [3] Foreign Trade - The total foreign trade import and export volume reached 12,982.4 billion yuan, a year-on-year increase of 14.7%, with imports at 5,056.2 billion yuan (up 25.4%) and exports at 7,926.2 billion yuan (up 8.7%). In October, the total foreign trade volume grew by 17.3% year-on-year [4] Consumer Market - The total retail sales of social consumer goods amounted to 3,597.63 billion yuan, reflecting a year-on-year growth of 1.6%. Notable growth was seen in dining revenue (up 2.4%) and retail of goods (up 1.4%). Certain essential and upgraded goods experienced strong sales, with retail sales of staple food, hardware, and sports entertainment goods increasing by 50.0%, 26.6%, and 26.1% respectively [5] - Online consumption also surged, with retail sales through public networks increasing by 19.6% year-on-year [5] Fixed Asset Investment - Total fixed asset investment decreased by 3.2% year-on-year, but the decline narrowed by 1.9 percentage points compared to the previous nine months. Excluding real estate development investment, fixed asset investment grew by 16.9% [6][7] - Investment in advanced manufacturing and high-tech manufacturing saw significant increases of 51.2% and 66.0% respectively, while real estate development investment fell by 49.2% [7] Financial Market - By the end of October, the balance of deposits in financial institutions reached 28,929.77 billion yuan, a year-on-year increase of 2.1%, while the balance of loans was 19,917.25 billion yuan, up 3.4% [8] Consumer Price Index - The Consumer Price Index (CPI) decreased by 1.0% year-on-year, with six categories of goods and services experiencing price declines. Notably, transportation and communication prices fell by 3.1%, while medical care prices rose by 1.5% [9]

"提高居民消费率，比简单的促消费难度更大，它要求消费增速持续跑赢GDP增速。"11月21日，粤开证 券首席经济学家、研究院院长罗志恒在"2025第一财经金融价值年会"上发表主旨演讲时称。 他指出，这是国家五年规划建议中首次把居民消费率明显提高纳入经济社会发展主要目标。把居民消费 率从目前的40%推向更高水平，不仅关系到国内大循环能否畅通，更关系到中国在全球经济治理中能否 把"世界工厂"升级为"世界市场"。 40%的消费率"低不低"？ 面对需求不足和外部不确定性，扩大内需成为必答题。 "横向比，我们比美国低28个百分点；纵向比，我们比自己上世纪70年代的高点低30个百分点；结构 比，服务消费占比较低，改善型消费仍待发展。"罗志恒用三组对比勾勒出中国消费的"三维缺口"。 罗志恒认为，我国居民消费率目前处于较低水平，与美国等发达国家相比差距明显。2024年我国居民消 费率仅为39.6%，而美国则长期保持在60%以上，即使剔除医疗和住房因素，我国居民消费率仍低于美 国约24个百分点。 "不过，当前约40%的水平是工业化中后期投资—消费再平衡的必经阶段，不能再简单用低或高评价， 而要看到背后发展阶段转换的客观规律。"他 ...

消费市场增长加快。限额以上企业（单位）消费品零售额同比增长8.2%。其中，商品零售额同比 增长8.8%，餐饮收入同比增长1.6%。消费品以旧换新效应明显，家用电器和音像器材类商品销售额同 比增长42.2%，其中能效等级为1级和2级的商品销售额同比增长73.2%；智能手机销售额同比增长 67.4%；汽车类商品销售额同比增长6.4%，其中新能源汽车销售额同比增长33.7%。网上零售高速增 长，限上单位通过公共网络实现的零售额同比增长25.3%，增速高于限上单位消费品零售额17.1个百分 点，占限上单位消费品零售额的23%。 工业生产较快增长。规模以上工业增加值同比增长8.1%。从三大门类看，采矿业增加值同比增长 9.9%，制造业增加值同比增长6.4%，电力、热力、燃气及水的生产供应业增加值同比增长4.2%。从主 要行业看，煤炭开采和洗选业增加值同比增长11.4%，石油和天然气开采业增加值同比增长4%；装备制 造业增加值同比增长9.9%，其中，电气机械和器材制造业增加值同比增长34.1%，汽车制造业增加值同 比增长23.8%。从产品产量看，汽车产量同比增长5.9%，太阳能电池产量同比增长9.4%，发动机产量同 比增 ...

Economic Information - Domestic commodity futures showed mixed results, with iron ore up 0.32%, coking coal down 3.19%, and coke down 2.39% [2] - In October, the total retail sales of consumer goods reached 46,291 billion yuan, a year-on-year increase of 2.9%. Automotive consumption was 4,255 billion yuan, down 7% year-on-year [2] Company Alerts - Pingtan Development's stock price increased by 255% since October 17, significantly diverging from its fundamentals, leading to a suspension for investigation [5] - Haixia Innovation experienced three instances of abnormal stock price fluctuations on October 28, November 4, and November 17, resulting in a suspension for investigation [5] Overseas Alerts - The three major U.S. stock indices collectively fell, with the Dow Jones down 1.18%, S&P 500 down 0.92%, and Nasdaq down 0.84%. The S&P 500 index fell below 6,700 points, ending a ten-week upward trend [4] - Major technology stocks mostly declined, with AMD and Intel down over 2%, while Google saw a rise of over 3% [4] Stockholder Reduction Plans - Multiple companies announced stockholder reduction plans, including Guangge Technology, Baoli Food, and Meixin Yishen, with reductions ranging from 0.0151% to 3.99% of shares [7][8] - Significant stock unlocks are scheduled for November 18, including Yunzhongma and Meai Technology, with estimated amounts of 3.178 billion yuan and 4.037 billion yuan respectively [7] Market Predictions - Morgan Stanley reported that rising storage chip prices are expected to pressure OEM and ODM profits, leading to downgrades for several manufacturers, including Dell and HP [6] - TrendForce revised down its 2026 global smartphone and laptop production forecasts, predicting declines of 2% and 2.4% respectively due to inflation and rising component costs [6]