每经记者｜徐肖逍 每经编辑｜董兴生 据央视新闻报道，蜜雪冰城、霸王茶姬等中国茶饮品牌正在走出国门，成为海外民众的消费新宠。外媒评价称，中国产品已经告别复刻西方品牌的时代。7 月2日，外交部发言人毛宁对此回应表示：中国品牌凭借科技含量、文化底蕴、设计灵感以及融通中外的情感价值，正在赢得越来越多海外消费者的青睐。 从"中国制造"到"中国品牌"，为什么当下引人瞩目的是茶饮品牌？中国食品产业分析师朱丹蓬在接受《每日经济新闻》记者采访时表示，中国茶饮行业在供 应链整合、产品创新、数字化运营等方面已达到全球领先水平；茶饮出海不仅是企业行为，更是中国消费升级与产业链升级的具象化体现，成为大国品牌输 出的重要载体。 对于中国品牌出海营销的具体实践，清华大学国家形象传播研究中心城市品牌研究室执行主任眭谦建议，中国企业应该善于借助当地文化符号，巧妙利用当 地文化资源策划传播主题，输出受众感兴趣的、能接受的内容，"到哪个坡，唱哪个歌"，实现精准传播，提高传播效能。 图片来源：每日经济新闻 资料图 在眭谦看来，茶饮作为快消品，准入门槛较低、市场扩张快，更容易在海外渗透进当地民众的日常生活，形成日常的传播效应和更高的感知度。这些茶饮品 ...

t Lester � 起点的电 � 起点两轮车及换电 都 保方 副 总 新 裁 影 演讲主题 保力新大圆柱电池 : 电动两轮车能源革新的破局之道 2025第五届起点两轮车换电大会 暨轻型动力电池技术高峰论坛 上 参 公 5:51 精 彩 推 荐 2025中国两轮车换电及电池鲁班奖评选投票通道 2025第五届起点两轮车换电大会暨轻型动力电池技术高峰论坛7月11日深圳举办 小哈换电 确定出席第五届起点两轮车换电大会 ！ 司马能源 CEO 黄润明 确定出席第五届起点两轮车换电大会 ！ 雅迪科技集团确定演讲！分享主题：换电车趋势及应用！ 台铃集团确定演讲！分享主题：电动两轮车智能化与出海发展新趋势！ 新日股份确定演讲！分享主题：锂电池/钠电池在摩托车行业上的应用以及未来发展！ 优旦科技确定演讲！分享主题：两轮车换电BMS安全重构与智能运维路径！ 创明新能源确定演讲！分享主题：大圆柱电池在两轮车细分领域的应用及发展前景！ 时代瑞象确定演讲！分享主题：磷酸锰铁锂产业化应用研究！ 比克电池确定演讲！分享主题：高性能圆柱电池技术与轻型动力应用！ 诺达智慧确定演讲！分享主题：多极耳圆柱电池技术发展！ 多氟多新能源确定演讲！分享 ...

中新网杭州7月4日电(蓝伊旎)7月4日，浙江省"浙里智造 链通全球"企业服务专项活动启动仪式暨杭州站 活动在杭州举办。会上，浙江省制造业企业出海公共服务联盟揭牌成立，将全链条赋能制造业企业出 海。 "企业在出海过程中可能遇到对当地政策不够了解等问题，专业的服务机构能够帮助企业充分了解当地 情况、掌握渠道信息，少走'弯路'。"浙江省工业和信息化研究院企业发展研究所所长方申国介绍，浙 江专门出台了服务制造业企业有序出海的15条举措，形成了从出海事前、事中服务，到出海平稳回归的 全流程闭环服务机制。 据了解，浙江省制造业出海公共服务联盟专注于制造业企业国际化发展全周期的核心诉求，将通过整合 政策咨询、市场开拓、风险防控等专业化服务资源，系统性地解决企业在海外市场拓展中面临的政策合 规、本地化运营等关键挑战，从而有效提升企业国际竞争力，助力其构建可持续的全球化发展模式。 浙江省制造业出海公共服务联盟相关负责人介绍，联盟服务机构类别已涵盖海外金融、出海会展、出海 征信、海外仓、跨境电商、出海法律等九大领域，可在海外市场需求分析、合规经营咨询、跨境物流解 决方案、品牌推广策略制定、跨文化沟通培训以及国际化人才招聘等方面提 ...

01 事件概述 公司发布6月产销快报，6月新能源汽车批发销售38.3万辆，同比+12.0%，环比+0.03%；新能源乘用车批发销售37.8万辆，同比+11.0%，环比+0.2%。分品牌看，6 月王朝海洋、腾势、方程豹、仰望销量分别34.3万辆、15,783辆、18,903辆、205辆。 02 分析判断 ► 6 月批发同比增长 出口表现亮眼 公司6月新能源乘用车批发销售37.8万辆，同比+11.0%，环比+0.2%，海外销量9.0万辆，再创新高。新能源乘用车批发中，其中插混乘用车销售17.3万辆，同 比-11.5%，环比-1.1%。纯电乘用车销售20.7万辆，同比+42.5%，环比+1.2%。分品牌看，王朝海洋销量34.3万辆，秦PLUS DM-i 5.0、海豹06等新车型贡献核心增 量；腾势/仰望/方程豹销量3.49万辆，占比9.1%，高端化加速突破。 ► 出海表现亮眼 海外建厂加速推进 受益海外车型上量及区域拓展，6月新能源出口销量9.0万辆，再创新高；出海稳步增长，一方面是由于海外真实需求逐步提升，受益土耳其、巴西、欧洲等地销量快 速增长，主要车型是seal U 混动；一方面是受益滚装船投入：比亚迪202 ...

Core Insights - The "2025 China Enterprises Going Global Summit" was held in Shenzhen, focusing on providing a high-end platform for Chinese companies to address challenges in international expansion and explore collaborative transformation paths [1] Group 1: Event Overview - The summit was organized by Phoenix Network and aimed to facilitate discussions on the restructuring of global industrial chains [1] - The theme of the summit was "For an Open World," emphasizing the need for dialogue on rules and resource connections [1] Group 2: Legal Challenges - Zhang Huawai, a prominent legal expert, highlighted the significant increase in intellectual property litigation involving Chinese companies in the U.S., with 1,173 new cases filed in 2023, marking a 19% year-on-year increase [2] - Patent litigation saw a notable rise of 56.1%, while 66.1% of trademark defendants lost cases due to default judgments [2] - The cross-border e-commerce sector faced 1,092 lawsuits in 2023, accounting for 94.6% of cases, with 99.38% of defendants being Chinese companies [2] - The trend is expected to worsen in 2024, with projections of 1,302 cases involving Chinese companies, of which 1,165 will be as defendants, representing 89.48% [2] - A concerning trend of malicious trademark registration has emerged, with systematic registrations of over 40 well-known Chinese trademarks by foreign entities [2] - Companies are advised to prioritize and expedite their cross-border intellectual property strategies to mitigate legal risks [2]

Group 1 - The forum focused on international cooperation in the digital economy, aiming to create a platform for project innovation and collaboration among digital economy enterprises [4][5][6] - Over 800 representatives from digital economy companies, including IBM and Thales, attended the forum, highlighting the significance of international collaboration [3][4] - The event attracted over 3 million online viewers, indicating a strong interest in the topics discussed [4] Group 2 - The Beijing Outbound Base has signed agreements with 16 companies, with a total contract value exceeding 10 billion, emphasizing its role in facilitating global expansion for enterprises [16][18] - The forum introduced the "Digital Economy Outbound Service International Alliance," with 24 members from various sectors, showcasing a collaborative approach to support outbound digital economy initiatives [19] - The establishment of a "one-stop" outbound service system was announced, covering key elements such as management, data, technology, and talent [21] Group 3 - The forum discussed the "Digital Friendly City" concept, aiming to create a supportive environment for digital economy development and international cooperation [11][12] - Various speakers emphasized the importance of open attitudes and international collaboration for domestic enterprises to achieve global integration [8][10] - The forum featured specialized sessions focusing on artificial intelligence, cross-border e-commerce, and smart tourism, reflecting the diverse opportunities in the digital economy [24]

当一碗包罗百味的"沙拉"，跨越山海叩醒异国的味蕾；当一场关于爱与自由的诘问，借由潮汐传来 清晰的回响。7月2日-3日，由大麦Mailive出品、大麦"当然有戏"自制的话剧《杂拌、折罗或沙拉》纪念 版在日本东京江户川综合文化中心上演，超2000位观众齐聚现场，共同见证中国原创力量亮相国际戏剧 舞台。 话剧《杂拌、折罗或沙拉》纪念版由张慧编剧并执导，由马卓君、张懿曼、蒋奇明、伍蓝莹（按出 场顺序）联袂出演，为2024年大麦"当然有戏"在厂牌首部自制话剧《杂拌、折罗或沙拉》首演三周年之 际推出的特别纪念版本。通过三个气质迥异的故事，作品书写出三重不同况味，并由此串联起人们对于 一个时代的共同记忆和生命思考。大麦数据显示，2024年10月-2025年2月，纪念版曾在中国5城的16场 巡演场场售罄，共吸引了超1.7万观众观演。 出色的市场表现和用户口碑也让东京率先向剧目敞开了怀抱。为吸引更多日本观众走进剧场，此次 东京公演不仅在内容上融入了一些日本元素，在呈现上也特别增配了日文字幕，并在第三个故事的多媒 体设计中嵌入日文。 除《杂拌、折罗或沙拉》外，大麦"当然有戏"与《魔幻时刻》、《六个说谎的大学生》等日本知名 IP也 ...

最近几年，中国咖啡市场的赛道可以说是相当内卷，瑞幸、库迪、manner、幸运咖是你方唱罢我登场，就在最近瑞幸杀入美国市场的消息传来，杀入了世界 咖啡文化的大本营，瑞幸究竟是想干啥？ 一、瑞幸杀入美国市场？ 首先，这些年，伴随着咖啡文化的普及，中国咖啡市场已经经历了从无到有的迅速发展，并且进入了竞争白热化的状态。随着城市化进程的加快以及消费者 生活方式的改变，越来越多的人开始接受并喜爱上这种提神醒脑的饮品。特别是在年轻一代中，咖啡不仅是一种日常饮品，更成为了一种社交工具和生活态 度的象征。这导致了各大品牌纷纷进入中国市场，包括国际巨头星巴克、Costa等，也催生了像瑞幸、库迪、manner这样的本土新兴品牌。然而，随着市场 竞争的加剧，各品牌之间的价格战、营销战愈演愈烈，如何寻找新的增长点成为了摆在各家咖啡企业面前的普遍难题。 据21世纪经济报道的消息，近日，瑞幸咖啡在美国纽约曼哈顿百老汇大道755号、第六大道800号的首批两家门店正式开业。 据瑞幸美国APP公布的菜单显示，其饮品价格在3.45美元（约合人民币24.7元）至7.95美元（约合人民币57元）之间。其中美式咖啡4.45美元（约合人民币 31.9元） ...

Core Insights - The conference highlighted the increasing trend of Chinese companies expanding overseas, with significant opportunities and challenges arising from global supply chain restructuring and geopolitical tensions [2][4] - Experts discussed the importance of brand building and business growth in emerging markets, emphasizing the need for localized strategies and understanding consumer behavior [2][8] Group 1: Emerging Market Opportunities - Emerging markets such as Southeast Asia, the Middle East, and Latin America are seen as key growth areas for Chinese brands, with specific countries like Vietnam, Indonesia, and India showing promising growth rates [8][10] - The panelists noted that consumer purchasing habits in these regions are evolving, necessitating a deeper understanding of local market dynamics and preferences [12][18] - The logistics and supply chain landscape in emerging markets presents both opportunities and challenges, with a focus on local partnerships and infrastructure development [11][23] Group 2: Localization Strategies - Successful market entry requires a deep understanding of local consumer needs and preferences, with a strong emphasis on localized marketing and product adaptation [25][49] - Companies are encouraged to build local teams and operations to enhance brand recognition and trust among consumers [20][26] - The importance of a long-term strategic plan for brand development in new markets was emphasized, with a focus on sustainable growth and local engagement [30][49] Group 3: Challenges and Competitive Landscape - The ongoing U.S.-China trade tensions have raised barriers to entry in certain markets, but they also present opportunities for brands to differentiate themselves through quality and innovation [31][38] - The competitive landscape in the U.S. remains robust, with high consumer demand, but brands must adapt to changing market conditions and consumer expectations [42][44] - The need for compliance with local regulations and understanding the competitive dynamics in target markets is critical for success [43][44] Group 4: Best Practices for Brand Expansion - Companies are advised to conduct thorough market research to identify target demographics and tailor their offerings accordingly [48] - Building a strong online presence through independent platforms is essential for maintaining brand identity and customer relationships [51] - The panelists highlighted the importance of avoiding price wars and focusing on value creation to establish a strong market position [53]

Core Insights - The global hardware and electromechanical industry is facing unprecedented opportunities and challenges due to profound changes in the global economic landscape [1] - China's hardware and electromechanical products export exceeded $350 billion in 2023, accounting for nearly 30% of global trade [1] Market Overview - The global hardware tools market is projected to exceed $580 billion by 2025, growing at an annual rate of 4.5% [1] - The recovery of the global market post-pandemic is uneven, with significant regional demand differentiation [2] Developed Markets - Traditional markets like Europe and the U.S. are increasingly demanding high-precision, intelligent, and environmentally friendly products, with green manufacturing and low-carbon standards becoming essential entry barriers [3] Emerging Markets - Regions such as Southeast Asia, the Middle East, and Africa are experiencing strong demand for basic hardware tools, construction machinery, and energy equipment due to accelerated industrialization [4] Supply Chain Dynamics - China's complete industrial system and cost advantages make it a preferred choice for international buyers, although competition from Southeast Asia is rising [5] Key Strategies for Breakthrough - Companies need to accurately identify target markets and align differentiated products and technological upgrades with market demands, leveraging international exhibitions for resource connections [6] Competitive Landscape - China leads in global exports of hardware and electromechanical products, particularly in electric tools, construction hardware, and mechanical parts, recognized for its manufacturing cost advantages [7] - However, challenges include insufficient technological innovation and weak brand influence, with low-cost advantages being challenged by emerging economies [7][9] Transformation Trends - Leading companies are accelerating the adoption of intelligent production and digital marketing, while small and medium enterprises are focusing on specialization in niche markets [10] Policy and Support - National policies, such as the Belt and Road Initiative and RCEP, are providing strong support for the internationalization of the hardware and electromechanical industry [12] - Local support in regions like Ningbo includes tax incentives and foreign trade subsidies to assist companies in going global [13] Exhibition Economy - International exhibitions, such as the 2025 Ningbo Hardware and Electromechanical Import and Export Fair, play a crucial role in showcasing technology and expanding international markets [18] Future Directions - The future growth of the hardware and electromechanical industry will focus on three main areas: intelligent upgrades, green transformation, and service extension [16][17] - The industry must embrace global opportunities through technological innovation and international cooperation to transition from scale expansion to value enhancement [22]