情绪消费
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中金2026年展望 | 食品饮料:复苏深化,聚焦高质量增长(要点版)
中金点睛· 2025-11-05 23:52
Group 1: Industry Overview - The food and beverage industry has entered a new normal in 2023, with a weak overall consumption environment, emphasizing high quality-price ratios, functionality, health, and emotional consumption trends [3] - Leading companies are focusing on stable operations and high-quality development, improving shareholder returns and operational quality [3] - The liquor industry continues to experience weak demand, compounded by new regulations, leading to significant adjustments in supply and demand [4] Group 2: Liquor Industry Insights - The liquor sector is expected to see a turning point in the first half of 2026, with a focus on leading companies that show early recovery in fundamentals and long-term growth potential [4][7] - The impact of policies on business demand is gradually weakening, and consumer demand is expected to stabilize, leading to a potential recovery in liquor sales [7] - The strategic focus of liquor companies has shifted from inventory pressure to exploring new growth opportunities, particularly targeting younger consumers [8] Group 3: Consumer Goods Trends - Overall demand for mass-market food is stabilizing at low levels, with sub-sectors showing varied performance; trends of quality-price ratio, health, and emotional value consumption continue [4][10] - The beer industry is experiencing stable sales among leading domestic brands, with a focus on upgrading products and improving efficiency [11] - The snack food sector is seeing significant channel differentiation, with growth in membership stores and snack wholesale channels, while traditional channels face pressure [11] Group 4: Beverage Sector Developments - The soft drink industry is benefiting from travel, innovation, and investments in frozen products, maintaining steady growth despite increased competition [12] - The dairy industry is expected to see a mild recovery in 2026, driven by potential consumer stimulus policies and improved supply-demand balance [12] - The condiment sector is facing stable demand in 2025, with expectations for innovation among leading companies in 2026 [13]
以共感之力,智启未来之境——百联集团精彩亮相第八届进博会
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-05 15:49
Core Viewpoint - The 8th China International Import Expo (CIIE) serves as a platform for cooperation and mutual benefit, showcasing the commitment of companies like Bailian Group to enhance global trade and consumer experience [1][10]. Group 1: Company Participation - Bailian Group participates as both a buyer and exhibitor, emphasizing its role in Shanghai's international consumption center development [3][13]. - The company showcases a 1,000 square meter exhibition area themed "The Balancing," featuring immersive experiences and a variety of imported products [3][4]. Group 2: Thematic Exhibition Areas - The "共感之息" (Empathy Breath) area highlights over 400 unique products from nearly 100 brands across 20 countries, focusing on emotional connections through fashion and fragrance [4]. - The "匠心一触" (Craftsmanship Touch) area features innovative materials like "recycled titanium" from Japan, addressing industry challenges in eyewear manufacturing [5]. - The "艺境对白" (Artistic Dialogue) area presents over 80 premium imported products, showcasing British design aesthetics and cultural heritage [6]. - The "感应未来" (Future Sensing) area explores future business models and includes exclusive product launches from various international brands [7]. Group 3: Technological Innovation - An interactive art installation named "Emotional Theater 1.0" utilizes AI to connect consumer emotions with product recommendations, enhancing the shopping experience [8]. - Bailian's innovation center showcases 12 incubated companies focusing on AI and smart retail technologies, promoting a collaborative ecosystem [8]. Group 4: Strategic Goals - Bailian Group aims to leverage the CIIE platform for practical cooperation, optimizing procurement channels and introducing new global products and services [10]. - The company is committed to fostering dialogue among experts in technology and innovation, contributing to industry development [10][13].
在快节奏时代,他们用科技为普通人造了一座“情绪充电站”
Huan Qiu Wang· 2025-11-05 08:57
Core Insights - The rise of the "emotional trio" reflects the collective desire of contemporary youth for easily accessible passions [3][23] - LiberLive's innovative approach to music technology aims to lower the barriers to musical expression, allowing everyone to engage with music [4][21] Company Overview - LiberLive was founded by Tang Wenxuan and Li Jinsong, who aimed to use robotics and interaction technology to make music accessible to the general public [4][5] - The company has developed the C2 fretless guitar, which utilizes advanced technology to create an immersive musical experience [20][21] Product Development - The C2 guitar features the LiberAOS (LiberLive Audio Operating System), a proprietary system designed to enhance user interaction and sound quality [15][17] - The product development process involved extensive sampling and sound engineering to ensure high-quality audio output [9][20] Market Reception - The initial launch of the C1 model saw overwhelming demand, with products selling out rapidly and high resale prices observed [13][14] - User feedback highlights the emotional connection and accessibility the product provides, transforming how individuals engage with music [14][21] Technological Innovation - The LiberAOS system integrates multiple processing cores to create a responsive and intelligent music interaction experience [19][20] - The system is designed to accurately capture and interpret the user's playing style, ensuring a personalized musical output [17][19] Industry Impact - LiberLive's approach signifies a shift in the music industry towards inclusivity, allowing non-professionals to enjoy and express themselves through music [23] - The success of the "emotional trio" products illustrates the growing trend of technology simplifying complex activities for broader audiences [23]
奢侈品消费连续6个季度下滑
第一财经· 2025-11-05 06:30
Core Viewpoint - The luxury goods market in China is experiencing a significant downturn, with sales declining for six consecutive quarters, leading to a shift in consumer preferences towards experience and emotional value rather than mere possession [2][3][12]. Group 1: Market Performance - The luxury goods market in China and the U.S. has seen a decline, with projections indicating a potential drop in global luxury sales by 2% to 5% by mid-2025 [3][4]. - Major luxury brands like LVMH and Kering reported substantial revenue and profit declines in the first half of 2025, with LVMH's revenue down 4% and Kering's net profit down 46% [4][5]. - High-end shopping malls that previously thrived are now facing challenges, with brands seeking rent reductions and operational support due to declining sales [2][4]. Group 2: Consumer Behavior Changes - There is a notable shift in consumer behavior, with a growing demand for experiential and emotional connections rather than just material possessions [12][13]. - The consumer demographic is becoming increasingly blurred, with younger consumers engaging in both luxury and fast fashion, necessitating a more flexible approach from retailers [12][13]. - The trend of conservative spending among high-end consumers is leading to a preference for investment-worthy items like jewelry and gold [4][12]. Group 3: Retail Strategies - Brands are increasingly requesting support from shopping malls, including rent reductions and marketing assistance, to cope with declining sales [8][9]. - Shopping malls are adapting by diversifying their tenant mix to include non-traditional luxury brands and experiential offerings to attract a broader customer base [13][14]. - The competitive landscape has shifted to favor tenants, with shopping malls needing to enhance their value propositions to retain key brands [9][10]. Group 4: Operational Challenges - High-end malls face the challenge of maintaining their brand identity while introducing new, trendy brands, which could dilute their luxury positioning [14]. - The need for balance between attracting foot traffic and preserving the integrity of the luxury brand mix is becoming increasingly critical for mall operators [14][15]. - As the market evolves, there is a call for shopping centers to cater to a wider audience, integrating cultural and experiential elements to enhance customer engagement and stabilize revenue [14][15].
奢侈品消费连续下滑6个季度 高奢商场从坚守清高到放下身段
Di Yi Cai Jing· 2025-11-05 05:11
Core Insights - The luxury goods market in China has experienced a significant downturn, with negative growth recorded for six consecutive quarters, as reported by Bain & Company [1][2][3] - Major luxury brands are facing declining revenues and profits, prompting them to close underperforming stores and seek support from shopping malls [3][4] - Consumer preferences are shifting towards experiential and emotional consumption, leading to a transformation in the luxury retail landscape [9][10] Market Performance - The luxury goods market in China and the U.S. has both seen a decline, with projections indicating a potential global sales drop of 2% to 5% by 2025 [2][3] - LVMH reported a 4% decline in revenue and over a 20% drop in net profit for the first half of 2025, while Kering's net profit fell by 46% [3] - Chanel has also faced its first revenue and profit decline since 2020, highlighting the broader challenges within the luxury sector [3] Brand Strategies - Brands are increasingly closing low-performing stores to concentrate resources on key locations, with Kering planning to close 80 stores this year [4][3] - The shift in consumer behavior has led brands to adapt their marketing strategies, focusing more on social media and direct consumer engagement [3][7] Shopping Mall Dynamics - Shopping malls are under pressure to support luxury brands through rent reductions and marketing initiatives, as sales decline [6][8] - Malls are adopting more diverse promotional activities to attract consumers, such as immersive art installations and themed events [7][10] - The market has shifted to a tenant-driven landscape, with landlords needing to be more supportive of their tenants to maintain occupancy [8][10] Consumer Behavior - The traditional luxury marketing approach centered on material possession is being replaced by a focus on experiences and emotional connections [9][10] - The consumer demographic is becoming more blended, with luxury purchases being made by a wider range of consumers, including those who previously engaged with fast fashion [9][10] Operational Challenges - High-end malls face challenges in maintaining their brand identity while introducing new, trendy brands to attract foot traffic [11] - Balancing the introduction of popular brands with the existing luxury tenant mix is crucial to avoid alienating core luxury customers [11][10]
奢侈品消费连续下滑6个季度,高奢商场从坚守清高到放下身段
Di Yi Cai Jing· 2025-11-05 04:28
Core Insights - The luxury goods market in China and the US is experiencing a significant downturn, with China's market recording negative growth for six consecutive quarters, leading to a projected decline in global luxury sales by 2% to 5% by mid-2025 [2][3][4] Group 1: Market Trends - After a period of explosive growth, luxury consumption in China has stagnated, prompting brands to seek rent reductions and operational support from shopping malls [2][3] - The shift in consumer preferences towards experience, emotion, and cultural relevance is causing a transformation in consumer profiles, making them more integrated and less distinct [2][10] - The luxury market is transitioning from a focus on material possession to experience and emotional consumption, indicating a profound change in retail dynamics [9][10] Group 2: Brand Performance - Major luxury brands are reporting disappointing financial results, with LVMH's revenue down 4% and net profit down over 20%, while Kering's net profit plummeted by 46% [4] - Brands are increasingly closing underperforming stores to concentrate resources on key locations, with Kering's closure plan rising from 50 to 80 stores [5][4] Group 3: Retail Strategies - Shopping malls are under pressure to support brands through rent reductions and marketing subsidies, as luxury brands demand more from mall operators [6][8] - Malls are adopting diverse promotional strategies, including immersive experiences and collaborations with artists, to attract consumers and enhance brand performance [7][11] - The market has shifted to a tenant-driven landscape, where the departure of a significant brand can trigger a chain reaction affecting other tenants and overall mall attractiveness [8] Group 4: Future Outlook - The introduction of non-traditional luxury brands and experiential offerings is seen as a positive shift, helping malls attract a broader customer base and mitigate the impact of declining luxury sales [11] - However, this diversification poses challenges, as it may dilute the distinct positioning of high-end malls and lead to increased competition among similar offerings [11]
家电行业情绪消费专题系列之三:积极拥抱具备情绪价值的家电新消费
Chan Ye Xin Xi Wang· 2025-11-04 02:20
Group 1 - The core viewpoint is that China's per capita disposable income is increasing, leading to a rise in service consumption expenditure as a proportion of total consumption [1] - Per capita disposable income in China rose from 30,733 yuan in 2019 to 41,314 yuan in 2024, with a CAGR of 6.10% [1] - The proportion of per capita service consumption expenditure in total consumption increased from 42.61% in 2020 to 46.11% in 2024 [1] Group 2 - Consumers are shifting from material consumption to a pursuit of spiritual life, reflected in the growth of tourism and cultural industries [2] - The emotional economy market in China is steadily increasing, with a projected market size of 23,077.67 billion yuan in 2024, expected to grow to 27,185.50 billion yuan in 2025, representing a year-on-year growth of 17.80% [2] - The emotional consumption market is categorized into three main types: strong stickiness consumption, social consumption, and self-pleasing consumption [3] Group 3 - Investment recommendations suggest embracing new home appliances with emotional value, focusing on three areas: panoramic/action cameras, robotic vacuum cleaners, and kitchen small appliances [4] - The market for handheld smart imaging devices, such as panoramic and action cameras, is expected to enter a high growth phase, driven by consumer demand for emotional and experiential consumption [5] - The robotic vacuum cleaner segment is experiencing rapid growth, with domestic brands expanding their global market share, indicating a shift towards technology-driven emotional value in home cleaning [7] - Kitchen small appliances, such as coffee machines and juice makers, are expected to grow due to their health, convenience, and social attributes, with a focus on emotional value [8]
进博倒计时 | 绘制未来消费新图景,百联集团持续引进国际优质资源
Sou Hu Cai Jing· 2025-11-03 14:17
Core Insights - Bailian Group leverages the "CIIE platform," "China's vast market," and "global opportunities" to continuously attract high-quality international resources and promote the high-quality development of the integration of domestic and foreign trade [1] Group 1: Exhibition and Emotional Engagement - The Bailian the bálancing exhibition booth at the CIIE features the theme "Sensing Field: Building Lasting Business Relationships through Emotional Resonance," creating a 1,000 square meter space for an emotional journey beyond shopping [4][5] - The exhibition is divided into four key sections: "Breath of Resonance: Emotional Expression in Fashion," "Craftsmanship Touch: Emotional Care of a Century," "Artistic Dialogue: Emotional Home in Culture," and "Sensing the Future: Balanced Blueprint for Future Business," showcasing over 400 products from 80 brands across 17 countries [5][9] - The "Craftsmanship Touch" section highlights the fusion of ancient craftsmanship with modern technology, featuring the 2025 series of products inspired by the Dunhuang culture [7] Group 2: Marketing and Consumer Engagement - Bailian Group is actively promoting its "Bailian Global Boutique Collection" marketing theme to stimulate consumer demand and showcase market vitality during the CIIE [12] - Various promotional activities are being launched by Bailian's subsidiaries, including discounts, gifts, and product experiences, to enhance consumer engagement and drive sales [14] - The introduction of a range of imported products catering to the silver economy, such as health-related items, is part of Bailian's strategy to meet diverse consumer needs [15] Group 3: Global Market Expansion - As a leading member of the Shanghai Retail Procurement Alliance, Bailian Group will host a centralized procurement signing ceremony during the CIIE to expand procurement scale and increase the supply of imported goods [16] - The company aims to explore innovative paths for consumption upgrade through AI empowerment, inviting experts from government, business, and academia to share insights [16] - Bailian Group is committed to being a pioneer in the construction of an international consumption center and a leader in commercial space and content innovation [16]
广西凭祥深耕情绪消费潜力 文旅“跑”出新风景
Zhong Guo Xin Wen Wang· 2025-11-03 11:52
Core Viewpoint - The article highlights the development of the tourism and cultural industry in Pingxiang, Guangxi, focusing on the potential of emotional consumption and cross-border tourism, particularly with Vietnam [1][4]. Group 1: Tourism Development - Pingxiang has leveraged its unique geographical advantages to promote border tourism, launching cross-border day and two-day tours to Vietnam, which have seen significant growth in participation [2][4]. - From April 29 to September 30, 2023, the number of one-day tour groups to Vietnam reached 4,456, a year-on-year increase of 47.75%, with 77,696 participants, up 76.89% compared to the previous year [2][4]. - The local travel agencies experienced a surge in orders for cross-border one-day tours during the National Day and Mid-Autumn Festival holidays, attributed to the high cost-effectiveness and convenience of these tours [2][4]. Group 2: Cultural Exchange and Events - The popularity of border and cross-border tourism is supported by various cultural exchange activities, including the Guangxi-Pingxiang China-Vietnam Border Tourism Festival and other events aimed at enhancing mutual understanding between the two countries [4][5]. - Pingxiang has organized promotional activities in major cities like Beijing, Chengdu, and Guangzhou to boost the recognition and reputation of its border tourism [4][5]. Group 3: Future Plans and Strategies - The local government plans to continue implementing the "Cultural Tourism Integration Quality Improvement Project" and deepen cross-border tourism cooperation with Vietnam [5]. - Future initiatives include developing themed travel routes such as "ASEAN Fruit Tour" and "Border Red Research Study," aimed at enhancing visitor satisfaction [5].
情绪消费专题系列之三:积极拥抱具备情绪价值的家电新消费
Ping An Securities· 2025-11-03 11:20
Investment Rating - The industry investment rating is "Outperform the Market" [90] Core Viewpoints - The report emphasizes the rise of emotional consumption in the home appliance sector, driven by increasing disposable income and changing consumer preferences towards emotional value [8][9][13] - The emotional economy market in China is projected to grow significantly, reaching approximately 27,185.50 billion yuan in 2025, with a year-on-year growth of 17.80% [13] - The report suggests focusing on three key areas: panoramic/sport cameras, robotic vacuum cleaners, and kitchen small appliances, which are expected to benefit from emotional value and technological advancements [85][86][87] Summary by Sections Emotional Value and Consumer Demand - The increase in disposable income in China has led to an upgrade in the structure of consumer demand, with per capita disposable income rising from 30,733 yuan in 2019 to 41,314 yuan in 2024, reflecting a CAGR of 6.10% [8] - Consumers are shifting from material needs to a pursuit of spiritual life, with emotional consumption becoming more prominent [9][13] Emotional Economy Market - The emotional economy market in China is expected to grow from 23,077.67 billion yuan in 2024 to over 45,000 billion yuan by 2029, indicating a robust growth trajectory [13] - Consumer preferences are categorized into three types: strong stickiness consumption (54.57%), social consumption (26.29%), and self-pleasure consumption (19.14%) [13] Key Consumer Demographics - The primary consumers of emotional products are young people, particularly those aged 25-34, who represent 44% of the emotional economy consumer base [20] - Emotional consumption is driven by the need for companionship and emotional resonance, with 97.34% of respondents indicating these as primary motivations [20] Product Trends - The demand for panoramic and sports cameras is increasing due to their ability to capture and share life experiences, with the global market for handheld smart imaging devices expected to grow significantly [39] - Robotic vacuum cleaners are gaining popularity as they offer technological advancements and emotional value by freeing up time for consumers [54][86] - Kitchen small appliances are seeing growth in categories like coffee machines and health-related products, driven by consumer interest in emotional value and functionality [67][87] Company Focus - The report recommends focusing on companies like Insta360 in the panoramic/sport camera sector, Roborock and Ecovacs in the robotic vacuum cleaner market, and Beiding and Bear in the kitchen small appliance segment [85][86][87]