新消费趋势

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懂年轻人的得物,每15分钟一个百万级爆品,稳定长销3年
Sou Hu Cai Jing· 2025-06-04 10:21
Core Insights - The article discusses how the platform "Dewu" has become a significant player in the e-commerce space, particularly in the jewelry and toy categories, by leveraging the preferences of young consumers [3][4][7][16]. Group 1: Market Performance - Dewu has seen substantial growth in sales, with some jewelry brands reporting over 1600% year-on-year growth [3]. - The platform has become one of the fastest-growing e-commerce platforms for jewelry, with significant sales increases in toy categories as well [4]. - In 2024, Dewu had 6120 brands doubling their annual sales, with a new million-level product emerging every 15 minutes [9]. Group 2: Consumer Trends - Young consumers are increasingly focused on emotional value and practical functionality rather than just price [7][8]. - Products that resonate with cultural attributes and emotional value are gaining traction, with significant interest in items like "body measurement shoes" [7][8]. - The platform's user base has expanded to over 500 million, with a balanced gender ratio and a growing presence in lower-tier cities [16]. Group 3: Business Model and Advantages - Dewu boasts a low return rate of only 10%, significantly lower than the industry average, which helps merchants reduce costs and improve profitability [11][12]. - The platform's operational model is simpler, allowing merchants to focus on product selection and promotion rather than extensive store management [13]. - Dewu's average product lifecycle is 138 days, which is 2.4 times higher than the industry standard, indicating a more stable sales environment [13][14]. Group 4: Brand Strategies - Brands that understand young consumer trends and utilize Dewu for exclusive product launches are seeing significant success [17][18]. - The platform has expanded its product categories beyond footwear to include over 30 major categories, allowing for diverse consumer engagement [20]. - Dewu has implemented policies to lower merchant costs, including fee reductions and marketing incentives, which have positively impacted brand profitability [21].
国泰海通|家电:格局重塑构建龙头新优势——家电行业2025年中期策略
国泰海通证券研究· 2025-06-03 14:53
Group 1 - The core viewpoint of the article emphasizes the recovery of leading brands in the home appliance industry, which is driving industry concentration and a shift in pricing strategies as companies aim to regain market share by 2025 [1] - Domestic sales are experiencing seasonal price reductions, while leading brands are changing their strategic direction to focus on structural improvements rather than just market share [1] - The external market is benefiting from brands expanding overseas and a fragmented production capacity, which enhances supply chain resilience and adaptability to changing trade policies [1] Group 2 - New consumer trends are emerging, including high aesthetic product designs that fulfill emotional and ritualistic needs, the integration of AI and robotics in home appliances, and an upward trend in smart short-distance transportation tools [1] - Investment recommendations include a positive outlook on leading brands' market share growth both domestically and internationally, opportunities in niche markets driven by new consumer trends, and potential for companies undergoing business model transformations to create new growth avenues [1]
在得物做年轻人生意,每15分钟一个百万级爆品,稳定长销3年
36氪· 2025-05-28 13:07
同样在玩具品类,泡泡玛特、Jellycat在得物的销售数据也让人惊喜。 在过去一年中,泡泡玛特在得物同比增长接近200%,一年卖出超过15万只LABUBU和超过5万个MEGA。同时,英国高端玩具品牌Jellycat也在得物实现了4 倍的高增速。 什么样的品牌能抓住5亿年轻人红利? 每15分钟诞生一个百万级爆品 "起初我们对得物并不真正了解,以为平台的用户主要是年轻男性。"黄金珠宝类目的头部经销商张超说。 2022年,抱着"试一试"的心态,张超入驻得物,却得到了意外的收获。经过一段时间的运营后,张超发现得物的整体流量比想象中大很多,转化率也比其他 平台要高。 与张超的观察相同,另一家黄金珠宝经销商表示,其在得物经营的多个品牌,去年的总销售额达到数亿元,同比增长超过1600%。 亮眼的数字背后,得物已悄然成长为黄金珠宝类目销售增速较快的电商平台之一。此外,潮玩,尤其是毛绒玩具类目的增速也非常可观。 2021年,玩具经销商马向荣入驻得物。在马向荣的介绍中,他第一个在得物卖爆的产品是迪士尼的玩偶,两个月就卖出了30万个,销售额近2000万元。此 后,他将更多精力投入得物,两年时间内,其店铺的销售额就翻了100倍。20 ...
东方财富证券研究所副所长刘嘉仁:新消费趋势将为中国市场带来新的投资机遇
Zheng Quan Ri Bao Zhi Sheng· 2025-05-22 07:45
Group 1 - The seventh "5·15—5·19 Small Investor Protection Awareness Week" public welfare event is held from May 15 to 19 in Beijing, Shanghai, and Shenzhen, focusing on the theme of "Practicing 'Three Investments' and Strengthening 'Two Safeguards'" [1] - The event includes participation from chief analysts, public welfare lawyers, and representatives from listed companies, aiming to educate investors on investment knowledge and promote rational, value, and long-term investment concepts [1] - On May 19, the event in Shanghai gathered representatives from various market participants to share and exchange ideas with attending investors [1] Group 2 - Liu Jiarun, Deputy Director of the Research Institute of Oriental Fortune Securities, states that China's consumption market transformation will shift from "Chinese manufacturing" to "Chinese market" [2] - The focus will be on developing domestic demand and enhancing consumption capacity, with new investment opportunities arising from consumption upgrades and structural changes [2] - Sectors such as beauty, cultural entertainment, and education are identified as new investment hotspots, and investors are advised to pay attention to policy guidance and actively position themselves in the consumer market [2]
高盛、摩根大通峰会齐聚上海,美资投行聚焦中国经济和AI
Di Yi Cai Jing· 2025-05-21 08:59
中国巨大的市场潜力、人工智能前景、新消费趋势受到国际格外关注。 在全球宏观格局日益复杂的背景下,中国巨大的市场潜力、人工智能(AI)前景、新消费趋势格外受 到国际市场关注。 第一财经获悉,高盛旗舰Technet科技大会于5月21日在上海召开,以往该大会更多在中国香港或新加坡 举行。上周,Technet峰会刚刚结束了中国台湾站的议程。 摩根大通中国峰会则将聚焦AI、机器人、消费等主题。出席并发表演讲的中国企业代表包括,宇树科 技CMO、阿里巴巴达摩院院长、小米互联网业务部总经理、名创优品CEO等,聚焦主题涵盖:具身智 能时代下机器人来到现实,AI的前沿——创新的影响,零售加速——新时代的扩张等。 事实上,在当前复杂的全球格局下,美资投行如此聚焦中国市场有着其内在的商业逻辑。今年无疑是港 股大年,新消费、互联网等主题备受投资者追捧,美资投行是众多IPO的承销商,而IPO认购者中不乏 众多QFII投资者。 今年港股IPO市场表现强劲,截至5月中旬,香港IPO市场累计筹资总额已超过600亿港元,较去年同期 增长6倍以上。2025年截至目前,全球最大的IPO是中国电池制造商宁德时代(CATL)在香港上市,筹 资金额46 ...
夏季旺季临近,食品饮料板块有望复苏,主要消费ETF(159672)飘红
Xin Lang Cai Jing· 2025-05-21 06:10
Group 1 - The main consumption index (000932) increased by 0.15% as of May 21, 2025, with significant gains in constituent stocks such as Bai Run Co. (6.56%) and Dongpeng Beverage (2.41%) [3] - The major consumption ETF (159672) rose by 0.13%, with a latest price of 0.78 yuan and a turnover rate of 4.43% during the trading session, amounting to 3.593 million yuan [3] - According to Guotai Junan Securities, the new consumption trend is driving performance elasticity in mass consumer goods through channel and product innovation, while the liquor industry is still in a bottoming cycle but shows significant allocation value [3] Group 2 - Industrial recovery is expected as service consumption measures are implemented, promoting population mobility and benefiting sectors like beer, yellow wine, and soft drinks, with expectations for better-than-expected performance [3] - The major consumption ETF has achieved a maximum monthly return of 24.35% since inception, with an average monthly return of 5.36% during rising months [4] - As of May 20, 2025, the major consumption ETF's maximum drawdown this year was 5.57%, with a management fee of 0.50% and a custody fee of 0.10%, making it one of the lowest in comparable funds [4] Group 3 - The top ten weighted stocks in the major consumption index as of April 30, 2025, include Yili Co. (10.39%), Kweichow Moutai (10.39%), and Wuliangye (9.12%), collectively accounting for 67.16% of the index [5] - The latest price-to-earnings ratio (PE-TTM) of the major consumption index is 20.06, indicating it is at a historical low, below 90.44% of the time over the past year [4]
旅程就要感受烟火气 长沙消费“三件套”走红
Sou Hu Cai Jing· 2025-05-04 11:02
Core Insights - The article highlights the vibrant consumer culture in Changsha during the May Day holiday, with over 8 million expected visitors, showcasing a shift towards experiential and culturally rich consumption [1][3]. Group 1: Consumer Trends - Tourists are increasingly favoring local cultural experiences and emotional value over traditional price-based considerations, indicating a trend from "cost-effectiveness" to "emotional value" in consumer choices [1]. - Popular attractions during the holiday included the East Mao Street Teahouse and "Big Snacks," which have become essential stops for visitors seeking unique experiences [1][6]. Group 2: East Mao Street Teahouse - The East Mao Street Teahouse, a reconstructed historical teahouse, sold over 3,000 cups of tea and 3,000 buns daily during the holiday, with an estimated daily foot traffic of 12,000 to 15,000 visitors [3][4]. - The teahouse appeals to both older and younger demographics, creating a lively atmosphere where traditional tea drinking meets modern social media engagement [4][5]. Group 3: Big Snacks - The "Big Snacks" store, located at the intersection of Jiefang West Road and Fusheng Road, saw a threefold increase in foot traffic during the holiday, with over 150 types of oversized snacks available [6][7]. - The store's unique selling proposition lies in its large packaging and creative displays, which cater to the emotional and social needs of younger consumers [7]. Group 4: Wellness and Relaxation - Foot massage and wellness services have become integral to the travel experience in Changsha, with many tourists incorporating these activities into their itineraries for relaxation after travel [8][10]. - The "Yierkang" wellness center offers a variety of services, including traditional Chinese medicine treatments, appealing to both individual travelers and families [10][11].
渠道商圈|重庆再升科技袁良华:厂商“无间道”
Sou Hu Cai Jing· 2025-04-15 01:47
Core Insights - The article emphasizes the dual role of Chongqing Zaiseng Technology as both a manufacturer and the exclusive agent for German TOSOT air conditioning in China, providing a comprehensive market perspective [1] - The insights shared by Yuan Lianghua at the 8th Home Appliance Industry Channel New Business Conference highlight the importance of brand selection, technological advancement, and marketing strategies in a competitive landscape [1][7] Brand Selection - Manufacturers must possess long-term development capabilities, and channel partners should avoid unreliable "plastic brands" to prevent exploitation [3] - Three key factors for evaluating a brand include factory presence, research and development capabilities, and team composition, which collectively determine a brand's sustainability [3] - The strength of a manufacturer is crucial; brands without factories lack credibility in claiming industry leadership [3] Market Competition - The current market is characterized by intensified competition, and instead of competing on price in mature sectors, companies should focus on creating value through new technologies [5] - The application of new airflow technology in residential settings addresses temperature inconsistencies, providing a competitive edge [5] Marketing Strategies - New consumer trends and the rise of new media offer significant opportunities for channel partners, with a reported 400 million middle-to-high-end consumers in China in 2022 whose unmet needs represent market potential [7] - The evolution of communication between products and channels, driven by new media, enhances operational effectiveness [7][8] - Successful examples, such as Xiaomi's automotive brand leveraging online influence, underscore the importance of building new media channels for channel partners [8] Industry Trends - New technologies, consumer trends, and media channels are reshaping the industry landscape, leveling the playing field for all participants [8] - Companies must recognize and adapt to these shifts to capitalize on emerging opportunities in the next development cycle [8]