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渠道商圈|重庆再升科技袁良华:厂商“无间道”
Sou Hu Cai Jing· 2025-04-15 01:47
Core Insights - The article emphasizes the dual role of Chongqing Zaiseng Technology as both a manufacturer and the exclusive agent for German TOSOT air conditioning in China, providing a comprehensive market perspective [1] - The insights shared by Yuan Lianghua at the 8th Home Appliance Industry Channel New Business Conference highlight the importance of brand selection, technological advancement, and marketing strategies in a competitive landscape [1][7] Brand Selection - Manufacturers must possess long-term development capabilities, and channel partners should avoid unreliable "plastic brands" to prevent exploitation [3] - Three key factors for evaluating a brand include factory presence, research and development capabilities, and team composition, which collectively determine a brand's sustainability [3] - The strength of a manufacturer is crucial; brands without factories lack credibility in claiming industry leadership [3] Market Competition - The current market is characterized by intensified competition, and instead of competing on price in mature sectors, companies should focus on creating value through new technologies [5] - The application of new airflow technology in residential settings addresses temperature inconsistencies, providing a competitive edge [5] Marketing Strategies - New consumer trends and the rise of new media offer significant opportunities for channel partners, with a reported 400 million middle-to-high-end consumers in China in 2022 whose unmet needs represent market potential [7] - The evolution of communication between products and channels, driven by new media, enhances operational effectiveness [7][8] - Successful examples, such as Xiaomi's automotive brand leveraging online influence, underscore the importance of building new media channels for channel partners [8] Industry Trends - New technologies, consumer trends, and media channels are reshaping the industry landscape, leveling the playing field for all participants [8] - Companies must recognize and adapt to these shifts to capitalize on emerging opportunities in the next development cycle [8]