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2025年中期策略 - 传媒:消费引爆,内容复苏,AI起量
2025-06-24 15:30
2025 年上半年传媒行业有哪些主要看点? 2025 年上半年,传媒行业呈现出多个亮点。首先,游戏板块表现出色,多家 公司如巨人网络、完美世界、吉比特、凯英网络和三七互娱等推出了备受市场 期待的新产品。此外,影视板块也显示出内容复苏的迹象,特别是短剧业务的 高速成长。新消费加 IP 潮玩领域,如泡泡玛特在情绪消费驱动下股价屡创新高。 港股互联网板块由于承接外溢流动性表现良好。 新势力汽车延续高增长,2025 年前四月新能源汽车产销量同比增 48.3%和 46.2%,渗透率提升至 42.7%。看好理想汽车 I8 和 I6 车型, 空间和续航具优势,纯电平台设计提升空间,实际续航可达 500 公里, 高速公路超充站提供支持。 教育板块关注 AI 加教育主题,新东方估值约 12-13 倍,今年利润增速 预计 30%,思考乐严重超跌,估值仅 8-9 倍,利润增速超 30%。斗神 教育 AI class 产品具领先优势,盛通股份与宇树合作推出联动课程,天 利国际 PE 仅 10 倍,利润增速预计 25-30%。 2025 年中期策略 - 传媒:消费引爆,内容复苏,AI 起量 20250624 摘要 传媒互联网板块受益于 ...
大邑:培育博物馆总部经济 打造新消费场景40个以上|成都县市新城高质量发展
Sou Hu Cai Jing· 2025-06-24 14:46
Core Viewpoint - The Chengdu County Economic Development Conference emphasizes the importance of county-level economies in driving high-quality urban development, with a focus on leveraging local resources and strengths to enhance industrial and tourism sectors [1][3]. Group 1: Industrial Development - Dali County aims to strengthen its industrial park by focusing on key industries such as smart equipment and terminal manufacturing, targeting the establishment of 30 industrial projects each year with investments exceeding 100 million yuan [3]. - The county plans to create three industrial clusters with a total output value of 100 billion yuan by 2029, specifically in the automotive parts sector [3]. Group 2: Tourism and Cultural Development - Dali County is set to enhance its cultural tourism sector by developing over 40 new consumption scenarios, including winter sports and hot spring tourism, and aims to double the comprehensive tourism revenue by 2029 [3][4]. - The county will also focus on cultivating a museum headquarters economy and implement two major cultural tourism projects annually [3]. Group 3: Agricultural Development - The county is prioritizing the development of green agriculture, with plans to establish 24 high-yield demonstration areas and cultivate two billion-level industrial clusters by 2029, targeting an annual growth of over 20% in agricultural processing output [4]. Group 4: Urbanization and Infrastructure - Dali County will optimize public service resources and enhance education and healthcare levels, aiming to improve the quality of life and attract population growth [4]. - The county plans to implement urban organic renewal and develop five large commercial complexes and three characteristic blocks to create a high-quality living environment [4]. Group 5: Talent Development and Services - The county will establish a talent development hub, aiming to attract 220 political talents, 300 technical professionals, and 2,000 enterprise talents annually by 2029 [4]. - A specialized service mechanism for industrial parks will be introduced to enhance operational efficiency and support local enterprises [4].
县城消费,靠的不是“婆罗门”
Sou Hu Cai Jing· 2025-06-24 11:17
我几乎已经无法理解县城,直到我回到县城。 重新理解县城 从2017年开始,我跟故乡的相遇便成了一年两次的定期回访。以至于很长时间里,我对县城的感受都是拥挤的人潮、 堵车的城中心和排队一小时才能吃上的县城特色餐饮。 文|陈首丞 编|陈梅希 贾樟柯说:我从未理解故乡,直到我离开故乡。 这句话的背景,是世纪初的中国。他口中的故乡是山西汾阳,一个最为典型的中国县城。 有了真正的城市作为对比的原点,县城才能展现它本来的面目。 彼时,相比起北上广深,县城几乎就是贫穷和落后的代名词。或者更严重点,县城就是城市生活的"他者",是不会进 入公众视野的词语。 而在当下,县域经济被一再提起,县城美学成了一种迥异于都市的"奇观",县城被互联网不断改造和重塑。 事实显然不是这样,县城拥有更加丰富的面孔,而我在短暂的停留中,只能感受最特殊的一面。譬如突然开展的漫 展、新开设的桌游店,或者如雨后春笋般开出来的无人自助麻将室。 如果我长时间生活在这里,我将无法感受变化。但如果我长期不生活在这里,我则会错以为变化是一夕之间发生的。 而想要真正了解县城,就需要放下"我生来就知道"的偏见,去建立一个重新理解的过程。 我对县城重新理解的第一步,来自 ...
从湖南到河南,新消费顶流易主?丨南财号联播
·沪指再度站上3400点,两市成交额超1.4万亿市场全天震荡走高,创业板指领涨,沪指再度站上3400 点。截至收盘,沪指涨1.15%,深成指涨1.68%,创业板指涨2.3%。沪深两市成交额约14146.14亿元,较 前一个交易日放量约2919.85亿元。盘面上,市场热点较为杂乱,个股涨多跌少,从板块来看,固态电 池概念股再度爆发,诺德股份等10余股涨停。此外,机器人概念股展开反弹,无人驾驶概念股表现活 跃。下跌方面,油气股集体大跌,准油股份等跌停。详情>> 燕翔:港币触及弱方保证怎么看 截至6月23日,美元兑港股汇率报价7.85,相比5月初的7.75高点贬值1.3%。一般来讲,香港金融管理局 会通过买卖港元使得美元兑港币汇率维持在7.75-7.85区间,当港币走强触及7.75上限,即达到强方兑换 保证水平,香港金融管理局往往会投放港币,释放流动性;反之当港币走弱触及7.85下限,即触及弱方 兑换保证,香港金融管理局会买入港币,收紧流动性。5月份以来短短一个多月时间港币汇率由强方保 证快速触及至弱方保证,引发市场关注。具体原因来看,本轮港币汇率波动发生在美元指数走弱期间, 并非因美元升值而发生的被动贬值。相反, ...
LABUBU与茅台:似曾相识还是范式转移?
华尔街见闻· 2025-06-24 10:38
爆火的Labubu被戏称为"年轻人的茅台",那么这二者间究竟有何异同? 据追风交易台消息,美银近日发布报告,将这一新潮玩IP与传统白酒巨头进行对标,试图厘清其背后是消费周期的历史重演,还是一场深刻的范式转移。 全球化进程: 茅台深植中国传统文化,全球化尚处早期;Labubu则已在全球范围内取得显著成功,契合全球潮流。 美银分析师Alice Ma、Chen Luo和Lucy Yu指出, 两者虽同为社交货币,但Labubu的社交属性更多基于年轻群体的共同兴趣和价值观,而茅台的社交功能则 更多依托权力和等级关系。这种差异反映了"新消费"与"传统消费"的本质区别。 美银指出,与茅台类似,泡泡玛特也面临着IP周期与投资属性带来的双重考验, 若在Labubu与下一个爆款IP之间出现较长空窗期,公司的全球增长或将放 缓。 此外,投资者无法忽视的还有监管与市场拥挤这两大风险。 报告提醒,当前资本集中涌入"新消费"赛道的现象,与此前资金抱团以茅台为代表的消费蓝筹股颇 为相似,这种拥挤交易的脆弱性可能对估值产生巨大影响。 美银维持泡泡玛特买入评级,目标价275港元。据统计,泡泡玛特股价在过去52周区间为34.4-283.4港元, ...
从湖南到河南,新消费顶流易主?
创业邦· 2025-06-24 09:52
Core Viewpoint - The article discusses the rise of Henan brands in China's new consumption market, highlighting their shift from being perceived as "local" to becoming influential players alongside established brands from Hunan [3][4][15]. Group 1: Market Dynamics - In 2013, Hunan brands like Wenheyou and Chayan Yuese gained prominence in the new consumption sector, while Henan brands were still developing [5][6]. - Over the years, Hunan brands expanded aggressively but faced challenges, with Wenheyou and others experiencing significant setbacks in recent times [8][9][11]. - In contrast, Henan brands like Mixue Ice City and Banou Hotpot have shown remarkable growth, with Mixue expanding to 46,479 stores globally by the end of 2024, becoming a leader in the tea beverage market [11][13]. Group 2: Brand Resilience - Banou Hotpot's revenue reached 2.307 billion yuan in 2024, with a net profit of 123 million yuan, marking a 74.7% increase in store count from 2021 [13]. - The retail brand Pang Dong Lai achieved nearly 17 billion yuan in sales in 2024, emphasizing employee welfare and customer service [14]. - The shift in consumer preferences towards value and quality has allowed Henan brands to thrive, contrasting with the struggles of Hunan brands that relied heavily on marketing and trends [34][37]. Group 3: Operational Philosophy - Henan brands have historically been cautious with external financing, focusing on internal growth and product quality, which has contributed to their recent success [17][19][24]. - The emphasis on product quality over marketing gimmicks has allowed brands like Mixue and Banou to build strong customer loyalty and market presence [40][43]. - The article suggests that the current market environment favors brands that prioritize genuine value and product integrity over fleeting trends [52].
ChinaJoy外资展商占比超三成,聚焦AI新消费场景创新
Di Yi Cai Jing· 2025-06-24 08:44
包括腾讯游戏、网易游戏、完美世界在内的业界的知名企业已在积极筹备参展产品。其中,网易游戏将带来《燕云十六声》《第五人格》《永劫无 间》IP、《逆水寒》IP在内的40余款运营中的游戏产品,以及新游《遗忘之海》《命运:群星》《万民长歌:三国》《无主星渊》《灵兽大冒险》等多 款新品。 腾讯游戏、PlayStation展台今年将为玩家带来丰富多彩的游戏试玩和舞台活动;西山居新游《解限机》现已全球上线,届时也将提供现场试玩。 中国音像与数字出版协会副秘书长、中国音数协游戏工委秘书长、电竞工委主任委员唐贾军在发布会上表示:"游戏作为数字文化产业的重要部分,已 经独立亮相于国家服务消费的战略大局,并纳入到数字经济发展宏观的议题之下,被赋予拉动经济增长的重要引擎定位,成为拉动服务消费、释放文 化潜能、带动产业升级的重要力量。" 今年ChinaJoy将聚焦AI科技创新及新消费场景创新,诸多亮点科技产品将集体亮相智能硬件馆,并新增"智慧娱乐机器人"展位,打造AI科技体验场景; 同期举办ChinaJoy AIGC大会,联合世纪华通举办首届"数龙杯"全球AI游戏及应用创新大赛。 游戏作为数字文化产业的重要部分,已经独立亮相于国家服务 ...
老消费VS新消费,你看好谁?快来测测你的消费投资“段位”!(内含福利)
中国基金报· 2025-06-24 04:25
潮玩IP、新式茶饮、宠物经济 各种主打兴趣、体验、情绪的 新消费浪潮一波接一波 你是那个为爱发电 爽快买单的" 体验派 "? 还是精打细算 追求极致性价比的" 实用派 "? 又或者,你已经悄悄布局 成为新消费赛道的"弄潮儿"? 朋 友们,有没有发现 近年层出不穷的新玩意 总吸引着我们慷慨解囊? 扫码 或点击 "阅读原文" 提交问卷 分享你的新消费体验与投资观 一起解码未来消费投资的财富密码 福利一 调研福利 扫码回复【长城基金】 锁定《新消费"型"动派》主题系列活动 我们将从中随机抽取 10位 小伙伴 赠送 长城基金软萌可爱招财玩偶 6月24日-6月26日 中国基金报联合长城基金推出 《青年消费力大调研》 你的钱包为谁"心动"? 你踩中了哪些新风口? 未来的消费江湖,你看好谁? 只需几分钟 完成这份匿名问卷 一起描绘真实的新消费投资图谱! ——"城宝" 福利二 每一位成功提交问卷的小伙伴 均可参与 现金红包 抽奖 ( 现金红包48小时内审核发放 请耐心等待 ) 扫码填问卷 抽红包 ...
从湖南到河南,新消费顶流易主?
3 6 Ke· 2025-06-24 04:24
Core Viewpoint - The article highlights the rise of Henan brands in China's new consumption market, contrasting their growth with the struggles of Hunan brands, indicating a shift in consumer preferences towards value-driven products over flashy marketing [1][16]. Group 1: Market Dynamics - Henan brands like Banu Hotpot and Mixue Ice City are gaining prominence in the new consumption landscape, with Banu Hotpot preparing for an IPO and Mixue Ice City already achieving significant international expansion [1][5]. - In contrast, Hunan brands such as Wenheyou and Chayan Yuese are facing challenges, including store closures and financial difficulties, indicating a decline in their market position [2][16]. Group 2: Brand Performance - Mixue Ice City has expanded to 46,479 stores globally, becoming the largest tea beverage brand, with a market capitalization of approximately 200 billion HKD [5][12]. - Banu Hotpot has seen a 74.7% increase in store count from 83 to 145 locations, with a revenue of 2.307 billion CNY and a net profit of 123 million CNY in 2024, ranking third in the Chinese hotpot market [5][20]. Group 3: Consumer Behavior Shift - The article notes a shift in consumer behavior towards valuing product quality and cost-effectiveness, moving away from brands that rely heavily on marketing and trends [16][18]. - The decline of Hunan brands is attributed to their over-reliance on marketing gimmicks, while Henan brands focus on product quality and operational efficiency [16][20]. Group 4: Business Philosophy - Henan brands exhibit a cautious approach to capital and marketing, preferring organic growth and a focus on product development, contrasting with the aggressive expansion strategies of Hunan brands [8][10]. - The success of Henan brands is linked to their long-term commitment to product quality and customer satisfaction, which has allowed them to thrive in a more rational consumption environment [15][22].
A股指数持续走强,创业板ETF南方(159948)上涨2.21%,机构研判股市升势仍未结束
Xin Lang Cai Jing· 2025-06-24 03:09
创业板ETF南方(159948),场外联接(A:002656;C:004343;Y:022912)。 截至2025年6月24日 10:38,创业板ETF南方(159948)上涨2.21%,盘中成交2124.29万元。跟踪指数创业 板指数强势上涨2.29%,成分股指南针上涨14.46%,华测导航上涨7.15%,同花顺上涨5.94%,湖南裕 能,国瓷材料等个股跟涨。 国泰海通证券认为,短期风险释放后,中国股市的核心矛盾仍在内而不在外,我们对行情的看法仍比共 识更乐观:1)投资人关于经济形势与国际形势的复杂性认识是充分的,而新技术、新消费等商业机会 开始涌现,推动经济预期企稳回升;2)利率降至低位后,长期国债收益破2与存款利率破1,中国股市 的无风险利率实质性降低,投资股票的机会成本下降,长期入市和居民入市进入历史转折点;3)及 时、得当与合理的宏观政策,更重视投资者回报的资本市场基础制度改革,对于推动经济社会风险评价 的降低与改变投资人面对风险的保守态度具有关键意义。股市的预期和微观流动性均进入上升的趋势, 继续看多。 创业板ETF南方紧密跟踪创业板指数,创业板指由创业板中市值大、流动性好的100只股票组成,反映 ...